Zacatlán, Puebla Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Zacatlán, Puebla? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $4,749 per year — at a $76 nightly rate, 21.6% occupancy, and a $17 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Zacatlán's 337 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 66.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Zacatlán?
In Zacatlán, the headline Airbnb metrics are $4,749 in average annual revenue,21.6% occupancy, $76 ADR, and $17 in RevPAR, and guests book about 20 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Zacatlán?
Understanding the monthly revenue variations for Airbnb listings in Zacatlán is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zacatlán is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zacatlán across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,337+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $750 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $373 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $173, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Zacatlán
What Is the Monthly Airbnb Occupancy Rate in Zacatlán?
Maximize your bookings by understanding the Zacatlán STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zacatlán:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 33% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Zacatlán
What Is the Average Airbnb Nightly Rate in Zacatlán?
Effective short term rental pricing strategy in Zacatlán involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zacatlán typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $139+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $102 or more.
- Typical properties (Median) charge around $64 per night.
- Entry-level properties (Bottom 25%) earn around $45 per night.
Average Daily Rate (ADR) Trend by Month in Zacatlán
What Is the RevPAR for Airbnb in Zacatlán?
RevPAR in Zacatlán is currently $17. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $7 RevPAR.
- Typical properties (Median) generate $11 RevPAR.
- Strong performers (Top 25%) earn $22 RevPAR.
- Best-in-class (Top 10%) achieve $33 RevPAR.
Average Monthly RevPAR Trend in Zacatlán
RevPAR Insights for Zacatlán
- The average RevPAR in Zacatlán is $17. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($33) and bottom 25% ($7) is $26, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Jun, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Zacatlán benchmarks. If your RevPAR falls below the median of $11, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $22+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Zacatlán?
Zacatlán's peak Airbnb season falls in December, August, November, while the softest stretch is April, May, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, August, November)
- Revenue averages $825 per month
- Occupancy rates average 32.2%
- Daily rates average $80
Shoulder Season
- Revenue averages $535 per month
- Occupancy maintains around 21.6%
- Daily rates hold near $80
Low Season (April, May, June)
- Revenue drops to average $455 per month
- Occupancy decreases to average 20.5%
- Daily rates adjust to average $72
Seasonality Insights for Zacatlán
- Airbnb seasonality in Zacatlán is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Zacatlán's highest earning potential, with monthly revenues climbing to $1,036, occupancy reaching 36.2%, and ADRs peaking at $87.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $434, occupancy could drop to 17.5%, and ADRs may adjust to $70.
- Lower occupancy paired with meaningful seasonality means hosts in Zacatlán need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Zacatlán, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Zacatlán?
Low regulation and minimal registration activity in Zacatlán, Puebla, Mexico point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Zacatlán to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Zacatlán?
Location within Zacatlán matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The heart of Zacatlán is renowned for its picturesque streets, colonial architecture, and vibrant local culture. It's a primary attraction for tourists seeking to experience the authentic charm of the town. | Zacatlán Zocalo, Parroquia de San Pedro, La Cumbre, Casa del Reloj, Museo del Reloj, Cascada de San Pedro |
| Barrio de San Pedro | This neighborhood offers a unique local vibe with traditional markets, artisan shops, and close proximity to the main attractions, making it ideal for travelers wanting a true local experience. | Mercado de San Pedro, Artisan shops, Local restaurants, Plaza de la Soledad |
| El Limon | Known for its beautiful natural scenery and outdoor activities, El Limon is perfect for nature lovers and those seeking tranquility away from the main bustling areas of Zacatlán. | Cascadas El Limon, Hiking trails, Natural hot springs |
| Barrio de Santa Julia | A quaint and quiet neighborhood with charming streets and gardens. This area attracts visitors looking for a peaceful atmosphere and beautiful views of the town. | Santa Julia church, Local artisans, Scenic viewpoints |
| Los Pilares | A developing area that is becoming popular among tourists for its modern amenities and proximity to various nature spots. Good for those looking for a contemporary stay. | Los Pilares park, Local dining options, Craft beer breweries |
| Atzala | This area is known for its beautiful landscapes and is ideal for visitors keen on exploring nature and outdoor activities. It's a bit removed from the town center, offering tranquility and space. | Various hiking locations, Natural parks, Picnic areas |
| Bosque de las Truchas | A stunning natural area that is great for those interested in fishing, nature walks, and family-friendly outdoor activities. A great getaway from urban life. | Fishing areas, Nature trails, Family picnic spots |
| Los Reyes | A growing area that offers a blend of traditional life and new developments. It's appealing for budget travelers seeking affordable and authentic local experiences. | Local markets, Cultural events, Artisan crafts |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Zacatlán offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Zacatlán?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Zacatlán
- The Zacatlán Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.8% of the 337 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Zacatlán, House properties are the most common (32%), reflecting the local real estate landscape.
- Houses represent a significant 32% portion, catering likely to families or larger groups.
- The presence of 19.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.5%) offer potential for unique stay experiences.
Zacatlán Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Zacatlán
- The dominant room capacity in Zacatlán is 1 bedroom listings, making up 36.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.7% of the active Airbnb listings in Zacatlán, indicating a high concentration in these sizes.
- A significant 24.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Zacatlán.
Zacatlán Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Zacatlán
- The most common guest capacity trend in Zacatlán vacation rentals is listings accommodating 2 guests (19.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Zacatlán STR market, accounting for 39.8% of listings.
- 35.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zacatlán.
- On average, properties in Zacatlán are equipped to host 4.2 guests.
How Do Listings in Zacatlán Compare on Quality?
Listing quality in Zacatlán can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Zacatlán
- At 23.1 photos per listing on average, Zacatlán hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 33.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Zacatlán averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Zacatlán?
Amenity Prevalence
Amenity Insights for Zacatlán
- Essential amenities in Zacatlán that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Zacatlán: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Zacatlán to stay competitive.
Which Airbnb Amenities Boost Revenue in Zacatlán?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Zacatlán, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Sun loungersHigh opportunity | 1.5% | $15,916 | $4,581 | 247.4% |
Hot water | 93.2% | $4,954 | $1,960 | 152.7% |
Exercise equipmentHigh opportunity | 1.8% | $11,565 | $4,626 | 150.0% |
Barbecue utensils | 12.2% | $9,605 | $4,077 | 135.6% |
Outdoor furniture | 19.3% | $8,774 | $3,788 | 131.6% |
Hot tubHigh opportunity | 3.3% | $10,047 | $4,571 | 119.8% |
Blender | 32.9% | $7,481 | $3,408 | 119.5% |
Wine glasses | 28.5% | $7,714 | $3,569 | 116.2% |
Mosquito netHigh opportunity | 2.7% | $9,845 | $4,610 | 113.6% |
Sound system | 11.0% | $8,931 | $4,234 | 111.0% |
Revenue Impact Insights for Zacatlán
- Sun loungers tops the revenue impact list with a 247.4% uplift — listings with this amenity earn $15,916 vs. $4,581 without it.
- High-opportunity amenities — Sun loungers, Exercise equipment, Hot tub — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Hot water — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Sun loungers — it has the best combination of high revenue impact and low market saturation in Zacatlán.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Zacatlán STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zacatlán. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsZacatlán Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Zacatlán
- The typical guest profile for Airbnb in Zacatlán consists of primarily domestic travelers (95%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 94.7% of guests.
- Key international markets include Mexico (94.7%) and United States (3.4%).
- Top languages spoken are Spanish (59.5%) followed by English (32.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Puebla.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Zacatlán?
Listings in Zacatlán average 4.81 out of 5 overall, with about 72.8 reviews per active listing and 41.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Zacatlán
- With an overall rating of 4.81, Zacatlán listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.86), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 41.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Zacatlán Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Zacatlán
- The most common availability pattern in Zacatlán falls within the 271-366 days range, representing 78.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Zacatlán (40.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Zacatlán?
Average Booking Lead Time by Month
Booking Lead Time Insights for Zacatlán
- The overall average booking lead time for vacation rentals in Zacatlán is 20 days.
- Guests book furthest in advance for stays during December (average 27 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (21 days avg.) sees the longest lead times, while Spring (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Zacatlán.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 21 days) to capture early planners.
- Monitor your own booking lead times against these Zacatlán averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Zacatlán?
Guests in Zacatlán stay about 2.6 nights on average, generating roughly 5,213 reservations and 15.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Zacatlán
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Zacatlán
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- 15.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Sep (2.6 nights) and shorten in Jan (1.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Zacatlán Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
292 listings
86.6% of total
2 Nights
20 listings
5.9% of total
30+ Nights
25 listings
7.4% of total
Key Insights
- The most prevalent minimum stay requirement in Zacatlán is 1 Night, adopted by 86.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.5%) of the Zacatlán Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 86.6% of Zacatlán hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zacatlán.
Zacatlán Airbnb Cancellation Policy Trends Analysis (2026)
Limited
6 listings
1.8% of total
Flexible
161 listings
47.8% of total
Moderate
104 listings
30.9% of total
Firm
47 listings
13.9% of total
Strict
19 listings
5.6% of total
Cancellation Policy Insights for Zacatlán
- The prevailing Airbnb cancellation policy trend in Zacatlán is Flexible, used by 47.8% of listings.
- The market strongly favors guest-friendly terms, with 78.7% of listings offering Flexible or Moderate policies. This suggests guests in Zacatlán may expect booking flexibility.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.8% market standard in Zacatlán.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Zacatlán.
How Much Are Airbnb Cleaning Fees in Zacatlán?
Cleaning fees in Zacatlán are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Zacatlán
- Only 39.2% of listings charge a cleaning fee, suggesting that most hosts in Zacatlán bundle cleaning costs into the nightly rate.
- The average cleaning fee of $11 is close to the median ($10), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Zacatlán median of $10. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Zacatlán Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Zacatlánbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Iztac All 3 ½ streets Downtown
Entire Place • 6 bedrooms
CASA SÁNCHEZ
Entire Place • 4 bedrooms
Casa De Campo Maria Jose
Entire Place • 3 bedrooms
5 minutes from the Glass Bridge/BBQ/Garden/parking
Entire Place • 3 bedrooms
Luxury house with panoramic terrace and fireplace
Entire Place • 5 bedrooms
Room with an amazing view Casa Ensueños Zacatlán
Private Room • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Zacatlán?
Learn from the best! This table showcases top-performing Airbnb hosts in Zacatlán based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Patricia | 4 | $85,634 | 555 | 4.91/5.0 |
| David | 7 | $59,406 | 363 | 4.91/5.0 |
| Posada La Escondida | 11 | $45,327 | 229 | 4.64/5.0 |
| Mario | 2 | $43,829 | 246 | 4.83/5.0 |
| Emilio | 5 | $42,889 | 696 | 4.85/5.0 |
| Alejandro | 2 | $42,857 | 423 | 4.89/5.0 |
| Diego | 2 | $36,321 | 339 | 4.88/5.0 |
| Angelica | 4 | $35,989 | 74 | 4.83/5.0 |
| Angel | 8 | $35,587 | 1099 | 4.74/5.0 |
| Coral | 3 | $33,624 | 408 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zacatlán.
Who Are the Airbnb Hosts in Zacatlán?
Zacatlán is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Zacatlán
- With 55.8% Superhosts, Zacatlán has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 78.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 29.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Zacatlán averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Zacatlán's Airbnb Market Compare to Nearby Cities?
How does the Zacatlán Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with San Francisco Mazapa, Zacatlán has 16 percentage points lower occupancy and about $22 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Guadalupe | 19 | $1,859 | $228.78 | 31% |
| Lomas de Cocoyoc | 136 | $1,679 | $267.88 | 27% |
| Atlatlahucan | 74 | $1,626 | $300.61 | 23% |
| Nepantla de Sor Juana Inés de la Cruz | 10 | $1,560 | $212.23 | 24% |
| Santa Cruz Tehuixpango | 14 | $1,344 | $231.54 | 24% |
| Fraccionamiento Lomas de Cocoyoc | 61 | $1,335 | $251.58 | 25% |
| Costa Esmeralda | 17 | $1,275 | $195.92 | 25% |
| San Francisco Mazapa | 15 | $1,137 | $97.90 | 38% |
| Oaxtepec | 343 | $1,134 | $177.71 | 26% |
| Monte Gordo | 29 | $1,064 | $175.53 | 23% |
Frequently Asked Questions About Airbnb in Zacatlán
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Zacatlán.
How much do Airbnb hosts make in Zacatlán?
Zacatlán hosts earn about $4,749 per year on average, with an average nightly rate of $76 and RevPAR of $17. Those figures describe the typical revenue environment for active listings in Zacatlán, Puebla, not the ceiling for the best operators. Source: AirROI 2026 data, Zacatlán market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Zacatlán?
The average Airbnb occupancy rate in Zacatlán is 21.6%. December is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Zacatlán?
Listings in Zacatlán average $76 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Zacatlán?
Zacatlán currently has about 337 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Zacatlán?
AirROI currently classifies the short-term rental regulation level in Zacatlán as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Zacatlán?
RevPAR in Zacatlán is about $17. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Zacatlán?
Occupancy of 21.6% means Zacatlán is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $4,749, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Zacatlán?
The average booking lead time in Zacatlán is about 20 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Zacatlán?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Zacatlán include Centro Histórico, Barrio de San Pedro, El Limon. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Zacatlán?
entire_home listings make up 63.8% of the active supply in Zacatlán. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Zacatlán compare to nearby Airbnb markets?
Among neighboring markets, La Guadalupe posts $22,313 in average annual revenue with 31.2% occupancy, compared to Zacatlán's $4,749 and 21.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Zacatlán?
The average Airbnb stay length in Zacatlán is about 2.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Zacatlán?
Airbnb listings in Zacatlán average 4.81 out of 5 overall. About 41.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Zacatlán?
Sun loungers and Hot water are among the strongest revenue-linked amenities in Zacatlán. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Zacatlán?
Yes. About 39.2% of active Airbnb listings in Zacatlán charge a cleaning fee, and the average fee is $11. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Zacatlán?
A 55.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.