AirROI ranking · 202611 markets ranked
Best Places to Buy an Airbnb in Baja California Sur, Mexico (2026)
Cabo San Lucas is the best place to buy an Airbnb in Baja California Sur in 2026, according to AirROI's ranking of 11 markets. Its listings averaged MX$574,000 in revenue over the 12 months to October 2026 and were booked on 33% of nights. It also earns the most per listing of any ranked market. La Paz and Todos Santos come next.
- Markets tracked
- 29
- Active Airbnb listings
- 9,480
- Avg. revenue per listing
- MX$446,000
- Occupancy rate
- 35%
- Avg. nightly rate
- MX$5,350
- Revenue change, typical market
- +6%
The short answer
Baja California Sur Airbnb Market at a Glance
Across Baja California Sur, the 9,480 active Airbnb listings tracked by AirROI, a short-term-rental data firm, averaged MX$446,000 over the same period. They were booked on 35% of nights at about MX$5,350 a night; the ranking covers the 11 markets with at least 100 active listings. Revenue per listing rose in 7 of the 11 ranked markets with a comparable year of data, by 6% in the typical one.
The ranking weighs revenue per listing most, then occupancy and market size, then how evenly income spreads across the year and how it changed on the year. It reflects rental performance, not purchase prices or local short-term rental rules. How the ranking works.
Where the top 10 Airbnb markets in Baja California Sur are
Each dot is one of the 29 markets AirROI tracks in Baja California Sur, sized by active listings and coloured by average revenue per listing. Select a number to jump to its profile.
Money figures on this page are in Mexican pesos, converted from US dollars at MX$17.5 per US$, the typical rate from November 2025 to October 2026.
Top 10
The Top 10 Airbnb Markets in Baja California Sur
Each profile draws on the market's full AirROI report: how it earns, when in the year, who books and what sells. Monthly figures are averages per listing active in that month, so twelve of them add up to more than the annual average, which also counts listings that operated for only part of the year.
| # | Market | Avg. revenue | Occupancy |
|---|---|---|---|
 Cabo San Lucas High earnings · Large market | MX$574,000 | 33% | |
 La Paz High occupancy · Year-round demand | MX$323,000 | 41% | |
 Todos Santos High earnings · Large market | MX$470,000 | 34% | |
| 4 |  El Tezal High occupancy · Year-round demand | MX$426,000 | 37% |
| 5 |  San José del Cabo High earnings · Large market | MX$530,000 | 33% |
| 6 |  La Ventana Year-round demand · Growing revenue | MX$358,000 | 33% |
| 7 |  El Pescadero Growing revenue | MX$406,000 | 32% |
| 8 |  Los Barriles High occupancy | MX$358,000 | 36% |
| 9 |  Nopoló | MX$377,000 | 35% |
| 10 |  Loreto Year-round demand · Large market | MX$252,000 | 33% |
1. Cabo San Lucas
Known for: High earnings · Large market
Top-earning Airbnb listings in Cabo San Lucas - Avg. revenue
- MX$574,000 +1% vs. last year
- Occupancy
- 33%
- Nightly rate
- MX$7,530
- Active listings
- 2,920
Where it places among the 11 ranked markets in Baja California Sur
- Revenue 1st of 11
- Occupancy 9th of 11
- Market size 1st of 11
- Year-round 3rd of 11
- Growth 7th of 11
- How it earns
- Cabo San Lucas earns on price: guests pay about MX$7,530 a night, 41% above the Baja California Sur average. That adds up to MX$574,000 per listing over the year, the highest of the 11 ranked markets. A typical listing takes in about MX$34,500 a month; the top quarter clear MX$78,200 or more.
- When it earns
- Cabo San Lucas' season runs from December to April, peaking in March at about MX$103,000 per listing; September, the quietest month, brings in about MX$54,300.
- What sells
- The most common entire home has 2 bedrooms (38% of entire homes), and apartments and condos make up 62% of supply.
- Who it suits
- It suits buyers who can furnish and price for a premium stay.
Revenue per listing by month
MX$103,000 MX$54,300- Median listing
- MX$34,500/mo
- Top 25% of listings
- MX$78,200+/mo
- Booked ahead
- 55 days
- Average stay
- 6 nights
- Most common home size
- 2 bedrooms
- Superhosts
- 52%
Areas in the full report: Medano Beach · Downtown Cabo San Lucas · San Jose del Cabo
Full Cabo San Lucas Airbnb report2. La Paz
Known for: High occupancy · Year-round demand
Top-earning Airbnb listings in La Paz - Avg. revenue
- MX$323,000 +11% vs. last year
- Occupancy
- 41%
- Nightly rate
- MX$2,610
- Active listings
- 2,140
Where it places among the 11 ranked markets in Baja California Sur
- Revenue 9th of 11
- Occupancy 1st of 11
- Market size 2nd of 11
- Year-round 1st of 11
- Growth 3rd of 11
- How it earns
- La Paz earns on volume. Rates run below the Baja California Sur average at about MX$2,610 a night, but listings book 41% of nights. Listings averaged MX$323,000 in revenue over the year, the ninth-highest of the 11 ranked markets. Its place at #2 rests on occupancy (1st of 11) and year-round demand (1st of 11) rather than on revenue per listing. In a typical month the median listing brings in about MX$21,100, and the best quarter clear MX$40,800. Revenue per listing rose 11% over the year, the third-biggest gain in Baja California Sur, helped by nightly rates 16% higher, even as the number of listings grew 22%.
- When it earns
- Demand in La Paz holds up through the year: September, the slowest month, still brings in about 62% of July's revenue. Guests book later than in most of Baja California Sur, about 32 days ahead against roughly 55 for the typical market in Baja California Sur; stays average 5 nights. Most hosts take one- or two-night bookings (85% of listings), more than in the typical market.
- Who books
- About four in ten guests (39%) travel from abroad, most often from the United States and Canada.
- What sells
- Two-bedroom homes lead the market (36% of entire homes), and apartments and condos make up 57% of supply.
- Who it suits
- Best for buyers who would rather price for occupancy than for rate and want income that holds up all year.
Revenue per listing by month
MX$44,800 MX$27,800- Median listing
- MX$21,100/mo
- Top 25% of listings
- MX$40,800+/mo
- Booked ahead
- 32 days
- Average stay
- 5 nights
- Guests from abroad
- 39%
- Most common home size
- 2 bedrooms
Areas in the full report: El Centro · La Paz Malecon · Balandra Beach
Full La Paz Airbnb report3. Todos Santos
Known for: High earnings · Large market
Top-earning Airbnb listings in Todos Santos - Avg. revenue
- MX$470,000 +7% vs. last year
- Occupancy
- 34%
- Nightly rate
- MX$5,330
- Active listings
- 483
Where it places among the 11 ranked markets in Baja California Sur
- Revenue 3rd of 11
- Occupancy 5th of 11
- Market size 4th of 11
- Year-round 9th of 11
- Growth 5th of 11
- How it earns
- Todos Santos is Baja California Sur's fourth-largest Airbnb market, with 483 active listings to price against. Listings averaged MX$470,000 in revenue over the year, the third-highest of the 11 ranked markets. Month to month, the median listing earns about MX$32,500 and a top-quarter listing MX$68,800 or more. Revenue per listing rose 7% over the year, helped by nightly rates 11% higher.
- When it earns
- Revenue in Todos Santos concentrates from November to April: March earns about MX$75,900 per listing, about 2.3 times as much as September.
- Who books
- Most guests come from abroad (78%), led by visitors from the United States, Canada and Germany.
- What sells
- The most common entire home has 1 bedroom (43% of entire homes), and houses make up 54% of supply.
Revenue per listing by month
MX$75,900 MX$33,400- Median listing
- MX$32,500/mo
- Top 25% of listings
- MX$68,800+/mo
- Booked ahead
- 56 days
- Average stay
- 5 nights
- Most common home size
- 1 bedroom
- Superhosts
- 54%
Areas in the full report: Centro · La Pastora · Pescadero
Full Todos Santos Airbnb report4. El Tezal
Known for: High occupancy · Year-round demand
Top-earning Airbnb listings in El Tezal - Avg. revenue
- MX$426,000 −4% vs. last year
- Occupancy
- 37%
- Nightly rate
- MX$3,960
- Active listings
- 326
Where it places among the 11 ranked markets in Baja California Sur
- Revenue 4th of 11
- Occupancy 2nd of 11
- Market size 7th of 11
- Year-round 4th of 11
- Growth 10th of 11
- How it earns
- El Tezal listings charge about MX$3,960 a night, 26% below the Baja California Sur average, and are booked on 37% of nights. That adds up to MX$426,000 per listing over the year, the fourth-highest of the 11 ranked markets. A typical listing takes in about MX$35,600 a month; the top quarter clear MX$62,900 or more.
- When it earns
- In El Tezal, the months from December to March earn above the yearly average, led by March at about MX$68,700 per listing; September is the low point at about MX$35,000.
- What sells
- Two-bedroom homes lead the market (43% of entire homes), and apartments and condos make up 73% of supply.
- Who books
- Most guests come from abroad (61%), led by visitors from the United States and Canada.
Revenue per listing by month
MX$68,700 MX$35,000- Median listing
- MX$35,600/mo
- Top 25% of listings
- MX$62,900+/mo
- Booked ahead
- 53 days
- Average stay
- 6 nights
- Most common home size
- 2 bedrooms
- Superhosts
- 55%
Areas in the full report: El Tezal Hills · Cerro Colorado · La Baja
Full El Tezal Airbnb report5. San José del Cabo
Known for: High earnings · Large market
Top-earning Airbnb listings in San José del Cabo - Avg. revenue
- MX$530,000 −2% vs. last year
- Occupancy
- 33%
- Nightly rate
- MX$7,200
- Active listings
- 1,420
Where it places among the 11 ranked markets in Baja California Sur
- Revenue 2nd of 11
- Occupancy 7th of 11
- Market size 3rd of 11
- Year-round 10th of 11
- Growth 9th of 11
- How it earns
- San José del Cabo is Baja California Sur's third-largest Airbnb market, with 1,420 active listings to price against. Listings averaged MX$530,000 in revenue over the year, the second-highest of the 11 ranked markets. The gap between listings is wide: a typical one takes in about MX$32,000 a month, while the top quarter clear MX$75,900 and the top 10% MX$171,000, so pricing and presentation count for more here than in most of Baja California Sur.
- When it earns
- San José del Cabo's season runs from November to April, peaking in March at about MX$94,900 per listing; September, the quietest month, brings in about MX$40,700.
- What sells
- The most common entire home has 1 bedroom (34% of entire homes), and apartments and condos make up 64% of supply.
Revenue per listing by month
MX$94,900 MX$40,700- Median listing
- MX$32,000/mo
- Top 25% of listings
- MX$75,900+/mo
- Booked ahead
- 62 days
- Average stay
- 6 nights
- Most common home size
- 1 bedroom
- Superhosts
- 44%
Areas in the full report: Downtown San José del Cabo · San José del Cabo Hotel Zone · Palmilla
Full San José del Cabo Airbnb report6. La Ventana
Known for: Year-round demand · Growing revenue
Top-earning Airbnb listings in La Ventana - Avg. revenue
- MX$358,000 +23% vs. last year
- Occupancy
- 33%
- Nightly rate
- MX$3,715
- Active listings
- 168
Where it places among the 11 ranked markets in Baja California Sur
- Revenue 7th of 11
- Occupancy 6th of 11
- Market size 10th of 11
- Year-round 2nd of 11
- Growth 2nd of 11
- How it earns
- La Ventana has a milder off-season than most of Baja California Sur: September, its slowest month, brings in about 58% of April's revenue. Average revenue per listing came to MX$358,000, the seventh-highest of the 11 ranked markets. Its place at #6 rests on year-round demand (2nd of 11) and revenue growth (2nd of 11) rather than on revenue per listing. The gap between listings is wide: a typical one takes in about MX$23,400 a month, while the top quarter clear MX$60,400 and the top 10% MX$120,000, so pricing and presentation count for more here than in most of Baja California Sur. Revenue per listing rose 23% over the year, the second-biggest gain in Baja California Sur, helped by nightly rates 14% higher, even as the number of listings grew 28%. With 168 listings it is a small market, so its averages can move more from year to year.
- When it earns
- Revenue in La Ventana concentrates from November to April: April earns about MX$56,100 per listing, about 1.7 times as much as September.
- What sells
- One-bedroom homes lead the market (45% of entire homes), and houses make up 40% of supply.
Revenue per listing by month
MX$56,100 MX$32,500- Median listing
- MX$23,400/mo
- Top 25% of listings
- MX$60,400+/mo
- Booked ahead
- 54 days
- Average stay
- 6 nights
- Most common home size
- 1 bedroom
- Superhosts
- 41%
7. El Pescadero
Known for: Growing revenue
Top-earning Airbnb listings in El Pescadero - Avg. revenue
- MX$406,000 +9% vs. last year
- Occupancy
- 32%
- Nightly rate
- MX$5,555
- Active listings
- 355
Where it places among the 11 ranked markets in Baja California Sur
- Revenue 5th of 11
- Occupancy 10th of 11
- Market size 6th of 11
- Year-round 6th of 11
- Growth 4th of 11
- How it earns
- El Pescadero listings charge about MX$5,555 a night, close to the Baja California Sur average, and are booked on 32% of nights. That adds up to MX$406,000 per listing over the year, the fifth-highest of the 11 ranked markets. In a typical month the median listing brings in about MX$32,300, and the best quarter clear MX$65,800. Revenue per listing rose 9% over the year, helped by nightly rates 20% higher.
- When it earns
- In El Pescadero, the months from December to April earn above the yearly average, led by March at about MX$71,800 per listing; October is the low point at about MX$35,400.
- Who books
- Most guests come from abroad (81%), led by visitors from the United States, Canada and France.
- Guest expectations
- Guests rate listings highly, 4.89 stars on average against 4.83 for the typical market in Baja California Sur, so reviews set a high bar.
Revenue per listing by month
MX$71,800 MX$35,400- Median listing
- MX$32,300/mo
- Top 25% of listings
- MX$65,800+/mo
- Booked ahead
- 54 days
- Average stay
- 6 nights
- Guests from abroad
- 81%
- Most common home size
- 2 bedrooms
Areas in the full report: El Pescadero Beach · Downtown El Pescadero · Cerritos Beach
Full El Pescadero Airbnb report8. Los Barriles
Known for: High occupancy
Top-earning Airbnb listings in Los Barriles - Avg. revenue
- MX$358,000 −10% vs. last year
- Occupancy
- 36%
- Nightly rate
- MX$4,720
- Active listings
- 178
Where it places among the 11 ranked markets in Baja California Sur
- Revenue 8th of 11
- Occupancy 3rd of 11
- Market size 9th of 11
- Year-round 6th of 11
- Growth 11th of 11
- How it earns
- Los Barriles books 36% of nights at about MX$4,720 a night, close to the typical market in Baja California Sur. Listings averaged MX$358,000 in revenue over the year, the eighth-highest of the 11 ranked markets. Its place at #8 rests on occupancy (3rd of 11) rather than on revenue per listing. Month to month, the median listing earns about MX$32,500 and a top-quarter listing MX$65,800 or more. Revenue per listing slipped 10% over the year even with rates 7% higher, as bookings softened. Its 178 listings make it one of the smaller ranked markets, so its figures are less settled than those of larger ones.
- When it earns
- Los Barriles' season runs from November to March, peaking in February at about MX$70,100 per listing; August, the quietest month, brings in about MX$34,200. Guests book early, about 73 days ahead against roughly 55 for the typical market in Baja California Sur, and stay about 7 nights.
- Who books
- Most guests come from abroad (79%), led by visitors from the United States, Canada and Germany.
- What sells
- The most common entire home has 1 bedroom (43% of entire homes), and houses make up 51% of supply.
Revenue per listing by month
MX$70,100 MX$34,200- Median listing
- MX$32,500/mo
- Top 25% of listings
- MX$65,800+/mo
- Booked ahead
- 73 days
- Average stay
- 7 nights
- Guests from abroad
- 79%
- Most common home size
- 1 bedroom
9. Nopoló
Top-earning Airbnb listings in Nopoló - Avg. revenue
- MX$377,000 −1% vs. last year
- Occupancy
- 35%
- Nightly rate
- MX$5,420
- Active listings
- 122
Where it places among the 11 ranked markets in Baja California Sur
- Revenue 6th of 11
- Occupancy 4th of 11
- Market size 11th of 11
- Year-round 11th of 11
- Growth 8th of 11
- How it earns
- Nopoló books 35% of nights at about MX$5,420 a night, close to the typical market in Baja California Sur. Average revenue per listing came to MX$377,000, the sixth-highest of the 11 ranked markets. A typical listing takes in about MX$44,400 a month; the top quarter clear MX$71,900 or more. With 122 listings it is a small market, so its averages can move more from year to year.
- When it earns
- Revenue in Nopoló concentrates from January to April: March earns about MX$75,200 per listing, about 2.5 times as much as September. Bookings arrive well in advance, about 70 days before check-in, so much of a season's calendar fills early; stays average 7 nights.
- What sells
- Two-bedroom homes lead the market (55% of entire homes), and houses make up 88% of supply.
- Who it suits
- A good fit for buyers who plan to use a professional manager or run a polished operation and can carry costs through a quiet September.
Revenue per listing by month
MX$75,200 MX$29,900- Median listing
- MX$44,400/mo
- Top 25% of listings
- MX$71,900+/mo
- Booked ahead
- 70 days
- Average stay
- 7 nights
- Most common home size
- 2 bedrooms
- Superhosts
- 62%
10. Loreto
Known for: Year-round demand · Large market
Top-earning Airbnb listings in Loreto - Avg. revenue
- MX$252,000 +6% vs. last year
- Occupancy
- 33%
- Nightly rate
- MX$2,795
- Active listings
- 367
Where it places among the 11 ranked markets in Baja California Sur
- Revenue 11th of 11
- Occupancy 8th of 11
- Market size 5th of 11
- Year-round 4th of 11
- Growth 6th of 11
- How it earns
- Loreto is Baja California Sur's fifth-largest Airbnb market, with 367 active listings to price against. Moderate rates keep revenue per listing at MX$252,000, 44% below the Baja California Sur average. In a typical month the median listing brings in about MX$18,400, and the best quarter clear MX$35,900. Revenue per listing rose 6% over the year, helped by nightly rates 16% higher, even as the number of listings grew 16%.
- When it earns
- In Loreto, the months from January to April earn above the yearly average, led by March at about MX$40,200 per listing; September is the low point at about MX$20,700. Most hosts take one- or two-night bookings (78% of listings), more than in the typical market.
- What sells
- The most common entire home has 1 bedroom (41% of entire homes), and apartments and condos make up 50% of supply.
- Who books
- Most guests come from abroad (60%), led by visitors from the United States, Canada and France.
Revenue per listing by month
MX$40,200 MX$20,700- Median listing
- MX$18,400/mo
- Top 25% of listings
- MX$35,900+/mo
- Booked ahead
- 57 days
- Average stay
- 5 nights
- Most common home size
- 1 bedroom
- Superhosts
- 52%
Areas in the full report: La Paz · Todos Santos · Loreto Bay
Full Loreto Airbnb report
Full ranking
How All 11 Ranked Markets in Baja California Sur Compare
The overall ranking with the five measures behind it. "Slow month" is a market's weakest month of revenue as a share of its best, so a higher figure means steadier income. Select a column heading to re-sort.
| Cabo San Lucas High earnings, large market | MX$573,520 | 33% | MX$7,531 | 52% | +1% | 2,921 | |
| La Paz High occupancy, year-round demand | MX$323,277 | 41% | MX$2,612 | 62% | +11% | 2,139 | |
| Todos Santos High earnings, large market | MX$470,291 | 34% | MX$5,331 | 44% | +7% | 483 | |
| 4 | El Tezal High occupancy, year-round demand | MX$426,401 | 37% | MX$3,962 | 51% | −4% | 326 |
| 5 | San José del Cabo High earnings, large market | MX$530,347 | 33% | MX$7,200 | 43% | −2% | 1,421 |
| 6 | La Ventana Year-round demand, growing revenue | MX$358,481 | 33% | MX$3,717 | 58% | +23% | 168 |
| 7 | El Pescadero Growing revenue | MX$405,681 | 32% | MX$5,553 | 49% | +9% | 355 |
| 8 | Los Barriles High occupancy | MX$357,973 | 36% | MX$4,718 | 49% | −10% | 178 |
| 9 | Nopoló | MX$377,168 | 35% | MX$5,421 | 40% | −1% | 122 |
| 10 | Loreto Year-round demand, large market | MX$251,574 | 33% | MX$2,793 | 51% | +6% | 367 |
| 11 | El Sargento Growing revenue | MX$256,601 | 31% | MX$3,254 | 48% | +33% | 280 |
By measure
Baja California Sur Airbnb Markets Ranked by Revenue, Nightly Rate and Occupancy
The overall ranking balances five measures. These lists take one at a time, for buyers who care most about income, pricing power, bookings, a steady calendar, momentum or market size.
Highest-earning Airbnb markets in Baja California Sur
Average annual revenue per active listing over the past 12 months. Markets with at least 200 listings.
| # | Market | Revenue |
|---|---|---|
| Cabo San Lucas #1 overall | MX$574,000 | |
| San José del Cabo #5 overall | MX$530,000 | |
| Todos Santos #3 overall | MX$470,000 | |
| 4 | El Tezal #4 overall | MX$426,000 |
| 5 | El Pescadero #7 overall | MX$406,000 |
| 6 | La Paz #2 overall | MX$323,000 |
| 7 | El Sargento #11 overall | MX$257,000 |
| 8 | Loreto #10 overall | MX$252,000 |
Most expensive Airbnb markets in Baja California Sur by nightly rate
Average rate per booked night. A high rate earns most where occupancy holds up too. Markets with at least 200 listings.
| # | Market | Nightly |
|---|---|---|
| Cabo San Lucas #1 overall | MX$7,530 | |
| San José del Cabo #5 overall | MX$7,200 | |
| El Pescadero #7 overall | MX$5,555 | |
| 4 | Todos Santos #3 overall | MX$5,330 |
| 5 | El Tezal #4 overall | MX$3,960 |
| 6 | El Sargento #11 overall | MX$3,255 |
| 7 | Loreto #10 overall | MX$2,795 |
| 8 | La Paz #2 overall | MX$2,610 |
Highest-occupancy Airbnb markets in Baja California Sur
Share of available nights booked over the past 12 months. Markets with at least 200 listings.
| # | Market | Occupancy |
|---|---|---|
| La Paz #2 overall | 41% | |
| El Tezal #4 overall | 37% | |
| Todos Santos #3 overall | 34% | |
| 4 | San José del Cabo #5 overall | 33% |
| 5 | Loreto #10 overall | 33% |
| 6 | Cabo San Lucas #1 overall | 33% |
| 7 | El Pescadero #7 overall | 32% |
| 8 | El Sargento #11 overall | 31% |
Most year-round Airbnb markets in Baja California Sur
Revenue in the slowest month as a share of the best month, so a higher figure means steadier income. Markets with at least 200 listings.
| # | Market | Slow month |
|---|---|---|
| La Paz #2 overall | 62% | |
| Cabo San Lucas #1 overall | 52% | |
| Loreto #10 overall | 51% | |
| 4 | El Tezal #4 overall | 51% |
| 5 | El Pescadero #7 overall | 49% |
| 6 | El Sargento #11 overall | 48% |
| 7 | Todos Santos #3 overall | 44% |
| 8 | San José del Cabo #5 overall | 43% |
Fastest-growing Airbnb markets in Baja California Sur
Change in revenue per listing from the year before, among markets where it rose. Markets with at least 200 listings.
| # | Market | Change |
|---|---|---|
| El Sargento #11 overall | +33% | |
| La Paz #2 overall | +11% | |
| El Pescadero #7 overall | +9% | |
| 4 | Todos Santos #3 overall | +7% |
| 5 | Loreto #10 overall | +6% |
| 6 | Cabo San Lucas #1 overall | +1% |
Largest Airbnb markets in Baja California Sur
Active listings. Bigger markets have more comparable rentals to price against and more buyers at resale.
| # | Market | Listings |
|---|---|---|
| Cabo San Lucas #1 overall | 2,920 | |
| La Paz #2 overall | 2,140 | |
| San José del Cabo #5 overall | 1,420 | |
| 4 | Todos Santos #3 overall | 483 |
| 5 | Loreto #10 overall | 367 |
| 6 | El Pescadero #7 overall | 355 |
| 7 | El Tezal #4 overall | 326 |
| 8 | El Sargento #11 overall | 280 |
| 9 | Los Barriles #8 overall | 178 |
| 10 | La Ventana #6 overall | 168 |
| 11 | Nopoló #9 overall | 122 |
Seasonality
When Airbnbs in Baja California Sur Earn the Most
March is the best month for nearly two-thirds of ranked markets in Baja California Sur. September is the most common slowest month, in 9 markets.
March earns about twice what September does
Average revenue per listing across the 11 ranked markets in Baja California Sur, by month
| Month | Avg. revenue per listing | Best month for | Highest-ranked examples |
|---|---|---|---|
| January | MX$65,000 | – | – |
| February | MX$69,500 | 1 market | Los Barriles |
| March | MX$75,200 | 7 markets | Cabo San Lucas, Todos Santos, El Tezal |
| April | MX$61,500 | 1 market | La Ventana |
| May | MX$54,900 | – | – |
| June | MX$55,500 | – | – |
| July | MX$60,300 | 1 market | La Paz |
| August | MX$47,300 | – | – |
| September | MX$39,400 | – | – |
| October | MX$48,800 | – | – |
| November | MX$58,600 | – | – |
| December | MX$68,000 | 1 market | El Sargento |
Average revenue is per listing across the ranked markets, the line in the chart above. "Best month for" counts the ranked markets whose own revenue peaks in that month.
Named regions
Regions in Baja California Sur
These pages compare the towns of a region that people search by name, with figures for the region as a whole.
- Los Cabos 2 towns
Management
Who Manages Airbnbs in Baja California Sur?
AirROI ranks the 50 largest of the 119 companies that run 5 or more Airbnb listings in Baja California Sur, by listings, guest rating and growth; companies run 21% of its listings.
Method
How the Ranking Works
The ranking covers the 11 markets in Baja California Sur with at least 100 active Airbnb listings and data through October 2026. Each market is compared with the others on five measures, and markets are ordered by a weighted blend of where they place on each:
- Revenue per listing (35%): average revenue an active listing earned over the past 12 months.
- Occupancy (20%): share of available nights that were booked.
- Market size (20%): active listings. Bigger markets offer more comparable rentals to price against and more buyers when you sell.
- Year-round demand (15%): revenue in the slowest month as a share of the best month. The latest month is left out when its bookings look incomplete.
- Growth (10%): change in revenue per listing from the year before. Markets whose boundaries changed between years are scored in the middle.
Left out: 2 markets whose data predate the latest refresh. The score measures how rentals perform. It does not include purchase prices, financing, operating costs or local short-term rental rules, which vary by address and should be checked before buying. Figures are in Mexican pesos and match each market's own report; see the data methodology for how listings are tracked.
To check one property before buying, run its address and size through the free Airbnb calculator for a revenue, occupancy and nightly-rate range from comparable listings.
FAQ
Frequently Asked Questions About Airbnb Investing in Baja California Sur
What is the best place to buy an Airbnb in Baja California Sur?
Cabo San Lucas ranks first of the 11 markets in Baja California Sur in AirROI's ranking, with MX$574,000 in average revenue per listing and 33% occupancy. La Paz and Todos Santos follow. The ranking weighs revenue, occupancy, market size, seasonality and growth; it leaves out purchase prices.
What are the most profitable Airbnb locations in Baja California Sur?
By revenue per listing, among markets with at least 200 listings, Cabo San Lucas leads at MX$574,000 a year, ahead of San José del Cabo at MX$530,000. Profit also depends on what a property costs to buy and run, which varies far more between markets than revenue does.
How much does an Airbnb make in Baja California Sur?
The average active listing in Baja California Sur earned MX$446,000 over the 12 months to October 2026, at 35% occupancy. Across the ranked markets, the middle half averaged between MX$323,000 and MX$426,000 per listing. Averages include listings that operated for only part of the year, so a listing rented all year typically earns more.
What is a good Airbnb occupancy rate in Baja California Sur?
The average listing in Baja California Sur was booked on 35% of available nights over the past 12 months. Half of the ranked markets fall between 33% and 35%, so a market above about 35% sits in the top quarter. Occupancy is only half the picture: a market with lower occupancy can still earn more if its nightly rates are higher.
Where is Airbnb demand highest in Baja California Sur?
Among ranked markets with at least 200 listings, La Paz has the highest occupancy, with 41% of available nights booked, followed by El Tezal at 37%. Its listings average about MX$2,610 a night and MX$323,000 a year.
Where are Airbnb nightly rates highest in Baja California Sur?
Among ranked markets with at least 200 listings, Cabo San Lucas has the highest average nightly rate, about MX$7,530, followed by San José del Cabo at MX$7,200. La Paz is the least expensive, at about MX$2,610. The average booked night in Baja California Sur costs about MX$5,350.
What is the best month for Airbnb in Baja California Sur?
March is the highest-earning month for 7 of the 11 ranked markets, followed by July (1). September is the most common slowest month, in 9 of the 11 markets. Each market's report shows its own month-by-month revenue, occupancy and rates.
Which Airbnb markets in Baja California Sur earn the most evenly through the year?
Among ranked markets with at least 200 listings, La Paz has the steadiest income: its slowest month, September, still earns about 62% of its best. Cabo San Lucas follows, at 52%. Steadier markets are easier to budget for, though they do not always earn the most per listing.
Which Airbnb markets are growing fastest in Baja California Sur?
Among ranked markets with at least 200 listings, revenue per listing grew most in El Sargento, up 33% on the year before, and in La Paz, up 11%. A single strong year can reflect events or new supply, so it is worth checking a market's monthly trend before relying on it.
Is Airbnb still profitable in Baja California Sur in 2026?
Revenue per listing grew in 7 of the 11 ranked markets with a comparable year of data; in the typical market it rose 6%. Whether a given property profits depends on its purchase price, financing and running costs.
How many Airbnb listings are there in Baja California Sur?
AirROI tracked 9,480 active Airbnb listings in Baja California Sur over the 12 months to October 2026, across 29 markets. The largest ranked market is Cabo San Lucas, with 2,920 listings, followed by La Paz with 2,140.
Directory
All 29 Airbnb Markets in Baja California Sur
Every Baja California Sur city with an AirROI Airbnb market report, A–Z, with its active listing count.
B
- Baja California Sur 23 listings
- Buenavista 81 listings
C
- Cabo Pulmo 63 listings
- Cabo San Lucas 2,921 listings
- Cerritos Beach 24 listings
- Chametla 34 listings
- Ciudad Constitución 20 listings
E
- El Centenario 77 listings
- El Pescadero 355 listings
- El Sargento 280 listings
- El Tezal 326 listings
G
- Guerrero Negro 48 listings
H
- Heroica Mulegé 53 listings
L
- La Boca de la Palma 18 listings
- La Palmilla 22 listings
- La Paz 2,139 listings
- La Ribera 49 listings
- La Ventana 168 listings
- Las Veredas 22 listings
- Loreto 367 listings
- Los Barriles 178 listings
- Los Cerritos 69 listings
M
- Mulegé 41 listings
N
- Nopoló 122 listings
P
- Puerto San Carlos 23 listings
S
- San José del Cabo 1,421 listings
- San Juanico 24 listings
T
- The Beach 28 listings
- Todos Santos 483 listings