Guadalajara Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Jalisco, Mexico

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Guadalajara in 2025? Explore comprehensive Airbnb analytics for Guadalajara, Jalisco, Mexico to uncover income potential. This 2025 STR market report for Guadalajara, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 4,668 active listings.

Whether you're considering an Airbnb investment in Guadalajara, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Guadalajara Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Guadalajara Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$55
The average rental revenue earned for an occupied room per day in Guadalajara.
Occupancy Rate(?)
43.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$6,601
Typical annual income for an Airbnb listing in Guadalajara. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-7.5%
Slight decrease (-7.5%) vs. last year.
Peak Revenue Month(?)
March
The month with the highest average earnings, indicating peak season in Guadalajara.
Lowest Revenue Month(?)
May
The month with the lowest average earnings, indicating the low season in Guadalajara.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
4,668
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Guadalajara (2025)

Understanding the monthly revenue variations for Airbnb listings in Guadalajara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Guadalajara is typically March, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Guadalajara across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,618+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,013 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $564 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $260, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Guadalajara

Guadalajara Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Guadalajara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Guadalajara:

  • Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 46%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Guadalajara

Average Daily Rate (ADR) Airbnb Trends in Guadalajara (2025)

Effective short term rental pricing strategy in Guadalajara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Guadalajara typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $101+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $63 or more.
  • Typical properties (Median) charge around $41 per night.
  • Entry-level properties (Bottom 25%) earn around $26 per night.

Average Daily Rate (ADR) Trend by Month in Guadalajara

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Airbnb Seasonality Analysis & Trends in Guadalajara (2025)

Peak Season (March, July, August)
  • Revenue averages $860 per month
  • Occupancy rates average 48.6%
  • Daily rates average $57
Shoulder Season
  • Revenue averages $773 per month
  • Occupancy maintains around 46.9%
  • Daily rates hold near $56
Low Season (April, May, June)
  • Revenue drops to average $714 per month
  • Occupancy decreases to average 40.7%
  • Daily rates adjust to average $58

Seasonality Insights for Guadalajara

  • The Airbnb seasonality in Guadalajara shows relatively stable year-round demand. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Guadalajara's highest earning potential, with monthly revenues capable of climbing to $885, occupancy reaching a high of 49.9%, and ADRs peaking at $60.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $694, occupancy could drop to 38.0%, and ADRs may adjust down to $55.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Guadalajara.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Guadalajara seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Guadalajara (2025)

Exploring the top neighborhoods for short-term rentals in Guadalajara? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Colonia Americana
A vibrant neighborhood known for its bohemian culture, art galleries, and nightlife. It's a popular destination for both locals and tourists looking for unique experiences.
Museo de las Artes de la Universidad de Guadalajara, Parque Alcalde, Café André Breton, Teatro Degollado, Mercado de San Juan de Dios
Zapopan
A rapidly growing area with family-friendly neighborhoods and access to parks and cultural attractions. It's appealing for families and those looking for a quieter stay while still close to the city.
Templo Expiatorio del Santísimo Sacramento, Parque Metropolitano, Bosque de la Primavera, Arts and Crafts Market
Centro Histórico
The historical center of Guadalajara, rich in architecture and culture. It attracts tourists visiting historical sites, cultural events, and festivals throughout the year.
Cathedral of Guadalajara, Plaza de Armas, Cabañas Cultural Institute, Teatro Degollado, Mercado Libertad
Tlaquepaque
Famous for its artisan shops and galleries, this neighborhood offers a charming atmosphere. It's popular among tourists interested in local crafts and cuisine.
El Parian, Regional Ceramics Museum, Casa de los Abuelos, Galería de Artesanías
Puerto de Chapala
A picturesque lakeside area, known for its serene environment and appealing views. Ideal for travelers looking for relaxation and natural beauty.
Lake Chapala, Ajijic, Chapala malecon, Local artisan shops
Morelos
Known for its markets and street food, this area captures the essence of Guadalajara's culinary scene and is popular among food enthusiasts.
Mercado de Abastos, Street food stalls, Teatro Degollado
Lomas del Valle
An upscale residential area with modern amenities. It's attractive for travelers looking for a more luxurious and comfortable stay.
Parks and green spaces, High-end restaurants, Shopping centers
Chapalita
A quiet neighborhood with beautiful parks and local dining options. It's favored by families and those looking for a peaceful environment close to the city.
Chapalita Park, Local cafes, Artisan markets

Understanding Airbnb License Requirements & STR Laws in Guadalajara (2025)

While Guadalajara, Jalisco, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Guadalajara to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 3% licensed listings)

Top Performing Airbnb Properties in Guadalajara (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Guadalajarabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Casa Kali by Barrio México

Casa Kali by Barrio México

Entire Place • 11 bedrooms

$158,358
Revenue
79.6%
Occupancy
$521.90
Daily Rate
Casa Irake Colonia Americana

Casa Irake Colonia Americana

Entire Place • 9 bedrooms

$122,837
Revenue
87.1%
Occupancy
$379.79
Daily Rate
🇲🇽 Casa Montore with breakfast by Barrio México🧡

🇲🇽 Casa Montore with breakfast by Barrio México🧡

Entire Place • 8 bedrooms

$102,818
Revenue
76.9%
Occupancy
$462.37
Daily Rate
Casa Araiza

Casa Araiza

Entire Place • 8 bedrooms

$91,088
Revenue
52.7%
Occupancy
$449.53
Daily Rate
Casa Boutique Pavón

Casa Boutique Pavón

Entire Place • 10 bedrooms

$88,275
Revenue
60.5%
Occupancy
$400.84
Daily Rate
Casa España: Modern Mexican design home

Casa España: Modern Mexican design home

Entire Place • 7 bedrooms

$87,525
Revenue
79.3%
Occupancy
$315.69
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Guadalajara (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Guadalajara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Antonieta71$751,01752094.81/5.0
Isaias47$410,55923594.83/5.0
Del Mar Boutique Accommodation41$388,5497674.41/5.0
Mitchell15$370,77931694.89/5.0
Edgar24$317,46611974.49/5.0
Sergio13$302,5706544.89/5.0
DreamHaus20$273,0026084.55/5.0
Magma23$228,2668504.86/5.0
Oscar26$213,91314324.69/5.0
Sabrina27$210,50349284.78/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Guadalajara.

Dive Deeper: Advanced Guadalajara STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Guadalajara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Guadalajara Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Guadalajara

  • The Guadalajara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.9% of the 4,668 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 30.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Guadalajara, Apartment/Condo properties are the most common (62.8%), reflecting the local real estate landscape.
  • Houses represent a significant 23.2% portion, catering likely to families or larger groups.
  • The presence of 11.4% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, outdoor/unique (combined 2.5%) offer potential for unique stay experiences.

Guadalajara Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Guadalajara

  • The dominant room capacity in Guadalajara is 1 bedroom listings, making up 41.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 70.4% of the active Airbnb listings in Guadalajara, indicating a high concentration in these sizes.

Guadalajara Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Guadalajara

  • The most common guest capacity trend in Guadalajara vacation rentals is listings accommodating 2 guests (27.7%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Guadalajara STR market, accounting for 48.8% of listings.
  • 21.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Guadalajara.
  • On average, properties in Guadalajara are equipped to host 3.4 guests.

Guadalajara Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Guadalajara

  • The most common availability pattern in Guadalajara falls within the 271-366 days range, representing 43.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 74.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Guadalajara (31.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 27.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Guadalajara Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (47.1%)

1 Night

2101 listings

47.1% of total

2 Nights (32.3%)

2 Nights

1443 listings

32.3% of total

3 Nights (5.7%)

3 Nights

254 listings

5.7% of total

4-6 Nights (2.4%)

4-6 Nights

108 listings

2.4% of total

7-29 Nights (1.3%)

7-29 Nights

59 listings

1.3% of total

30+ Nights (11.2%)

30+ Nights

498 listings

11.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Guadalajara is 1 Night, adopted by 47.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (79.4%) of the Guadalajara Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (11.2%) caters to monthly stays (30+ nights) in Guadalajara, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 47.1% of Guadalajara hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 11.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Guadalajara.

Guadalajara Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

0% of total

Flexible (41.7%)

Flexible

1792 listings

41.7% of total

Moderate (32.3%)

Moderate

1386 listings

32.3% of total

Firm (9.4%)

Firm

402 listings

9.4% of total

Strict (16.6%)

Strict

713 listings

16.6% of total

Cancellation Policy Insights for Guadalajara

  • The prevailing Airbnb cancellation policy trend in Guadalajara is Flexible, used by 41.7% of listings.
  • The market strongly favors guest-friendly terms, with 74.0% of listings offering Flexible or Moderate policies. This suggests guests in Guadalajara may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 41.7% market standard in Guadalajara.
  • Regularly review your cancellation policy against competitors and market demand shifts in Guadalajara.

Guadalajara STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Guadalajara

  • The overall average booking lead time for vacation rentals in Guadalajara is 23 days.
  • Guests book furthest in advance for stays during November (average 30 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (28 days avg.) sees the longest lead times, while Summer (22 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Guadalajara.
  • Target marketing efforts for the Fall season well in advance (at least 28 days) to capture early planners.
  • Monitor your own booking lead times against these Guadalajara averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Guadalajara (2025)

Amenity Prevalence

Amenity Insights for Guadalajara

  • Essential amenities in Guadalajara that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like TV, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Guadalajara: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like TV or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Guadalajara to stay competitive.

Guadalajara Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Guadalajara

  • The typical guest profile for Airbnb in Guadalajara consists of primarily domestic travelers (73%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 73.4% of guests.
  • Key international markets include Mexico (73.4%) and United States (19.7%).
  • Top languages spoken are Spanish (52.9%) followed by English (37.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Mexico City and Guadalajara.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Guadalajara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
San Juan Cosalá94$2,133$247.7431%
Tapalpa Country Club11$2,014$355.2723%
Cajititlán26$1,641$225.1429%
San Luis Soyatlán18$1,600$190.0129%
San Pedro Tesistán12$1,579$317.9819%
La Huerta262$1,526$263.7529%
Río de los Chilares10$1,491$164.1136%
La Calera23$1,456$198.3327%
San Miguel36$1,389$258.2126%
La Laguna33$1,341$176.3530%

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