Xalapa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Veracruz, Mexico
Is Airbnb profitable in Xalapa in 2025? Explore comprehensive Airbnb analytics for Xalapa, Veracruz, Mexico to uncover income potential. This 2025 STR market report for Xalapa, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 422 active listings.
Whether you're considering an Airbnb investment in Xalapa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Xalapa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Xalapa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Xalapa (2025)
Understanding the monthly revenue variations for Airbnb listings in Xalapa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Xalapa is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Xalapa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $728+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $489 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $275 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $131, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Xalapa
Xalapa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Xalapa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Xalapa:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Xalapa
Average Daily Rate (ADR) Airbnb Trends in Xalapa (2025)
Effective short term rental pricing strategy in Xalapa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Xalapa typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $51+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $36 or more.
- Typical properties (Median) charge around $24 per night.
- Entry-level properties (Bottom 25%) earn around $17 per night.
Average Daily Rate (ADR) Trend by Month in Xalapa
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Airbnb Seasonality Analysis & Trends in Xalapa (2025)
Peak Season (December, March, July)
- Revenue averages $401 per month
- Occupancy rates average 42.0%
- Daily rates average $32
Shoulder Season
- Revenue averages $351 per month
- Occupancy maintains around 37.2%
- Daily rates hold near $32
Low Season (February, June, November)
- Revenue drops to average $310 per month
- Occupancy decreases to average 34.6%
- Daily rates adjust to average $32
Seasonality Insights for Xalapa
- The Airbnb seasonality in Xalapa shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Xalapa's highest earning potential, with monthly revenues capable of climbing to $408, occupancy reaching a high of 45.5%, and ADRs peaking at $36.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $301, occupancy could drop to 30.1%, and ADRs may adjust down to $30.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Xalapa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Xalapa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Xalapa (2025)
Exploring the top neighborhoods for short-term rentals in Xalapa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The heart of Xalapa, rich in history and culture, attracting both tourists and locals. It offers a variety of restaurants, museums, and vibrant markets. | Catedral de Xalapa, Museo de Antropología de Xalapa, Parque Juárez, Teatro del Estado, Casa Museo Diego Rivera |
| Lomas del Encanto | A residential area known for its tranquility and beautiful views, appealing to families and travelers looking for a peaceful stay. | Parque de los Tecajetes, Cerro de Macuiltépetl, Zona de Montaña, Cafés y restaurantes locales |
| Coatepec | A charming town near Xalapa, famous for its coffee and colonial architecture. It draws visitors interested in local culture and nature. | Coffee plantations, Centro Histórico de Coatepec, Templo de San Jerónimo, Cascada de Texolo |
| Jalapa 2000 | A modern area with amenities and services, popular among business travelers and those attending events or conferences. | Plazas comerciales, Restaurantes de moda, Cercanía a parques, Eventos culturales |
| Las Ánimas | Known for its lively atmosphere and nightlife, this area appeals to younger crowds and visitors looking for entertainment options. | Parque Las Ánimas, Restaurantes y bares, Cafés al aire libre, Actividades recreativas |
| El Sumidero | A picturesque area known for its natural beauty, attracting eco-tourists and those interested in outdoor activities. | Senderos naturales, Rutas de senderismo, Cascadas, Balnearios |
| Agua Santa | A residential neighborhood with a strong local community feel, suitable for long-term stays and cultural immersion. | Mercados locales, Cafés tradicionales, Actividades comunitarias, Cultura local |
| Xalapa U. Benavídez | Close to the university, attracting students and academic visitors, making it a prime area for short-term rentals. | Universidad Veracruzana, Cafés intelectuales, Eventos académicos, Vida estudiantil |
Understanding Airbnb License Requirements & STR Laws in Xalapa (2025)
While Xalapa, Veracruz, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Xalapa to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Xalapa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Xalapabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Comfort House/ 16PX / 9BR/Garden/Wi-Fi/Central
Entire Place • 9 bedrooms
Casa Le Cucu
Entire Place • 3 bedrooms
Hansel and Gretel's House
Entire Place • 3 bedrooms
Our house with family tradition.
Entire Place • 4 bedrooms
Casa Habana Xalapa <keyless access,wifi,parking>
Entire Place • 2 bedrooms
201) Apartment in front of Torre Ánimas.
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Xalapa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Xalapa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cherry | 13 | $55,625 | 197 | 4.59/5.0 |
| Giovanni | 8 | $38,256 | 129 | 4.52/5.0 |
| Terraza Del | 8 | $34,908 | 1737 | 4.84/5.0 |
| Fernando | 6 | $28,513 | 998 | 4.93/5.0 |
| Ian | 6 | $27,982 | 1369 | 4.91/5.0 |
| Jair | 3 | $26,623 | 17 | 4.91/5.0 |
| Jorge | 5 | $22,446 | 107 | 4.68/5.0 |
| Posada | 7 | $21,543 | 473 | 4.85/5.0 |
| Carlos Alberto | 5 | $19,600 | 718 | 4.96/5.0 |
| Blas | 5 | $17,109 | 771 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Xalapa.
Dive Deeper: Advanced Xalapa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Xalapa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsXalapa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Xalapa
- The Xalapa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.5% of the 422 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Xalapa, Apartment/Condo properties are the most common (59%), reflecting the local real estate landscape.
- Houses represent a significant 21.3% portion, catering likely to families or larger groups.
- The presence of 14.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays, outdoor/unique (combined 5.0%) offer potential for unique stay experiences.
Xalapa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Xalapa
- The dominant room capacity in Xalapa is 1 bedroom listings, making up 53.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.8% of the active Airbnb listings in Xalapa, indicating a high concentration in these sizes.
- With over half the market (53.8%) consisting of studios or 1-bedroom units, Xalapa is particularly well-suited for individuals or couples.
Xalapa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Xalapa
- The most common guest capacity trend in Xalapa vacation rentals is listings accommodating 2 guests (37%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Xalapa STR market, accounting for 55.2% of listings.
- 14.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Xalapa.
- On average, properties in Xalapa are equipped to host 3.2 guests.
Xalapa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Xalapa
- The most common availability pattern in Xalapa falls within the 271-366 days range, representing 55.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Xalapa (31.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Xalapa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
249 listings
61% of total
2 Nights
104 listings
25.5% of total
3 Nights
9 listings
2.2% of total
4-6 Nights
8 listings
2% of total
7-29 Nights
6 listings
1.5% of total
30+ Nights
32 listings
7.8% of total
Key Insights
- The most prevalent minimum stay requirement in Xalapa is 1 Night, adopted by 61% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.5%) of the Xalapa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 61% of Xalapa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Xalapa.
Xalapa Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
220 listings
57.3% of total
Moderate
94 listings
24.5% of total
Firm
21 listings
5.5% of total
Strict
49 listings
12.8% of total
Cancellation Policy Insights for Xalapa
- The prevailing Airbnb cancellation policy trend in Xalapa is Flexible, used by 57.3% of listings.
- The market strongly favors guest-friendly terms, with 81.8% of listings offering Flexible or Moderate policies. This suggests guests in Xalapa may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 57.3% market standard in Xalapa.
- Given the high prevalence of Flexible policies (57.3%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 12.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Xalapa.
Xalapa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Xalapa
- The overall average booking lead time for vacation rentals in Xalapa is 16 days.
- Guests book furthest in advance for stays during August (average 31 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (25 days avg.) sees the longest lead times, while Spring (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (16 days) as a baseline for your pricing and availability strategy in Xalapa.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 31 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 25 days) to capture early planners.
- Monitor your own booking lead times against these Xalapa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Xalapa (2025)
Amenity Prevalence
Amenity Insights for Xalapa
- Essential amenities in Xalapa that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Xalapa: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Xalapa to stay competitive.
Xalapa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Xalapa
- The typical guest profile for Airbnb in Xalapa consists of primarily domestic travelers (91%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 91.3% of guests.
- Key international markets include Mexico (91.3%) and United States (5%).
- Top languages spoken are Spanish (57.3%) followed by English (32.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Xalapa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Xalapa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Guadalupe | 22 | $1,460 | $195.91 | 29% |
| Costa Esmeralda | 18 | $1,036 | $169.14 | 25% |
| Playa de Chachalacas | 70 | $967 | $144.16 | 27% |
| Monte Gordo | 29 | $931 | $176.35 | 25% |
| Alvarado | 20 | $740 | $137.66 | 27% |
| Atzingo (La Cumbre) | 10 | $683 | $136.44 | 19% |
| Mandinga y Matoza | 61 | $681 | $101.91 | 31% |
| Boca del Río | 579 | $653 | $85.21 | 35% |
| Veracruz | 288 | $646 | $89.17 | 33% |
| Tecolutla | 116 | $634 | $110.67 | 25% |