Mezcales Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nayarit, Mexico
Is Airbnb profitable in Mezcales in 2025? Explore comprehensive Airbnb analytics for Mezcales, Nayarit, Mexico to uncover income potential. This 2025 STR market report for Mezcales, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 255 active listings.
Whether you're considering an Airbnb investment in Mezcales, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mezcales Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mezcales Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mezcales (2025)
Understanding the monthly revenue variations for Airbnb listings in Mezcales is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mezcales is typically January, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mezcales across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,578+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,882 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,297 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $492, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mezcales
Mezcales Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mezcales STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mezcales:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mezcales
Average Daily Rate (ADR) Airbnb Trends in Mezcales (2025)
Effective short term rental pricing strategy in Mezcales involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mezcales typically peaks in April and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $337+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $218 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Mezcales
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Airbnb Seasonality Analysis & Trends in Mezcales (2025)
Peak Season (January, December, May)
- Revenue averages $2,800 per month
- Occupancy rates average 43.0%
- Daily rates average $175
Shoulder Season
- Revenue averages $2,447 per month
- Occupancy maintains around 41.5%
- Daily rates hold near $175
Low Season (September, October, November)
- Revenue drops to average $1,755 per month
- Occupancy decreases to average 33.8%
- Daily rates adjust to average $171
Seasonality Insights for Mezcales
- The Airbnb seasonality in Mezcales shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mezcales's highest earning potential, with monthly revenues capable of climbing to $2,918, occupancy reaching a high of 50.5%, and ADRs peaking at $183.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,459, occupancy could drop to 30.4%, and ADRs may adjust down to $159.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mezcales.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mezcales seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mezcales (2025)
Exploring the top neighborhoods for short-term rentals in Mezcales? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Playa Mezcales | Beautiful beach area that attracts tourists looking for sun and relaxation. Offers water sports, local restaurants, and a vibrant atmosphere. | Beaches of Mezcales, Water sports activities, Local seafood restaurants |
| Nuevo Vallarta | A popular resort destination known for luxurious hotels and beautiful beaches. It is ideal for vacationers looking for amenities and relaxation. | Nuevo Vallarta Beach, Marina Nuevo Vallarta, El Tigre Golf Course, Shopping at Paradise Plaza |
| Punta de Mita | An upscale beach community with stunning ocean views and high-end residences. Perfect for travelers seeking a tranquil retreat. | Punta de Mita Beach, Hikki Beach Club, Local surf spots, El Anclote Beach |
| Sayulita | A bohemian surf town that caters to tourists looking for adventure, art, and culture. Great for a younger, vibrant crowd. | Sayulita Beach, Surfing spots, Local Art Market, Sayulita Farmers Market |
| Lo de Marcos | A quiet coastal town favored by families and those looking for a less commercialized beach experience, with charming local culture. | Lo de Marcos Beach, Local artisan shops, Authentic Mexican cuisine, Peaceful village atmosphere |
| San Pancho | Peaceful beach town renowned for its laid-back vibe and artistic community. Appeals to eco-tourists and nature lovers. | San Pancho Beach, Cultural center of San Pancho, Wildlife reserve, Local galleries and shops |
| Bucerías | A quaint coastal town known for its vibrant art scene, restaurants, and beautiful beach. Popular with expats and tourists alike. | Bucerías Beach, Local art galleries, Friday Market, Traditional Mexican dining |
| San Vicente | A charming village offering a glimpse into local life away from the tourist crowds. Ideal for those looking to experience authentic Mexico. | Local markets, Traditional festivals, Nature trails, Cultural heritage events |
Understanding Airbnb License Requirements & STR Laws in Mezcales (2025)
While Mezcales, Nayarit, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mezcales to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mezcales (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mezcalesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Beachfront Villa “Casamar”
Entire Place • 6 bedrooms
Private Beach Villa at Nuevo Vallarta
Entire Place • 5 bedrooms
Casa Majahuitas
Entire Place • 5 bedrooms
BeachFront Villa, 3 BR, 3.5 BA, Sleeps 9, N. VTA
Entire Place • 3 bedrooms
LUXURY BEACH PENTHOUSE INFINITY POOL & ROOFTOP BAR
Entire Place • 3 bedrooms
Peninsula Nuevo Vallarta Beach Front. Great Place!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mezcales (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mezcales based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brenda | 1 | $271,424 | 37 | 4.97/5.0 |
| Ana Sol | 1 | $251,222 | 6 | 4.67/5.0 |
| Rodrigo | 4 | $187,745 | 243 | 4.79/5.0 |
| Del Mar | 5 | $156,840 | 1066 | 4.76/5.0 |
| Jonathan | 1 | $146,039 | 60 | 4.60/5.0 |
| Xavier | 1 | $139,657 | 87 | 4.80/5.0 |
| Vacasa Mexico | 9 | $119,071 | 261 | 4.71/5.0 |
| Maria Del Rocio | 2 | $101,486 | 183 | 4.74/5.0 |
| Daniel | 3 | $93,550 | 21 | 4.02/5.0 |
| Nina | 1 | $82,991 | 20 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mezcales.
Dive Deeper: Advanced Mezcales STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mezcales. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMezcales Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mezcales
- The Mezcales Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.9% of the 255 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mezcales, House properties are the most common (51%), reflecting the local real estate landscape.
- Houses represent a significant 51% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 2.4%) offer potential for unique stay experiences.
Mezcales Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mezcales
- The dominant room capacity in Mezcales is 2 bedrooms listings, making up 34.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 65.9% of the active Airbnb listings in Mezcales, indicating a high concentration in these sizes.
- A significant 46.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mezcales.
Mezcales Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mezcales
- The most common guest capacity trend in Mezcales vacation rentals is listings accommodating 6 guests (31%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Mezcales STR market, accounting for 59.2% of listings.
- 63.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mezcales.
- On average, properties in Mezcales are equipped to host 5.7 guests.
Mezcales Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mezcales
- The most common availability pattern in Mezcales falls within the 271-366 days range, representing 58.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mezcales (29%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mezcales Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
36 listings
15.3% of total
2 Nights
80 listings
33.9% of total
3 Nights
45 listings
19.1% of total
4-6 Nights
29 listings
12.3% of total
7-29 Nights
8 listings
3.4% of total
30+ Nights
38 listings
16.1% of total
Key Insights
- The most prevalent minimum stay requirement in Mezcales is 2 Nights, adopted by 33.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16.1%) caters to monthly stays (30+ nights) in Mezcales, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.9% of Mezcales hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.3% currently do.
- A 2-night minimum appears standard (33.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 16.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mezcales.
Mezcales Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.5% of total
Flexible
54 listings
26.7% of total
Moderate
55 listings
27.2% of total
Firm
33 listings
16.3% of total
Strict
59 listings
29.2% of total
Cancellation Policy Insights for Mezcales
- The prevailing Airbnb cancellation policy trend in Mezcales is Strict, used by 29.2% of listings.
- There's a relatively balanced mix between guest-friendly (53.9%) and stricter (45.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 29.2% market standard in Mezcales.
- Regularly review your cancellation policy against competitors and market demand shifts in Mezcales.
Mezcales STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mezcales
- The overall average booking lead time for vacation rentals in Mezcales is 48 days.
- Guests book furthest in advance for stays during February (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (62 days avg.) sees the longest lead times, while Summer (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Mezcales.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Mezcales averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mezcales (2025)
Amenity Prevalence
Amenity Insights for Mezcales
- Essential amenities in Mezcales that guests expect include: Air conditioning, Wifi, Kitchen, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Pool are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Mezcales.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mezcales: Air conditioning, Wifi, Kitchen, TV, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, Wifi, Kitchen, TV, Free parking on premises.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mezcales to stay competitive.
Mezcales Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mezcales
- The typical guest profile for Airbnb in Mezcales consists of primarily domestic travelers (78%), often arriving from nearby Guadalajara, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 78.2% of guests.
- Key international markets include Mexico (78.2%) and United States (14.1%).
- Top languages spoken are Spanish (55.7%) followed by English (36%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Guadalajara and Zapopan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mezcales Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Punta de Mita | 90 | $6,372 | $881.47 | 33% |
| Punta Mita | 49 | $5,343 | $838.05 | 35% |
| Nayarit | 29 | $4,841 | $1081.23 | 27% |
| Higuera Blanca | 35 | $4,813 | $515.60 | 31% |
| Corral del Risco | 404 | $4,495 | $817.37 | 31% |
| Litibu | 11 | $3,017 | $272.97 | 36% |
| Boca de Tomatlán | 257 | $2,843 | $416.68 | 37% |
| Sayulita | 1,385 | $2,002 | $219.93 | 38% |
| San Francisco | 492 | $1,890 | $210.29 | 40% |
| La Cruz de Huanacaxtle | 504 | $1,881 | $282.66 | 35% |