Top 25 Best Places in Nayarit, Mexico to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-06-01

Unlock high-ROI opportunities in Nayarit, Mexico‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Nayarit, Mexico. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Nayarit, Mexico for 2025.

Top Short-Term Rental Markets in Nayarit, Mexico

Rank:#1Market:BuceríasCountry:MexicoProperties:1,661Monthly Revenue:$1523.83Daily Rate (ADR):$205.50Occupancy:36.80%Regulation:Low
Rank:#2Market:SayulitaCountry:MexicoProperties:1,453Monthly Revenue:$1976.91Daily Rate (ADR):$223.75Occupancy:37.93%Regulation:Low
Rank:#3Market:Las JarretaderasCountry:MexicoProperties:594Monthly Revenue:$1102.69Daily Rate (ADR):$321.28Occupancy:28.67%Regulation:Low
Rank:#4Market:Nuevo VallartaCountry:MexicoProperties:558Monthly Revenue:$1344.32Daily Rate (ADR):$200.87Occupancy:36.48%Regulation:Low
Rank:#5Market:La Cruz de HuanacaxtleCountry:MexicoProperties:554Monthly Revenue:$1781.39Daily Rate (ADR):$294.63Occupancy:35.40%Regulation:Low
Rank:#6Market:San FranciscoCountry:MexicoProperties:541Monthly Revenue:$1799.78Daily Rate (ADR):$205.98Occupancy:39.92%Regulation:Low
Rank:#7Market:CompostelaCountry:MexicoProperties:534Monthly Revenue:$966.63Daily Rate (ADR):$168.66Occupancy:29.34%Regulation:Low
Rank:#8Market:Corral del RiscoCountry:MexicoProperties:434Monthly Revenue:$4695.27Daily Rate (ADR):$859.29Occupancy:31.55%Regulation:Low
Rank:#9Market:TepicCountry:MexicoProperties:363Monthly Revenue:$260.05Daily Rate (ADR):$41.82Occupancy:30.99%Regulation:Low
Rank:#10Market:MezcalesCountry:MexicoProperties:333Monthly Revenue:$1300.65Daily Rate (ADR):$184.42Occupancy:34.61%Regulation:Moderate
Rank:#11Market:Lo de MarcosCountry:MexicoProperties:167Monthly Revenue:$1154.43Daily Rate (ADR):$145.91Occupancy:38.03%Regulation:Low
Rank:#12Market:San Clemente de La LimaCountry:MexicoProperties:149Monthly Revenue:$445.34Daily Rate (ADR):$85.12Occupancy:31.57%Regulation:Low
Rank:#13Market:San BlasCountry:MexicoProperties:107Monthly Revenue:$533.07Daily Rate (ADR):$112.80Occupancy:22.40%Regulation:Moderate
Rank:#14Market:Punta de MitaCountry:MexicoProperties:91Monthly Revenue:$6325.53Daily Rate (ADR):$907.10Occupancy:33.58%Regulation:Low
Rank:#15Market:Nuevo NayaritCountry:MexicoProperties:83Monthly Revenue:$1025.18Daily Rate (ADR):$250.83Occupancy:37.23%Regulation:High
Rank:#16Market:El TondoroqueCountry:MexicoProperties:65Monthly Revenue:$495.16Daily Rate (ADR):$100.73Occupancy:30.81%Regulation:Low
Rank:#17Market:Punta MitaCountry:MexicoProperties:56Monthly Revenue:$5128.35Daily Rate (ADR):$994.41Occupancy:32.67%Regulation:Low
Rank:#18Market:AticamaCountry:MexicoProperties:51Monthly Revenue:$1181.95Daily Rate (ADR):$164.25Occupancy:28.14%Regulation:Low
Rank:#19Market:Santa María del OroCountry:MexicoProperties:41Monthly Revenue:$1095.03Daily Rate (ADR):$159.15Occupancy:21.44%Regulation:Low
Rank:#20Market:Higuera BlancaCountry:MexicoProperties:37Monthly Revenue:$4438.45Daily Rate (ADR):$602.59Occupancy:29.17%Regulation:Low
Rank:#21Market:La LagunaCountry:MexicoProperties:33Monthly Revenue:$1340.78Daily Rate (ADR):$176.35Occupancy:30.06%Regulation:Low
Rank:#22Market:NayaritCountry:MexicoProperties:30Monthly Revenue:$4482.16Daily Rate (ADR):$961.27Occupancy:28.97%Regulation:Moderate
Rank:#23Market:San VicenteCountry:MexicoProperties:28Monthly Revenue:$299.59Daily Rate (ADR):$69.86Occupancy:25.75%Regulation:Low
Rank:#24Market:El PorvenirCountry:MexicoProperties:20Monthly Revenue:$136.34Daily Rate (ADR):$49.05Occupancy:19.25%Regulation:Low
Rank:#25Market:Santa Cruz de MiramarCountry:MexicoProperties:20Monthly Revenue:$1271.02Daily Rate (ADR):$155.66Occupancy:32.57%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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