San Blas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nayarit, Mexico
Is Airbnb profitable in San Blas in 2025? Explore comprehensive Airbnb analytics for San Blas, Nayarit, Mexico to uncover income potential. This 2025 STR market report for San Blas, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 94 active listings.
Whether you're considering an Airbnb investment in San Blas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Blas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Blas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Blas (2025)
Understanding the monthly revenue variations for Airbnb listings in San Blas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Blas is typically April, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Blas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,030+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,011 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $503 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $214, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Blas
San Blas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Blas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Blas:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Blas
Average Daily Rate (ADR) Airbnb Trends in San Blas (2025)
Effective short term rental pricing strategy in San Blas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Blas typically peaks in April and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $272+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $113 or more.
- Typical properties (Median) charge around $70 per night.
- Entry-level properties (Bottom 25%) earn around $50 per night.
Average Daily Rate (ADR) Trend by Month in San Blas
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Airbnb Seasonality Analysis & Trends in San Blas (2025)
Peak Season (April, May, July)
- Revenue averages $1,401 per month
- Occupancy rates average 30.8%
- Daily rates average $128
Shoulder Season
- Revenue averages $940 per month
- Occupancy maintains around 24.9%
- Daily rates hold near $114
Low Season (September, October, November)
- Revenue drops to average $499 per month
- Occupancy decreases to average 19.8%
- Daily rates adjust to average $117
Seasonality Insights for San Blas
- The Airbnb seasonality in San Blas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Blas's highest earning potential, with monthly revenues capable of climbing to $1,467, occupancy reaching a high of 34.3%, and ADRs peaking at $129.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $428, occupancy could drop to 16.2%, and ADRs may adjust down to $105.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Blas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Blas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Blas (2025)
Exploring the top neighborhoods for short-term rentals in San Blas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| San Blas Historic Center | The charming center of San Blas packed with history, colonial architecture, and vibrant local culture. Ideal for tourists attracted to historical sites and local experiences. | San Blas Plaza, La Contaduría, El Faro, Basilica de la Virgen de la Soledad, Museo de San Blas |
| Playa El Borrego | A beautiful beach area known for its tranquility and natural beauty. Ideal for beach lovers and families looking for a relaxed vacation experience. | El Borrego Beach, Casa de la Cultura, Local seafood restaurants, Wildlife watching, Surfing spots |
| Isla de Mexcaltitán | A unique island community famous for its traditional lifestyle and picturesque scenery. Great for those seeking cultural immersion and friendly local interactions. | Mexcaltitán Island, Local handicrafts, Cultural festivals, Traditional food tours |
| San Blas Marina | A hub for boating and fishing enthusiasts. Offers a more adventurous option for visitors interested in water activities and exploring the coastal waters. | San Blas Marina, Sport fishing opportunities, Charter boat services, Scenic views |
| La Tovara National Park | A natural paradise offering eco-tourism, wildlife viewing, and outdoor adventures. Appeals to nature lovers and outdoor enthusiasts. | Wetland tours, Bird watching, Mangrove kayaking, Nature trails, Eco-lodges |
| Playa Novillero | A long, beautiful beach famous for its peaceful atmosphere and less crowded shoreline. Perfect for visitors looking for an escape from the busier tourist spots. | Novillero Beach, Shell collecting, Sunbathing, Beachfront restaurants |
| Local Markets | Vibrant local markets where visitors can experience authentic Mexican culture, buy handcrafted goods, and enjoy local cuisine. Great for tourists seeking unique souvenirs. | San Blas Market, Street food options, Artisan crafts, Local music performances |
| Nearby Coastal Towns | Proximity to other scenic coastal towns such as Sayulita and San Pancho provides tourists with additional options for exploration and enjoyment of coastal life. | Sayulita beach, San Pancho art scene, Surfing at Sayulita, Dining options, Relaxed atmosphere |
Understanding Airbnb License Requirements & STR Laws in San Blas (2025)
While San Blas, Nayarit, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Blas to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in San Blas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Blasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Blanca Sol y Luna
Entire Place • 4 bedrooms
Casa Trébol - Matanchén
Entire Place • 4 bedrooms
Villa San Blas
Entire Place • 4 bedrooms
Casa Sirena Matanchen a Pie de Playa
Entire Place • 4 bedrooms
CASA MURAL SAN BLAS
Entire Place • 2 bedrooms
CASA KINAN. Accommodation for up to 14
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Blas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Blas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nessie | 14 | $85,325 | 1029 | 4.86/5.0 |
| Yael | 5 | $56,359 | 151 | 4.90/5.0 |
| Hailey | 1 | $45,844 | 87 | 4.90/5.0 |
| Krizia | 1 | $43,903 | 7 | 5.00/5.0 |
| Ixchel | 4 | $42,400 | 50 | 3.41/5.0 |
| Jorge | 5 | $35,197 | 557 | 4.75/5.0 |
| Sorela Betzabe | 1 | $32,648 | 18 | 4.56/5.0 |
| Blanca | 1 | $21,847 | 104 | 4.87/5.0 |
| Liz Fabiola | 1 | $19,631 | 26 | 4.23/5.0 |
| Yesenia | 2 | $16,224 | 15 | 4.45/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Blas.
Dive Deeper: Advanced San Blas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Blas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Blas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Blas
- The San Blas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.3% of the 94 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in San Blas, House properties are the most common (40.4%), reflecting the local real estate landscape.
- Houses represent a significant 40.4% portion, catering likely to families or larger groups.
- The presence of 11.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.1%) offer potential for unique stay experiences.
San Blas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Blas
- The dominant room capacity in San Blas is 1 bedroom listings, making up 45.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.3% of the active Airbnb listings in San Blas, indicating a high concentration in these sizes.
San Blas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Blas
- The most common guest capacity trend in San Blas vacation rentals is listings accommodating 4 guests (23.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the San Blas STR market, accounting for 44.7% of listings.
- 42.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Blas.
- On average, properties in San Blas are equipped to host 4.6 guests.
San Blas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Blas
- The most common availability pattern in San Blas falls within the 271-366 days range, representing 70.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in San Blas (41.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Blas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
54 listings
60.7% of total
2 Nights
15 listings
16.9% of total
3 Nights
4 listings
4.5% of total
4-6 Nights
1 listings
1.1% of total
30+ Nights
15 listings
16.9% of total
Key Insights
- The most prevalent minimum stay requirement in San Blas is 1 Night, adopted by 60.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.6%) of the San Blas Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.9%) caters to monthly stays (30+ nights) in San Blas, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60.7% of San Blas hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Blas.
San Blas Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
23 listings
27.1% of total
Moderate
36 listings
42.4% of total
Firm
10 listings
11.8% of total
Strict
16 listings
18.8% of total
Cancellation Policy Insights for San Blas
- The prevailing Airbnb cancellation policy trend in San Blas is Moderate, used by 42.4% of listings.
- There's a relatively balanced mix between guest-friendly (69.5%) and stricter (30.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.4% market standard in San Blas.
- Regularly review your cancellation policy against competitors and market demand shifts in San Blas.
San Blas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Blas
- The overall average booking lead time for vacation rentals in San Blas is 29 days.
- Guests book furthest in advance for stays during December (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (37 days avg.) sees the longest lead times, while Fall (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in San Blas.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these San Blas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Blas (2025)
Amenity Prevalence
Amenity Insights for San Blas
- Essential amenities in San Blas that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Blas: Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Blas to stay competitive.
San Blas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Blas
- The typical guest profile for Airbnb in San Blas consists of primarily domestic travelers (82%), often arriving from nearby Guadalajara, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 81.5% of guests.
- Key international markets include Mexico (81.5%) and United States (14%).
- Top languages spoken are Spanish (59.7%) followed by English (31.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Guadalajara and Mexico City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Blas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Punta de Mita | 90 | $6,372 | $881.47 | 33% |
| Punta Mita | 49 | $5,343 | $838.05 | 35% |
| Nayarit | 29 | $4,841 | $1081.23 | 27% |
| Higuera Blanca | 35 | $4,813 | $515.60 | 31% |
| Corral del Risco | 404 | $4,495 | $817.37 | 31% |
| Litibu | 11 | $3,017 | $272.97 | 36% |
| Boca de Tomatlán | 257 | $2,843 | $416.68 | 37% |
| Sayulita | 1,385 | $2,002 | $219.93 | 38% |
| San Francisco | 492 | $1,890 | $210.29 | 40% |
| La Cruz de Huanacaxtle | 504 | $1,881 | $282.66 | 35% |