Lo de Marcos Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nayarit, Mexico
Is Airbnb profitable in Lo de Marcos in 2025? Explore comprehensive Airbnb analytics for Lo de Marcos, Nayarit, Mexico to uncover income potential. This 2025 STR market report for Lo de Marcos, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 163 active listings.
Whether you're considering an Airbnb investment in Lo de Marcos, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lo de Marcos Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lo de Marcos Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lo de Marcos (2025)
Understanding the monthly revenue variations for Airbnb listings in Lo de Marcos is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lo de Marcos is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lo de Marcos across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,002+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,393 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,265 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $576, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lo de Marcos
Lo de Marcos Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lo de Marcos STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lo de Marcos:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lo de Marcos
Average Daily Rate (ADR) Airbnb Trends in Lo de Marcos (2025)
Effective short term rental pricing strategy in Lo de Marcos involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lo de Marcos typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $241+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $165 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Lo de Marcos
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Airbnb Seasonality Analysis & Trends in Lo de Marcos (2025)
Peak Season (January, December, April)
- Revenue averages $2,280 per month
- Occupancy rates average 49.4%
- Daily rates average $142
Shoulder Season
- Revenue averages $1,848 per month
- Occupancy maintains around 39.3%
- Daily rates hold near $139
Low Season (August, September, October)
- Revenue drops to average $1,118 per month
- Occupancy decreases to average 28.3%
- Daily rates adjust to average $134
Seasonality Insights for Lo de Marcos
- The Airbnb seasonality in Lo de Marcos shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lo de Marcos's highest earning potential, with monthly revenues capable of climbing to $2,430, occupancy reaching a high of 54.9%, and ADRs peaking at $143.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $941, occupancy could drop to 25.1%, and ADRs may adjust down to $133.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lo de Marcos.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lo de Marcos seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lo de Marcos (2025)
Exploring the top neighborhoods for short-term rentals in Lo de Marcos? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Playa Lo de Marcos | Beautiful beach known for its pristine waters and relaxing atmosphere. Popular with tourists looking for sun, sand, and a laid-back vibe, making it ideal for vacation rentals. | Lo de Marcos Beach, Los Picos de Teposcua, La Boca de Jaltemba, Nayarit River, Local eateries and markets |
| El Monteón | A serene and beautiful area with stunning views and natural beauty. Known for outdoor activities and a quieter lifestyle, appealing to nature lovers and those seeking tranquility. | El Monteón Beach, Hiking trails, Wildlife observation, Scenic viewpoints |
| Las Varas | A charming town that serves as the gateway to nearby beaches and natural attractions. Offers great potential for travelers looking to explore the Nayarit coastline. | Las Varas Cultural Center, Local artisan shops, Nearby agricultural tours |
| Costa Alegre | Famous for its scenic coastline and luxury beachfront properties. Attracts affluent travelers seeking high-end accommodations and unique experiences. | Beautiful beaches, Exclusive resorts, Water sports, Bays and coves |
| Sayulita | A vibrant surf town known for its artistic community and lively atmosphere. It attracts both surfers and those looking for bohemian vibes. | Sayulita Beach, Local surf schools, Art galleries, Eclectic shops and restaurants |
| San Pancho (San Francisco) | A small coastal town with a growing art scene and wellness community. Attracts visitors interested in culture and relaxation. | San Pancho Beach, Art centers, Local markets, Yoga retreats |
| Aticama | A quiet beach destination with beautiful natural surroundings. Ideal for tourists seeking peace and connection with nature. | Aticama Beach, Natural parks, Eco-tourism opportunities |
| Rincón de Guayabitos | Known for its family-friendly atmosphere and vibrant local culture. A popular spot for families and groups looking for affordable lodging options near the beach. | Rincón de Guayabitos Beach, Local seafood markets, Family-friendly activities |
Understanding Airbnb License Requirements & STR Laws in Lo de Marcos (2025)
While Lo de Marcos, Nayarit, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lo de Marcos to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lo de Marcos (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lo de Marcosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Glass Nature House in Paradise
Entire Place • 4 bedrooms
villa received
Entire Place • 4 bedrooms
Oceanfront Escape
Entire Place • 3 bedrooms
Gorgeous home, stunning views, 5min walk to beach!
Entire Place • 4 bedrooms
Casa Frida
Entire Place • 5 bedrooms
Sunset Place
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lo de Marcos (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lo de Marcos based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Silann | 3 | $90,725 | 26 | 4.91/5.0 |
| Armando | 10 | $79,042 | 68 | 3.39/5.0 |
| François | 4 | $70,024 | 24 | 3.73/5.0 |
| Navid | 1 | $70,009 | 18 | 4.67/5.0 |
| Kristen | 3 | $67,754 | 98 | 4.89/5.0 |
| Thora & Shawn | 8 | $62,743 | 294 | 4.83/5.0 |
| Gabriela Ana Maria | 2 | $61,785 | 99 | 4.82/5.0 |
| Saul | 2 | $60,793 | 100 | 4.83/5.0 |
| Marcela | 12 | $60,497 | 275 | 4.51/5.0 |
| Andre Mauricio | 1 | $54,296 | 98 | 4.69/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lo de Marcos.
Dive Deeper: Advanced Lo de Marcos STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lo de Marcos. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLo de Marcos Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lo de Marcos
- The Lo de Marcos Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.1% of the 163 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lo de Marcos, House properties are the most common (60.1%), reflecting the local real estate landscape.
- Houses represent a significant 60.1% portion, catering likely to families or larger groups.
- The presence of 9.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 5.5%) offer potential for unique stay experiences.
Lo de Marcos Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lo de Marcos
- The dominant room capacity in Lo de Marcos is 1 bedroom listings, making up 38% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.2% of the active Airbnb listings in Lo de Marcos, indicating a high concentration in these sizes.
- A significant 23.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lo de Marcos.
Lo de Marcos Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lo de Marcos
- The most common guest capacity trend in Lo de Marcos vacation rentals is listings accommodating 4 guests (25.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Lo de Marcos STR market, accounting for 47.9% of listings.
- 36.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lo de Marcos.
- On average, properties in Lo de Marcos are equipped to host 4.4 guests.
Lo de Marcos Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lo de Marcos
- The most common availability pattern in Lo de Marcos falls within the 271-366 days range, representing 54% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lo de Marcos (30.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lo de Marcos Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
19.6% of total
2 Nights
59 listings
38.6% of total
3 Nights
33 listings
21.6% of total
4-6 Nights
13 listings
8.5% of total
7-29 Nights
2 listings
1.3% of total
30+ Nights
16 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Lo de Marcos is 2 Nights, adopted by 38.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Lo de Marcos, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.6% of Lo de Marcos hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.6% currently do.
- A 2-night minimum appears standard (38.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lo de Marcos.
Lo de Marcos Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
36 listings
27.3% of total
Moderate
26 listings
19.7% of total
Firm
36 listings
27.3% of total
Strict
34 listings
25.8% of total
Cancellation Policy Insights for Lo de Marcos
- The prevailing Airbnb cancellation policy trend in Lo de Marcos is Flexible, used by 27.3% of listings.
- A majority (53.1%) of hosts in Lo de Marcos utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 27.3% market standard in Lo de Marcos.
- Regularly review your cancellation policy against competitors and market demand shifts in Lo de Marcos.
Lo de Marcos STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lo de Marcos
- The overall average booking lead time for vacation rentals in Lo de Marcos is 71 days.
- Guests book furthest in advance for stays during February (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (107 days avg.) sees the longest lead times, while Summer (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Lo de Marcos.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 107 days) to capture early planners.
- Monitor your own booking lead times against these Lo de Marcos averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lo de Marcos (2025)
Amenity Prevalence
Amenity Insights for Lo de Marcos
- Essential amenities in Lo de Marcos that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lo de Marcos: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lo de Marcos to stay competitive.
Lo de Marcos Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lo de Marcos
- The typical guest profile for Airbnb in Lo de Marcos consists of a mix of domestic (44%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 44.4% of guests.
- Key international markets include Mexico (44.4%) and United States (34.1%).
- Top languages spoken are English (42.8%) followed by Spanish (39.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lo de Marcos Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Punta de Mita | 90 | $6,372 | $881.47 | 33% |
| Punta Mita | 49 | $5,343 | $838.05 | 35% |
| Nayarit | 29 | $4,841 | $1081.23 | 27% |
| Higuera Blanca | 35 | $4,813 | $515.60 | 31% |
| Corral del Risco | 404 | $4,495 | $817.37 | 31% |
| Litibu | 11 | $3,017 | $272.97 | 36% |
| Boca de Tomatlán | 257 | $2,843 | $416.68 | 37% |
| Sayulita | 1,385 | $2,002 | $219.93 | 38% |
| San Francisco | 492 | $1,890 | $210.29 | 40% |
| La Cruz de Huanacaxtle | 504 | $1,881 | $282.66 | 35% |