Punta de Mita Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nayarit, Mexico
Is Airbnb profitable in Punta de Mita in 2025? Explore comprehensive Airbnb analytics for Punta de Mita, Nayarit, Mexico to uncover income potential. This 2025 STR market report for Punta de Mita, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 90 active listings.
Whether you're considering an Airbnb investment in Punta de Mita, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Punta de Mita Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Punta de Mita Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Punta de Mita (2025)
Understanding the monthly revenue variations for Airbnb listings in Punta de Mita is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Punta de Mita is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Punta de Mita across different performance tiers:
- Best-in-class properties (Top 10%) achieve $21,684+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $10,462 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,427 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,883, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Punta de Mita
Punta de Mita Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Punta de Mita STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Punta de Mita:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Punta de Mita
Average Daily Rate (ADR) Airbnb Trends in Punta de Mita (2025)
Effective short term rental pricing strategy in Punta de Mita involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Punta de Mita typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,768+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $1,384 or more.
- Typical properties (Median) charge around $657 per night.
- Entry-level properties (Bottom 25%) earn around $323 per night.
Average Daily Rate (ADR) Trend by Month in Punta de Mita
Get Live Punta de Mita Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Punta de Mita (2025)
Peak Season (December, May, April)
- Revenue averages $11,357 per month
- Occupancy rates average 34.9%
- Daily rates average $981
Shoulder Season
- Revenue averages $10,074 per month
- Occupancy maintains around 37.8%
- Daily rates hold near $944
Low Season (August, September, October)
- Revenue drops to average $6,612 per month
- Occupancy decreases to average 32.1%
- Daily rates adjust to average $863
Seasonality Insights for Punta de Mita
- The Airbnb seasonality in Punta de Mita shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Punta de Mita's highest earning potential, with monthly revenues capable of climbing to $11,812, occupancy reaching a high of 44.0%, and ADRs peaking at $1,091.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $5,380, occupancy could drop to 29.2%, and ADRs may adjust down to $858.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Punta de Mita.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Punta de Mita seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Punta de Mita (2025)
Exploring the top neighborhoods for short-term rentals in Punta de Mita? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Punta de Mita Beach | Punta de Mita Beach is known for its stunning coastline and luxurious beachfront properties, making it an ideal spot for tourists seeking relaxation and upscale amenities. | Pacifico Golf Course, El Anclote Beach, Islas Marietas National Park, Surfing spots, Luxury resorts |
| Litibu | Litibu offers a more tranquil beach experience, and is popular for its pristine landscapes and fewer crowds, perfect for families and couples. | Litibu Beach, Golf courses, Nature trails, Local markets, Quiet beachfront |
| Sayulita | Sayulita is a vibrant surf town nearby that attracts a younger crowd looking for a bohemian vibe combined with beautiful beaches and an array of activities. | Sayulita Beach, Surf spots, Shopping and dining, Cultural festivals, Local art galleries |
| San Pancho (San Francisco) | San Pancho is a charming village known for its community vibe and beautiful beach, appealing to tourists seeking authenticity and culture. | San Pancho Beach, Community Art Center, Turtle Sanctuary, Local artisan shops, Charming town square |
| La Patrona | La Patrona is a quieter area known for its beautiful villas and proximity to the beach, attracting those looking for peace and luxury. | La Patrona Polo Club, Quiet beaches, Luxury villas, Spa facilities, Scenic views |
| Riviera Nayarit | Riviera Nayarit stretches along the coast and includes various towns and resorts, known for luxury and eco-tourism, perfect for upscale Airbnb investments. | Luxury resorts, Nature reserves, Beach activities, Cultural experiences, Gastronomy |
| El Anclote | El Anclote is known for its laid-back beach atmosphere and local dining options, making it ideal for families and casual travelers. | El Anclote Beach Restaurants, Water sports, Family-friendly atmosphere, Beachfront lounges, Local seafood |
| Punta de Mita Village | The village of Punta de Mita itself offers a charming local experience, with proximity to markets, dining, and local culture, ideal for tourists wanting local flavor. | Local markets, Restaurants, Cultural events, Artisan shops, Scenic views |
Understanding Airbnb License Requirements & STR Laws in Punta de Mita (2025)
While Punta de Mita, Nayarit, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Punta de Mita to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Punta de Mita (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Punta de Mitabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Karina | Stunning beach front masterpiece
Entire Place • 6 bedrooms
Luxe Beachfront at Veneros fully staffed with Chef
Entire Place • 4 bedrooms
Majestic Oceanfront Family Villa 6000 SF!
Entire Place • 4 bedrooms
Casa China Blanca | Ocean Front | Pool | Concierge
Entire Place • 5 bedrooms
Luxury Penthouse, Los Veneros Punta Mita
Entire Place • 3 bedrooms
Rest in Your Best Dream
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Punta de Mita (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Punta de Mita based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kari | 1 | $650,687 | 20 | 5.00/5.0 |
| Host #493907658 | 9 | $639,865 | 0 | 0.00/5.0 |
| Del Mar | 5 | $485,627 | 209 | 4.76/5.0 |
| David | 1 | $366,139 | 104 | 4.99/5.0 |
| Host #2566234 | 1 | $363,683 | 0 | 0.00/5.0 |
| Jose | 7 | $341,960 | 341 | 4.75/5.0 |
| Ashley | 1 | $335,448 | 29 | 4.93/5.0 |
| Diego | 1 | $276,563 | 56 | 4.98/5.0 |
| Alvaro | 1 | $273,000 | 85 | 4.86/5.0 |
| Casa Dewi | 1 | $240,086 | 4 | 4.25/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Punta de Mita.
Dive Deeper: Advanced Punta de Mita STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Punta de Mita. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPunta de Mita Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Punta de Mita
- The Punta de Mita Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.6% of the 90 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Punta de Mita, Apartment/Condo properties are the most common (84.4%), reflecting the local real estate landscape.
- Smaller segments like others (combined 1.1%) offer potential for unique stay experiences.
Punta de Mita Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Punta de Mita
- The dominant room capacity in Punta de Mita is 3 bedrooms listings, making up 47.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 77.8% of the active Airbnb listings in Punta de Mita, indicating a high concentration in these sizes.
- A significant 87.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Punta de Mita.
Punta de Mita Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Punta de Mita
- The most common guest capacity trend in Punta de Mita vacation rentals is listings accommodating 8+ guests (72.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Punta de Mita STR market, accounting for 92.2% of listings.
- 95.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Punta de Mita.
- On average, properties in Punta de Mita are equipped to host 7.4 guests.
Punta de Mita Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Punta de Mita
- The most common availability pattern in Punta de Mita falls within the 271-366 days range, representing 53.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Punta de Mita (30%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Punta de Mita Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
5.7% of total
2 Nights
25 listings
28.7% of total
3 Nights
16 listings
18.4% of total
4-6 Nights
21 listings
24.1% of total
7-29 Nights
1 listings
1.1% of total
30+ Nights
19 listings
21.8% of total
Key Insights
- The most prevalent minimum stay requirement in Punta de Mita is 2 Nights, adopted by 28.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.8%) caters to monthly stays (30+ nights) in Punta de Mita, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 28.7% of Punta de Mita hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Punta de Mita.
Punta de Mita Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.4% of total
Super Strict 60 Days
2 listings
2.8% of total
Flexible
16 listings
22.5% of total
Moderate
10 listings
14.1% of total
Firm
7 listings
9.9% of total
Strict
35 listings
49.3% of total
Cancellation Policy Insights for Punta de Mita
- The prevailing Airbnb cancellation policy trend in Punta de Mita is Strict, used by 49.3% of listings.
- A majority (59.2%) of hosts in Punta de Mita utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 49.3% market standard in Punta de Mita.
- With 49.3% using Strict terms, this is a viable option in Punta de Mita, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Punta de Mita.
Punta de Mita STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Punta de Mita
- The overall average booking lead time for vacation rentals in Punta de Mita is 60 days.
- Guests book furthest in advance for stays during December (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (74 days avg.) sees the longest lead times, while Summer (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Punta de Mita.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Punta de Mita averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Punta de Mita (2025)
Amenity Prevalence
Amenity Insights for Punta de Mita
- Essential amenities in Punta de Mita that guests expect include: Air conditioning, TV, Pool, Kitchen, Wifi, Free parking on premises, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Hot water, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Punta de Mita: Air conditioning, TV, Pool, Kitchen, Wifi, Free parking on premises, Essentials.
- Prioritize adding missing essentials: Free parking on premises, Essentials.
- Consider adding popular differentiators like Washer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Punta de Mita to stay competitive.
Punta de Mita Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Punta de Mita
- The typical guest profile for Airbnb in Punta de Mita consists of primarily domestic travelers (73%), often arriving from nearby Guadalajara, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 72.6% of guests.
- Key international markets include Mexico (72.6%) and United States (23.2%).
- Top languages spoken are Spanish (50.6%) followed by English (39%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Guadalajara and Zapopan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Punta de Mita Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Punta Mita | 49 | $5,343 | $838.05 | 35% |
| Nayarit | 29 | $4,841 | $1081.23 | 27% |
| Higuera Blanca | 35 | $4,813 | $515.60 | 31% |
| Corral del Risco | 404 | $4,495 | $817.37 | 31% |
| Litibu | 11 | $3,017 | $272.97 | 36% |
| Boca de Tomatlán | 257 | $2,843 | $416.68 | 37% |
| Sayulita | 1,385 | $2,002 | $219.93 | 38% |
| San Francisco | 492 | $1,890 | $210.29 | 40% |
| La Cruz de Huanacaxtle | 504 | $1,881 | $282.66 | 35% |
| Puerto Vallarta | 6,947 | $1,805 | $197.50 | 40% |