La Laguna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nayarit, Mexico
Is Airbnb profitable in La Laguna in 2025? Explore comprehensive Airbnb analytics for La Laguna, Nayarit, Mexico to uncover income potential. This 2025 STR market report for La Laguna, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.
Whether you're considering an Airbnb investment in La Laguna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Laguna Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key La Laguna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in La Laguna (2025)
Understanding the monthly revenue variations for Airbnb listings in La Laguna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Laguna is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Laguna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,597+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,100 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,330 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $620, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Laguna
La Laguna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the La Laguna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Laguna:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Laguna
Average Daily Rate (ADR) Airbnb Trends in La Laguna (2025)
Effective short term rental pricing strategy in La Laguna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Laguna typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $365+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $247 or more.
- Typical properties (Median) charge around $132 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in La Laguna
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Airbnb Seasonality Analysis & Trends in La Laguna (2025)
Peak Season (May, June, April)
- Revenue averages $2,550 per month
- Occupancy rates average 45.2%
- Daily rates average $185
Shoulder Season
- Revenue averages $1,616 per month
- Occupancy maintains around 31.5%
- Daily rates hold near $174
Low Season (January, February, August)
- Revenue drops to average $1,266 per month
- Occupancy decreases to average 26.4%
- Daily rates adjust to average $171
Seasonality Insights for La Laguna
- The Airbnb seasonality in La Laguna shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Laguna's highest earning potential, with monthly revenues capable of climbing to $2,770, occupancy reaching a high of 50.2%, and ADRs peaking at $185.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,157, occupancy could drop to 24.4%, and ADRs may adjust down to $167.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Laguna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these La Laguna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in La Laguna (2025)
Exploring the top neighborhoods for short-term rentals in La Laguna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of La Laguna boasts colonial architecture, charming streets, and rich cultural heritage. It’s ideal for tourists interested in history and local culture. | La Laguna Cathedral, Main Plaza, Museum of La Laguna, Casa de la Cultura, Teatro Isauro Martínez |
| El Barril | A tranquil residential area known for its beautiful views and proximity to the lagoon. It’s perfect for those seeking a peaceful retreat with nature activities. | Laguna de La Laguna, Fishing and kayaking, Nature trails, Local seafood restaurants |
| Paseo de las Ánimas | A popular waterfront promenade lined with restaurants and bars. Attractive to tourists who want to enjoy local cuisine and nightlife by the water. | Waterfront restaurants, Nightlife venues, Scenic views, Cultural events |
| Ciudad Lerdo | Neighboring Lerdo offers a blend of urban and natural attractions. Known for its parks and family-friendly environment, it’s suitable for travelers visiting family or looking for leisure activities. | Lerdo's urban parks, Shopping centers, Cultural festivals, Local markets |
| Cerro de la Cruz | This area offers stunning views of La Laguna and the surrounding regions. A great spot for travelers wanting a panoramic experience of the city. | Viewing point, Hiking trails, Picnic areas |
| La Torre | A modern area with high-rise apartments and luxury amenities. It attracts business travelers and those seeking an upscale experience in the city. | Shopping centers, Business amenities, Spas and wellness centers |
| Villa de Gómez | Located near natural parks, this area is ideal for eco-tourism and outdoor adventures. It attracts nature lovers and adventure seekers. | Local nature parks, Hiking, Birdwatching, Eco-friendly tours |
| San Juan de Dios | A vibrant neighborhood known for its markets and local crafts. Perfect for tourists interested in shopping for souvenirs and local products. | Traditional markets, Craft shops, Cultural workshops, Local food stalls |
Understanding Airbnb License Requirements & STR Laws in La Laguna (2025)
While La Laguna, Nayarit, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Laguna to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in La Laguna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Lagunabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"CASA VAL" The best place to rest!
Entire Place • 6 bedrooms
Casa Samao - casa frente al lago
Entire Place • 4 bedrooms
Beautiful lagoon house with dock
Entire Place • 3 bedrooms
Casa Turquesa
Entire Place • 3 bedrooms
Luxury Dept with Alberca a Pie de la Laguna
Entire Place • 2 bedrooms
Villa Campestre, Sta Ma. del Oro, Nayarit
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in La Laguna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in La Laguna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hayley Anne | 6 | $109,733 | 224 | 4.85/5.0 |
| Valeria | 1 | $64,021 | 92 | 4.87/5.0 |
| Alejandro Raymundo | 3 | $62,944 | 26 | 4.74/5.0 |
| Raul | 1 | $62,069 | 5 | 5.00/5.0 |
| Jesus | 5 | $35,837 | 124 | 3.84/5.0 |
| Mariela | 2 | $33,310 | 117 | 4.91/5.0 |
| Ruben | 1 | $32,682 | 8 | 5.00/5.0 |
| Ruben | 1 | $32,283 | 9 | 4.67/5.0 |
| Antonio | 1 | $23,403 | 148 | 4.80/5.0 |
| Paco | 1 | $21,173 | 43 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Laguna.
Dive Deeper: Advanced La Laguna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Laguna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Laguna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Laguna
- The La Laguna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.6% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 34.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in La Laguna, House properties are the most common (46.9%), reflecting the local real estate landscape.
- Houses represent a significant 46.9% portion, catering likely to families or larger groups.
- The presence of 12.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, apartment/condo (combined 6.2%) offer potential for unique stay experiences.
La Laguna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Laguna
- The dominant room capacity in La Laguna is 1 bedroom listings, making up 56.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 75.1% of the active Airbnb listings in La Laguna, indicating a high concentration in these sizes.
- With over half the market (56.3%) consisting of studios or 1-bedroom units, La Laguna is particularly well-suited for individuals or couples.
- A significant 31.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Laguna.
La Laguna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Laguna
- The most common guest capacity trend in La Laguna vacation rentals is listings accommodating 2 guests (37.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the La Laguna STR market, accounting for 62.5% of listings.
- 43.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Laguna.
- On average, properties in La Laguna are equipped to host 4.7 guests.
La Laguna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Laguna
- The most common availability pattern in La Laguna falls within the 271-366 days range, representing 53.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in La Laguna (43.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
La Laguna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
90.3% of total
2 Nights
3 listings
9.7% of total
Key Insights
- The most prevalent minimum stay requirement in La Laguna is 1 Night, adopted by 90.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the La Laguna Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 90.3% of La Laguna hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Laguna.
La Laguna Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
23.3% of total
Moderate
9 listings
30% of total
Firm
4 listings
13.3% of total
Strict
10 listings
33.3% of total
Cancellation Policy Insights for La Laguna
- The prevailing Airbnb cancellation policy trend in La Laguna is Strict, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (53.3%) and stricter (46.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.3% market standard in La Laguna.
- With 33.3% using Strict terms, this is a viable option in La Laguna, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in La Laguna.
La Laguna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for La Laguna
- The overall average booking lead time for vacation rentals in La Laguna is 32 days.
- Guests book furthest in advance for stays during May (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (58 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in La Laguna.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these La Laguna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in La Laguna (2025)
Amenity Prevalence
Amenity Insights for La Laguna
- Popular amenities like Hot water, Lake access, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Consider adding popular differentiators like Hot water or Lake access to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Laguna to stay competitive.
La Laguna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for La Laguna
- The typical guest profile for Airbnb in La Laguna consists of primarily domestic travelers (93%), often arriving from nearby Guadalajara, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 92.5% of guests.
- Key international markets include Mexico (92.5%) and United States (4.8%).
- Top languages spoken are Spanish (54.7%) followed by English (34.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Guadalajara and Zapopan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the La Laguna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Punta de Mita | 90 | $6,372 | $881.47 | 33% |
| Punta Mita | 49 | $5,343 | $838.05 | 35% |
| Nayarit | 29 | $4,841 | $1081.23 | 27% |
| Higuera Blanca | 35 | $4,813 | $515.60 | 31% |
| Corral del Risco | 404 | $4,495 | $817.37 | 31% |
| Litibu | 11 | $3,017 | $272.97 | 36% |
| Boca de Tomatlán | 257 | $2,843 | $416.68 | 37% |
| San Juan Cosalá | 85 | $2,496 | $248.48 | 30% |
| San Pedro Tesistán | 12 | $2,180 | $296.56 | 22% |
| Cajititlán | 23 | $2,128 | $229.48 | 29% |