Top 30 Best Places in Baja California, Mexico to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-07-01

Unlock high-ROI opportunities in Baja California, Mexico‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Baja California, Mexico. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Baja California, Mexico for 2025.

Top Short-Term Rental Markets in Baja California, Mexico

Rank:#1Market:EnsenadaCountry:MexicoProperties:1,649Monthly Revenue:$881.87Daily Rate (ADR):$144.78Occupancy:29.81%Regulation:Low
Rank:#2Market:RosaritoCountry:MexicoProperties:1,317Monthly Revenue:$940.97Daily Rate (ADR):$197.45Occupancy:24.60%Regulation:Low
Rank:#3Market:TijuanaCountry:MexicoProperties:1,240Monthly Revenue:$602.21Daily Rate (ADR):$77.46Occupancy:37.14%Regulation:Low
Rank:#4Market:MexicaliCountry:MexicoProperties:491Monthly Revenue:$498.35Daily Rate (ADR):$64.70Occupancy:35.04%Regulation:Low
Rank:#5Market:Delegación Plyas de TijuanaCountry:MexicoProperties:380Monthly Revenue:$555.01Daily Rate (ADR):$102.17Occupancy:27.40%Regulation:Low
Rank:#6Market:San FelipeCountry:MexicoProperties:348Monthly Revenue:$855.71Daily Rate (ADR):$210.27Occupancy:21.98%Regulation:Low
Rank:#7Market:PopotlaCountry:MexicoProperties:299Monthly Revenue:$1100.34Daily Rate (ADR):$185.53Occupancy:27.76%Regulation:Low
Rank:#8Market:San Antonio del MarCountry:MexicoProperties:145Monthly Revenue:$909.30Daily Rate (ADR):$193.69Occupancy:26.74%Regulation:Low
Rank:#9Market:Primo TapiaCountry:MexicoProperties:141Monthly Revenue:$1078.53Daily Rate (ADR):$281.60Occupancy:21.81%Regulation:Low
Rank:#10Market:Valle de GuadalupeCountry:MexicoProperties:141Monthly Revenue:$937.06Daily Rate (ADR):$186.08Occupancy:21.51%Regulation:Low
Rank:#11Market:GuadalupeCountry:MexicoProperties:117Monthly Revenue:$1542.97Daily Rate (ADR):$250.21Occupancy:18.46%Regulation:Low
Rank:#12Market:Baja CaliforniaCountry:MexicoProperties:113Monthly Revenue:$1002.54Daily Rate (ADR):$195.13Occupancy:19.89%Regulation:Low
Rank:#13Market:Ejido El PorvenirCountry:MexicoProperties:104Monthly Revenue:$1060.11Daily Rate (ADR):$206.25Occupancy:19.10%Regulation:Low
Rank:#14Market:Villa de JuárezCountry:MexicoProperties:94Monthly Revenue:$1136.41Daily Rate (ADR):$287.35Occupancy:17.03%Regulation:Low
Rank:#15Market:Villa de Juárez (San Antonio de las Minas)Country:MexicoProperties:92Monthly Revenue:$953.82Daily Rate (ADR):$249.04Occupancy:17.80%Regulation:Low
Rank:#16Market:Francisco Zarco (Valle de Guadalupe)Country:MexicoProperties:82Monthly Revenue:$1422.46Daily Rate (ADR):$236.75Occupancy:22.63%Regulation:Low
Rank:#17Market:TecateCountry:MexicoProperties:73Monthly Revenue:$522.66Daily Rate (ADR):$132.71Occupancy:23.45%Regulation:Low
Rank:#18Market:Santa AnitaCountry:MexicoProperties:60Monthly Revenue:$1458.95Daily Rate (ADR):$219.36Occupancy:28.59%Regulation:Low
Rank:#19Market:Pórticos de San AntonioCountry:MexicoProperties:59Monthly Revenue:$620.18Daily Rate (ADR):$85.26Occupancy:34.10%Regulation:Low
Rank:#20Market:Quinta del CedroCountry:MexicoProperties:59Monthly Revenue:$408.79Daily Rate (ADR):$80.39Occupancy:34.48%Regulation:Low
Rank:#21Market:Real del MarCountry:MexicoProperties:39Monthly Revenue:$1625.78Daily Rate (ADR):$291.30Occupancy:25.64%Regulation:Low
Rank:#22Market:El Porvenir (Guadalupe)Country:MexicoProperties:38Monthly Revenue:$1627.56Daily Rate (ADR):$264.44Occupancy:22.88%Regulation:Low
Rank:#23Market:Puerto NuevoCountry:MexicoProperties:37Monthly Revenue:$1006.91Daily Rate (ADR):$213.50Occupancy:21.80%Regulation:Low
Rank:#24Market:Artículo Ciento QuinceCountry:MexicoProperties:34Monthly Revenue:$1354.02Daily Rate (ADR):$227.70Occupancy:21.31%Regulation:Low
Rank:#25Market:ChilpancingoCountry:MexicoProperties:30Monthly Revenue:$427.76Daily Rate (ADR):$64.52Occupancy:37.47%Regulation:Low
Rank:#26Market:Playas de RosaritoCountry:MexicoProperties:30Monthly Revenue:$1381.82Daily Rate (ADR):$213.21Occupancy:29.09%Regulation:Low
Rank:#27Market:Ciudad MorelosCountry:MexicoProperties:29Monthly Revenue:$128.38Daily Rate (ADR):$83.83Occupancy:10.50%Regulation:Low
Rank:#28Market:Bahía de los ÁngelesCountry:MexicoProperties:28Monthly Revenue:$959.12Daily Rate (ADR):$114.13Occupancy:31.35%Regulation:Low
Rank:#29Market:Fraccionamiento Palos VerdesCountry:MexicoProperties:27Monthly Revenue:$487.98Daily Rate (ADR):$202.45Occupancy:20.52%Regulation:Low
Rank:#30Market:Nueva Colonia HindúCountry:MexicoProperties:26Monthly Revenue:$1210.99Daily Rate (ADR):$277.92Occupancy:23.90%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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