Airbnb market data · 202612 months to April 2026
San Marcos, Mexico Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in San Marcos brought in MX$376,892 over the 12 months through April 2026, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for San Marcos run through April 2026.
The short answer
San Marcos Airbnb Market at a Glance
Listings averaged MX$3,179 a night and were booked on 30% of available nights.
November, the best month, brought in about 74% more per listing than September, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, San Marcos is the 42nd-largest of 43 Baja California markets AirROI tracks.
Browse the live San Marcos Airbnb market See Every San Marcos ListingRevenue
How Much Do Airbnb Hosts Make in San Marcos?
Gross bookings per San Marcos listing averaged MX$376,892 over the 12 months to April 2026 (Baja California average: MX$193,900), before cleaning, platform and management costs and taxes.
The average San Marcos listing brought in MX$61,300 in November, its best month, and MX$35,100 in September, its slowest. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
Across San Marcos's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn MX$103,000+ a month, about 5.8 times the typical property.
- Strong performers (top 25%) earn MX$82,400 or more, roughly MX$65,000 a month above the median.
- Typical properties (median) earn about MX$17,700 a month.
- Entry-level properties (bottom 25%) earn MX$9,420 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
November earned about 1.7 times what September did
Average revenue per active listing, by month
The dashed line is the average of the months shown, MX$44,100.
San Marcos Airbnb Data by Month
Latest 12 months in the April 2026 data.
November led on revenue and bookings; nightly rates peaked in March.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | MX$39,091 | 38.9% | MX$3,015 | MX$1,261 | 40 days | 1.5 nights |
| Jun 2025 | MX$35,966 | 31.4% | MX$3,073 | MX$1,199 | 41 days | 1.2 nights |
| Jul 2025 | MX$43,901 | 38.7% | MX$3,059 | MX$1,416 | 45 days | 1.5 nights |
| Aug 2025 | MX$41,732 | 40.6% | MX$3,045 | MX$1,346 | 61 days | 1.4 nights |
| Sep 2025 | MX$35,144 | 32.6% | MX$3,086 | MX$1,171 | 34 days | 1.4 nights |
| Oct 2025 | MX$46,188 | 35.2% | MX$3,126 | MX$1,490 | 45 days | 1.3 nights |
| Nov 2025 | MX$61,251 | 49.0% | MX$3,175 | MX$2,042 | 47 days | 1.8 nights |
| Dec 2025 | MX$49,086 | 35.8% | MX$3,234 | MX$1,583 | 27 days | 1.7 nights |
| Jan 2026 | MX$44,728 | 32.9% | MX$3,303 | MX$1,443 | 22 days | 1.5 nights |
| Feb 2026 | MX$45,061 | 37.5% | MX$3,310 | MX$1,609 | 25 days | 1.4 nights |
| Mar 2026 | MX$45,912 | 32.6% | MX$3,367 | MX$1,481 | 28 days | 1.4 nights |
| Apr 2026 | MX$41,069 | 31.1% | MX$3,353 | MX$1,369 | 34 days | 1.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular San Marcos home could earn, enter its address, bedrooms and guests in the free Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in San Marcos Profitable?
Yes, when it's run well. The average San Marcos Airbnb took in MX$376,892 in the 12 months to April 2026, and run by its owner at everyday costs, about MX$23,100 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about MX$109,100 a month.
Cleaning it yourself keeps the MX$16,500 a year guests pay in cleaning fees, for about MX$24,500 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about MX$20,100 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
San Marcos Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$360,392 | MX$1,677,400 |
| Cleaning fees guests pay4% of San Marcos bookings | MX$16,500 | MX$76,700 |
| Gross bookings | MX$376,892 | MX$1,754,100 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 61% of San Marcos listings on Simplified Pricing, 3% for the rest | −MX$40,100 | −MX$186,600 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$16,500 | −MX$76,700 |
| Utilities and internetAbout 5% of bookings | −MX$18,800 | −MX$87,700 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$7,500 | −MX$35,100 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$11,300 | −MX$52,600 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$3,800 | −MX$3,800 |
| Permit and registrationWhere one is required | −MX$1,900 | −MX$1,900 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −MX$99,900 | −MX$444,400 |
| Left for housing costs, then profit | MX$276,992about MX$23,100 a month | MX$1,309,700about MX$109,100 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own San Marcos Airbnb Profit
The estimate starts from San Marcos's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one San Marcos home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How San Marcos's Top Earners Get There
- More nights booked. The busiest quarter of San Marcos listings are booked on 61% or more of their nights, against 24% for the median listing. Ten more booked nights a year at the median rate of MX$2,530 adds about MX$25,300 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge MX$4,150 a night or more, against a median of MX$2,530. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MX$36,000 a year.
- Open for the busy months. November brought the average listing about MX$61,300, against MX$35,100 in September, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. San Marcos listings average 4.91 stars, and 61% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$146,200 a month, against MX$31,400 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in San Marcos?
San Marcos listings were booked on 30% of the nights they were open over the past year, 3 percentage points above the Baja California average (27%) and 3 points below the Mexico average (33%). Counting only the listings booked in each month, occupancy climbs to 49% in November and falls to 31% in April.
Across San Marcos's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 76%+ of open nights, 52 points above the median.
- Strong performers (top 25%) fill 61% or more, roughly four nights a week.
- Typical properties (median) fill about 24% of open nights.
- Entry-level properties (bottom 25%) fill 12% or less, less than one night a week.
November was the busiest month in San Marcos, April the quietest
Share of open nights booked, by month
The 12-month rate of 30% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in San Marcos?
The average nightly rate in San Marcos, known as ADR (average daily rate), was MX$3,179 over the past year, about 6% above the Baja California average of MX$2,995 and about 19% above the Mexico average of MX$2,675. Rates peak in March and April at about MX$3,365 and bottom out in May and August at about MX$3,015.
Across San Marcos's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge MX$4,505+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge MX$4,150 or more, about MX$1,600 above the median.
- Typical properties (median) charge about MX$2,530 a night.
- Entry-level properties (bottom 25%) charge MX$2,140 or less, about 15% below the median.
March rates ran 12% above May's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, MX$3,180.
What Is the RevPAR for Airbnb in San Marcos?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In San Marcos it averaged MX$1,110 over the past year. Counting only the listings booked in each month, it ran from about MX$1,170 in September to about MX$2,040 in November.
Across San Marcos's 18 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn MX$3,310+ per open night, about 7.3 times the median.
- Strong performers (top 25%) earn MX$2,570 or more, about MX$2,100 a night above the median.
- Typical properties (median) earn about MX$456 per open night.
- Entry-level properties (bottom 25%) earn MX$329 or less, about three-quarters of the median.
November RevPAR was about 1.7 times September's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, MX$1,450. The 12-month RevPAR of MX$1,110 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in San Marcos
With only 18 active listings, the monthly pattern in San Marcos is noisy, since a few long or pricey stays can lift a month; revenue peaked in November and bottomed out in September.
How Far in Advance Do Guests Book Airbnb in San Marcos?
Guests book San Marcos stays 45 days ahead on average (about six weeks). August stays are booked furthest out, about 61 days ahead, and January stays closest to arrival, about 22 days. A typical August booking is made in mid-June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 45 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in San Marcos
None of the 18 active listings in San Marcos display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in San Marcos.
Neighborhoods
Best Neighborhoods for Airbnb in San Marcos
AirROI's area guide picks eight San Marcos neighborhoods that draw short-term rental guests, led by Centro San Marcos, Playa San Marcos and Colonia San Marcos. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro San Marcos | The historic center of San Marcos, known for its vibrant local culture, shops, and restaurants. It's a lively area that attracts both tourists and locals looking for an authentic experience. | San Marcos Cathedral, Plaza de San Marcos, Museo de historia, Local markets, Restaurants and cafes |
| Playa San Marcos | A beautiful beach area popular for its scenic views and water activities. Ideal for visitors looking for relaxation and outdoor fun. | Beachfront activities, Water sports, Restaurants with ocean views, Sunset watching |
| Colonia San Marcos | A residential area that offers a mix of local life and tourist amenities. A great spot for visitors wanting to experience the local culture. | Local parks, Traditional markets, Street food stalls, Cultural events |
| Bodega La Esperanza | A trendy spot known for its local breweries and artisanal foods. Great for tourists seeking to explore the local culinary scene. | Various craft breweries, Artisan food markets, Live music events, Outdoor dining |
| San Carlos | A tranquil neighborhood with access to natural beauty and outdoor activities, appealing to nature lovers and families. | Nature parks, Hiking trails, Scenic viewpoints, Outdoor recreation |
| Los Lirios | A family-friendly area with parks and recreational facilities, perfect for families visiting with children. | Children's parks, Sports facilities, Family-friendly restaurants, Community events |
| La Joya | A developing area with potential for growth, attracting investors looking for up-and-coming neighborhoods. | New developments, Community growth, Local shops |
| El Rosarito | Popular among tourists for its seasonal events and beach access, catering to visitors looking for fun and entertainment. | Beach parties, Cultural festivals, Nightlife scenes |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
San Marcos vs. Nearby Airbnb Markets
San Marcos out-earns every one of the eight nearby markets in the table, all within 13 km; the best of them, Guadalupe, averaged about 18% less per listing.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Valle de Guadalupe 2 km | 132 | MX$203,252 | MX$3,680 | 20% |
| Guadalupe 3 km | 145 | MX$309,984 | MX$5,138 | 18% |
| Villa de Juárez 4 km | 96 | MX$260,751 | MX$5,993 | 17% |
| El Porvenir 5 km | 43 | MX$152,076 | MX$4,540 | 16% |
| Ejido El Porvenir 6 km | 105 | MX$250,173 | MX$4,422 | 17% |
| Francisco Zarco (Valle de Guadalupe) 8 km | 79 | MX$280,402 | MX$4,589 | 20% |
| Artículo Ciento Quince 9 km | 42 | MX$271,418 | MX$4,279 | 19% |
| El Sauzal de Rodríguez 13 km | 47 | MX$183,654 | MX$2,752 | 31% |
Other Airbnb Markets in Baja California
- Tijuana Airbnb data 1,625 listings
- Ensenada Airbnb data 1,569 listings
- Rosarito Airbnb data 1,295 listings
- Mexicali Airbnb data 623 listings
- San Felipe Airbnb data 381 listings
- Delegación Plyas de Tijuana Airbnb data 251 listings
- Popotla Airbnb data 237 listings
- Primo Tapia Airbnb data 127 listings
See all 43 Baja California Airbnb markets
Markets Similar to San Marcos
Markets elsewhere in Mexico with a similar nightly rate and occupancy to San Marcos:
- Holbox Airbnb data Mexico · MX$3,306/night · 30.0%
- El Sargento Airbnb data Mexico · MX$3,254/night · 31.3%
- Tulum Airbnb data Mexico · MX$3,499/night · 30.1%
- Acapulco de Juárez Airbnb data Mexico · MX$3,114/night · 27.0%
- Mezcales Airbnb data Mexico · MX$3,223/night · 32.3%
- Puerto Ángel Airbnb data Mexico · MX$2,918/night · 28.6%
FAQ
San Marcos Airbnb FAQ
How much do Airbnb hosts make in San Marcos?
An active San Marcos Airbnb grossed MX$376,892 on average in the 12 months to April 2026, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$82,400 or more in a typical month.
How much can I make on Airbnb in San Marcos?
It depends most on the home's size, location and how it's run. The middle half of San Marcos listings earn between MX$9,420 and MX$82,400 in a typical month, and the top tenth MX$103,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in San Marcos?
Listings in San Marcos were booked on 30% of available nights over the past year. That compares with 27% for the Baja California average. November was the busiest month.
How much does an Airbnb cost per night in San Marcos?
The average booked night in San Marcos cost MX$3,179 before fees. Half of listings charge between MX$2,140 and MX$4,150, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in San Marcos?
None of the active San Marcos listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in San Marcos?
Yes, when it's run well. The average San Marcos Airbnb grossed MX$376,892 in the 12 months to April 2026, 94% above the Baja California average of MX$193,900, though with only 18 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, MX$276,992 a year (about MX$23,100 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about MX$109,100 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in San Marcos?
November paid best over the past year, at MX$61,300 per active listing, and September paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in San Marcos?
Each night a San Marcos listing was open to book earned MX$1,110 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$3,310 or more.
How far in advance do guests book Airbnbs in San Marcos?
San Marcos stays were booked 45 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in San Marcos?
The average San Marcos Airbnb stay lasted 1.6 nights over the past year. A listing took 23 reservations over the year on average.
How are Airbnbs in San Marcos rated?
Guests rate San Marcos Airbnbs 4.91 out of 5 on average. Guests score accuracy highest and value lowest.
What are the best neighborhoods for Airbnb in San Marcos?
Centro San Marcos, Playa San Marcos and Colonia San Marcos draw the most short-term rental interest in San Marcos. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in San Marcos?
AirROI counted 18 active Airbnb listings in San Marcos as of April 2026. The closest tracked market is Valle de Guadalupe, 2 km away.
How much are Airbnb cleaning fees in San Marcos?
In San Marcos, about six in ten listings add a cleaning fee, and the typical fee is about MX$438.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in San Marcos from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.