Airbnb market data · 202612 months to March 2026
La Salina, Mexico Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in La Salina brought in MX$115,704 over the 12 months through March 2026, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for La Salina run through March 2026.
The short answer
La Salina Airbnb Market at a Glance
Listings averaged MX$3,937 a night and were booked on 20% of available nights.
Timing matters: in August, the best month, the average listing earned about 4.5 times as much as in January, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, La Salina is the 40th-largest of 43 Baja California markets AirROI tracks.
Browse the live La Salina Airbnb market See Every La Salina ListingRevenue
How Much Do Airbnb Hosts Make in La Salina?
Gross bookings per La Salina listing averaged MX$115,704 over the 12 months to March 2026 (Baja California average: MX$193,900), before cleaning, platform and management costs and taxes.
The average La Salina listing brought in MX$29,700 in August, its best month, and MX$6,660 in January, its slowest. The three strongest months bring in 43% of a full year's revenue, where an even calendar would give any three months 25%.
Across La Salina's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn MX$41,800+ a month, about 3.3 times the typical property.
- Strong performers (top 25%) earn MX$20,000 or more, roughly MX$7,400 a month above the median.
- Typical properties (median) earn about MX$12,600 a month.
- Entry-level properties (bottom 25%) earn MX$5,890 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 4.5 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, MX$17,600. Dashed: March left out, as the latest month's data looks incomplete.
La Salina Airbnb Data by Month
Latest 12 months in the March 2026 data.
August led on revenue. Nightly rates peaked in December and bookings in July, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Apr 2025 | MX$18,475 | 35.0% | MX$3,878 | MX$616 | 12 days | 3.2 nights |
| May 2025 | MX$12,291 | 17.8% | MX$3,923 | MX$396 | 55 days | 2.4 nights |
| Jun 2025 | MX$15,550 | 26.7% | MX$3,981 | MX$518 | 36 days | 2.7 nights |
| Jul 2025 | MX$26,771 | 36.8% | MX$3,876 | MX$864 | 11 days | 3.5 nights |
| Aug 2025 | MX$29,687 | 32.1% | MX$3,831 | MX$958 | 39 days | 2.7 nights |
| Sep 2025 | MX$14,665 | 20.3% | MX$3,921 | MX$489 | 35 days | 2.3 nights |
| Oct 2025 | MX$29,256 | 30.1% | MX$3,887 | MX$944 | 19 days | 4.3 nights |
| Nov 2025 | MX$11,967 | 19.6% | MX$3,921 | MX$399 | 20 days | 2.5 nights |
| Dec 2025 | MX$15,209 | 20.6% | MX$4,119 | MX$491 | 13 days | 3.1 nights |
| Jan 2026 | MX$6,658 | 11.7% | MX$4,016 | MX$215 | 39 days | 2.8 nights |
| Feb 2026 | MX$13,416 | 19.7% | MX$4,046 | MX$479 | 7 days | 3.7 nights |
| Mar 2026* | MX$7,577 | 11.3% | MX$4,089 | MX$244 | 22 days | 1.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month. *Mar 2026 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one La Salina address, run it through the Airbnb estimator.
Profit
Is an Airbnb in La Salina Profitable?
Yes, when it's run well. The average La Salina Airbnb took in MX$115,704 in the 12 months to March 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about MX$184,000, and run by its owner at everyday costs, about MX$10,900 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
La Salina Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$108,304 | MX$172,300 |
| Cleaning fees guests pay6% of La Salina bookings | MX$7,400 | MX$11,700 |
| Gross bookings | MX$115,704 | MX$184,000 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 67% of La Salina listings on Simplified Pricing, 3% for the rest | −MX$13,100 | −MX$20,900 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$7,400 | −MX$11,700 |
| Utilities and internetAbout 5% of bookings | −MX$5,800 | −MX$9,200 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$2,300 | −MX$3,700 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$3,500 | −MX$5,500 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$1,200 | −MX$1,200 |
| Permit and registrationWhere one is required | −MX$600 | −MX$600 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −MX$33,900 | −MX$52,800 |
| Left for housing costs, then profit | MX$81,804about MX$6,800 a month | MX$131,200about MX$10,900 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own La Salina Airbnb Profit
The estimate starts from La Salina's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one La Salina home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How La Salina's Top Earners Get There
- More nights booked. The busiest quarter of La Salina listings are booked on 33% or more of their nights, against 17% for the median listing. Ten more booked nights a year at the median rate of MX$2,270 adds about MX$22,700 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge MX$3,860 a night or more, against a median of MX$2,270. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MX$10,800 a year.
- Open for the busy months. August brought the average listing about MX$29,700, against MX$6,660 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. La Salina listings average 4.84 stars, and 28% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$15,300 a month, against MX$9,600 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in La Salina?
La Salina listings were booked on 20% of the nights they were open over the past year, 7 percentage points below the Baja California average (27%) and 13 points below the Mexico average (33%). Occupancy swings from 12% in January to 37% in July.
Across La Salina's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 50%+ of open nights, 33 points above the median.
- Strong performers (top 25%) fill 33% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 17% of open nights.
- Entry-level properties (bottom 25%) fill 10% or less, less than one night a week.
July was the busiest month in La Salina, January the quietest
Share of open nights booked, by month
Dashed: March data incomplete. The 12-month rate of 20% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in La Salina?
The average nightly rate in La Salina, known as ADR (average daily rate), was MX$3,937 over the past year, about 31% above the Baja California average of MX$2,995 and about 47% above the Mexico average of MX$2,675. Rates barely change through the year, staying between about MX$3,830 and MX$4,120.
Across La Salina's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge MX$7,020+ a night, about three times the median.
- Strong performers (top 25%) charge MX$3,860 or more, about MX$1,600 above the median.
- Typical properties (median) charge about MX$2,270 a night.
- Entry-level properties (bottom 25%) charge MX$1,555 or less, about two-thirds of the median.
Average nightly rate by month in La Salina
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, MX$3,950. Dashed: March data incomplete.
What Is the RevPAR for Airbnb in La Salina?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In La Salina it averaged MX$674 over the past year, from about MX$215 in January to about MX$958 in August.
Across La Salina's 18 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn MX$1,100+ per open night, about 2.5 times the median.
- Strong performers (top 25%) earn MX$666 or more, about MX$230 a night above the median.
- Typical properties (median) earn about MX$437 per open night.
- Entry-level properties (bottom 25%) earn MX$242 or less, about 55% of the median.
August RevPAR was about 4.5 times January's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, MX$579. Dashed: March data incomplete. The 12-month RevPAR of MX$674 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in La Salina
With only 18 active listings, the monthly pattern in La Salina is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in La Salina?
Guests book La Salina stays 31 days ahead on average (about four weeks). May stays are booked furthest out, about 55 days ahead, and February stays closest to arrival, about 7 days. A typical May booking is made in late March.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: March data incomplete. The 12-month figure of 31 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in La Salina
None of the 18 active listings in La Salina display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in La Salina.
Neighborhoods
Best Neighborhoods for Airbnb in La Salina
AirROI's area guide picks four La Salina neighborhoods that draw short-term rental guests, led by La Salina Beach, Punta Banda and Ojos Negros. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| La Salina Beach | A picturesque beach destination ideal for those seeking relaxation and water activities. Attracts surfers, beachgoers, and families looking for a peaceful getaway with stunning ocean views. | La Salina Beach, Surf spots, Beachfront dining, Water sports activities, Sunset viewing spots |
| Punta Banda | Known for its natural beauty and proximity to hot springs. A great area for guests interested in nature and wellness retreats, offering a unique blend of beach and relaxation. | La Bufadora, Hot springs, Marine life observation, Outdoor excursions, Coastal views |
| Ojos Negros | A unique area inland from the coast known for its vineyards and rustic charm. Attracts travelers looking for a different experience from beach resorts. | Vineyards, Wine tasting events, Scenic countryside, Local artisan shops, Hiking trails |
| Mission San Miguel | Historical landmark with beautiful architecture and a serene setting. Great for travelers interested in history and culture. | Mission San Miguel, Historic tours, Art galleries, Cultural events, Scenic viewpoints |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
La Salina vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 24 km, Santa Anita (15 km away, 41 listings) earned the most per listing, about three times as much as La Salina. El Sauzal de Rodríguez was the busiest, booked on 31% of nights against 20% in La Salina.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Santa Anita 15 km | 41 | MX$337,919 | MX$4,394 | 28% |
| El Sauzal de Rodríguez 16 km | 47 | MX$183,654 | MX$2,752 | 31% |
| Villa de Juárez 17 km | 96 | MX$260,751 | MX$5,993 | 17% |
| Valle de Guadalupe 19 km | 132 | MX$203,252 | MX$3,680 | 20% |
| Guadalupe 20 km | 145 | MX$309,984 | MX$5,138 | 18% |
| El Porvenir 22 km | 43 | MX$152,076 | MX$4,540 | 16% |
| Ejido El Porvenir 22 km | 105 | MX$250,173 | MX$4,422 | 17% |
| Francisco Zarco (Valle de Guadalupe) 24 km | 79 | MX$280,402 | MX$4,589 | 20% |
Other Airbnb Markets in Baja California
- Tijuana Airbnb data 1,625 listings
- Ensenada Airbnb data 1,569 listings
- Rosarito Airbnb data 1,295 listings
- Mexicali Airbnb data 623 listings
- San Felipe Airbnb data 381 listings
- Delegación Plyas de Tijuana Airbnb data 251 listings
- Popotla Airbnb data 237 listings
- Primo Tapia Airbnb data 127 listings
See all 43 Baja California Airbnb markets
Markets Similar to La Salina
Markets elsewhere in Mexico with a similar nightly rate and occupancy to La Salina:
- Tapalpa Airbnb data Mexico · MX$4,131/night · 19.9%
- Parras de la Fuente Airbnb data Mexico · MX$3,890/night · 18.9%
- Santa Ana Portales Airbnb data Mexico · MX$3,723/night · 20.6%
- Chiconcuac Airbnb data Mexico · MX$3,731/night · 23.3%
- Santiago Airbnb data Mexico · MX$4,548/night · 21.1%
- Malinalco Airbnb data Mexico · MX$3,752/night · 23.7%
FAQ
La Salina Airbnb FAQ
How much do Airbnb hosts make in La Salina?
An active La Salina Airbnb grossed MX$115,704 on average in the 12 months to March 2026, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$20,000 or more in a typical month.
How much can I make on Airbnb in La Salina?
It depends most on the home's size, location and how it's run. The middle half of La Salina listings earn between MX$5,890 and MX$20,000 in a typical month, and the top tenth MX$41,800 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in La Salina?
Listings in La Salina were booked on 20% of available nights over the past year. That compares with 27% for the Baja California average. July was the busiest month.
How much does an Airbnb cost per night in La Salina?
The average booked night in La Salina cost MX$3,937 before fees. Half of listings charge between MX$1,555 and MX$3,860; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in La Salina?
None of the active La Salina listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in La Salina?
Yes, when it's run well. The average La Salina Airbnb grossed MX$115,704 in the 12 months to March 2026, 40% below the Baja California average of MX$193,900, though with only 18 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about MX$10,900 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in La Salina?
August paid best over the past year, at MX$29,700 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in La Salina?
Each night a La Salina listing was open to book earned MX$674 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$1,100 or more.
How far in advance do guests book Airbnbs in La Salina?
La Salina stays were booked 31 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in La Salina?
The average La Salina Airbnb stay lasted 2.8 nights over the past year. A listing took 12 reservations over the year on average.
How are Airbnbs in La Salina rated?
Guests rate La Salina Airbnbs 4.84 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in La Salina?
La Salina Beach, Punta Banda and Ojos Negros draw the most short-term rental interest in La Salina. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in La Salina?
AirROI counted 18 active Airbnb listings in La Salina as of March 2026. The closest tracked market is Santa Anita, 15 km away.
How much are Airbnb cleaning fees in La Salina?
In La Salina, 94% of listings add a cleaning fee. The median fee is MX$473, and some higher fees lift the average to MX$825.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in La Salina from April 2025 to March 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.