Oaxaca Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oaxaca, Mexico
Is Airbnb profitable in Oaxaca in 2025? Explore comprehensive Airbnb analytics for Oaxaca, Oaxaca, Mexico to uncover income potential. This 2025 STR market report for Oaxaca, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 179 active listings.
Whether you're considering an Airbnb investment in Oaxaca, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Oaxaca Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Oaxaca Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Oaxaca (2025)
Understanding the monthly revenue variations for Airbnb listings in Oaxaca is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Oaxaca is typically March, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Oaxaca across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,739+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,889 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $851 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $350, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Oaxaca
Oaxaca Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Oaxaca STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Oaxaca:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Oaxaca
Average Daily Rate (ADR) Airbnb Trends in Oaxaca (2025)
Effective short term rental pricing strategy in Oaxaca involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Oaxaca typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $333+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $148 or more.
- Typical properties (Median) charge around $75 per night.
- Entry-level properties (Bottom 25%) earn around $44 per night.
Average Daily Rate (ADR) Trend by Month in Oaxaca
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Airbnb Seasonality Analysis & Trends in Oaxaca (2025)
Peak Season (March, December, February)
- Revenue averages $1,866 per month
- Occupancy rates average 42.2%
- Daily rates average $139
Shoulder Season
- Revenue averages $1,484 per month
- Occupancy maintains around 32.8%
- Daily rates hold near $143
Low Season (May, June, September)
- Revenue drops to average $1,137 per month
- Occupancy decreases to average 25.7%
- Daily rates adjust to average $136
Seasonality Insights for Oaxaca
- The Airbnb seasonality in Oaxaca shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Oaxaca's highest earning potential, with monthly revenues capable of climbing to $2,054, occupancy reaching a high of 46.2%, and ADRs peaking at $162.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,023, occupancy could drop to 24.9%, and ADRs may adjust down to $128.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Oaxaca.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Oaxaca seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Oaxaca (2025)
Exploring the top neighborhoods for short-term rentals in Oaxaca? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The heart of Oaxaca City, full of colonial architecture, vibrant markets, and rich cultural heritage. A prime location for tourists wanting to explore Oaxaca's history, cuisine, and art. | Zócalo, Templo de Santo Domingo, Oaxaca Cathedral, Mercado 20 de Noviembre, Museo de las Culturas de Oaxaca |
| Monte Albán | An ancient Zapotec capital offering stunning views and archaeological significance. Ideal for cultural enthusiasts and those interested in history. | Monte Albán ruins, Zapotec archaeological site, Museum of Monte Albán, Scenic views of the Oaxaca Valley |
| Tule | Famous for the Tule Tree, one of the largest and oldest trees in the world. It attracts visitors looking for nature and tranquility. | Tule Tree, Templo de la Preciosa Sangre de Cristo, Local artisan shops, Cultural festivals |
| Hierve el Agua | A natural wonder with mineral springs and stunning rock formations. Great for tourists seeking adventure and breathtaking landscapes. | Hierve el Agua springs, Natural rock formations, Hiking trails, Local flora and fauna |
| Oaxaca Coast | Beautiful beaches and charming fishing villages, perfect for vacation rentals targeting beach-goers and nature lovers. | Zipolite Beach, Mazunte Beach, San Agustinillo Beach, Costa Chica, Whale watching |
| Tlacolula | A traditional market town known for its vibrant Sunday market and indigenous culture. Ideal for cultural experiences and local interactions. | Tlacolula Market, Templo de San Jerónimo, Día de Muertos celebrations, Local handicrafts |
| Santa Maria del Tule | Home to the famous Tule Tree, this town offers a quiet, family-friendly atmosphere with easy access to Oaxaca City. | Los Árabes (cultural space), Tule Tree, Cultural workshops, Local cuisine |
| Yagul | Offering archaeological sites, beautiful vistas, and hiking opportunities. Attracts those interested in history and outdoor activities. | Yagul archaeological site, Hiking paths, Natural landscape, Cultural history |
Understanding Airbnb License Requirements & STR Laws in Oaxaca (2025)
While Oaxaca, Oaxaca, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Oaxaca to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Oaxaca (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Oaxacabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Pal'Mar, steps from the beach
Entire Place • 5 bedrooms
Casa Nopalito: Beachfront Villa
Entire Place • 4 bedrooms
Master Suite in Luxury Oceanfront Villa - "Yutori"
Entire Place • 1 bedroom
Monte Jaguar San Agustinillo
Entire Place • 2 bedrooms
Ocean View Villa + Private Pool and Lush Gardens
Entire Place • 3 bedrooms
Nu'u Beach Front
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Oaxaca (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Oaxaca based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| My Huatulco Vacation | 4 | $101,202 | 9 | 4.71/5.0 |
| Mazul | 5 | $97,354 | 17 | 4.81/5.0 |
| Raymundo | 1 | $82,113 | 58 | 4.86/5.0 |
| Skylar | 1 | $77,197 | 14 | 5.00/5.0 |
| JulioCesar | 9 | $71,193 | 142 | 4.77/5.0 |
| Jillie And Dane | 2 | $63,815 | 45 | 4.63/5.0 |
| Caleb | 1 | $57,992 | 109 | 4.99/5.0 |
| Cynthia | 1 | $56,570 | 51 | 4.78/5.0 |
| Oliver | 4 | $53,706 | 160 | 4.81/5.0 |
| Maritza Martinez | 3 | $51,213 | 37 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Oaxaca.
Dive Deeper: Advanced Oaxaca STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Oaxaca. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOaxaca Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Oaxaca
- The Oaxaca Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 52.5% of the 179 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 47.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Oaxaca, House properties are the most common (38%), reflecting the local real estate landscape.
- Houses represent a significant 38% portion, catering likely to families or larger groups.
- The presence of 19% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 5.0%) offer potential for unique stay experiences.
Oaxaca Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Oaxaca
- The dominant room capacity in Oaxaca is 1 bedroom listings, making up 48% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.4% of the active Airbnb listings in Oaxaca, indicating a high concentration in these sizes.
Oaxaca Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Oaxaca
- The most common guest capacity trend in Oaxaca vacation rentals is listings accommodating 2 guests (33.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Oaxaca STR market, accounting for 53.6% of listings.
- 20.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Oaxaca.
- On average, properties in Oaxaca are equipped to host 3.1 guests.
Oaxaca Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Oaxaca
- The most common availability pattern in Oaxaca falls within the 271-366 days range, representing 68.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Oaxaca (34.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Oaxaca Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
82 listings
46.9% of total
2 Nights
42 listings
24% of total
3 Nights
9 listings
5.1% of total
4-6 Nights
5 listings
2.9% of total
7-29 Nights
3 listings
1.7% of total
30+ Nights
34 listings
19.4% of total
Key Insights
- The most prevalent minimum stay requirement in Oaxaca is 1 Night, adopted by 46.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.9%) of the Oaxaca Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19.4%) caters to monthly stays (30+ nights) in Oaxaca, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.9% of Oaxaca hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 19.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Oaxaca.
Oaxaca Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.7% of total
Flexible
43 listings
29.3% of total
Moderate
26 listings
17.7% of total
Firm
35 listings
23.8% of total
Strict
42 listings
28.6% of total
Cancellation Policy Insights for Oaxaca
- The prevailing Airbnb cancellation policy trend in Oaxaca is Flexible, used by 29.3% of listings.
- A majority (52.4%) of hosts in Oaxaca utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 29.3% market standard in Oaxaca.
- Regularly review your cancellation policy against competitors and market demand shifts in Oaxaca.
Oaxaca STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Oaxaca
- The overall average booking lead time for vacation rentals in Oaxaca is 45 days.
- Guests book furthest in advance for stays during December (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (66 days avg.) sees the longest lead times, while Summer (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Oaxaca.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Oaxaca averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Oaxaca (2025)
Amenity Prevalence
Amenity Insights for Oaxaca
- Essential amenities in Oaxaca that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Oaxaca: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Oaxaca to stay competitive.
Oaxaca Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Oaxaca
- The typical guest profile for Airbnb in Oaxaca consists of a mix of domestic (50%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 49.6% of guests.
- Key international markets include Mexico (49.6%) and United States (21.1%).
- Top languages spoken are English (41.5%) followed by Spanish (36.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Oaxaca Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bahía de Conejos | 57 | $2,281 | $352.92 | 35% |
| Salchi | 27 | $1,904 | $220.80 | 30% |
| Crucecita | 34 | $1,844 | $260.98 | 34% |
| Bajos de Chila | 25 | $1,675 | $229.12 | 26% |
| El Jícaro | 18 | $1,374 | $126.34 | 34% |
| Brisas de Zicatela | 1,603 | $1,353 | $136.36 | 41% |
| Bahías de Huatulco | 30 | $1,241 | $189.80 | 34% |
| Puerto Escondido | 1,061 | $1,241 | $144.50 | 38% |
| Santa María Colotepec | 45 | $1,239 | $205.89 | 26% |
| Santa María Huatulco | 101 | $1,121 | $197.74 | 28% |