Hermosillo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sonora, Mexico
Is Airbnb profitable in Hermosillo in 2025? Explore comprehensive Airbnb analytics for Hermosillo, Sonora, Mexico to uncover income potential. This 2025 STR market report for Hermosillo, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 1,104 active listings.
Whether you're considering an Airbnb investment in Hermosillo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hermosillo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hermosillo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hermosillo (2025)
Understanding the monthly revenue variations for Airbnb listings in Hermosillo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hermosillo is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hermosillo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,121+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $689 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $407 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $212, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hermosillo
Hermosillo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hermosillo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hermosillo:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hermosillo
Average Daily Rate (ADR) Airbnb Trends in Hermosillo (2025)
Effective short term rental pricing strategy in Hermosillo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hermosillo typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $84+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $56 or more.
- Typical properties (Median) charge around $37 per night.
- Entry-level properties (Bottom 25%) earn around $26 per night.
Average Daily Rate (ADR) Trend by Month in Hermosillo
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Airbnb Seasonality Analysis & Trends in Hermosillo (2025)
Peak Season (December, October, March)
- Revenue averages $612 per month
- Occupancy rates average 45.7%
- Daily rates average $52
Shoulder Season
- Revenue averages $537 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $53
Low Season (January, February, September)
- Revenue drops to average $498 per month
- Occupancy decreases to average 40.1%
- Daily rates adjust to average $50
Seasonality Insights for Hermosillo
- The Airbnb seasonality in Hermosillo shows relatively stable year-round demand. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hermosillo's highest earning potential, with monthly revenues capable of climbing to $644, occupancy reaching a high of 49.8%, and ADRs peaking at $56.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $484, occupancy could drop to 35.3%, and ADRs may adjust down to $47.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hermosillo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hermosillo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hermosillo (2025)
Exploring the top neighborhoods for short-term rentals in Hermosillo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historical downtown area features colonial architecture, vibrant marketplaces, and a rich cultural heritage. It is ideal for tourists interested in exploring local history and culture. | Plaza Zaragoza, Cerro de la Campana, Museo de Sonora, Templo de la Asunción, Mercado Municipal, Palacio de Gobierno |
| Hermosillo Norte | A residential area close to shopping centers and parks, making it convenient for families and business travelers. It's a quieter area that still offers easy access to city amenities. | Plaza Del Ángel, Parque La Ruina, Cinemex Plaza, Soriana Supermarket, Restaurants and cafes |
| Puerta de Hierro | An upscale neighborhood with premium housing, appealing for visitors seeking luxury and comfort. It offers a range of dining and shopping options nearby. | Restaurants in Plaza Puerta de Hierro, Cinemex, Shopping centers |
| Los Ángeles | A growing area that provides affordable accommodation options with easy access to the city center, suitable for budget travelers and young professionals. | Parque Madero, Local markets, Nearby restaurants |
| El Olivo | A neighborhood well-connected by public transport and close to educational institutions, appealing to students and young professionals. | Universidad de Sonora, Local cafes, Plaza El Olivo |
| Las Quintas | A family-friendly neighborhood with parks and schools, perfect for families visiting the city or relocating temporarily. | Parque de las Quintas, Nearby dining options, Local shops |
| Sierra Vista | An attractive neighborhood known for its natural beauty, parks, and family-friendly atmosphere, appealing for people who enjoy outdoor activities and nature. | Parque de la Sierra, Local trails, Nature parks |
| Sonora Norte | A dymamic area with a mix of commercial and residential spaces, attracting business travelers and families alike due to its convenience and amenities. | Shopping centers, Cinemas, Restaurants and nightlife |
Understanding Airbnb License Requirements & STR Laws in Hermosillo (2025)
While Hermosillo, Sonora, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hermosillo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Hermosillo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hermosillobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful Luxury Residence
Entire Place • 4 bedrooms
Modern Home Best location in Hermosillo
Entire Place • 4 bedrooms
Beautiful residence equipped 2 min. from consulado
Entire Place • 7 bedrooms
Casa Villa Satellite
Entire Place • 4 bedrooms
La Reynalda - Hermosillo
Entire Place • 4 bedrooms
Casa Tehuantepec, 5hab 4.5 baths
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hermosillo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hermosillo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bob I | 107 | $347,317 | 3680 | 4.68/5.0 |
| Santiago | 52 | $312,781 | 3632 | 4.69/5.0 |
| Armando Acevedo | 22 | $205,544 | 1662 | 4.81/5.0 |
| Veronica | 29 | $116,891 | 2157 | 4.72/5.0 |
| Renta Casa Hermosillo | 21 | $109,965 | 288 | 4.89/5.0 |
| Monica | 10 | $84,063 | 245 | 4.90/5.0 |
| Nathaly | 13 | $79,304 | 584 | 4.68/5.0 |
| Gabriel | 8 | $53,185 | 295 | 4.86/5.0 |
| Elizabeth | 8 | $50,953 | 99 | 4.98/5.0 |
| Elsa Angelica | 9 | $47,861 | 760 | 4.69/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hermosillo.
Dive Deeper: Advanced Hermosillo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hermosillo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHermosillo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hermosillo
- The Hermosillo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.5% of the 1,104 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hermosillo, Apartment/Condo properties are the most common (66%), reflecting the local real estate landscape.
- Houses represent a significant 31% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays, outdoor/unique (combined 3.0%) offer potential for unique stay experiences.
Hermosillo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hermosillo
- The dominant room capacity in Hermosillo is 1 bedroom listings, making up 49.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.3% of the active Airbnb listings in Hermosillo, indicating a high concentration in these sizes.
Hermosillo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hermosillo
- The most common guest capacity trend in Hermosillo vacation rentals is listings accommodating 2 guests (36%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Hermosillo STR market, accounting for 58.0% of listings.
- 21.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hermosillo.
- On average, properties in Hermosillo are equipped to host 3.6 guests.
Hermosillo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hermosillo
- The most common availability pattern in Hermosillo falls within the 271-366 days range, representing 44.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hermosillo (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hermosillo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
612 listings
58% of total
2 Nights
272 listings
25.8% of total
3 Nights
31 listings
2.9% of total
4-6 Nights
16 listings
1.5% of total
7-29 Nights
3 listings
0.3% of total
30+ Nights
122 listings
11.6% of total
Key Insights
- The most prevalent minimum stay requirement in Hermosillo is 1 Night, adopted by 58% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.8%) of the Hermosillo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.6%) caters to monthly stays (30+ nights) in Hermosillo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 58% of Hermosillo hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hermosillo.
Hermosillo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
468 listings
46.2% of total
Moderate
345 listings
34% of total
Firm
113 listings
11.1% of total
Strict
88 listings
8.7% of total
Cancellation Policy Insights for Hermosillo
- The prevailing Airbnb cancellation policy trend in Hermosillo is Flexible, used by 46.2% of listings.
- The market strongly favors guest-friendly terms, with 80.2% of listings offering Flexible or Moderate policies. This suggests guests in Hermosillo may expect booking flexibility.
- Strict cancellation policies are quite rare (8.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 46.2% market standard in Hermosillo.
- Using a Strict policy might deter some guests, as only 8.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hermosillo.
Hermosillo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hermosillo
- The overall average booking lead time for vacation rentals in Hermosillo is 16 days.
- Guests book furthest in advance for stays during December (average 21 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (17 days avg.) sees the longest lead times, while Summer (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (16 days) as a baseline for your pricing and availability strategy in Hermosillo.
- Target marketing efforts for the Winter season well in advance (at least 17 days) to capture early planners.
- Monitor your own booking lead times against these Hermosillo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hermosillo (2025)
Amenity Prevalence
Amenity Insights for Hermosillo
- Essential amenities in Hermosillo that guests expect include: Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hermosillo: Air conditioning, Wifi, TV.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hermosillo to stay competitive.
Hermosillo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hermosillo
- The typical guest profile for Airbnb in Hermosillo consists of primarily domestic travelers (81%), often arriving from nearby Hermosillo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 80.9% of guests.
- Key international markets include Mexico (80.9%) and United States (17.4%).
- Top languages spoken are Spanish (59.4%) followed by English (35.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Hermosillo and Nogales.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hermosillo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sonora | 31 | $1,715 | $287.22 | 26% |
| Bahía Kino | 197 | $1,353 | $228.89 | 25% |
| San Pedro el Saucito | 10 | $780 | $265.90 | 17% |
| Huépac | 10 | $58 | $28.16 | 12% |