Studio 54 | Luxury 6BR Villa w/ Staff Entire home · 6 bedrooms Rated 4.89 - Revenue
- MX$10M
- Occupancy
- 60.4%
- Daily rate
- MX$45,763
Prices in
Airbnb market data · 202612 months to September 2026
Tulum, Mexico Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Tulum brought in MX$254,076 over the 12 months through September 2026, in line with the Quintana Roo average of MX$246,705.
The short answer
Tulum Airbnb Market at a Glance
Tulum earns on price rather than volume. Listings averaged MX$3,377 a night and were booked on 30% of available nights, against MX$2,825 and 34% for the Quintana Roo average.
Timing matters: in January, usually the best month, the average listing earns about twice as much as in September, usually the slowest.
With 8,303 active listings, Tulum is the largest of 27 Quintana Roo markets AirROI tracks. From a year earlier, average revenue fell 13% while the number of active listings grew 21%.
Browse the live Tulum Airbnb market
See Every Tulum Listing
Revenue
How Much Do Airbnb Hosts Make in Tulum?
Gross bookings per Tulum listing averaged MX$254,076 over the 12 months to September 2026 (Quintana Roo average: MX$246,705), before cleaning, platform and management costs and taxes.
In a typical year, the average Tulum listing brings in MX$57,300 in January, its best month, and MX$27,500 in September, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 5.5 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn MX$91,200+ a month, about 5.2 times the typical property.
- Strong performers (top 25%) earn MX$40,700 or more, roughly MX$23,000 a month above the median.
- Typical properties (median) earn about MX$17,500 a month.
- Entry-level properties (bottom 25%) earn MX$7,270 or less, about 42% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earns about twice what September does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average MX$58,400 MX$26,300
The dashed line is the average of the months shown, MX$39,700. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Tulum Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
January 2026 led on revenue and nightly rate; bookings peaked in February 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | MX$28,624 | 27.8% | MX$2,869 | MX$954 | 40 days | 5.2 nights |
| Oct 2025 | MX$32,815 | 28.4% | MX$2,964 | MX$1,059 | 49 days | 5.2 nights |
| Nov 2025 | MX$39,183 | 34.5% | MX$3,137 | MX$1,306 | 62 days | 5.5 nights |
| Dec 2025 | MX$49,401 | 32.8% | MX$3,830 | MX$1,594 | 59 days | 6 nights |
| Jan 2026 | MX$56,197 | 39.5% | MX$4,084 | MX$1,813 | 58 days | 5.7 nights |
| Feb 2026 | MX$48,354 | 42.0% | MX$3,525 | MX$1,727 | 55 days | 6 nights |
| Mar 2026 | MX$46,947 | 37.7% | MX$3,365 | MX$1,514 | 45 days | 5.5 nights |
| Apr 2026 | MX$37,046 | 32.2% | MX$3,199 | MX$1,235 | 45 days | 4.7 nights |
| May 2026 | MX$35,286 | 29.8% | MX$2,981 | MX$1,138 | 36 days | 5.1 nights |
| Jun 2026 | MX$37,536 | 30.9% | MX$2,995 | MX$1,251 | 31 days | 5.3 nights |
| Jul 2026 | MX$42,035 | 31.2% | MX$3,001 | MX$1,356 | 43 days | 5.5 nights |
| Aug 2026 | MX$31,272 | 27.8% | MX$2,890 | MX$1,009 | 52 days | 4.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Tulum address, run it through the short-term rental calculator.
Profit
Is an Airbnb in Tulum Profitable?
Yes, when it's run well. The average Tulum Airbnb took in MX$254,076 in the 12 months to September 2026, and run by its owner at everyday costs, about MX$14,600 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about MX$34,600 a month.
Cleaning it yourself keeps the MX$18,300 a year guests pay in cleaning fees, for about MX$16,200 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about MX$12,700 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Tulum Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$235,776 | MX$549,700 |
| Cleaning fees guests pay7% of Tulum bookings | MX$18,300 | MX$42,700 |
| Gross bookings | MX$254,076 | MX$592,400 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 73% of Tulum listings on Simplified Pricing, 3% for the rest | −MX$30,900 | −MX$72,100 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$18,300 | −MX$42,700 |
| Utilities and internetAbout 5% of bookings | −MX$12,700 | −MX$29,600 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$5,100 | −MX$11,800 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$7,600 | −MX$17,800 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$2,500 | −MX$2,500 |
| Permit and registrationWhere one is required | −MX$1,300 | −MX$1,300 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −MX$78,400 | −MX$177,800 |
| Left for housing costs, then profit | MX$175,676about MX$14,600 a month | MX$414,600about MX$34,600 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Tulum Airbnb Profit
The estimate starts from Tulum's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Tulum home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Tulum's Top Earners Get There
- More nights booked. The busiest quarter of Tulum listings are booked on 48% or more of their nights, against 27% for the median listing. Ten more booked nights a year at the median rate of MX$1,740 adds about MX$17,400 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge MX$3,090 a night or more, against a median of MX$1,740. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MX$23,600 a year.
- Open for the busy months. In a typical year, January brings the average listing about MX$57,300, against MX$27,500 in September, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Tulum listings average 4.75 stars, and 22% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$49,400 a month, against MX$21,200 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Tulum?
Tulum listings were booked on 30% of the nights they were open over the past year, 4 percentage points below the Quintana Roo average (34%) and 3 points below the Mexico average (33%). In a typical year, occupancy climbs to 44% in February and falls to 29% in August.
The busiest tenth of listings are booked about 5.1 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 70%+ of open nights, 43 points above the median.
- Strong performers (top 25%) fill 48% or more, roughly three nights a week.
- Typical properties (median) fill about 27% of open nights.
- Entry-level properties (bottom 25%) fill 14% or less, less than one night a week.
February is usually the busiest month in Tulum, August the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 35% 46% 28%
The 12-month rate of 30% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Tulum?
The average nightly rate in Tulum, known as ADR (average daily rate), was MX$3,377 over the past year, about 20% above the Quintana Roo average of MX$2,825 and about 32% above the Mexico average of MX$2,565. In a typical year, rates peak in January at about MX$3,995 and bottom out in August and September at about MX$2,835.
Prices span a wide range: the top 10% charge about 5.4 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge MX$6,185+ a night, about 3.6 times the median.
- Strong performers (top 25%) charge MX$3,090 or more, about MX$1,400 above the median.
- Typical properties (median) charge about MX$1,740 a night.
- Entry-level properties (bottom 25%) charge MX$1,140 or less, about two-thirds of the median.
January rates run 41% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average MX$4,080 MX$2,810
The dashed line is the average of the months shown, MX$3,200. The 12-month ADR of MX$3,377 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Tulum?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Tulum it averaged MX$1,100 over the past year, from about MX$915 in a typical September to about MX$1,850 in a typical January.
A small group of listings earns several times more per open night than the rest.
- Best-in-class properties (top 10%) earn MX$2,290+ per open night, about 4.1 times the median.
- Strong performers (top 25%) earn MX$1,080 or more, about MX$520 a night above the median.
- Typical properties (median) earn about MX$558 per open night.
- Entry-level properties (bottom 25%) earn MX$300 or less, about half of the median.
January RevPAR is about twice September's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average MX$1,880 MX$876
The dashed line is the average of the months shown, MX$1,310. The 12-month RevPAR of MX$1,100 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Tulum
Tulum has one high season, December through March, which makes it a moderately seasonal market. Business is slowest from August to October and slows again in May and June. A listing earns about 45% more a month in December through February than in June through August.
Average revenue by month in Tulum
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average MX$57,300 MX$27,500
The dashed line is the average of the 12 calendar months, MX$39,700.
Revenue by month in Tulum in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | High season | MX$57,300 |
| February | High season | MX$46,700 |
| March | High season | MX$47,500 |
| April | Shoulder season | MX$38,600 |
| May | Low season | MX$33,600 |
| June | Low season | MX$35,900 |
| July | Shoulder season | MX$39,200 |
| August | Low season | MX$31,600 |
| September | Low season | MX$27,500 |
| October | Low season | MX$30,400 |
| November | Shoulder season | MX$37,400 |
| December | High season | MX$50,700 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonDecember–March | MX$50,500 | 41% | MX$3,645 |
| Shoulder seasonApril, July, November | MX$38,400 | 35% | MX$3,068 |
| Low seasonMay–June, August–October | MX$31,800 | 30% | MX$2,922 |
How Far in Advance Do Guests Book Airbnb in Tulum?
Guests book Tulum stays 50 days ahead on average (about seven weeks). November stays are booked furthest out, about 56 days ahead, and June stays closest to arrival, about 33 days. A typical November booking is made in mid-September.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 45 days 62 days 31 days
The 12-month figure of 50 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Tulum
None of the 8,303 active listings in Tulum display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Tulum.
Neighborhoods
Best Neighborhoods for Airbnb in Tulum
AirROI's area guide picks seven Tulum neighborhoods that draw short-term rental guests, led by Aldea Zama, Tulum Beach and El Pueblo. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Aldea Zama | Aldea Zama is a beautiful planned community located close to Tulum's beach and town. It's popular for its eco-conscious design and is very appealing for tourists looking for tranquility and modern amenities. | Ven a la Luz sculpture, Tulum Yoga, Holistika Tulum, Cenote Calavera, Gran Cenote |
| Tulum Beach | Tulum Beach is known for its stunning coastline, crystal clear waters, and bohemian vibe. It's a top destination for travelers seeking relaxation, wellness, and beach activities. | Tulum Ruins, Playa Paraiso, Casa Malca, Ziggy Beach, Cenote Dos Ojos |
| El Pueblo | The town center of Tulum, El Pueblo is where you can find local restaurants, shops, and vibrant nightlife. It’s a great area for visitors wanting a cultural experience. | Tulum's main square, Local markets, Street food stalls, Quintana Roo Folk Museum, Casa de la Cultura |
| La Veleta | An up-and-coming neighborhood that is becoming increasingly popular for its affordable prices and proximity to both town and beach. It attracts a mix of expats and tourists. | Cenote Cristal, Tulum Jungle Gym, Local eateries, Art galleries, Mayan ruins nearby |
| Tankah Bay | Tankah Bay is a quieter area, perfect for those looking for a more peaceful setting close to nature. It offers a beautiful bay and luxurious villas. | Cenote Tankah, Tourist beaches, Kayaking, Reef snorkeling, Peaceful beachfront |
| Sian Ka'an | Sian Ka'an is a UNESCO World Heritage Site that offers stunning natural beauty. Great for eco-tourism and for those looking for adventure and wildlife. | Wildlife tours, Guided boat tours, Sian Ka'an Biosphere Reserve, Cenote Xlapak, Fishing trips |
| Coba | Coba is a historical site located a short drive from Tulum. Ideal for visitors interested in Mayan history and culture, it attracts tourists looking to explore ancient ruins. | Coba Ruins, Nohoch Mul Pyramid, Cenote Multun Ha, Bike rentals, Mayan village experiences |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Tulum Airbnb Listings by Type and Size
More than nine in ten Airbnbs in Tulum are entire homes (93%), with private rooms at 7%. Apartments and condos are the most common property type at 74%, about 3.7 times the share of houses (20%).
Nearly all listings rent the whole place
Tulum Airbnb listings by room type
- Entire home 93%
- Private room 7%
- Hotel room <1%
- Shared room <1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 93.1% | 7,728 |
| Private room | 6.6% | 552 |
| Hotel room | 0.2% | 19 |
| Shared room | 0.0% | 4 |
Listings by property type
Tulum Airbnb listings by property type
- Apartment/Condo 74%
- House 20%
- Hotel/Boutique 3%
- Cabin/Outdoor 1%
- Unique stay <1%
- Others <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 74.4% | 6,181 |
| House | 20.1% | 1,671 |
| Hotel/Boutique | 3.4% | 283 |
| Cabin/Outdoor | 1.3% | 111 |
| Unique stay | 0.4% | 33 |
| Others | 0.3% | 24 |
How Many Bedrooms Do Airbnb Listings in Tulum Have?
One-bedroom homes are the most common size in Tulum (32% of entire homes), followed by two-bedroom homes (31%). Shares are of the 7,540 entire homes that give a bedroom count; rented rooms are left out.
Tulum entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
13%
32%
31%
13%
6%
6%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 13.2% | 996 |
| 1 bedroom | 31.7% | 2,389 |
| 2 bedrooms | 30.5% | 2,303 |
| 3 bedrooms | 12.9% | 969 |
| 4 bedrooms | 5.7% | 427 |
| 5+ bedrooms | 6.0% | 455 |
What Each Home Size Earns in Tulum
A typical studio in Tulum earned MX$43,500 over the past year, against MX$992,000 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 996 | MX$43,500 | MX$76,600 | MX$1,341 | 30% |
| 1 bedroom | 2,389 | MX$60,100 | MX$113,000 | MX$1,692 | 31% |
| 2 bedrooms | 2,303 | MX$87,100 | MX$165,000 | MX$2,396 | 30% |
| 3 bedrooms | 969 | MX$208,000 | MX$355,000 | MX$4,427 | 32% |
| 4 bedrooms | 427 | MX$465,000 | MX$728,000 | MX$8,211 | 33% |
| 5+ bedrooms | 455 | MX$992,000 | MX$1,460,000 | MX$17,056 | 32% |
How Many Guests Do Airbnbs in Tulum Sleep?
Most Tulum listings are sized for couples and small families: 61% sleep four guests or fewer, and just 16% take eight or more.
Tulum listings by guest capacity
Share of listings by the number of guests they sleep
<1%
26%
10%
24%
6%
16%
2%
16%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 1 guest | 0.0% | 3 |
| 2 guests | 25.9% | 2,100 |
| 3 guests | 10.3% | 835 |
| 4 guests | 24.2% | 1,963 |
| 5 guests | 5.9% | 474 |
| 6 guests | 15.6% | 1,266 |
| 7 guests | 1.5% | 124 |
| 8+ guests | 16.4% | 1,331 |
How Tulum Airbnb Listings Are Set Up
Tulum hosts set up an average of 2.7 beds per listing. Only 44% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 22
- Beds per listing
- 2.7
- Show exact location
- 44%
What Amenities Do Airbnb Listings in Tulum Offer?
Pools are close to standard in Tulum: 94% of listings have one, and 87% offer free parking on site.
Share of Tulum listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Tulum
Listings in Tulum with a kayak earned about 5.2 times as much a year, on average, as those without: MX$1,190,000 against MX$230,000. The gap is smaller for an ocean view (about 3.7 times as much) and a sound system (about 3.6 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Tulum listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Kayak | 3% | MX$1,190,000 | MX$230,000 | +418% |
| Ocean view | 4% | MX$859,000 | MX$232,000 | +270% |
| Sound system | 9% | MX$736,000 | MX$204,000 | +260% |
| Waterfront | 8% | MX$695,000 | MX$218,000 | +219% |
| Ping pong table | 1% | MX$673,000 | MX$249,000 | +170% |
| Backyard | 42% | MX$383,000 | MX$161,000 | +138% |
| BBQ grill | 30% | MX$424,000 | MX$182,000 | +133% |
| Beach essentials | 14% | MX$488,000 | MX$216,000 | +126% |
| Outdoor furniture | 59% | MX$326,000 | MX$150,000 | +117% |
| Beach access | 23% | MX$426,000 | MX$202,000 | +111% |
Guests
Who Books Airbnbs in Tulum?
Tulum runs on foreign visitors: 77% of guests who left reviews live outside Mexico. The United States leads with 36% of reviewers, ahead of Canada at 13%. Guests speak a mix of languages: English leads at 45%, followed by Spanish and French.
77% of Tulum guests come from abroad
Where guests who left reviews live
- International 77%
- Domestic 23%
Where Tulum guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Mexico City | 5.3% |
| New York | 3.9% |
| Montreal | 2.4% |
| Toronto | 2.4% |
| Cancún | 1.9% |
Where Tulum guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 36.1% |
| Mexico | 22.6% |
| Canada | 13.4% |
| France | 5.9% |
| Germany | 4.4% |
Languages spoken by Tulum guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 44.6% |
| Spanish | 26.4% |
| French | 10.8% |
| German | 5.0% |
| Portuguese | 2.4% |
What Are Airbnb Guest Ratings in Tulum?
Tulum Airbnbs average 4.75 stars, and 22% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.67, against 4.82 for host communication.
Communication scores highest in Tulum; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.79 |
| Cleanliness | 4.77 |
| Communication | 4.82 |
| Location | 4.67 |
| Check-in | 4.78 |
| Value | 4.74 |
Booking patterns
How Guests Book in Tulum: Stays, Rules and Fees
94% of Tulum listings are open to guests more than 180 days a year, but only 6% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 41% of listings; blocked nights include any the host closes off.
Days a year Tulum listings are open to guests
Share of listings by days a year
- 271-366 days 76%
- 181-270 days 18%
- 91-180 days 5%
- 31-90 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 76.3% | 6,335 |
| 181-270 days | 17.7% | 1,473 |
| 91-180 days | 5.4% | 448 |
| 31-90 days | 0.6% | 47 |
Days a year Tulum listings are booked or blocked
Share of listings by days a year
- 271-366 days <1%
- 181-270 days 6%
- 91-180 days 18%
- 31-90 days 34%
- 1-30 days 41%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 0.7% | 57 |
| 181-270 days | 5.8% | 481 |
| 91-180 days | 18.4% | 1,526 |
| 31-90 days | 34.2% | 2,843 |
| 1-30 days | 40.9% | 3,396 |
What Is the Average Length of Stay for Airbnb in Tulum?
Bookings in Tulum average 4.5 to 5.7 nights depending on the month, longest in December and shortest in August. Listings took about 11 bookings each over the year, some 88,900 in all. More than seven in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Tulum
Average nights per booking, by month of stay
Average 5.1 nights 5.7 nights 4.5 nights
Two-year average by calendar month.
Tulum Airbnb Minimum Stay Requirements
More than eight in ten listings in Tulum accept stays of one or two nights.
Minimum stay set by Tulum listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Tulum?
Firm is the most common cancellation policy in Tulum, used by 30% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. About half of listings offer Flexible or Moderate terms and 44% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Tulum listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Tulum?
85% of Tulum listings charge a cleaning fee. The typical fee is MX$806, and some higher fees lift the average to MX$1,162. Spread over the average stay of about five nights, that adds roughly MX$160 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
- Median cleaning fee
- MX$806
- Average cleaning fee
- MX$1,162
- Listings charging a fee
- 85.5%
- Share of gross revenue
- 7.2%
Top earners
Top-Earning Airbnbs and Hosts in Tulum
The top-grossing Airbnb in Tulum, a six-bedroom home, took in MX$10,000,000 over the past year, about 39 times the city's average of MX$254,000. All six listings below have five or more bedrooms, so the top of this market belongs to large homes.
Studio 54 | Luxury 6BR Villa w/ Staff Entire home · 6 bedrooms Rated 4.89 
Private Beach Oasis | Chef • Butler • Top location Entire home · 10 bedrooms Rated 4.94 - Revenue
- MX$8.2M
- Occupancy
- 51.2%
- Daily rate
- MX$47,145
Beachfront Tulum Estate • Chef, Starlink & Staff Entire home · 8 bedrooms Rated 4.93 - Revenue
- MX$8.1M
- Occupancy
- 58.0%
- Daily rate
- MX$42,996
Villa Mariola, Tulum – Chef Included Entire home · 5 bedrooms Rated 4.94 - Revenue
- MX$7.4M
- Occupancy
- 58.8%
- Daily rate
- MX$36,376
Hacienda Babylon • 9BR, Chef, Pools, Gym, Events Entire home · 9 bedrooms Rated 5.00 - Revenue
- MX$7.4M
- Occupancy
- 47.7%
- Daily rate
- MX$39,020
Caan Estate: Luxurious Retreat for 30 w Concierge Entire home · 10 bedrooms Rated 4.75 - Revenue
- MX$6.9M
- Occupancy
- 71.3%
- Daily rate
- MX$25,941
Who Are the Top Airbnb Hosts in Tulum?
Akumal Direct is the top-grossing host in Tulum, with MX$60.1 million in bookings across 108 listings over the past year. Hosting here is fragmented: the ten top-grossing hosts run just 9% of the market's 8,303 listings. Per listing, a smaller operator earns more: Private Villas Mexico grossed MX$4.61 million per listing, about 8.3 times Akumal Direct's MX$556,000.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Akumal Direct | 108 | MX$60,093,094 | MX$556,418 | 4.85/5 | |
| LocoLuxury | 18 | MX$51,221,819 | MX$2,845,657 | 4.90/5 | |
| Melissa | 87 | MX$41,238,760 | MX$474,009 | 4.66/5 | |
| 4 | Ivonne | 246 | MX$40,019,982 | MX$162,683 | 4.66/5 |
| 5 | Rachel | 100 | MX$39,352,498 | MX$393,525 | 4.84/5 |
| 6 | Luxury Tulum Rentals | 17 | MX$37,089,576 | MX$2,181,740 | 4.90/5 |
| 7 | Vacaanda Group | 25 | MX$30,618,289 | MX$1,224,732 | 4.75/5 |
| 8 | Roberto | 49 | MX$30,047,169 | MX$613,208 | 4.85/5 |
| 9 | Mariana | 51 | MX$28,536,762 | MX$559,544 | 4.80/5 |
| 10 | Private Villas Mexico | 6 | MX$27,667,199 | MX$4,611,200 | 4.94/5 |
Who Are the Airbnb Hosts in Tulum?
Only 10% of Tulum listings are classed as professionally managed, though 56% of listings have a co-host. Superhosts run 42% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 73% of listings.
- Superhosts
- 42.3%
- Professional management
- 10.4%
- Cohosted listings
- 55.7%
- Instant Book enabled
- 55.0%
- Simplified Pricing
- 73.3%
Largest Airbnb Management Companies in Tulum
68 management companies run five or more active Airbnb listings in Tulum, and companies run 22% of its 8,303 active listings. Alegría Rentals By Sandy Power is the largest, with 160 listings and an average guest rating of 4.65; the next largest are AM Tulum, Forezzi Group, Home Tulum and Waves Management. Among the five largest, AM Tulum's homes rate highest, at 4.79.
The five largest run 6% of Tulum's listings
Share of Tulum's 8,303 active Airbnb listings each company runs as host or co-host
- Alegría Rentals By Sandy Power 2% · 160
- AM Tulum 1% · 90
- Forezzi Group 1% · 87
- Home Tulum <1% · 80
- Waves Management <1% · 57
- All other listings 94%
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Quintana Roo, with a profile of each.
Nearby markets
Tulum vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 81 km, Quintana Roo (48 km away, 80 listings) earned the most per listing, about 61% more than Tulum. Playa del Carmen was the busiest, booked on 38% of nights against 30% in Tulum.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Akumal 23 km | 71 | MX$270,997 | MX$4,304 | 32% |
| Puerto Aventuras 39 km | 416 | MX$355,346 | MX$4,917 | 33% |
| Quintana Roo 48 km | 80 | MX$408,869 | MX$4,450 | 35% |
| Cozumel Island 60 km | 43 | MX$249,928 | MX$3,096 | 33% |
| Solidaridad 60 km | 813 | MX$195,931 | MX$2,856 | 32% |
| Playa del Carmen 63 km | 8,070 | MX$218,805 | MX$2,392 | 38% |
| San Miguel de Cozumel 72 km | 1,119 | MX$257,003 | MX$2,730 | 34% |
| Cozumel 81 km | 141 | MX$304,029 | MX$3,533 | 36% |
Other Airbnb Markets in Quintana Roo
- Cancún Airbnb data 6,101 listings
- Puerto Morelos Airbnb data 937 listings
- Isla Mujeres Airbnb data 931 listings
- Bacalar Airbnb data 920 listings
- Holbox Airbnb data 573 listings
- Chetumal Airbnb data 316 listings
- Mahahual Airbnb data 208 listings
See all 27 Quintana Roo Airbnb markets
Markets Similar to Tulum
Markets elsewhere in Mexico with a similar nightly rate and occupancy to Tulum:
- Zihuatanejo Airbnb data Mexico · MX$3,348/night · 30.7%
- Compostela Airbnb data Mexico · MX$3,447/night · 28.4%
- San Miguel de Allende Airbnb data Mexico · MX$3,709/night · 30.7%
- Acapulco Airbnb data Mexico · MX$3,313/night · 27.3%
- El Sargento Airbnb data Mexico · MX$3,103/night · 31.1%
- Jiutepec Airbnb data Mexico · MX$3,226/night · 27.9%
FAQ
Tulum Airbnb FAQ
How much do Airbnb hosts make in Tulum?
An active Tulum Airbnb grossed MX$254,076 on average in the 12 months to September 2026, according to AirROI's tracking of 8,303 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$40,700 or more in a typical month.
How much can I make on Airbnb in Tulum?
It depends most on the home's size, location and how it's run. The middle half of Tulum listings earn between MX$7,270 and MX$40,700 in a typical month, and the top tenth MX$91,200 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Tulum?
Listings in Tulum were booked on 30% of available nights over the past year. That compares with 34% for the Quintana Roo average. February is usually the busiest month.
How much does an Airbnb cost per night in Tulum?
The average booked night in Tulum cost MX$3,377 before fees. Half of listings charge between MX$1,140 and MX$3,090; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Tulum?
None of the active Tulum listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Tulum?
Yes, when it's run well. The average Tulum Airbnb grossed MX$254,076 in the 12 months to September 2026, in line with the Quintana Roo average. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, MX$175,676 a year (about MX$14,600 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about MX$34,600 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Tulum?
January usually pays best, averaging MX$57,300 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Tulum?
Each night a Tulum listing was open to book earned MX$1,100 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$2,290 or more.
How far in advance do guests book Airbnbs in Tulum?
Tulum stays were booked 50 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Tulum?
The average Tulum Airbnb stay lasts about five nights. A listing took 11 reservations over the year on average.
How are Airbnbs in Tulum rated?
Guests rate Tulum Airbnbs 4.75 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in Tulum?
Aldea Zama, Tulum Beach and El Pueblo draw the most short-term rental interest in Tulum. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Tulum?
AirROI counted 8,303 active Airbnb listings in Tulum as of September 2026. The closest tracked market is Akumal, 23 km away.
How much are Airbnb cleaning fees in Tulum?
In Tulum, 85% of listings add a cleaning fee. The median fee is MX$806, and some higher fees lift the average to MX$1,162.
Method
About This Data
Figures on this page cover 8,303 active Airbnb listings in Tulum from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.