Tourism statisticsCity2026
Tulum Tourism Statistics: 1.8M Arrivals in 2023
Tulum, in Quintana Roo, Mexico, recorded 1,805,341 tourist arrivals in 2023, Secretaría de Turismo del Estado de Quintana Roo reports. AirROI estimates 88,055 Airbnb stays in Tulum in the 12 months to October 2026. The busiest month was January, and the quietest was September.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 448,262
- Typical Airbnb stay
- 5.1 nights
- Busiest Airbnb month
- January
- From abroad, among guests who left a review
- 77%
Key facts
Tulum Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Secretaría de Turismo del Estado de Quintana Roo puts Tulum at 1,805,341 tourist arrivals in 2023.
Airbnb stays
- AirROI puts Airbnb stays in Tulum at 88,055 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Tulum added up to 448,262 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Tulum lasted 5.1 nights in the 12 months to October 2026, booked about 50 days ahead.
Busiest months
- AirROI ranks January the busiest Airbnb month in Tulum in the 12 months to October 2026, followed by February and March, with September the quietest.
- AirROI estimates the five busiest Airbnb months in Tulum ran unbroken from November to March in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Tulum in November were booked furthest ahead, about 62 days, against 31 days for June, in the 12 months to October 2026.
Guests
- AirROI estimates 77% of Tulum Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 36% and Canada at 14%.
- Among Tulum Airbnb guests who left a review as of October 2026, Mexico City was the top origin city at 5.3%, ahead of New York at 3.9%, AirROI estimates.
By place
- AirROI ranks Tulum 7th for Airbnb stays among the 224 towns it lists in Mexico in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Tulum?
Secretaría de Turismo del Estado de Quintana Roo counted 1,805,341 tourist arrivals in 2023.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 1,805,341Tourist arrivals | Tourists staying in hotels and other accommodations | 2023 | Secretaría de Turismo del Estado de Quintana Roo |
Airbnb stays
Airbnb Stays in Tulum
Tulum had 8,269 Airbnb homes in the 12 months to October 2026. They took an estimated 88,055 stays and 448,262 nights. A typical stay lasted 5.1 nights and was booked about 50 days ahead.
- Airbnb homes
- 8,269
- Airbnb stays, estimate
- 88,055
- Airbnb nights, estimate
- 448,262
- Typical stay
- 5.1 nights
- Booked ahead
- 50 days
Busiest months
When Is the Busiest Time in Tulum?
On Airbnb, January was the busiest month in Tulum in the 12 months to October 2026, then February and March. September was the quietest. The five busiest months run unbroken from November to March.
January ranks first, September last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: January, February, March, November, December, July, April, May, June, August, October, September.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| January | 10.2% | 58 days |
| February | 9.8% | 55 days |
| March | 9.8% | 45 days |
| November | 8.6% | 62 days |
| December | 8.5% | 59 days |
| July | 8.1% | 43 days |
| April | 8.0% | 45 days |
| May | 7.8% | 35 days |
| June | 7.7% | 31 days |
| August | 7.4% | 52 days |
| October | 7.4% | 49 days |
| September | 6.6% | 33 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Tulum Airbnb Guests Come From?
Among Tulum Airbnb guests who left a review as of October 2026, 77% came from abroad, led by the United States at 36% and Canada at 14%, AirROI estimates. Among the same guests, Mexico City was the top origin city at 5.3%, ahead of New York at 3.9%. The figures rest on 271,354 reviews, written over many years.
77% from abroad
Among guests who left a review, as of October 2026
- From abroad 77%
- From within Mexico 23%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Tulum
How many tourists visit Tulum?
Tulum had 1,805,341 tourist arrivals in 2023, according to Secretaría de Turismo del Estado de Quintana Roo. AirROI estimates 88,055 Airbnb stays in Tulum in the 12 months to October 2026, which is a separate count of bookings.
When is the busiest time in Tulum?
The busiest Airbnb month in Tulum in the 12 months to October 2026 was January, then February and March. The five busiest months run from November to March.
What is the quietest month in Tulum?
September was the quietest Airbnb month in Tulum in the 12 months to October 2026, ranking 12th of 12, and October ranked 11th. Stays in September were booked about 33 days ahead, against 62 days for November.
How long is a typical Airbnb stay in Tulum?
A typical Airbnb stay in Tulum lasted 5.1 nights in the 12 months to October 2026, booked about 50 days ahead. By month, stays ran from 4.3 nights in September to 6.0 nights in February.
Where do Airbnb guests in Tulum come from?
Of Tulum Airbnb guests who left a review as of October 2026, 77% came from abroad, AirROI estimates. The largest groups were the United States at 36% and Canada at 14%. Among the same guests, the top origin city was Mexico City at 5.3%, ahead of New York at 3.9%.
Are Airbnb stays the same as tourists?
No. Secretaría de Turismo del Estado de Quintana Roo counts tourist arrivals (1,805,341 in 2023). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 88,055 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 88,055 stays at 5.09 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 271,354 reviews and describes guests who left a review, not everyone who stayed. Read the method page.