Tourism statisticsRegion2026
Florida Keys Tourism Statistics: 106,568 Airbnb Stays
AirROI estimates 106,568 Airbnb stays in the Florida Keys, United States, in the 12 months to October 2026, with Key West the most booked town. The busiest month was March. All of Florida had 143.3 million visitors in 2025, a preliminary estimate from the State of Florida.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 737,865
- Typical Airbnb stay
- 6.9 nights
- Busiest Airbnb month
- March
- From within the United States, among guests who left a review
- 91.4%
Key facts
Florida Keys Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The State of Florida puts all of Florida at 143.3 million visitors in 2025, a preliminary estimate.
Airbnb stays
- AirROI puts Airbnb stays in the Florida Keys at 106,568 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in the Florida Keys added up to 737,865 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in the Florida Keys lasted 6.9 nights in the 12 months to October 2026, booked about 86 days ahead.
Busiest months
- AirROI ranks March the busiest Airbnb month in the Florida Keys in the 12 months to October 2026, followed by February and January, with September the quietest.
- AirROI estimates the four busiest Airbnb months in the Florida Keys ran unbroken from January to April in the 12 months to October 2026.
- AirROI estimates Airbnb stays in the Florida Keys in February were booked furthest ahead, about 119 days, against 57 days for September, in the 12 months to October 2026.
Guests
- AirROI estimates 91.4% of Florida Keys Airbnb guests who left a review as of October 2026 were from within the United States, and the United Kingdom at 1.5% and France at 1.1% were the top countries abroad.
By place
- AirROI estimates the Florida Keys took 2.5% of all Airbnb stays in Florida in the 12 months to October 2026.
- AirROI estimates Key West had the most Airbnb stays of the Florida Keys' 11 towns in the 12 months to October 2026, at 35,637, ahead of Key Largo and Marathon.
Official numbers
How Many Tourists Visit Florida?
The State of Florida counted 143.3 million visitors for all of Florida in 2025, a preliminary estimate. On AirROI's estimates, the Florida Keys accounted for 2.5% of Airbnb stays in Florida in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 143.3 millionVisitors, all of Florida | Domestic and international visitors, preliminary estimate | 2025 | State of Florida |
Airbnb stays
Airbnb Stays in the Florida Keys
The Florida Keys had 4,745 Airbnb homes in the 12 months to October 2026. They took an estimated 106,568 stays and 737,865 nights. A typical stay lasted 6.9 nights and was booked about 86 days ahead, longer than the worldwide stay of 5.2 nights. AirROI's figures cover the 11 towns it tracks in the Florida Keys; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 4,745
- Airbnb stays, estimate
- 106,568
- Airbnb nights, estimate
- 737,865
- Typical stay
- 6.9 nights
- Booked ahead
- 86 days
Busiest months
When Is the Busiest Time in the Florida Keys?
On Airbnb, March was the busiest month in the Florida Keys in the 12 months to October 2026, then February and January. September was the quietest. The four busiest months run unbroken from January to April.
March ranks first, September last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: March, February, January, April, July, June, May, December, November, August, October, September.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| March | 11.0% | 95 days |
| February | 10.3% | 119 days |
| January | 9.2% | 96 days |
| April | 9.0% | 82 days |
| July | 8.8% | 80 days |
| June | 8.7% | 68 days |
| May | 8.3% | 73 days |
| December | 7.9% | 98 days |
| November | 7.3% | 95 days |
| August | 7.0% | 68 days |
| October | 6.5% | 80 days |
| September | 6.0% | 57 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Florida Keys Airbnb Guests Come From?
About nine in ten Florida Keys Airbnb guests who left a review as of October 2026 were from within the United States (91.4%), and the top countries abroad were the United Kingdom at 1.5% and France at 1.1%, AirROI estimates. Among the same guests, Miami was the top origin city at 2.9%, ahead of New York at 1.9%. The figures rest on 225,355 reviews, written over many years.
91.4% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 91.4%
- From abroad 8.6%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in the Florida Keys
Key West, Key Largo and Marathon took 70% of Airbnb stays in the Florida Keys in the 12 months to October 2026. March is the busiest Airbnb month in 8 of the 11 towns, led by Key West, and February in 2, led by Tavernier. Among guests who left a review, the share from abroad across these towns runs from 5.2% in Cudjoe Key to 11% in Big Pine Key.
| Key West | 35,637 |
| Key Largo | 19,339 |
| Marathon | 19,117 |
| Tavernier | 8,144 |
| Key Colony Beach | 5,552 |
| Islamorada | 5,357 |
| Cudjoe Key | 4,465 |
| Stock Island | 3,432 |
| Big Pine Key | 2,412 |
| Duck Key | 2,030 |
| Summerland Key | 1,083 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in the Florida Keys
How many tourists visit the Florida Keys?
Florida as a whole had 143.3 million visitors in 2025, on a preliminary estimate from the State of Florida. AirROI puts the Florida Keys at 2.5% of Airbnb stays in Florida in the 12 months to October 2026. AirROI estimates 106,568 Airbnb stays in the Florida Keys in the 12 months to October 2026, which counts bookings and not tourists.
When is high season in the Florida Keys?
The busiest Airbnb month in the Florida Keys in the 12 months to October 2026 was March, then February and January. The four busiest months run from January to April.
What is the quietest month in the Florida Keys?
September was the quietest Airbnb month in the Florida Keys in the 12 months to October 2026, ranking 12th of 12, and October ranked 11th. Stays in September were booked about 57 days ahead, against 119 days for February.
How long is a typical Airbnb stay in the Florida Keys?
A typical Airbnb stay in the Florida Keys lasted 6.9 nights in the 12 months to October 2026, booked about 86 days ahead. That is longer than the worldwide 5.2 nights. By month, stays ran from 4.1 nights in September to 8.9 nights in February.
Where do Airbnb guests in the Florida Keys come from?
Of Florida Keys Airbnb guests who left a review as of October 2026, 91.4% were from within the United States, AirROI estimates. The top countries abroad were the United Kingdom at 1.5% and France at 1.1%. Among the same guests, the top origin city was Miami at 2.9%, ahead of New York at 1.9%.
What is the most booked town in the Florida Keys on Airbnb?
Key West was the most booked town in the Florida Keys on Airbnb, with an estimated 35,637 stays in the 12 months to October 2026, ahead of Key Largo and Marathon.
Are Airbnb stays the same as tourists?
No. The State of Florida counts visitors (143.3 million in 2025 across Florida). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 106,568 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 11 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 225,355 reviews and describes guests who left a review, not everyone who stayed. Read the method page.