Airbnb market data · 202612 months to September 2026

Marathon, FL Airbnb Market Data: Revenue, Occupancy & Trends

Source: AirROI Reviewed by , Founder @ AirROI Updated

Active Airbnb listings
1,100
Avg. booking lead time
100 days
Listings showing a permit
0%
Peak revenue month
March
Lowest revenue month
September

The short answer

Marathon Airbnb Market at a Glance

Rates in Marathon run ahead of the Florida average, with bookings close to it. Listings averaged $538 a night and were booked on 43% of available nights, against $335 and 42% for the Florida average.

Timing matters: in March, usually the best month, the average listing earns about 2.8 times as much as in September, usually the slowest.

With 1,100 active listings, Marathon is the 36th-largest of 477 Florida markets AirROI tracks. From a year earlier, average revenue rose 14% while the number of active listings grew 25%.

Map of Airbnb listings in Marathon Browse the live Marathon Airbnb market See Every Marathon Listing

Revenue

How Much Do Airbnb Hosts Make in Marathon?

Gross bookings per Marathon listing averaged $65,446 over the 12 months to September 2026 (Florida average: $39,250), before cleaning, platform and management costs and taxes.

In a typical year, the average Marathon listing brings in $11,400 in March, its best month, and $4,000 in September, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.

In a typical month, a top-quarter listing earns at least 3.2 times as much as a bottom-quarter one.

  • Best-in-class properties (top 10%) earn $16,500+ a month, about 2.8 times the typical property.
  • Strong performers (top 25%) earn $10,400 or more, roughly $4,500 a month above the median.
  • Typical properties (median) earn about $5,910 a month.
  • Entry-level properties (bottom 25%) earn $3,200 or less, about 54% of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

March earns about 2.8 times what September does

Average revenue per active listing, by month, September 2024 to August 2026

Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.

Marathon Airbnb Data by Month

Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.

March 2026 led on revenue and nightly rate; bookings peaked in February 2026.

Average monthly Airbnb revenue, occupancy, nightly rate, RevPAR, booking lead time and length of stay per active listing in Marathon, Sep 2025 to Aug 2026
Month Avg. Revenue Occupancy Avg. Nightly Rate RevPAR Booking Lead Time Avg. Length of Stay
Sep 2025$4,31332.9%$476$14466 days5.7 nights
Oct 2025$4,74634.4%$480$15379 days5.9 nights
Nov 2025$5,69038.6%$497$190106 days6.5 nights
Dec 2025$7,43240.9%$550$240114 days7.2 nights
Jan 2026$7,72244.2%$552$249103 days9.7 nights
Feb 2026$10,55661.9%$564$377138 days10.4 nights
Mar 2026$12,03860.4%$565$388109 days7.7 nights
Apr 2026$8,51648.9%$525$28497 days6.6 nights
May 2026$7,74844.5%$516$25088 days6 nights
Jun 2026$10,19752.4%$539$34086 days7.1 nights
Jul 2026$9,93648.4%$557$321100 days6.6 nights
Aug 2026$6,34738.7%$496$20583 days6.1 nights

Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.

Location, size and how a home is run move its income far more than a city average shows. For a range on one Marathon address, run it through the Airbnb calculator.

Profit

Is an Airbnb in Marathon Profitable?

Yes, when it's run well. The average Marathon Airbnb took in $65,446 in the 12 months to September 2026, and run by its owner at everyday costs, about $3,500 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $6,240 a month.

Cleaning it yourself keeps the $7,180 a year guests pay in cleaning fees, for about $4,100 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $3,010 a month.

These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.

Marathon Airbnb Income, Expenses and Profit per Year

A year of income, running costs and what is left for housing costs for an average and a top-quarter Marathon Airbnb
Line Average listing Top-quarter listing
Money in
Nightly bookings$58,266$102,890
Cleaning fees guests pay11% of Marathon bookings$7,180$12,670
Gross bookings$65,446$115,560
Running costs
Airbnb's feeAbout 13%: 15.5% for the 83% of Marathon listings on Simplified Pricing, 3% for the rest−$8,780−$15,500
Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself−$7,180−$12,670
Utilities and internetAbout 5% of bookings−$3,270−$5,780
Guest suppliesToiletries, coffee, paper goods: about 2%−$1,310−$2,310
Repairs and upkeepIncluding linens and small replacements: about 3%−$1,960−$3,470
Short-term rental insuranceOne policy, on top of Airbnb's free AirCover−$650−$650
Permit and registrationWhere one is required−$330−$330
Management$0 when you run it; co-hosts charge from about 10% of nightly bookings$0$0
Pricing and messaging toolsOptional; Airbnb's own tools are free$0$0
Lodging taxesAdded to the guest's bill and passed on$0$0
Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee−$23,480−$40,710
Left for housing costs, then profit$41,966about $3,500 a month$74,850about $6,240 a month
Housing costs
Mortgage or rent, property tax, home insurance, HOA or condo fees Depend on the home

Estimate Your Own Marathon Airbnb Profit

The estimate starts from Marathon's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.

To work out the profit on one Marathon home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.

How Marathon's Top Earners Get There

  • More nights booked. The busiest quarter of Marathon listings are booked on 66% or more of their nights, against 44% for the median listing. Ten more booked nights a year at the median rate of $435 adds about $4,340 in bookings.
  • Prices that follow demand. Ranked by price, the top quarter charge $650 a night or more, against a median of $435. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $5,830 a year.
  • Open for the busy months. In a typical year, March brings the average listing about $11,400, against $4,000 in September, so a calendar that is open and full in the busy months carries the year.
  • Reviews that stand out. Marathon listings average 4.82 stars, and 38% carry Airbnb's Guest Favorite badge, which guests can filter for.

What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $9,630 a month, against $5,450 for the average one.

Occupancy

What Is the Airbnb Occupancy Rate in Marathon?

Marathon listings were booked on 43% of the nights they were open over the past year, in line with the Florida average and 2 percentage points above the U.S. average (41%). In a typical year, occupancy swings from 32% in September to 62% in February.

The busiest tenth of listings are booked about 3.3 times as often as the bottom quarter.

  • Best-in-class properties (top 10%) are booked 81%+ of open nights, 37 points above the median.
  • Strong performers (top 25%) fill 66% or more, roughly five nights a week.
  • Typical properties (median) fill about 44% of open nights.
  • Entry-level properties (bottom 25%) fill 24% or less, under two nights a week.

February is usually the busiest month in Marathon, September the quietest

Share of open nights booked, by month, September 2024 to August 2026

The 12-month rate of 43% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Nightly rates

How Much Does an Airbnb Cost per Night in Marathon?

The average nightly rate in Marathon, known as ADR (average daily rate), was $538 over the past year, about 61% above the Florida average of $335 and about 68% above the U.S. average of $320. In a typical year, rates peak in February and March at about $555 and bottom out in September and October at about $435.

Prices span a wide range: the top 10% charge about three times the rate of the bottom quarter.

  • Best-in-class properties (top 10%) charge $915+ a night, about 2.1 times the median.
  • Strong performers (top 25%) charge $650 or more, about $220 above the median.
  • Typical properties (median) charge about $435 a night.
  • Entry-level properties (bottom 25%) charge $300 or less, about two-thirds of the median.

March rates run 28% above September's

Average nightly rate (ADR), by month, September 2024 to August 2026

The 12-month ADR of $538 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.

What Is the RevPAR for Airbnb in Marathon?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Marathon it averaged $248 over the past year, from about $133 in a typical September to about $366 in a typical February.

Per open night, by tier:

  • Best-in-class properties (top 10%) earn $486+ per open night, about 2.6 times the median.
  • Strong performers (top 25%) earn $317 or more, about $130 a night above the median.
  • Typical properties (median) earn about $190 per open night.
  • Entry-level properties (bottom 25%) earn $118 or less, about 62% of the median.

February RevPAR is about 2.7 times September's

Revenue per open night (RevPAR), by month, September 2024 to August 2026

Seasonality

Best and Worst Months for Airbnb in Marathon

Marathon has two high seasons, February–March and June–July, which makes it a moderately seasonal market. Business is slowest from August to November.

Average revenue by month in Marathon

Average revenue per active listing, each calendar month averaged over the past two years

Revenue by month in Marathon in numbers
Average monthly revenue per active listing in Marathon, by calendar month
Month Season Revenue per listing
JanuaryShoulder season$7,680
FebruaryHigh season$10,300
MarchHigh season$11,400
AprilShoulder season$8,060
MayShoulder season$7,160
JuneHigh season$9,400
JulyHigh season$9,460
AugustLow season$6,140
SeptemberLow season$4,000
OctoberLow season$4,480
NovemberLow season$5,310
DecemberShoulder season$7,000
Average monthly Airbnb revenue, occupancy and nightly rate in Marathon by season
Season Revenue per month Occupancy Nightly rate
High seasonFebruary–March, June–July$10,10055%$549
Shoulder seasonApril–May, December–January$7,47045%$526
Low seasonAugust–November$4,98036%$455

How Far in Advance Do Guests Book Airbnb in Marathon?

Guests book Marathon stays 100 days ahead on average (about three and a half months), so guests here plan well ahead. February stays are booked furthest out, about 127 days ahead, and September stays closest to arrival, about 59 days. A typical February booking is made in mid-October.

February stays are booked furthest ahead

Average days between booking and check-in, by month of stay, September 2024 to August 2026

The 12-month figure of 100 days averages each listing's year as a whole; each month here averages only the listings with stays in it.

Permits

Airbnb Permits and Registration in Marathon

None of the 1,100 active listings in Marathon display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.

Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Marathon.

Neighborhoods

Best Neighborhoods for Airbnb in Marathon

AirROI's area guide picks seven Marathon neighborhoods that draw short-term rental guests, led by Sombrero Beach, Marathon Key and Boot Key Harbor. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.

Best neighborhoods for Airbnb in Marathon
Area Who it suits Landmarks nearby
Sombrero Beach Renowned for its sandy beach and turquoise waters, Sombrero Beach is a favorite spot for swimming, sunbathing, and picnicking. Great for those wanting to enjoy the beach life.Sombrero Key Lighthouse, Sombrero Beach, Nature trails, Picnic areas, Water sports activities
Marathon Key Known for its central location in the Florida Keys, Marathon offers easy access to various attractions, making it ideal for visitors looking for convenience and adventure.Seven Mile Bridge, Marathon Main Street, Crane Point Museums & Nature Center, Islander Watersports, Swim with the Dolphins
Boot Key Harbor A harbor destination popular with boaters and fishing enthusiasts. A vibrant community that attracts those who enjoy waterfront living and activities.Boot Key Harbor, Fishing spots, Waterfront restaurants, Kayaking, Boating
Coco Plum Beach A less crowded beach known for its natural beauty and excellent snorkeling opportunities. A perfect location for those seeking tranquility and nature.Coco Plum Beach, Snorkeling, Wildlife viewing, Kayaking, Beachcombing
The Turtle Hospital A unique facility dedicated to the rehabilitation of sea turtles. Attracts visitors interested in marine life and conservation efforts.Turtle Hospital tours, Educational programs, Sea turtle rescue and rehabilitation, Releasing turtles into the wild
Marathon Community Park A family-friendly park with sports facilities and playgrounds. Great for families traveling with children.Playground, Basketball courts, Picnic areas, Walking trails, Community events
Florida Keys Marathon Airport The main airport serving Marathon, making it convenient for visitors flying in. It's close to several popular vacation rentals and accommodations.Airplane tours, Proximity to attractions, Car rentals, Restaurants nearby, Easy access to the Keys

Area descriptions are AI-assisted from public sources and are not checked against zoning.

Listings

Marathon Airbnb Listings by Type and Size

Almost every Airbnb in Marathon is an entire home: 96% of listings, with private rooms at 3%. Houses account for 79% of the stock; apartments and condos come next at 15%.

Nearly all listings rent the whole place

Marathon Airbnb listings by room type

  • Entire home 96%
  • Private room 3%
  • Hotel room 1%
Room types in numbers
Marathon Airbnb listings by room type
Room type Share of listings Listings
Entire home96.0%1,056
Private room2.7%30
Hotel room1.3%14

Houses dominate the property mix

Marathon Airbnb listings by property type

  • House 79%
  • Apartment/Condo 15%
  • Hotel/Boutique 4%
  • Cabin/Outdoor 2%
  • Unique stay <1%
  • Others <1%
Property types in numbers
Marathon Airbnb listings by property type
Property type Share of listings Listings
House79.1%870
Apartment/Condo14.7%162
Hotel/Boutique3.6%40
Cabin/Outdoor2.2%24
Unique stay0.2%2
Others0.2%2

How Many Bedrooms Do Airbnb Listings in Marathon Have?

Most Marathon homes are built for groups: 59% of entire homes have three or more bedrooms, though two- and three-bedroom homes are the most common single sizes (28% each).

Marathon entire homes by number of bedrooms

Entire homes with each number of bedrooms

Bedroom counts in numbers
Marathon entire homes by number of bedrooms
Bedrooms Share of entire homes Entire homes
Studio0.5%5
1 bedroom13.1%137
2 bedrooms27.6%289
3 bedrooms28.3%297
4 bedrooms20.6%216
5+ bedrooms9.9%104

What Each Home Size Earns in Marathon

A typical one-bedroom home in Marathon earned $26,000 over the past year, against $120,000 for a home with five or more bedrooms.

What each home size earns in Marathon
Home size Listings Typical annual revenue (median) Average annual revenue Avg. nightly rate Occupancy
1 bedroom137$26,000$28,700$25343%
2 bedrooms289$33,900$41,400$35243%
3 bedrooms297$51,200$64,700$52144%
4 bedrooms216$84,400$93,300$73644%
5+ bedrooms104$120,000$144,000$1,15043%

How Many Guests Do Airbnbs in Marathon Sleep?

Marathon is a group-trip market: 50% of listings sleep eight or more guests, about twice the share of the next most common size, six guests (26%).

Marathon listings by guest capacity

Share of listings by the number of guests they sleep

Guest capacity in numbers
Marathon listings by guest capacity
Guest capacity Share of listings Listings
1 guest0.1%1
2 guests4.2%46
3 guests0.5%6
4 guests16.1%177
5 guests2.6%29
6 guests25.7%282
7 guests0.9%10
8+ guests49.8%546

How Marathon Airbnb Listings Are Set Up

Marathon hosts set up an average of 4.1 beds per listing. Only 47% of listings show their exact location on the listing map; the rest show an approximate area.

Photos per listing
21
Beds per listing
4.1
Show exact location
47%

What Amenities Do Airbnb Listings in Marathon Offer?

Washers are close to standard in Marathon: 92% of listings have one.

Share of Marathon listings with each common amenity

  • TV Nearly all
  • Air conditioning Nearly all
  • Wifi Nearly all
  • Smoke alarm 98%
  • Kitchen 97%
  • Coffee maker 93%
  • Fire extinguisher 92%
  • Washer 92%
  • Dryer 89%
  • Refrigerator 88%

Airbnb Amenities Linked to Higher Revenue in Marathon

Listings in Marathon with a themed room earned about 2.8 times as much a year, on average, as those without: $178,000 against $64,100. The gap is smaller for a children's playroom (about 2.5 times as much) and life-size games (about 2.4 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.

Revenue gap for Marathon listings with each amenity

How much more listings with the amenity earned in a year than those without, and the share of listings that have it

  • Theme room +178% on 1% of listings
  • Children's playroom +148% on 1% of listings
  • Life size games +141% on 4% of listings
  • Movie theater +126% on 1% of listings
  • Game console +118% on 3% of listings
  • Outdoor kitchen +117% on 10% of listings
  • Pool table +109% on 7% of listings
  • Indoor fireplace +105% on 3% of listings
  • Ping pong table +100% on 9% of listings
  • Pool view +91% on 10% of listings
Revenue by amenity in numbers
Average annual revenue of Marathon listings with and without each amenity
Amenity Listings with it Avg. revenue with Avg. revenue without Revenue gap
Theme room1%$178,000$64,100+178%
Children's playroom1%$159,000$64,100+148%
Life size games4%$150,000$62,100+141%
Movie theater1%$146,000$64,400+126%
Game console3%$138,000$63,500+118%
Outdoor kitchen10%$128,000$58,800+117%
Pool table7%$127,000$60,900+109%
Indoor fireplace3%$130,000$63,300+105%
Ping pong table9%$120,000$59,900+100%
Pool view10%$114,000$59,800+91%

Guests

Who Books Airbnbs in Marathon?

Marathon draws mostly domestic guests: 92% of those who left reviews live in the United States. No single city dominates: Miami is the largest source, at about 2% of reviews. Of the 8% from abroad, the largest groups come from France and the United Kingdom. English is spoken by 71% of guests, and Spanish by 12%.

92% of Marathon guests are domestic

Where guests who left reviews live

  • Domestic 92%
  • International 8%

Where Marathon guests come from: top cities

Share of guests who left reviews

  • Miami 2%
  • New York 1%
  • Orlando 1%
  • Fort Lauderdale 1%
  • Jacksonville 1%
Top origin cities in numbers
Where Marathon guests come from: top cities
Origin city Share of guests
Miami2.3%
New York1.3%
Orlando0.9%
Fort Lauderdale0.9%
Jacksonville0.9%

Where Marathon guests come from: top countries

Share of guests who left reviews

  • United States 92%
  • France 1%
  • United Kingdom 1%
  • Canada 1%
  • Germany 1%
Top origin countries in numbers
Where Marathon guests come from: top countries
Origin country Share of guests
United States92.0%
France1.5%
United Kingdom1.4%
Canada1.0%
Germany1.0%

Languages spoken by Marathon guests

Share of guests who left reviews

  • English 71%
  • Spanish 12%
  • French 5%
  • German 4%
  • Portuguese 1%
Top languages in numbers
Languages spoken by Marathon guests
Language Share of guests
English70.9%
Spanish12.1%
French4.9%
German3.6%
Portuguese1.3%

What Are Airbnb Guest Ratings in Marathon?

Marathon Airbnbs average 4.82 stars, and 38% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.70, against 4.90 for check-in.

Check-in scores highest in Marathon; value is lowest

Average guest rating out of 5 by category; the bars start at 4.0

  • Accuracy 4.82
  • Cleanliness 4.82
  • Communication 4.86
  • Location 4.87
  • Check-in 4.90
  • Value 4.70
Category scores in numbers
Marathon guest ratings by category
Category Average rating (out of 5)
Accuracy4.82
Cleanliness4.82
Communication4.86
Location4.87
Check-in4.90
Value4.70

Booking patterns

How Guests Book in Marathon: Stays, Rules and Fees

More than three-quarters of Marathon listings are open to guests more than 180 days a year, but only 24% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 34% of listings; blocked nights include any the host closes off.

Days a year Marathon listings are open to guests

Share of listings by days a year

  • 271-366 days 44%
  • 181-270 days 33%
  • 91-180 days 18%
  • 31-90 days 5%
  • 1-30 days <1%
Open days in numbers
Days a year Marathon listings are open to guests
Days a year Share of listings Listings
271-366 days44.3%487
181-270 days33.2%365
91-180 days17.6%194
31-90 days4.5%50
1-30 days0.4%4

Days a year Marathon listings are booked or blocked

Share of listings by days a year

  • 271-366 days 5%
  • 181-270 days 19%
  • 91-180 days 34%
  • 31-90 days 27%
  • 1-30 days 15%
Booked or blocked days in numbers
Days a year Marathon listings are booked or blocked
Days a year Share of listings Listings
271-366 days5.3%58
181-270 days18.8%207
91-180 days33.9%373
31-90 days27.5%302
1-30 days14.5%160

What Is the Average Length of Stay for Airbnb in Marathon?

The average Marathon booking lasts 7.5 nights, longest in February and shortest in September. Listings took about 17 bookings each over the year, some 18,700 in all. About three-quarters of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.

Average length of stay by month in Marathon

Average nights per booking, by month of stay

Two-year average by calendar month.

Marathon Airbnb Minimum Stay Requirements

Only 12% of listings in Marathon accept stays of one or two nights; the most common minimum is a week or more.

Minimum stay set by Marathon listings

Share of listings by the shortest stay they accept, from one night to 30 or more

  • 1 Night 7% 81 listings
  • 2 Nights 4% 49 listings
  • 3 Nights 5% 56 listings
  • 4-6 Nights 5% 55 listings
  • 7-29 Nights 78% 855 listings
  • 30+ Nights <1% 4 listings

What Cancellation Policies Do Airbnb Hosts Use in Marathon?

Firm is the most common cancellation policy in Marathon, used by 37% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about eight in ten listings use Firm or stricter terms, against 15% on Flexible or Moderate.

Cancellation policies of Marathon listings, from most to least flexible

Share of listings by the policy they use

  • Flexible 7% 78 listings
  • Moderate 8% 90 listings
  • Limited 5% 50 listings
  • Firm 37% 409 listings
  • Strict 25% 273 listings
  • Super Strict 30 Days 2% 26 listings
  • Super Strict 60 Days 16% 174 listings

How Much Are Airbnb Cleaning Fees in Marathon?

More than nine in ten Marathon listings charge a cleaning fee. The typical fee is $429, and some higher fees lift the average to $567. Spread over the average stay of 7.5 nights, that adds roughly $55 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.

Median cleaning fee
$429
Average cleaning fee
$567
Listings charging a fee
93.3%
Share of gross revenue
11.0%

Top earners

Top-Earning Airbnbs and Hosts in Marathon

The top-grossing Airbnb in Marathon, a seven-bedroom home, took in $480,000 over the past year, about 7.3 times the city's average of $65,400. Five of the six listings below have five or more bedrooms; the other one has three bedrooms.

Luxe Waterfront Retreat-2 Pools-Beach-Spa-Dockage Luxe Waterfront Retreat-2 Pools-Beach-Spa-Dockage Entire home · 7 bedrooms Rated 5.00
Revenue
$479,738
Occupancy
48.9%
Daily rate
$2,947
Waterfront 6BR Luxury Retreat w/ Pool & Dock Waterfront 6BR Luxury Retreat w/ Pool & Dock Entire home · 6 bedrooms Rated 5.00
Revenue
$470,195
Occupancy
83.7%
Daily rate
$1,325
Private Island ~Oceanfront-Fishing-Diving~ FL Keys Private Island ~Oceanfront-Fishing-Diving~ FL Keys Entire home · 3 bedrooms Rated 5.00
Revenue
$466,693
Occupancy
61.1%
Daily rate
$2,172
Luxury Seaside Escape ~ Pool ~ Dock ~ Scenic Views Luxury Seaside Escape ~ Pool ~ Dock ~ Scenic Views Entire home · 5 bedrooms Rated 4.94
Revenue
$384,139
Occupancy
65.2%
Daily rate
$1,355
Luxury Villa-Pool-Jacuzzi-Endless Amenities- Luxury Villa-Pool-Jacuzzi-Endless Amenities- Entire home · 6 bedrooms Rated 4.85
Revenue
$375,542
Occupancy
63.1%
Daily rate
$1,679
Paradise Villa: a luxury retreat Paradise Villa: a luxury retreat Entire home · 7 bedrooms Rated 4.81
Revenue
$359,408
Occupancy
76.6%
Daily rate
$1,167

Who Are the Top Airbnb Hosts in Marathon?

Vacation Rentals Of The Fla Ke… is the top-grossing host in Marathon, with $5.64 million in bookings across 118 listings over the past year. Together, the ten top-grossing hosts run 29% of the market's 1,100 listings. Per listing, a smaller operator earns more: Eric grossed $227,000 per listing, about 4.8 times Vacation Rentals Of The Fla Ke…'s $47,800.

Top Airbnb hosts in Marathon by revenue
# Host Listings Gross revenue Per listing Avg. rating
Vacation Rentals Of The Fla Ke… 118$5,644,146$47,8324.74/5
KeysCations Vacation Rentals 20$3,693,512$184,6764.94/5
Leslie 48$3,624,637$75,5134.83/5
4 Coco Plum 64$3,430,600$53,6034.69/5
5 Villa Paraiso Vacation Rentals… 15$2,245,953$149,7304.86/5
6 Ruth 6$1,194,332$199,0555.00/5
7 Eric 5$1,136,857$227,3714.99/5
8 Island Breeze 22$1,116,906$50,7684.65/5
9 The Key To The Keys Vacation R… 13$982,352$75,5664.88/5
10 Lindsey 11$825,918$75,0834.80/5

Who Are the Airbnb Hosts in Marathon?

Professional management companies run a third of Marathon listings and owners run the rest. Superhosts run half of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 83% of listings.

Superhosts
50.4%
Professional management
32.6%
Cohosted listings
22.5%
Instant Book enabled
58.5%
Simplified Pricing
83.3%

Largest Airbnb Management Companies in Marathon

11 management companies run five or more active Airbnb listings in Marathon, and companies run 30% of its 1,100 active listings. Vacation Rentals Of The Fla is the largest, with 118 listings and an average guest rating of 4.76; the next largest are Casago, Vacasa, KeysCations Vacation Rentals and Paraiso Vacation Rentals. Among the five largest, KeysCations Vacation Rentals' homes rate highest, at 4.95.

The five largest run 19% of Marathon's listings

Share of Marathon's 1,100 active Airbnb listings each company runs as host or co-host

  • Vacation Rentals Of The Fla 11% · 118
  • Casago 2% · 27
  • Vacasa 2% · 26
  • KeysCations Vacation Rentals 2% · 20
  • Paraiso Vacation Rentals 1% · 15
  • All other listings 81%

Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.

See the largest management companies in Florida, with a profile of each.

Nearby markets

Marathon vs. Nearby Airbnb Markets

Of the eight nearby markets in the table, all within 72 km, Stock Island (72 km away, 96 listings) earned the most per listing, about 2.3 times as much as Marathon.

Airbnb markets near Marathon: distance, revenue, nightly rate and occupancy
Market Listings Avg. annual revenue Avg. nightly rate Occupancy
Key Colony Beach 2 km 282$56,734$41146%
Duck Key 14 km 73$57,191$52440%
Big Pine Key 32 km 118$36,336$30345%
Cudjoe Key 45 km 188$52,652$39645%
Summerland Key 45 km 65$67,336$52843%
Islamorada 48 km 375$48,957$65133%
Tavernier 63 km 305$42,666$33442%
Stock Island 72 km 96$149,564$85649%

Other Airbnb Markets in Florida

See all 477 Florida Airbnb markets

Markets Similar to Marathon

Markets elsewhere in the United States with a similar nightly rate and occupancy to Marathon:

FAQ

Marathon Airbnb FAQ

How much do Airbnb hosts make in Marathon?

An active Marathon Airbnb grossed $65,446 on average in the 12 months to September 2026, according to AirROI's tracking of 1,100 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $10,400 or more in a typical month.

How much can I make on Airbnb in Marathon?

It depends most on the home's size, location and how it's run. The middle half of Marathon listings earn between $3,200 and $10,400 in a typical month, and the top tenth $16,500 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.

What is the average Airbnb occupancy rate in Marathon?

Listings in Marathon were booked on 43% of available nights over the past year. That compares with 42% for the Florida average. February is usually the busiest month.

How much does an Airbnb cost per night in Marathon?

The average booked night in Marathon cost $538 before fees. Half of listings charge between $300 and $650, so bedroom count and location move the price more than the average suggests.

Do you need a permit for an Airbnb in Marathon?

None of the active Marathon listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.

Is Airbnb profitable in Marathon?

Yes, when it's run well. The average Marathon Airbnb grossed $65,446 in the 12 months to September 2026, 67% above the Florida average of $39,250. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $41,966 a year (about $3,500 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $6,240 a month. Check a specific home in the Airbnb estimator.

When is Airbnb peak season in Marathon?

March usually pays best, averaging $11,400 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.

What is the Airbnb RevPAR in Marathon?

Each night a Marathon listing was open to book earned $248 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $486 or more.

How far in advance do guests book Airbnbs in Marathon?

Marathon stays were booked 100 days (about three and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.

How long do guests stay at Airbnbs in Marathon?

The average Marathon Airbnb stay lasted 7.5 nights over the past year. A listing took 17 reservations over the year on average.

How are Airbnbs in Marathon rated?

Guests rate Marathon Airbnbs 4.82 out of 5 on average. Guests score check-in highest and value lowest.

What are the best neighborhoods for Airbnb in Marathon?

Sombrero Beach, Marathon Key and Boot Key Harbor draw the most short-term rental interest in Marathon. The neighborhood guide explains what brings guests to each.

How many Airbnbs are there in Marathon?

AirROI counted 1,100 active Airbnb listings in Marathon as of September 2026. The closest tracked market is Key Colony Beach, 2 km away.

How much are Airbnb cleaning fees in Marathon?

In Marathon, more than nine in ten listings add a cleaning fee. The median fee is $429, and some higher fees lift the average to $567.

Method

About This Data

Figures on this page cover 1,100 active Airbnb listings in Marathon from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.

Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.