Marathon, Florida Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Marathon, Florida? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $58,000 per year — at a $533 nightly rate, 40.1% occupancy, and a $226 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 1,052 active listings and moderate demand with room for well-positioned listings to outperform, Marathon is an established vacation rental market. Supply grew 17.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Marathon?
In Marathon, the headline Airbnb metrics are $58,000 in average annual revenue,40.1% occupancy, $533 ADR, and $226 in RevPAR, and guests book about 100 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Marathon?
Understanding the monthly revenue variations for Airbnb listings in Marathon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marathon is typically March, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marathon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $15,344+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $9,739 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,541 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,978, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marathon
What Is the Monthly Airbnb Occupancy Rate in Marathon?
Maximize your bookings by understanding the Marathon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marathon:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marathon
What Is the Average Airbnb Nightly Rate in Marathon?
Effective short term rental pricing strategy in Marathon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marathon typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $910+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $639 or more.
- Typical properties (Median) charge around $435 per night.
- Entry-level properties (Bottom 25%) earn around $296 per night.
Average Daily Rate (ADR) Trend by Month in Marathon
What Is the RevPAR for Airbnb in Marathon?
RevPAR in Marathon is currently $226. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $108 RevPAR.
- Typical properties (Median) generate $177 RevPAR.
- Strong performers (Top 25%) earn $286 RevPAR.
- Best-in-class (Top 10%) achieve $448 RevPAR.
Average Monthly RevPAR Trend in Marathon
RevPAR Insights for Marathon
- The average RevPAR in Marathon is $226. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($448) and bottom 25% ($108) is $340, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Mar and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Marathon benchmarks. If your RevPAR falls below the median of $177, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $286+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Marathon?
Marathon's peak Airbnb season falls in March, February, July, while the softest stretch is September, October, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (March, February, July)
- Revenue averages $10,881 per month
- Occupancy rates average 56.8%
- Daily rates average $574
Shoulder Season
- Revenue averages $6,879 per month
- Occupancy maintains around 40.3%
- Daily rates hold near $529
Low Season (September, October, November)
- Revenue drops to average $4,813 per month
- Occupancy decreases to average 35.5%
- Daily rates adjust to average $460
Seasonality Insights for Marathon
- Airbnb seasonality in Marathon is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Marathon's highest earning potential, with monthly revenues climbing to $12,612, occupancy reaching 61.3%, and ADRs peaking at $603.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $4,228, occupancy could drop to 33.0%, and ADRs may adjust to $453.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marathon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Marathon, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Marathon?
Marathon, Florida, United States currently shows a low regulation profile despite having 1,052 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Marathon to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Marathon?
Marathon is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Marathon, Florida.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Key Colony Beach | A popular small city in the Florida Keys known for its beautiful beaches and relaxed atmosphere. Perfect for families and vacationers looking for a peaceful getaway. | Marathon Seaside Park, Key Colony Beach Golf, Sunset Park, Dolphin Research Center, The Cabana Club |
| Sombrero Beach | Renowned for its sandy beach and turquoise waters, Sombrero Beach is a favorite spot for swimming, sunbathing, and picnicking. Great for those wanting to enjoy the beach life. | Sombrero Key Lighthouse, Sombrero Beach, Nature trails, Picnic areas, Water sports activities |
| Marathon Key | Known for its central location in the Florida Keys, Marathon offers easy access to various attractions, making it ideal for visitors looking for convenience and adventure. | Seven Mile Bridge, Marathon Main Street, Crane Point Museums & Nature Center, Islander Watersports, Swim with the Dolphins |
| Boot Key Harbor | A harbor destination popular with boaters and fishing enthusiasts. A vibrant community that attracts those who enjoy waterfront living and activities. | Boot Key Harbor, Fishing spots, Waterfront restaurants, Kayaking, Boating |
| Coco Plum Beach | A less crowded beach known for its natural beauty and excellent snorkeling opportunities. A perfect location for those seeking tranquility and nature. | Coco Plum Beach, Snorkeling, Wildlife viewing, Kayaking, Beachcombing |
| The Turtle Hospital | A unique facility dedicated to the rehabilitation of sea turtles. Attracts visitors interested in marine life and conservation efforts. | Turtle Hospital tours, Educational programs, Sea turtle rescue and rehabilitation, Releasing turtles into the wild |
| Marathon Community Park | A family-friendly park with sports facilities and playgrounds. Great for families traveling with children. | Playground, Basketball courts, Picnic areas, Walking trails, Community events |
| Florida Keys Marathon Airport | The main airport serving Marathon, making it convenient for visitors flying in. It's close to several popular vacation rentals and accommodations. | Airplane tours, Proximity to attractions, Car rentals, Restaurants nearby, Easy access to the Keys |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Marathon offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Marathon?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marathon
- The Marathon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.9% of the 1,052 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marathon, House properties are the most common (79%), reflecting the local real estate landscape.
- Houses represent a significant 79% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others, unique stays (combined 6.3%) offer potential for unique stay experiences.
Marathon Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marathon
- The dominant room capacity in Marathon is 3 bedrooms listings, making up 27.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 54.7% of the active Airbnb listings in Marathon, indicating a high concentration in these sizes.
- A significant 55.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marathon.
Marathon Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marathon
- The most common guest capacity trend in Marathon vacation rentals is listings accommodating 8+ guests (49.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Marathon STR market, accounting for 75.2% of listings.
- 76.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marathon.
- On average, properties in Marathon are equipped to host 6.4 guests.
How Do Listings in Marathon Compare on Quality?
Listing quality in Marathon can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Marathon
- At 42.2 photos per listing on average, Marathon hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 41.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Marathon averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Marathon?
Amenity Prevalence
Amenity Insights for Marathon
- Essential amenities in Marathon that guests expect include: TV, Air conditioning, Wifi, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Washer, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marathon: TV, Air conditioning, Wifi, Smoke alarm, Kitchen.
- Prioritize adding missing essentials: TV, Air conditioning, Wifi, Smoke alarm, Kitchen.
- Consider adding popular differentiators like Coffee maker or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marathon to stay competitive.
Which Airbnb Amenities Boost Revenue in Marathon?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Marathon, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Theme roomHigh opportunity | 1.1% | $173,859 | $56,663 | 206.8% |
Fireplace guardsHigh opportunity | 0.6% | $163,496 | $57,395 | 184.9% |
Baby monitorHigh opportunity | 1.0% | $159,305 | $56,930 | 179.8% |
Skate rampHigh opportunity | 0.8% | $147,442 | $57,315 | 157.2% |
Game consoleHigh opportunity | 2.1% | $137,502 | $56,302 | 144.2% |
Movie theaterHigh opportunity | 1.2% | $137,995 | $56,999 | 142.1% |
Baby bathHigh opportunity | 1.1% | $135,624 | $57,105 | 137.5% |
BidetHigh opportunity | 2.2% | $130,721 | $56,375 | 131.9% |
Life size gamesHigh opportunity | 3.2% | $128,768 | $55,637 | 131.4% |
Dryer | 88.5% | $61,915 | $27,883 | 122.1% |
Revenue Impact Insights for Marathon
- Theme room tops the revenue impact list with a 206.8% uplift — listings with this amenity earn $173,859 vs. $56,663 without it.
- High-opportunity amenities — Theme room, Fireplace guards, Baby monitor — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Dryer — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Theme room — it has the best combination of high revenue impact and low market saturation in Marathon.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Marathon STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marathon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarathon Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Marathon
- The typical guest profile for Airbnb in Marathon consists of primarily domestic travelers (93%), often arriving from nearby Miami, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.9% of guests.
- Key international markets include United States (92.9%) and United Kingdom (1.4%).
- Top languages spoken are English (71.8%) followed by Spanish (12%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Miami and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Marathon?
Listings in Marathon average 4.82 out of 5 overall, with about 33.3 reviews per active listing and 35.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Marathon
- With an overall rating of 4.82, Marathon listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.9), while Value (4.7) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 35.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Marathon Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marathon
- The most common availability pattern in Marathon falls within the 271-366 days range, representing 50.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marathon (32.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Marathon?
Average Booking Lead Time by Month
Booking Lead Time Insights for Marathon
- The overall average booking lead time for vacation rentals in Marathon is 100 days.
- Guests book furthest in advance for stays during February (average 142 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 66 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (121 days avg.) sees the longest lead times, while Fall (83 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (100 days) as a baseline for your pricing and availability strategy in Marathon.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 142 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 121 days) to capture early planners.
- Monitor your own booking lead times against these Marathon averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Marathon?
Guests in Marathon stay about 7.2 nights on average, generating roughly 16,809 reservations and 16 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Marathon
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Marathon
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 16 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Feb (9.9 nights) and shorten in May (5.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Marathon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
70 listings
6.7% of total
2 Nights
23 listings
2.2% of total
3 Nights
21 listings
2% of total
4-6 Nights
24 listings
2.3% of total
7-29 Nights
640 listings
60.9% of total
30+ Nights
273 listings
26% of total
Key Insights
- The most prevalent minimum stay requirement in Marathon is 7-29 Nights, adopted by 60.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- Very short stays (1-2 nights) are less common (8.9%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (26%) caters to monthly stays (30+ nights) in Marathon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 60.9% of Marathon hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marathon.
Marathon Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
70 listings
6.7% of total
Super Strict 60 Days
315 listings
30% of total
Limited
41 listings
3.9% of total
Flexible
68 listings
6.5% of total
Moderate
86 listings
8.2% of total
Firm
336 listings
32% of total
Strict
133 listings
12.7% of total
Cancellation Policy Insights for Marathon
- The prevailing Airbnb cancellation policy trend in Marathon is Firm, used by 32% of listings.
- There's a relatively balanced mix between guest-friendly (14.7%) and stricter (44.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 32% market standard in Marathon.
- Using a Strict policy might deter some guests, as only 12.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Marathon.
How Much Are Airbnb Cleaning Fees in Marathon?
Cleaning fees in Marathon are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Marathon
- 92.5% of listings charge a cleaning fee, making it standard practice in Marathon. Guests expect it and factor it into their booking decisions.
- The gap between the average ($568) and median ($400) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Marathon median of $400. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Marathon Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marathonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxe Waterfront Retreat-2 Pools-Beach-Spa-Dockage
Entire Place • 7 bedrooms
Private Island ~Oceanfront-Fishing-Diving~ FL Keys
Entire Place • 3 bedrooms
Waterfront 6BR Luxury Retreat w/ Pool & Dock
Entire Place • 6 bedrooms
Luxury Villa-Pool-Jacuzzi-Endless Amenities-
Entire Place • 6 bedrooms
Luxury Seaside Escape ~ Pool ~ Dock ~ Scenic Views
Entire Place • 5 bedrooms
The Bent Coconut
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Marathon?
Learn from the best! This table showcases top-performing Airbnb hosts in Marathon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vacation Rentals Of The Fla Ke | 112 | $4,755,391 | 1510 | 4.76/5.0 |
| Leslie | 48 | $3,142,389 | 660 | 4.85/5.0 |
| Coco Plum | 60 | $2,757,233 | 535 | 4.71/5.0 |
| KeysCations Vacation Rentals | 18 | $2,562,458 | 356 | 4.92/5.0 |
| Villa Paraiso Vacation Rentals | 14 | $1,966,456 | 260 | 4.86/5.0 |
| Ruth | 6 | $1,153,915 | 124 | 5.00/5.0 |
| The Key To The Keys Vacation R | 13 | $956,139 | 300 | 4.89/5.0 |
| Island Breeze | 19 | $802,860 | 91 | 4.65/5.0 |
| ITrip KeyWest | 15 | $726,239 | 192 | 4.76/5.0 |
| Roman | 3 | $713,551 | 127 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marathon.
Who Are the Airbnb Hosts in Marathon?
Marathon leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Marathon
- A 47.1% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 36.6% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 22.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 22.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Marathon averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Marathon
These are the highest-grossing professional property management operations in Marathon, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Vacation Rentals Of The Fla Ke | 112 | $4,755,391 | $583 | 32.8% | 4.76/5 |
| Leslie | 48 | $3,142,389 | $586 | 40.0% | 4.85/5 |
| Coco Plum | 60 | $2,757,233 | $643 | 34.5% | 4.71/5 |
| KeysCations Vacation Rentals | 18 | $2,562,458 | $1,010 | 54.7% | 4.92/5 |
| Villa Paraiso Vacation Rentals | 14 | $1,966,456 | $728 | 56.9% | 4.86/5 |
| Ruth | 6 | $1,153,915 | $1,175 | 50.1% | 5.00/5 |
| The Key To The Keys Vacation R | 13 | $956,139 | $400 | 49.4% | 4.89/5 |
| Island Breeze | 19 | $802,860 | $479 | 35.8% | 4.65/5 |
| ITrip KeyWest | 15 | $726,239 | $464 | 35.8% | 4.76/5 |
| Katie And Cody | 5 | $711,932 | $485 | 71.5% | 4.94/5 |
Management Company Insights for Marathon
- The leading management company, Vacation Rentals Of The Fla Ke, operates 112 listings with $4,755,391 in gross revenue — a useful benchmark for what scale looks like in Marathon.
- Top managers average 31 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.83/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Marathon's Airbnb Market Compare to Nearby Cities?
How does the Marathon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Miami Shores, Marathon has 8 percentage points lower occupancy and about $112 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Stock Island | 100 | $11,603 | $858.51 | 47% |
| Bal Harbour Village | 37 | $9,713 | $894.23 | 35% |
| Key West | 1,217 | $7,588 | $682.11 | 45% |
| North Bay Village | 112 | $6,073 | $590.52 | 40% |
| Little Torch Key | 22 | $5,445 | $728.02 | 31% |
| Summerland Key | 60 | $5,233 | $535.47 | 40% |
| Pinecrest | 11 | $5,059 | $924.86 | 39% |
| Miami Shores | 83 | $4,835 | $420.91 | 48% |
| Palmetto Bay | 29 | $4,616 | $561.24 | 44% |
| Duck Key | 72 | $4,523 | $542.37 | 38% |
Frequently Asked Questions About Airbnb in Marathon
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Marathon.
How much do Airbnb hosts make in Marathon?
Marathon hosts earn about $58,000 per year on average, with an average nightly rate of $533 and RevPAR of $226. Those figures describe the typical revenue environment for active listings in Marathon, Florida, not the ceiling for the best operators. Source: AirROI 2026 data, Marathon market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Marathon?
The average Airbnb occupancy rate in Marathon is 40.1%. March is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Marathon?
Listings in Marathon average $533 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Marathon?
Marathon currently has about 1,052 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Marathon?
AirROI currently classifies the short-term rental regulation level in Marathon as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Marathon?
RevPAR in Marathon is about $226. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Marathon?
At 40.1% occupancy, Marathon can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $58,000, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Marathon?
The average booking lead time in Marathon is about 100 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Marathon?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Marathon include Key Colony Beach, Sombrero Beach, Marathon Key. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Marathon?
entire_home listings make up 95.9% of the active supply in Marathon. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Marathon compare to nearby Airbnb markets?
Among neighboring markets, Stock Island posts $139,240 in average annual revenue with 47.4% occupancy, compared to Marathon's $58,000 and 40.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Marathon?
The average Airbnb stay length in Marathon is about 7.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Marathon?
Airbnb listings in Marathon average 4.82 out of 5 overall. About 35.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Marathon?
Theme room and Fireplace guards are among the strongest revenue-linked amenities in Marathon. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Marathon?
Yes. About 92.5% of active Airbnb listings in Marathon charge a cleaning fee, and the average fee is $568. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Marathon?
A 47.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.