Key West, Florida Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Key West, Florida? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $90,821 per year — at a $661 nightly rate, 45.6% occupancy, and a $307 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 1,118 active listings and moderate demand with room for well-positioned listings to outperform, Key West is an established vacation rental market. Supply grew 37.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Key West?
In Key West, the headline Airbnb metrics are $90,821 in average annual revenue,45.6% occupancy, $661 ADR, and $307 in RevPAR, and guests book about 82 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Key West?
Understanding the monthly revenue variations for Airbnb listings in Key West is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Key West is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Key West across different performance tiers:
- Best-in-class properties (Top 10%) achieve $21,677+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $13,315 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $7,914 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,971, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Key West
What Is the Monthly Airbnb Occupancy Rate in Key West?
Maximize your bookings by understanding the Key West STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Key West:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Key West
What Is the Average Airbnb Nightly Rate in Key West?
Effective short term rental pricing strategy in Key West involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Key West typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,241+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $711 or more.
- Typical properties (Median) charge around $477 per night.
- Entry-level properties (Bottom 25%) earn around $334 per night.
Average Daily Rate (ADR) Trend by Month in Key West
What Is the RevPAR for Airbnb in Key West?
RevPAR in Key West is currently $307. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $134 RevPAR.
- Typical properties (Median) generate $232 RevPAR.
- Strong performers (Top 25%) earn $378 RevPAR.
- Best-in-class (Top 10%) achieve $645 RevPAR.
Average Monthly RevPAR Trend in Key West
RevPAR Insights for Key West
- The average RevPAR in Key West is $307. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($645) and bottom 25% ($134) is $512, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Key West benchmarks. If your RevPAR falls below the median of $232, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $378+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Key West?
Key West's peak Airbnb season falls in January, February, December, while the softest stretch is August, September, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, February, December)
- Revenue averages $13,928 per month
- Occupancy rates average 56.2%
- Daily rates average $753
Shoulder Season
- Revenue averages $10,436 per month
- Occupancy maintains around 49.0%
- Daily rates hold near $629
Low Season (August, September, October)
- Revenue drops to average $7,147 per month
- Occupancy decreases to average 41.6%
- Daily rates adjust to average $531
Seasonality Insights for Key West
- Airbnb seasonality in Key West is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Key West's highest earning potential, with monthly revenues climbing to $14,650, occupancy reaching 59.8%, and ADRs peaking at $787.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $5,763, occupancy could drop to 38.4%, and ADRs may adjust to $495.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Key West.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Key West, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Key West?
Key West, Florida, United States currently shows a low regulation profile despite having 1,118 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Key West to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Key West?
Key West is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Key West, Florida.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Duval Street | The heart of Key West, filled with vibrant nightlife, bars, restaurants, and shops. It's a prime location for tourists looking to experience the lively atmosphere of the island. | Ernest Hemingway Home and Museum, Key West Butterfly and Nature Conservatory, Sloppy Joe's Bar, Mallory Square, Southernmost Point Buoy |
| Old Town | Historic district known for its charming architecture and rich history. A popular area for visitors seeking a more laid-back experience with easy access to attractions and the beach. | Historic Seaport, Key West Old Jail, Audubon House & Tropical Gardens, Ripley's Believe It or Not!, Key West Museum of Art & History |
| Mallory Square | Famous for its sunset celebrations, this waterfront area attracts tourists looking for entertainment and views. A great place to host guests who want to enjoy vibrant outdoor events. | Sunset Celebration, Tropical Plaza, Live street performers, Margaritaville Cafe, Key West Shipwreck Museum |
| Sunset Harbor | A quieter residential area located along the waterfront, ideal for those seeking a relaxing vacation while still being close to the main attractions of Key West. | Sunset Pier, Waterfront dining, Fishing charters, Snorkeling tours, Kayaking |
| Key West Bight | This historic waterfront area offers a glimpse into the local maritime culture with shops and restaurants. It's perfect for guests wanting to be close to the marina and local seafood. | Fisherman's Wharf, Tours of historical tall ships, Shopping and dining, Boat rentals, Sunset cruises |
| Higgs Beach | A family-friendly beach area with plenty of outdoor activities. It's ideal for guests wanting a beach experience without the crowds of more commercial areas. | Higgs Memorial Beach Park, Snorkeling spots, Sunbathing, Connection to the White Street Pier, Nearby food trucks |
| Fort Zachary Taylor State Park | A beautiful state park with a beach and historic fort. Great for outdoor enthusiasts and those wanting to explore nature and history. | Fort Zachary Taylor Historic State Park, Beaches, Picnic areas, Nature trails, Fishing |
| East Martello Museum | An arts and history museum located slightly away from the bustle of the tourist areas. Good for guests interested in Key West's history and culture. | East Martello Fort, Local art, Historical exhibits, Cultural events, Beautiful gardens |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Key West offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Key West?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Key West
- The Key West Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.6% of the 1,118 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Key West, Apartment/Condo properties are the most common (43.7%), reflecting the local real estate landscape.
- Houses represent a significant 36.5% portion, catering likely to families or larger groups.
- The presence of 17.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays, others (combined 2.7%) offer potential for unique stay experiences.
Key West Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Key West
- The dominant room capacity in Key West is 2 bedrooms listings, making up 38.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 68.9% of the active Airbnb listings in Key West, indicating a high concentration in these sizes.
- A significant 23.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Key West.
Key West Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Key West
- The most common guest capacity trend in Key West vacation rentals is listings accommodating 6 guests (31%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Key West STR market, accounting for 54.9% of listings.
- 49.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Key West.
- On average, properties in Key West are equipped to host 4.8 guests.
How Do Listings in Key West Compare on Quality?
Listing quality in Key West can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Key West
- At 30.6 photos per listing on average, Key West hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 28.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Key West averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Key West?
Amenity Prevalence
Amenity Insights for Key West
- Essential amenities in Key West that guests expect include: Air conditioning, Wifi, TV, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Essentials, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Key West: Air conditioning, Wifi, TV, Smoke alarm.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV, Smoke alarm.
- Consider adding popular differentiators like Fire extinguisher or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Key West to stay competitive.
Which Airbnb Amenities Boost Revenue in Key West?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Key West, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Essentials | 86.9% | $100,783 | $24,500 | 311.4% |
Cooking basics | 65.8% | $112,142 | $49,742 | 125.4% |
Theme roomHigh opportunity | 1.6% | $197,513 | $89,075 | 121.7% |
Dishes and silverware | 75.6% | $104,184 | $49,459 | 110.6% |
Kitchen | 81.5% | $99,972 | $50,550 | 97.8% |
Coffee maker | 85.5% | $97,253 | $52,863 | 84.0% |
Refrigerator | 79.7% | $100,046 | $54,612 | 83.2% |
Fire extinguisher | 89.4% | $95,326 | $52,640 | 81.1% |
Dryer | 71.1% | $103,853 | $58,745 | 76.8% |
Microwave | 75.8% | $101,463 | $57,559 | 76.3% |
Revenue Impact Insights for Key West
- Essentials tops the revenue impact list with a 311.4% uplift — listings with this amenity earn $100,783 vs. $24,500 without it.
- High-opportunity amenities — Theme room — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Essentials, Kitchen, Coffee maker, Fire extinguisher — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Theme room — it has the best combination of high revenue impact and low market saturation in Key West.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Key West STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Key West. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKey West Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Key West
- The typical guest profile for Airbnb in Key West consists of primarily domestic travelers (93%), often arriving from nearby Miami, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.9% of guests.
- Key international markets include United States (92.9%) and United Kingdom (1%).
- Top languages spoken are English (68.5%) followed by Spanish (13.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Miami and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Key West?
Listings in Key West average 4.81 out of 5 overall, with about 58.6 reviews per active listing and 28.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Key West
- With an overall rating of 4.81, Key West listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.88), while Value (4.64) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 28.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 28.4% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Key West Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Key West
- The most common availability pattern in Key West falls within the 271-366 days range, representing 40.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Key West (27.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Key West?
Average Booking Lead Time by Month
Booking Lead Time Insights for Key West
- The overall average booking lead time for vacation rentals in Key West is 82 days.
- Guests book furthest in advance for stays during November (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 57 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (97 days avg.) sees the longest lead times, while Summer (59 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (82 days) as a baseline for your pricing and availability strategy in Key West.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Key West averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Key West?
Guests in Key West stay about 5.7 nights on average, generating roughly 33,207 reservations and 29.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Key West
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Key West
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 29.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (5.1 nights) and shorten in May (4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Key West Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
309 listings
27.6% of total
2 Nights
33 listings
3% of total
3 Nights
38 listings
3.4% of total
4-6 Nights
61 listings
5.5% of total
7-29 Nights
265 listings
23.7% of total
30+ Nights
412 listings
36.9% of total
Key Insights
- The most prevalent minimum stay requirement in Key West is 30+ Nights, adopted by 36.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.9%) caters to monthly stays (30+ nights) in Key West, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.9% of Key West hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 36.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Key West.
Key West Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
167 listings
15% of total
Limited
10 listings
0.9% of total
Super Strict 30 Days
224 listings
20.1% of total
Flexible
43 listings
3.9% of total
Moderate
150 listings
13.5% of total
Firm
350 listings
31.5% of total
Strict
168 listings
15.1% of total
Cancellation Policy Insights for Key West
- The prevailing Airbnb cancellation policy trend in Key West is Firm, used by 31.5% of listings.
- There's a relatively balanced mix between guest-friendly (17.4%) and stricter (46.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.5% market standard in Key West.
- Regularly review your cancellation policy against competitors and market demand shifts in Key West.
How Much Are Airbnb Cleaning Fees in Key West?
Cleaning fees in Key West are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Key West
- 75.9% of listings charge a cleaning fee, making it standard practice in Key West. Guests expect it and factor it into their booking decisions.
- The gap between the average ($1,487) and median ($325) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Key West median of $325. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Key West Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Key Westbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
William Skelton Home - Sleeps 16 just off Duval St
Entire Place • 6 bedrooms
1 Block to Duval St | Banana's Foster Guesthouse
Entire Place • 7 bedrooms
Takeover at the Grand Maloney
Entire Place • 6 bedrooms
The Rigby House - Pool, One block from Duval St
Entire Place • 6 bedrooms
6 BR 6 BA Guesthouse Suites on Duval free parking,
Entire Place • 6 bedrooms
Four Suites on Duval Street w free parking and hea
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Key West?
Learn from the best! This table showcases top-performing Airbnb hosts in Key West based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brightwild | 84 | $14,439,255 | 6661 | 4.67/5.0 |
| Rent Key West / Key West Hidea | 62 | $9,414,379 | 2440 | 4.79/5.0 |
| Last Key | 70 | $7,925,365 | 1546 | 4.92/5.0 |
| Rick | 52 | $6,341,145 | 524 | 4.84/5.0 |
| Historic Key West Vacation Ren | 33 | $5,059,763 | 695 | 4.91/5.0 |
| Keys Vacation Rentals | 25 | $3,643,108 | 998 | 4.85/5.0 |
| Jenny | 11 | $3,512,923 | 2192 | 4.88/5.0 |
| AvantStay Key West | 35 | $2,807,229 | 857 | 4.79/5.0 |
| Magen | 12 | $2,730,634 | 947 | 4.93/5.0 |
| Javier | 23 | $2,483,760 | 245 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Key West.
Who Are the Airbnb Hosts in Key West?
Key West is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Key West
- With 61.2% Superhosts, Key West has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 50.3% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 6.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 68.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 28.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Key West averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Key West
These are the highest-grossing professional property management operations in Key West, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Brightwild | 84 | $14,439,255 | $1,000 | 50.8% | 4.67/5 |
| Rent Key West / Key West Hidea | 62 | $9,414,379 | $836 | 53.3% | 4.79/5 |
| Last Key | 70 | $7,925,365 | $1,021 | 42.7% | 4.92/5 |
| Colocada Vacation Rentals In K | 52 | $6,341,145 | $787 | 54.4% | 4.84/5 |
| Historic Key West Vacation Ren | 33 | $5,059,763 | $962 | 51.7% | 4.91/5 |
| Keys Vacation Rentals | 25 | $3,643,108 | $686 | 56.6% | 4.85/5 |
| Jenny | 11 | $3,512,923 | $978 | 87.3% | 4.88/5 |
| AvantStay Key West | 35 | $2,807,229 | $537 | 47.1% | 4.79/5 |
| Magen | 12 | $2,730,634 | $910 | 79.8% | 4.93/5 |
| Javier | 23 | $2,483,760 | $1,445 | 28.6% | 4.79/5 |
Management Company Insights for Key West
- The leading management company, Brightwild, operates 84 listings with $14,439,255 in gross revenue — a useful benchmark for what scale looks like in Key West.
- Top managers average 41 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.84/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Key West's Airbnb Market Compare to Nearby Cities?
How does the Key West Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Stock Island, Key West has 1 percentage points lower occupancy and about $161 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Stock Island | 109 | $10,355 | $822.28 | 47% |
| Bal Harbour Village | 37 | $9,174 | $854.18 | 35% |
| North Bay Village | 116 | $5,792 | $558.10 | 42% |
| Little Torch Key | 21 | $4,854 | $705.51 | 30% |
| Duck Key | 62 | $4,810 | $529.41 | 40% |
| Pinecrest | 11 | $4,764 | $875.31 | 40% |
| Marathon | 963 | $4,714 | $501.53 | 40% |
| Summerland Key | 55 | $4,389 | $512.35 | 39% |
| Key Biscayne | 105 | $4,280 | $452.77 | 47% |
| Miami Shores | 88 | $4,237 | $432.95 | 46% |
Frequently Asked Questions About Airbnb in Key West
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Key West.
How much do Airbnb hosts make in Key West?
Key West hosts earn about $90,821 per year on average, with an average nightly rate of $661 and RevPAR of $307. Those figures describe the typical revenue environment for active listings in Key West, Florida, not the ceiling for the best operators. Source: AirROI 2026 data, Key West market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Key West?
The average Airbnb occupancy rate in Key West is 45.6%. January is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Key West?
Listings in Key West average $661 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Key West?
Key West currently has about 1,118 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Key West?
AirROI currently classifies the short-term rental regulation level in Key West as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Key West?
RevPAR in Key West is about $307. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Key West?
At 45.6% occupancy, Key West can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $90,821, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Key West?
The average booking lead time in Key West is about 82 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Key West?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Key West include Duval Street, Old Town, Mallory Square. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Key West?
entire_home listings make up 81.6% of the active supply in Key West. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Key West compare to nearby Airbnb markets?
Among neighboring markets, Stock Island posts $124,263 in average annual revenue with 47.2% occupancy, compared to Key West's $90,821 and 45.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Key West?
The average Airbnb stay length in Key West is about 5.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Key West?
Airbnb listings in Key West average 4.81 out of 5 overall. About 28.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Key West?
Essentials and Cooking basics are among the strongest revenue-linked amenities in Key West. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Key West?
Yes. About 75.9% of active Airbnb listings in Key West charge a cleaning fee, and the average fee is $1,487. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Key West?
A 61.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.