Region market dataFlorida2026
Florida Keys Airbnb Data: Revenue and Occupancy by Town
AirROI tracks 4,745 active Airbnb homes in 11 Florida Keys towns, led by Key West, Key Largo, Marathon, Tavernier, Key Colony Beach and Islamorada. These homes took an estimated 106,568 stays in the 12 months to October 2026, 70% of them in Key West, Key Largo and Marathon. A typical stay ran 6.9 nights and the average home earned $70,262 at 44% occupancy. Of these homes, 58% are houses, 27% are apartments or condos and 30% sleep 8 or more.
A listed town needs 50 or more active Airbnb homes, with at least 75% of them near the region. Figures are AirROI estimates. How they are made
- Active Airbnb homes
- 4,745
- Avg. revenue per home
- $70,262
- Occupancy rate
- 44%
- Avg. nightly rate
- $550
Towns
Florida Keys Towns by Airbnb Stays
Each row links to the town's own market page. Select a column to sort by it.
| 1 | Key West | 35,637 | $691 |
|---|---|---|---|
| 2 | Key Largo | 19,339 | $424 |
| 3 | Marathon | 19,117 | $554 |
| 4 | Tavernier | 8,144 | $351 |
| 5 | Key Colony Beach | 5,552 | $420 |
| 6 | Islamorada | 5,357 | $684 |
| 7 | Cudjoe Key | 4,465 | $414 |
| 8 | Stock Island | 3,432 | $873 |
| 9 | Big Pine Key | 2,412 | $319 |
| 10 | Duck Key | 2,030 | $535 |
| 11 | Summerland Key | 1,083 | $573 |
Figures cover the 12 months to October 2026. Region figures add up these 11 towns. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. How these numbers are made.
Earnings
Revenue, Occupancy and Nightly Rate in the Florida Keys
Across the 8 towns with 100 or more Airbnb homes, revenue per home runs from $39,674 in Big Pine Key to $97,084 in Key West a year. Gaps like these often reflect home size and mix more than the town, so compare towns with similar homes.
Revenue per home, top 5
A year, AirROI estimate
- Key West $97,084
- Marathon $69,159
- Key Colony Beach $59,871
- Cudjoe Key $56,802
- Islamorada $53,234
Occupancy, top 5
Nights booked, AirROI estimate
- Key West 48%
- Key Colony Beach 47%
- Big Pine Key 47%
- Cudjoe Key 45%
- Marathon 43%
Lowest nightly rates among towns
With 100 or more homes, AirROI estimate
- Big Pine Key $319
- Tavernier $351
- Cudjoe Key $414
- Key Colony Beach $420
- Key Largo $424
Among the 8 towns with 100 or more Airbnb homes, 12 months to Oct 2026.
Town by town
Where the Top Towns Stand Out in the Florida Keys
Among guests who left a review, Miami is the top home city in 6 of the 8. Houses are the largest home type in 6 of the 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.
- Key West
Of the 8 towns in the Florida Keys with 100 or more homes, Key West had the highest revenue per home, at $97,084, and had the most Airbnb homes, at 1,261, in the 12 months to October 2026. Apartments and condos were the largest home type in Key West, at 42% of homes.
- Marathon
Of the 8 towns in the Florida Keys with 100 or more homes, Marathon had the biggest share of homes that sleep 8 or more, at 51%, in the 12 months to October 2026.
- 4Tavernier
Of the 8 towns in the Florida Keys with 100 or more homes, Tavernier had the biggest share of apartments and condos, at 79%, in the 12 months to October 2026.
- 5Key Colony Beach
Of the 8 towns in the Florida Keys with 100 or more homes, Key Colony Beach had the highest guest rating, at 4.85, and was booked furthest ahead, about 108 days before arrival, in the 12 months to October 2026.
- 7Cudjoe Key
Of the 8 towns in the Florida Keys with 100 or more homes, Cudjoe Key had the biggest share of houses, at 92%, in the 12 months to October 2026.
When
Busiest and Quietest Months in the Florida Keys
March, February and January rank as the busiest months for Airbnb nights in the Florida Keys, and October and September as the quietest. March is the busiest month in 8 of the 11 towns, while Tavernier and Cudjoe Key peak in February, and Big Pine Key in January. Across the 11 towns, nightly rates run lowest in September, at about $443, and highest in February, at about $595. Across the 11 towns, stays run longest in February, at 8.9 nights, and shortest in September, at 4.1 nights.
March ranks first, September last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: March, February, January, April, July, June, May, December, November, August, October, September.
Month by month: rank, share of nights, typical stay and nightly rate
| Rank | Month | Share of nights | Nightly rate |
|---|---|---|---|
| 1 | March | 11.0% | $591 |
| 2 | February | 10.3% | $595 |
| 3 | January | 9.2% | $586 |
| 4 | April | 9.0% | $555 |
| 5 | July | 8.8% | $504 |
| 6 | June | 8.7% | $499 |
| 7 | May | 8.3% | $527 |
| 8 | December | 7.9% | $573 |
| 9 | November | 7.3% | $532 |
| 10 | August | 7.0% | $468 |
| 11 | October | 6.5% | $512 |
| 12 | September | 6.0% | $443 |
Who comes
Where Guests Come From in the Florida Keys
Among guests who left a review, 91.4% come from within the United States. Among those guests, the largest groups from abroad come from the United Kingdom, France and Canada. The top home cities among those guests are Miami and New York. Big Pine Key draws the most from abroad, at 11%, among towns with 100 or more homes.
91.4% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 91.4%
- From abroad 8.6%
Top countries abroad
Among guests who left a review
Top home cities
Among guests who left a review
FAQ
Questions About Florida Keys Airbnb Data
How much do Airbnb homes earn in the Florida Keys?
AirROI estimates the average Airbnb home in the Florida Keys earned $70,262 in the 12 months to October 2026, at 44% occupancy and $550 a night. Across towns with 100 or more homes, revenue per home runs from $39,674 in Big Pine Key to $97,084 in Key West.
Which of the 11 Florida Keys towns get the most Airbnb stays?
Key West (35,637), Key Largo (19,339) and Marathon (19,117) in the Florida Keys, by AirROI's estimated stays in the 12 months to October 2026.
When is the Florida Keys busiest on Airbnb?
AirROI ranks March first for Airbnb nights in the Florida Keys and September last, in the 12 months to October 2026.
How long do Airbnb guests stay in the Florida Keys?
AirROI puts the typical Airbnb stay in the Florida Keys at 6.9 nights in the 12 months to October 2026. Across towns with 100 or more homes, it runs from 5.0 nights in Tavernier to 10.3 nights in Big Pine Key.
How many Airbnb homes are there in the Florida Keys?
AirROI counts 4,745 active Airbnb homes in the Florida Keys, as of October 2026. Town by town, that runs from 67 in Summerland Key to 1,261 in Key West.
Method
How These Numbers Are Made
Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each town listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed town's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each town's active homes, the way AirROI's state pages work them out, and a town's stale figures would be left out of them. The typical stay weights each town's stay by its stays. Busiest and quietest months weight each town by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the Florida Keys name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review.