Region market dataFlorida2026

Emerald Coast Airbnb Data: Revenue and Occupancy by Town

AirROI tracks 35,924 active Airbnb homes on the Emerald Coast: 35,494 in 20 towns, led by Panama City Beach, Miramar Beach, Destin, Santa Rosa Beach, Pensacola and Fort Walton Beach, and 430 elsewhere. These homes took an estimated 719,814 stays in the 12 months to October 2026, 53% of them in Panama City Beach, Miramar Beach and Destin. A typical stay ran 5.3 nights and the average home earned $48,971 at 40% occupancy. Of these homes, 58% are apartments or condos, 40% are houses and 46% sleep 8 or more.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

A listed town needs 50 or more active Airbnb homes, with at least 75% of them near the region. Figures are AirROI estimates. How they are made

Active Airbnb homes: 35,924
Avg. revenue per home: $48,971
Occupancy rate: 40%
Avg. nightly rate: $448

Towns

Emerald Coast Towns by Airbnb Stays

Each row links to the town's own market page. Select a column to sort by it.

Emerald Coast towns by Airbnb stays, with homes, typical stay, busiest month, nightly rate, occupancy, revenue per home and guest rating, 12 months to October 2026

1	Panama City Beach	206,733	10,441	5.3 nights	June	$366	40%	$40,080	4.72
2	Miramar Beach	89,096	4,985	5.2 nights	June	$476	38%	$48,727	4.74
3	Destin	86,895	4,479	5.2 nights	June	$495	40%	$53,497	4.73
4	Santa Rosa Beach	72,027	3,609	5.3 nights	June	$613	40%	$67,622	4.78
5	Pensacola	61,405	2,588	5.6 nights	June	$281	44%	$34,107	4.82
6	Fort Walton Beach	50,449	2,589	5.4 nights	June	$363	41%	$38,820	4.76
7	Navarre	31,321	1,389	5.6 nights	June	$410	45%	$52,635	4.81
8	Panama City	20,288	1,026	5.6 nights	June	$340	42%	$36,940	4.79
9	Pensacola Beach	19,298	951	5.1 nights	June	$489	39%	$52,502	4.77
10	Rosemary Beach	12,687	555	4.8 nights	June	$746	41%	$81,591	4.77
11	Seaside	12,441	697	5.1 nights	July	$896	35%	$84,578	4.76
12	Gulf Breeze	12,384	565	5.5 nights	June	$380	43%	$42,171	4.82
13	Seacrest Beach	10,682	399	4.8 nights	June	$672	45%	$89,193	4.75
14	Alys Beach	9,232	451	5.2 nights	June	$778	40%	$85,901	4.76
15	Perdido Key	3,480	164	6.2 nights	July	$386	44%	$47,156	4.70
16	Upper Grand Lagoon	3,402	168	5.4 nights	June	$305	40%	$33,827	4.78
17	Watersound	3,204	142	5.5 nights	June	$557	44%	$68,713	4.86
18	Inlet Beach	2,670	119	5.1 nights	June	$594	43%	$69,417	4.86
19	Mary Esther	2,100	103	6.1 nights	June	$296	44%	$36,529	4.81
20	Niceville	1,745	74	6.2 nights	June	$242	45%	$30,789	4.85
	Elsewhere in Escambia County	4,654	229	5.1 nights	June	$492	41%	$48,675	4.74
	Elsewhere in Walton County	3,621	201	5.3 nights	June	$664	39%	$67,056	4.80

Figures cover the 12 months to October 2026. Region figures add up these 20 towns and Elsewhere in Escambia County and Elsewhere in Walton County, homes filed under a wider area, which take no rank. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. How these numbers are made.

Earnings

Revenue, Occupancy and Nightly Rate on the Emerald Coast

Across the 19 towns with 100 or more Airbnb homes, revenue per home runs from $33,827 in Upper Grand Lagoon to $89,193 in Seacrest Beach a year. Gaps like these often reflect home size and mix more than the town, so compare towns with similar homes.

Revenue per home, top 5

A year, AirROI estimate

Seacrest Beach $89,193
Alys Beach $85,901
Seaside $84,578
Rosemary Beach $81,591
Inlet Beach $69,417

Occupancy, top 5

Nights booked, AirROI estimate

Lowest nightly rates among towns

With 100 or more homes, AirROI estimate

Among the 19 towns with 100 or more Airbnb homes, 12 months to Oct 2026.

Town by town

Where the Top Towns Stand Out on the Emerald Coast

Among guests who left a review, Atlanta is the top home city in 7 of the 8. Apartments and condos are the largest home type in 4 of the 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.

Panama City Beach
Of the 19 towns on the Emerald Coast with 100 or more homes, Panama City Beach had the most Airbnb homes, at 10,441, in the 12 months to October 2026.
4
Santa Rosa Beach
In the 12 months to October 2026, houses were the largest home type in Santa Rosa Beach, Emerald Coast, at 70% of homes.
5
Pensacola
Of the 19 towns on the Emerald Coast with 100 or more homes, Pensacola had the lowest nightly rate, at $281, in the 12 months to October 2026. Houses were the largest home type in Pensacola, at 60% of homes.
6
Fort Walton Beach
Of the 19 towns on the Emerald Coast with 100 or more homes, Fort Walton Beach had the biggest share of apartments and condos, at 85%, in the 12 months to October 2026.
7
Navarre
In the 12 months to October 2026, houses were the largest home type in Navarre, Emerald Coast, at 57% of homes.
8
Panama City
In the 12 months to October 2026, houses were the largest home type in Panama City, Emerald Coast, at 52% of homes.

When

Busiest and Quietest Months on the Emerald Coast

June, July and May rank as the busiest months for Airbnb nights on the Emerald Coast, and December and January as the quietest. June is the busiest month in 18 of the 20 towns, while Seaside and Perdido Key peak in July. Across the 20 towns, nightly rates run lowest in September, at about $375, and highest in June, at about $568. Across the 20 towns, stays run longest in January, at 9.3 nights, and shortest in September, at 4.1 nights.

June ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: June, July, May, August, March, April, September, October, February, November, December, January.

Month by month: rank, share of nights, typical stay and nightly rate

Months on the Emerald Coast by rank, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Nightly rate
1	June	12.6%	5.2 nights	$568
2	July	12.1%	5.1 nights	$549
3	May	10.1%	4.9 nights	$484
4	August	8.9%	4.6 nights	$418
5	March	8.6%	5.5 nights	$440
6	April	8.4%	4.9 nights	$438
7	September	8.2%	4.1 nights	$375
8	October	7.8%	4.6 nights	$404
9	February	7.2%	8.9 nights	$389
10	November	5.8%	4.8 nights	$383
11	December	5.3%	5.2 nights	$392
12	January	4.9%	9.3 nights	$383

Who comes

Where Guests Come From on the Emerald Coast

Among guests who left a review, 98% come from within the United States. The top home cities among those guests are Atlanta, Nashville and Houston. Gulf Breeze draws the most from abroad, at 3.4%, among towns with 100 or more homes.

98% from within the United States

Among guests who left a review, as of October 2026

Top home cities

Among guests who left a review

Atlanta 3.7%
Nashville 1.9%
Houston 1.2%

FAQ

Questions About Emerald Coast Airbnb Data

How much do Airbnb homes earn on the Emerald Coast?

AirROI estimates the average Airbnb home on the Emerald Coast earned $48,971 in the 12 months to October 2026, at 40% occupancy and $448 a night. Across towns with 100 or more homes, revenue per home runs from $33,827 in Upper Grand Lagoon to $89,193 in Seacrest Beach.

Which of the 20 Emerald Coast towns get the most Airbnb stays?

Panama City Beach (206,733), Miramar Beach (89,096) and Destin (86,895) on the Emerald Coast, by AirROI's estimated stays in the 12 months to October 2026.

When is the Emerald Coast busiest on Airbnb?

AirROI ranks June first for Airbnb nights on the Emerald Coast and January last, in the 12 months to October 2026.

How long do Airbnb guests stay on the Emerald Coast?

AirROI puts the typical Airbnb stay on the Emerald Coast at 5.3 nights in the 12 months to October 2026. Across towns with 100 or more homes, it runs from 4.8 nights in Rosemary Beach to 6.2 nights in Perdido Key.

How many Airbnb homes are there on the Emerald Coast?

AirROI counts 35,924 active Airbnb homes on the Emerald Coast, as of October 2026, 430 of them filed under Escambia County and Walton County as a whole. Town by town, that runs from 74 in Niceville to 10,441 in Panama City Beach.

Method

How These Numbers Are Made

Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each town listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed town's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each town's active homes, the way AirROI's state pages work them out, and a town's stale figures would be left out of them. The typical stay weights each town's stay by its stays. Busiest and quietest months weight each town by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the Emerald Coast name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review.