Tourism statisticsRegion2026

Emerald Coast Tourism Statistics: 797,627 Airbnb Stays

Q: How many tourists visit the Emerald Coast?

Florida as a whole had 143.3 million visitors in 2025, on a preliminary estimate from the State of Florida. AirROI puts the Emerald Coast at 19.0% of Airbnb stays in Florida in the 12 months to October 2026. AirROI estimates 797,627 Airbnb stays in the Emerald Coast in the 12 months to October 2026, which counts bookings and not tourists.

Q: What is the quietest month in the Emerald Coast?

January was the quietest Airbnb month in the Emerald Coast in the 12 months to October 2026, ranking 12th of 12, and December ranked 11th. Stays in January were booked about 54 days ahead, against 74 days for February.

Q: How long is a typical Airbnb stay in the Emerald Coast?

A typical Airbnb stay in the Emerald Coast lasted 5.3 nights in the 12 months to October 2026, booked about 67 days ahead. By month, stays ran from 4.1 nights in September to 9.0 nights in January.

AirROI estimates 797,627 Airbnb stays in the Emerald Coast, in Florida, United States, in the 12 months to October 2026, with Panama City Beach the most booked town. The busiest month was June. All of Florida had 143.3 million visitors in 2025, a preliminary estimate from the State of Florida.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 4,244,111
Typical Airbnb stay: 5.3 nights
Busiest Airbnb month: June
From within the United States, among guests who left a review: 98%

Key facts

Emerald Coast Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

The State of Florida puts all of Florida at 143.3 million visitors in 2025, a preliminary estimate.

Airbnb stays

AirROI puts Airbnb stays in the Emerald Coast at 797,627 in the 12 months to October 2026.
AirROI estimates Airbnb stays in the Emerald Coast added up to 4,244,111 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in the Emerald Coast lasted 5.3 nights in the 12 months to October 2026, booked about 67 days ahead.

Busiest months

AirROI ranks June the busiest Airbnb month in the Emerald Coast in the 12 months to October 2026, followed by July and May, with January the quietest.
AirROI estimates the six busiest Airbnb months in the Emerald Coast ran unbroken from March to August in the 12 months to October 2026.

Guests

AirROI estimates 98% of Emerald Coast Airbnb guests who left a review as of October 2026 were from within the United States.
Among Emerald Coast Airbnb guests who left a review as of October 2026, Atlanta was the top origin city at 3.5%, ahead of Nashville at 1.7%, AirROI estimates.

By place

AirROI estimates the Emerald Coast took 19.0% of all Airbnb stays in Florida in the 12 months to October 2026.
AirROI estimates Panama City Beach had the most Airbnb stays of the Emerald Coast's 35 towns in the 12 months to October 2026, at 206,733, ahead of Miramar Beach and Destin.

Official numbers

How Many Tourists Visit Florida?

The State of Florida counted 143.3 million visitors for all of Florida in 2025, a preliminary estimate. On AirROI's estimates, the Emerald Coast accounted for 19.0% of Airbnb stays in Florida in the 12 months to October 2026.

Official tourism figures for Florida: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
143.3 millionVisitors, all of Florida	Domestic and international visitors, preliminary estimate	2025	State of Florida

Airbnb stays

Airbnb Stays in the Emerald Coast

The Emerald Coast had 39,889 Airbnb homes in the 12 months to October 2026. They took an estimated 797,627 stays and 4,244,111 nights. A typical stay lasted 5.3 nights and was booked about 67 days ahead. AirROI's figures cover the 35 towns it tracks in the Emerald Coast and Elsewhere in Escambia County and Elsewhere in Walton County; places it does not track are not counted, so every total is a floor.

Airbnb homes: 39,889
Airbnb stays, estimate: 797,627
Airbnb nights, estimate: 4,244,111
Typical stay: 5.3 nights
Booked ahead: 67 days

Busiest months

When Is the Busiest Time in the Emerald Coast?

On Airbnb, June was the busiest month in the Emerald Coast in the 12 months to October 2026, then July and May. January was the quietest. The six busiest months run unbroken from March to August.

June ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: June, July, May, August, March, April, September, October, February, November, December, January.

Month by month: rank, typical stay and days booked ahead

Airbnb months in the Emerald Coast by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	June	12.5%	5.3 nights	70 days
2	July	12.0%	5.2 nights	69 days
3	May	10.0%	4.9 nights	68 days
4	August	8.9%	4.6 nights	60 days
5	March	8.6%	5.5 nights	56 days
6	April	8.3%	4.9 nights	63 days
7	September	8.2%	4.1 nights	61 days
8	October	7.8%	4.6 nights	72 days
9	February	7.3%	8.8 nights	74 days
10	November	5.9%	4.7 nights	71 days
11	December	5.3%	5.2 nights	54 days
12	January	5.0%	9.0 nights	54 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Emerald Coast Airbnb Guests Come From?

Nearly all Emerald Coast Airbnb guests who left a review as of October 2026 were from within the United States (98%), AirROI estimates. Among the same guests, Atlanta was the top origin city at 3.5%, ahead of Nashville at 1.7%. The figures rest on 1,522,282 reviews, written over many years.

98% from within the United States

Among guests who left a review, as of October 2026

Top origin cities

Among guests who left a review

Atlanta 3.5%
Nashville 1.7%
Houston 1.1%

By town

Most Booked Towns in the Emerald Coast

Panama City Beach, Miramar Beach and Destin took 48% of Airbnb stays in the Emerald Coast in the 12 months to October 2026. June is the busiest Airbnb month in 27 of the 35 towns, led by Panama City Beach, and July in 7, led by Seaside. Among guests who left a review, the share from abroad across the 25 most booked towns runs from under 1% in Seaside to 3.4% in Gulf Breeze.

Most Booked Towns in the Emerald Coast: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Panama City Beach	206,733	1,100,966	5.3 nights	2%	Canada	June
2	Miramar Beach	89,096	460,794	5.2 nights	1.8%	Canada	June
3	Destin	86,895	449,060	5.2 nights	2%	Canada	June
4	Santa Rosa Beach	72,027	383,472	5.3 nights	1.4%	UK	June
5	Pensacola	61,405	345,922	5.6 nights	2.7%	Canada	June
6	Fort Walton Beach	50,449	273,106	5.4 nights	1.7%	Canada	June
7	Navarre	31,321	174,664	5.6 nights	1.4%	Germany	June
8	Tallahassee	23,691	121,568	5.1 nights	2.8%	Germany	August
9	Port St. Joe	21,601	121,582	5.6 nights	1.1%	Germany	June
10	Panama City	20,288	114,001	5.6 nights	2.3%	Canada	June
11	Pensacola Beach	19,298	98,944	5.1 nights	2%	UK	June
12	Rosemary Beach	12,687	61,255	4.8 nights	1.8%	Panama	June
13	Seaside	12,441	63,194	5.1 nights	under 1%	Canada	July
14	Gulf Breeze	12,384	67,893	5.5 nights	3.4%	Germany	June
15	Alys Beach	9,232	48,086	5.2 nights	1.2%	UK	June
16	Seacrest Beach	9,066	43,870	4.8 nights	1.9%	UK	June
17	Mexico Beach	7,229	37,904	5.2 nights	1.2%	Germany	June
18	Saint George Island	4,144	23,082	5.6 nights	1.3%	UK	June
19	Milton	3,649	20,370	5.6 nights	2.1%	Germany	July
20	Perdido Key	3,480	21,689	6.2 nights	1.5%	Germany	July
21	Upper Grand Lagoon	3,402	18,220	5.4 nights	2.2%	Canada	June
22	Carrabelle	3,362	17,374	5.2 nights	2.3%	Germany	June
23	Eastpoint	3,269	15,992	4.9 nights	2.8%	France	June
24	Watersound	3,204	17,683	5.5 nights	2%	Canada	June
25	Inlet Beach	2,670	13,508	5.1 nights	1.6%	Guatemala	June
26	Mary Esther	2,100	12,820	6.1 nights	1.8%	Germany	June
27	Panacea	2,033	10,309	5.1 nights	1.5%	Germany	July
28	Crawfordville	2,017	8,263	4.1 nights	2.8%	Germany	July
29	Apalachicola	1,965	6,744	3.4 nights	1.7%	Germany	June
30	Niceville	1,745	10,822	6.2 nights	4.2%	Germany	June
31	Seacrest	1,616	8,548	5.3 nights	under 1%	Japan	June
32	Alligator Point	1,518	8,114	5.3 nights	1.3%	Germany	June
33	Crestview	1,200	7,453	6.2 nights	2.5%	Canada	July
34	Ensley	1,165	8,099	7.0 nights	5%	Brazil	July
35	Cape San Blas	970	5,844	6.0 nights	under 1%	Israel	June
	Elsewhere in Escambia County	4,654	23,800	5.1 nights	1.1%	Belgium	June
	Elsewhere in Walton County	3,621	19,094	5.3 nights	2.3%	Brazil	June

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. A town with no tourism page of its own links to its Airbnb market page. Figures add up these 35 towns and Elsewhere in Escambia County and Elsewhere in Walton County, homes filed under a wider area, which take no rank.

FAQ

Questions About Tourism in the Emerald Coast

How many tourists visit the Emerald Coast?

Florida as a whole had 143.3 million visitors in 2025, on a preliminary estimate from the State of Florida. AirROI puts the Emerald Coast at 19.0% of Airbnb stays in Florida in the 12 months to October 2026. AirROI estimates 797,627 Airbnb stays in the Emerald Coast in the 12 months to October 2026, which counts bookings and not tourists.

When is high season in the Emerald Coast?

The busiest Airbnb month in the Emerald Coast in the 12 months to October 2026 was June, then July and May. The six busiest months run from March to August.

What is the quietest month in the Emerald Coast?

January was the quietest Airbnb month in the Emerald Coast in the 12 months to October 2026, ranking 12th of 12, and December ranked 11th. Stays in January were booked about 54 days ahead, against 74 days for February.

How long is a typical Airbnb stay in the Emerald Coast?

A typical Airbnb stay in the Emerald Coast lasted 5.3 nights in the 12 months to October 2026, booked about 67 days ahead. By month, stays ran from 4.1 nights in September to 9.0 nights in January.

Where do Airbnb guests in the Emerald Coast come from?

Of Emerald Coast Airbnb guests who left a review as of October 2026, 98% were from within the United States, AirROI estimates. Among the same guests, the top origin city was Atlanta at 3.5%, ahead of Nashville at 1.7%.

What is the most booked town in the Emerald Coast on Airbnb?

Panama City Beach was the most booked town in the Emerald Coast on Airbnb, with an estimated 206,733 stays in the 12 months to October 2026, ahead of Miramar Beach and Destin.

Are Airbnb stays the same as tourists?

No. The State of Florida counts visitors (143.3 million in 2025 across Florida). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 797,627 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 35 towns and Elsewhere in Escambia County and Elsewhere in Walton County. Month ranks compare each month's part of Airbnb nights. Origin rests on 1,522,282 reviews and describes guests who left a review, not everyone who stayed. Read the method page.