Tourism statisticsRegion2026
30A Tourism Statistics: 126,564 Airbnb Stays
AirROI estimates 126,564 Airbnb stays in 30A, in Florida, United States, in the 12 months to October 2026, with Santa Rosa Beach the most booked town. The busiest month was June. All of Florida had 143.3 million visitors in 2025, a preliminary estimate from the State of Florida.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 658,710
- Typical Airbnb stay
- 5.2 nights
- Busiest Airbnb month
- June
- From within the United States, among guests who left a review
- 98.5%
Key facts
30A Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The State of Florida puts all of Florida at 143.3 million visitors in 2025, a preliminary estimate.
Airbnb stays
- AirROI puts Airbnb stays in 30A at 126,564 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in 30A added up to 658,710 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in 30A lasted 5.2 nights in the 12 months to October 2026, booked about 74 days ahead.
Busiest months
- AirROI ranks June the busiest Airbnb month in 30A in the 12 months to October 2026, followed by July and May, with January the quietest.
- AirROI estimates the six busiest Airbnb months in 30A ran unbroken from March to August in the 12 months to October 2026.
- AirROI estimates Airbnb stays in 30A in November were booked furthest ahead, about 87 days, against 55 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates 98.5% of 30A Airbnb guests who left a review as of October 2026 were from within the United States.
By place
- AirROI estimates 30A took 3.0% of all Airbnb stays in Florida in the 12 months to October 2026.
- AirROI estimates Santa Rosa Beach had the most Airbnb stays of 30A's 8 towns in the 12 months to October 2026, at 72,027, ahead of Rosemary Beach and Seaside.
Official numbers
How Many Tourists Visit Florida?
The State of Florida counted 143.3 million visitors for all of Florida in 2025, a preliminary estimate. On AirROI's estimates, 30A accounted for 3.0% of Airbnb stays in Florida in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 143.3 millionVisitors, all of Florida | Domestic and international visitors, preliminary estimate | 2025 | State of Florida |
Airbnb stays
Airbnb Stays in 30A
30A had 6,173 Airbnb homes in the 12 months to October 2026. They took an estimated 126,564 stays and 658,710 nights. A typical stay lasted 5.2 nights and was booked about 74 days ahead. AirROI's figures cover the 8 towns it tracks in 30A and Elsewhere in Walton County; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 6,173
- Airbnb stays, estimate
- 126,564
- Airbnb nights, estimate
- 658,710
- Typical stay
- 5.2 nights
- Booked ahead
- 74 days
Busiest months
When Is the Busiest Time in 30A?
On Airbnb, June was the busiest month in 30A in the 12 months to October 2026, then July and May. January was the quietest. The six busiest months run unbroken from March to August.
June ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: June, July, May, April, August, March, September, October, February, November, December, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| June | 12.7% | 76 days |
| July | 12.4% | 73 days |
| May | 10.7% | 79 days |
| April | 9.1% | 73 days |
| August | 8.9% | 71 days |
| March | 8.8% | 64 days |
| September | 8.1% | 70 days |
| October | 7.9% | 77 days |
| February | 6.4% | 68 days |
| November | 5.9% | 87 days |
| December | 5.0% | 69 days |
| January | 4.1% | 55 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do 30A Airbnb Guests Come From?
Nearly all 30A Airbnb guests who left a review as of October 2026 were from within the United States (98.5%), AirROI estimates. Among the same guests, Atlanta was the top origin city at 5%, ahead of Nashville at 3.1%. The figures rest on 194,581 reviews, written over many years.
98.5% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 98.5%
- From abroad 1.5%
Top origin cities
Among guests who left a review
By town
Most Booked Towns in 30A
Santa Rosa Beach, Rosemary Beach and Seaside took 77% of Airbnb stays in 30A in the 12 months to October 2026. June is the busiest Airbnb month in 7 of the 8 towns, led by Santa Rosa Beach, and July in 1, led by Seaside. Among guests who left a review, the share from abroad across these towns runs from under 1% in Seacrest to 2% in Watersound.
| Santa Rosa Beach | 72,027 |
| Rosemary Beach | 12,687 |
| Seaside | 12,441 |
| Alys Beach | 9,232 |
| Seacrest Beach | 9,066 |
| Watersound | 3,204 |
| Inlet Beach | 2,670 |
| Seacrest | 1,616 |
| Elsewhere in Walton County | 3,621 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. A town with no tourism page of its own links to its Airbnb market page. Figures add up these 8 towns and Elsewhere in Walton County, homes filed under a wider area, which take no rank.
FAQ
Questions About Tourism in 30A
How many tourists visit 30A?
Florida as a whole had 143.3 million visitors in 2025, on a preliminary estimate from the State of Florida. AirROI puts 30A at 3.0% of Airbnb stays in Florida in the 12 months to October 2026. AirROI estimates 126,564 Airbnb stays in 30A in the 12 months to October 2026, which counts bookings and not tourists.
When is high season in 30A?
The busiest Airbnb month in 30A in the 12 months to October 2026 was June, then July and May. The six busiest months run from March to August.
What is the quietest month in 30A?
January was the quietest Airbnb month in 30A in the 12 months to October 2026, ranking 12th of 12, and December ranked 11th. Stays in January were booked about 55 days ahead, against 87 days for November.
How long is a typical Airbnb stay in 30A?
A typical Airbnb stay in 30A lasted 5.2 nights in the 12 months to October 2026, booked about 74 days ahead. By month, stays ran from 4.1 nights in September to 7.2 nights in February.
Where do Airbnb guests in 30A come from?
Of 30A Airbnb guests who left a review as of October 2026, 98.5% were from within the United States, AirROI estimates. Among the same guests, the top origin city was Atlanta at 5%, ahead of Nashville at 3.1%.
What is the most booked town in 30A on Airbnb?
Santa Rosa Beach was the most booked town in 30A on Airbnb, with an estimated 72,027 stays in the 12 months to October 2026, ahead of Rosemary Beach and Seaside.
Are Airbnb stays the same as tourists?
No. The State of Florida counts visitors (143.3 million in 2025 across Florida). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 126,564 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 8 towns and Elsewhere in Walton County. Month ranks compare each month's part of Airbnb nights. Origin rests on 194,581 reviews and describes guests who left a review, not everyone who stayed. Read the method page.