Region market dataFlorida2026
30A Airbnb Data: Revenue and Occupancy by Town
AirROI tracks 6,173 active Airbnb homes on 30A: 5,972 in 7 towns (Santa Rosa Beach, Rosemary Beach, Seaside, Seacrest Beach, Alys Beach, Watersound and Inlet Beach), and 201 elsewhere. These homes took an estimated 126,564 stays in the 12 months to October 2026, 77% of them in Santa Rosa Beach, Rosemary Beach and Seaside. A typical stay ran 5.2 nights and the average home earned $73,563 at 40% occupancy. Of these homes, 71% are houses, 28% are apartments or condos and 67% sleep 8 or more.
A listed town needs 50 or more active Airbnb homes, with at least 75% of them near the region. Figures are AirROI estimates. How they are made
- Active Airbnb homes
- 6,173
- Avg. revenue per home
- $73,563
- Occupancy rate
- 40%
- Avg. nightly rate
- $673
Towns
30A Towns by Airbnb Stays
Each row links to the town's own market page. Select a column to sort by it.
| 1 | Santa Rosa Beach | 72,027 | $613 |
|---|---|---|---|
| 2 | Rosemary Beach | 12,687 | $746 |
| 3 | Seaside | 12,441 | $896 |
| 4 | Seacrest Beach | 10,682 | $672 |
| 5 | Alys Beach | 9,232 | $778 |
| 6 | Watersound | 3,204 | $557 |
| 7 | Inlet Beach | 2,670 | $594 |
| Elsewhere in Walton County | 3,621 | $664 |
Figures cover the 12 months to October 2026. Region figures add up these 7 towns and Elsewhere in Walton County, homes filed under a wider area, which take no rank. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. How these numbers are made.
Earnings
Revenue, Occupancy and Nightly Rate on 30A
Across the 7 towns with 100 or more Airbnb homes, revenue per home runs from $67,622 in Santa Rosa Beach to $89,193 in Seacrest Beach a year. Gaps like these often reflect home size and mix more than the town, so compare towns with similar homes.
Revenue per home, top 5
A year, AirROI estimate
- Seacrest Beach $89,193
- Alys Beach $85,901
- Seaside $84,578
- Rosemary Beach $81,591
- Inlet Beach $69,417
Occupancy, top 5
Nights booked, AirROI estimate
- Seacrest Beach 45%
- Watersound 44%
- Inlet Beach 43%
- Rosemary Beach 41%
- Santa Rosa Beach 40%
Lowest nightly rates among towns
With 100 or more homes, AirROI estimate
- Watersound $557
- Inlet Beach $594
- Santa Rosa Beach $613
- Seacrest Beach $672
- Rosemary Beach $746
Among the 7 towns with 100 or more Airbnb homes, 12 months to Oct 2026.
Town by town
Where the Top Towns Stand Out on 30A
Among guests who left a review, Atlanta is the top home city in all 7. Houses are the largest home type in all 7. The lines below add what the table can't show, where one of the towns leads its peers or differs from the rest.
- Santa Rosa Beach
Of the 7 towns on 30A with 100 or more homes, Santa Rosa Beach had the most Airbnb homes, at 3,609, in the 12 months to October 2026.
- Seaside
Of the 7 towns on 30A with 100 or more homes, Seaside had the highest nightly rate, at $896, and was booked furthest ahead, about 94 days before arrival, in the 12 months to October 2026.
- 4Seacrest Beach
Of the 7 towns on 30A with 100 or more homes, Seacrest Beach had the highest revenue per home, at $89,193, and had the highest occupancy, at 45%, in the 12 months to October 2026.
- 6Watersound
Of the 7 towns on 30A with 100 or more homes, Watersound had the longest typical stay, at 5.5 nights, and had the lowest nightly rate, at $557, in the 12 months to October 2026.
- 7Inlet Beach
Of the 7 towns on 30A with 100 or more homes, Inlet Beach had the biggest share of homes that sleep 8 or more, at 76%, in the 12 months to October 2026.
When
Busiest and Quietest Months on 30A
June, July and May rank as the busiest months for Airbnb nights on 30A, and December and January as the quietest. June is the busiest month in 6 of the 7 towns, while Seaside peaks in July. Across the 7 towns, nightly rates run lowest in September, at about $558, and highest in June, at about $825. Across the 7 towns, stays run longest in February, at 7.2 nights, and shortest in September, at 4.1 nights.
June ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: June, July, May, April, August, March, September, October, February, November, December, January.
Month by month: rank, share of nights, typical stay and nightly rate
| Rank | Month | Share of nights | Nightly rate |
|---|---|---|---|
| 1 | June | 12.7% | $825 |
| 2 | July | 12.4% | $796 |
| 3 | May | 10.7% | $723 |
| 4 | April | 9.1% | $667 |
| 5 | August | 8.9% | $613 |
| 6 | March | 8.8% | $680 |
| 7 | September | 8.1% | $558 |
| 8 | October | 7.9% | $622 |
| 9 | February | 6.4% | $601 |
| 10 | November | 5.9% | $592 |
| 11 | December | 5.0% | $612 |
| 12 | January | 4.1% | $599 |
Who comes
Where Guests Come From on 30A
Among guests who left a review, 98.5% come from within the United States. The top home cities among those guests are Atlanta, Nashville and Dallas. Watersound draws the most from abroad, at 2%, among towns with 100 or more homes.
98.5% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 98.5%
- From abroad 1.5%
Top home cities
Among guests who left a review
FAQ
Questions About 30A Airbnb Data
How much do Airbnb homes earn on 30A?
AirROI estimates the average Airbnb home on 30A earned $73,563 in the 12 months to October 2026, at 40% occupancy and $673 a night. Across towns with 100 or more homes, revenue per home runs from $67,622 in Santa Rosa Beach to $89,193 in Seacrest Beach.
Which of the 7 30A towns get the most Airbnb stays?
Santa Rosa Beach (72,027), Rosemary Beach (12,687) and Seaside (12,441) on 30A, by AirROI's estimated stays in the 12 months to October 2026.
When is 30A busiest on Airbnb?
AirROI ranks June first for Airbnb nights on 30A and January last, in the 12 months to October 2026.
How long do Airbnb guests stay on 30A?
AirROI puts the typical Airbnb stay on 30A at 5.2 nights in the 12 months to October 2026. Across towns with 100 or more homes, it runs from 4.8 nights in Rosemary Beach to 5.5 nights in Watersound.
How many Airbnb homes are there on 30A?
AirROI counts 6,173 active Airbnb homes on 30A, as of October 2026, 201 of them filed under Walton County as a whole. Town by town, that runs from 119 in Inlet Beach to 3,609 in Santa Rosa Beach.
Method
How These Numbers Are Made
Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each town listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed town's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each town's active homes, the way AirROI's state pages work them out, and a town's stale figures would be left out of them. The typical stay weights each town's stay by its stays. Busiest and quietest months weight each town by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the 30A name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review.