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Airbnb Data for Tourism Boards and Destinations

Source: AirROI Reviewed by , Founder @ AirROI Updated

Airbnb homes tracked
5,515,978
Towns
28,601
Countries
158
Refreshed
Monthly

What you get

Questions Your Team Can Answer

How much short-term rental do we have, and where?

Airbnb homes by town, and each listing with its location, so you can map them against your own boundaries.

Which months need filling?

Months ranked from busiest to quietest for each town, and how far ahead guests book for each month.

Which markets should we be advertising in?

The countries and cities guests come from, among guests who left a review, for your area and for your rivals.

How do we compare with destinations like us?

The same measures for 28,601 towns in 158 countries, so a rival or a neighbour is one more row.

An example

What Mallorca Looks Like

Real figures for Mallorca. Yours would have the same shape, for your area. Airbnb figures are AirROI estimates for the 12 months to October 2026.

Airbnb homes
9,793
Airbnb stays, estimate
166,627
Airbnb nights, estimate
1,122,331
Typical stay
6.7 nights
The most booked towns in Mallorca, 12 months to October 2026
TownAirbnb stays, estimateAirbnb homes
Pollença22,9071,541
Palma19,842841
Alcúdia19,4161,144
Santanyí12,720736
Sóller10,624426
Felanitx7,585494

August ranks first, January last

The number is the month's rank on Airbnb, and 1 is the busiest

  • Three busiest months
  • Other months

Top countries abroad

Among guests who left a review

  • Germany 26%
  • United Kingdom 18%
  • France 13%
  • United States 9.2%
  • Switzerland 1.7%

See the whole Mallorca tourism statistics page for the official figures beside these.

The files

What the Files Hold

The data files for a destination
FileWhat it holds
ListingsEach Airbnb home: location, type, size, amenities, host, ratings, whether it shows a registration number, and its last 12 months of performance
Past calendarEach home by month for the past 12 months: nights booked, nightly rate, revenue and days booked ahead
Future calendarEach home by month for the next 12 months: nights already booked and the rates on offer
ReviewsReview counts for each home, by month
HostsEach host: how many homes they run, ratings, and superhost status
Summary by townThe figures on this page, for each town in your area: homes, estimated stays and nights, month order and guest origin

Every field is listed in the data categories.

How it works

Three Steps to Your Data

  1. Step 1

    Tell us the area

    A county, a region, a list of towns, or your own boundary as a map file.

  2. Step 2

    Check a sample

    We send a small sample from your area, so your analysts can test it against what they know.

  3. Step 3

    Get the files

    Once, or refreshed every month, as CSV, JSON or Parquet files.

What it is not

Limits Worth Knowing First

FAQ

Questions From Tourism Teams

Does this tell us how many tourists visited?

No. It counts Airbnb homes and estimates stays on Airbnb. Your visitor counts remain the measure of tourists, and this data shows the part of the market they may not reach, town by town and month by month.

Can you use our own boundary?

Yes. Send a map file of the boundary, and the data will cover the homes inside it rather than a town or county.

How often is the data updated?

Every month. The Airbnb figures on this page cover the 12 months to October 2026.

Does it cover other platforms?

No. It covers Airbnb only, and every figure says so.

How accurate are the estimates?

The month order correlates with Eurostat at 0.93 to 0.99 across the areas tested, and the same month came out busiest in 12 of 12. The method page sets out each check and each limit.