Tourism statisticsRegion2026

Mallorca Tourism Statistics: 55M Nights in 2025

Q: How many tourists visit Mallorca?

Mallorca had 55,039,149 nights in tourist accommodation in 2025, according to Eurostat. That figure counts nights, not visitors. AirROI estimates 166,627 Airbnb stays in Mallorca in the 12 months to October 2026, which is a separate count of bookings.

Q: What is the quietest month in Mallorca?

January was the quietest Airbnb month in Mallorca in the 12 months to October 2026, ranking 12th of 12, and December ranked 11th. Stays in January were booked about 50 days ahead, against 144 days for August.

Q: How long is a typical Airbnb stay in Mallorca?

A typical Airbnb stay in Mallorca lasted 6.7 nights in the 12 months to October 2026, booked about 100 days ahead. That is longer than the worldwide 5.2 nights. By month, stays ran from 5.6 nights in December to 8.0 nights in July.

Mallorca, in the Balearic Islands, Spain, recorded 55,039,149 nights in tourist accommodation in 2025, Eurostat reports. Eurostat counts nights, not visitors, at this level. AirROI estimates 166,627 Airbnb stays in Mallorca in the 12 months to October 2026, with Pollença the most booked town. The busiest month was August.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 1,122,331
Typical Airbnb stay: 6.7 nights
Busiest Airbnb month: August
From abroad, among guests who left a review: 95%

Key facts

Mallorca Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

Eurostat puts Mallorca at 55,039,149 nights in tourist accommodation in 2025.
Eurostat puts Mallorca at 7,990,709 guest nights booked through short-stay platforms in 2025, 92.4% of them by foreign guests.

Airbnb stays

AirROI puts Airbnb stays in Mallorca at 166,627 in the 12 months to October 2026.
AirROI estimates Airbnb stays in Mallorca added up to 1,122,331 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in Mallorca lasted 6.7 nights in the 12 months to October 2026, booked about 100 days ahead.

Busiest months

AirROI ranks August the busiest Airbnb month in Mallorca in the 12 months to October 2026, followed by July and September, with January the quietest.
AirROI estimates the six busiest Airbnb months in Mallorca ran unbroken from May to October in the 12 months to October 2026.
AirROI estimates Airbnb stays in Mallorca in August were booked furthest ahead, about 144 days, against 50 days for January, in the 12 months to October 2026.

Guests

AirROI estimates 95% of Mallorca Airbnb guests who left a review as of October 2026 came from abroad, led by Germany at 26% and the United Kingdom at 18%.

By place

AirROI estimates Pollença had the most Airbnb stays of Mallorca's 41 towns in the 12 months to October 2026, at 22,907, ahead of Palma and Alcúdia.

Official numbers

How Many Tourists Visit Mallorca?

Eurostat counted 55,039,149 nights in tourist accommodation in 2025. Eurostat counted 7,990,709 guest nights booked through short-stay platforms in 2025, 92.4% of them by foreign guests.

Official tourism figures for Mallorca: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
55,039,149Nights in tourist accommodation	Nights spent at hotels, holiday homes and campsites, NUTS 3 area ES532	2025	Eurostat
7,990,709Guest nights booked through short-stay platforms	Nights booked through Airbnb, Booking, Expedia and Tripadvisor. 92.4% were foreign guests	2025	Eurostat

Airbnb stays

Airbnb Stays in Mallorca

Mallorca had 9,793 Airbnb homes in the 12 months to October 2026. They took an estimated 166,627 stays and 1,122,331 nights. A typical stay lasted 6.7 nights and was booked about 100 days ahead, longer than the worldwide stay of 5.2 nights. AirROI's figures cover the 41 towns it tracks in Mallorca; places it does not track are not counted, so every total is a floor.

Airbnb homes: 9,793
Airbnb stays, estimate: 166,627
Airbnb nights, estimate: 1,122,331
Typical stay: 6.7 nights
Booked ahead: 100 days

Busiest months

When Is the Busiest Time in Mallorca?

On Airbnb, August was the busiest month in Mallorca in the 12 months to October 2026, then July and September. January was the quietest. The six busiest months run unbroken from May to October.

August ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: August, July, September, June, May, October, April, March, November, February, December, January.

Month by month: rank, typical stay and days booked ahead

Airbnb months in Mallorca by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	August	12.0%	7.1 nights	144 days
2	July	11.3%	8.0 nights	119 days
3	September	10.8%	5.9 nights	107 days
4	June	10.4%	6.5 nights	99 days
5	May	9.7%	6.4 nights	104 days
6	October	9.1%	5.9 nights	106 days
7	April	8.4%	6.3 nights	77 days
8	March	6.4%	6.9 nights	64 days
9	November	6.0%	6.6 nights	65 days
10	February	5.8%	7.9 nights	61 days
11	December	5.6%	5.6 nights	68 days
12	January	4.6%	6.6 nights	50 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Mallorca Airbnb Guests Come From?

Among Mallorca Airbnb guests who left a review as of October 2026, nearly all came from abroad (95%), led by Germany at 26% and the United Kingdom at 18%, AirROI estimates. Among the same guests, London was the top origin city at 3.5%, ahead of Berlin at 3.1%. The figures rest on 510,915 reviews, written over many years.

95% from abroad

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

Germany 26%
United Kingdom 18%
France 13%
United States 9.2%
Switzerland 1.7%

Top origin cities

Among guests who left a review

London 3.5%
Berlin 3.1%
Hamburg 2%

By town

Most Booked Towns in Mallorca

Pollença, Palma and Alcúdia took 37% of Airbnb stays in Mallorca in the 12 months to October 2026. August is the busiest Airbnb month in 36 of the 41 towns, led by Pollença, and July in 4, led by Andratx. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 92% in Petra to 99% in Fornalutx.

Most Booked Towns in Mallorca: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Pollença	22,907	167,878	7.3 nights	97%	UK	August
2	Palma	19,842	148,014	7.5 nights	94%	UK	August
3	Alcúdia	19,416	130,226	6.7 nights	96%	Germany	August
4	Santanyí	12,720	82,378	6.5 nights	97%	Germany	August
5	Sóller	10,624	67,130	6.3 nights	98%	UK	August
6	Felanitx	7,585	49,048	6.5 nights	95%	Germany	August
7	Santa Margalida	5,920	40,483	6.8 nights	93%	Germany	August
8	Manacor	5,801	39,972	6.9 nights	95%	Germany	August
9	Campos	4,977	35,016	7.0 nights	93%	Germany	August
10	Capdepera	3,568	23,222	6.5 nights	96%	Germany	August
11	Muro	3,331	23,924	7.2 nights	96%	Germany	August
12	Ses Salines	3,240	20,601	6.4 nights	92%	Germany	August
13	Son Servera	2,942	20,514	7.0 nights	95%	Germany	August
14	Artà	2,905	18,876	6.5 nights	93%	Germany	August
15	Andratx	2,844	18,024	6.3 nights	98%	Germany	July
16	Sant Llorenç des Cardassar	2,813	20,458	7.3 nights	97%	Germany	August
17	Selva	2,757	17,367	6.3 nights	96%	Germany	August
18	Llucmajor	2,571	14,439	5.6 nights	94%	Germany	August
19	Inca	2,293	13,727	6.0 nights	95%	Germany	August
20	Sa Pobla	2,117	14,394	6.8 nights	96%	Germany	August
21	Valldemossa	1,897	11,642	6.1 nights	97%	Germany	August
22	Campanet	1,758	10,825	6.2 nights	95%	Germany	August
23	Fornalutx	1,635	10,194	6.2 nights	99%	UK	August
24	Petra	1,540	9,730	6.3 nights	92%	Germany	August
25	Bunyola	1,487	7,298	4.9 nights	94%	Germany	August
26	Son Bauló	1,332	8,754	6.6 nights	97%	Germany	August
27	Algaida	1,289	7,428	5.8 nights	93%	Germany	July
28	Sencelles	1,275	7,163	5.6 nights	93%	Germany	August
29	Banyalbufar	1,261	7,904	6.3 nights	97%	Germany	August
30	Marratxí	1,247	7,044	5.6 nights	95%	UK	August
31	Deià	1,169	7,598	6.5 nights	99%	US	August
32	Binissalem	1,153	7,058	6.1 nights	96%	Germany	August
33	Cala Pi	1,084	6,633	6.1 nights	95%	Germany	August
34	Sineu	1,077	6,657	6.2 nights	98%	Germany	August
35	Alaró	995	5,946	6.0 nights	94%	UK	May
36	Búger	984	6,452	6.6 nights	94%	Germany	August
37	Llubí	972	6,157	6.3 nights	93%	Germany	August
38	Santa Ponsa	882	5,737	6.5 nights	94%	Germany	July
39	Ariany	855	5,540	6.5 nights	93%	Germany	August
40	Maria de la Salut	788	5,534	7.0 nights	93%	Germany	July
41	Porreres	774	5,348	6.9 nights	92%	Germany	August

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Mallorca

How many tourists visit Mallorca?

Mallorca had 55,039,149 nights in tourist accommodation in 2025, according to Eurostat. That figure counts nights, not visitors. AirROI estimates 166,627 Airbnb stays in Mallorca in the 12 months to October 2026, which is a separate count of bookings.

When is high season in Mallorca?

The busiest Airbnb month in Mallorca in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.

What is the quietest month in Mallorca?

January was the quietest Airbnb month in Mallorca in the 12 months to October 2026, ranking 12th of 12, and December ranked 11th. Stays in January were booked about 50 days ahead, against 144 days for August.

How long is a typical Airbnb stay in Mallorca?

A typical Airbnb stay in Mallorca lasted 6.7 nights in the 12 months to October 2026, booked about 100 days ahead. That is longer than the worldwide 5.2 nights. By month, stays ran from 5.6 nights in December to 8.0 nights in July.

Where do Airbnb guests in Mallorca come from?

Of Mallorca Airbnb guests who left a review as of October 2026, 95% came from abroad, AirROI estimates. The largest groups were Germany at 26% and the United Kingdom at 18%. Among the same guests, the top origin city was London at 3.5%, ahead of Berlin at 3.1%.

What is the most booked town in Mallorca on Airbnb?

Pollença was the most booked town in Mallorca on Airbnb, with an estimated 22,907 stays in the 12 months to October 2026, ahead of Palma and Alcúdia.

Are Airbnb stays the same as tourists?

No. Eurostat counts nights in tourist accommodation (55,039,149 in 2025). An Airbnb stay is one booking on one platform, however many guests it holds, and a night is a night, not a person. AirROI's 166,627 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 41 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 510,915 reviews and describes guests who left a review, not everyone who stayed. Read the method page.