Tourism statisticsCity2026
Salou Tourism Statistics: 2.4M Visitors in 2025
Salou, in Catalonia, Spain, recorded 2,430,564 visitors in 2025, Ajuntament de Salou reports. AirROI estimates 19,888 Airbnb stays in Salou in the 12 months to October 2026. The busiest month was August, and the quietest was January.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 127,992
- Typical Airbnb stay
- 6.4 nights
- Busiest Airbnb month
- August
- From abroad, among guests who left a review
- 76%
Key facts
Salou Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Ajuntament de Salou puts Salou at 2,430,564 visitors in 2025.
Airbnb stays
- AirROI puts Airbnb stays in Salou at 19,888 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Salou added up to 127,992 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Salou lasted 6.4 nights in the 12 months to October 2026, booked about 60 days ahead.
Busiest months
- AirROI ranks August the busiest Airbnb month in Salou in the 12 months to October 2026, followed by July and June, with January the quietest.
- AirROI estimates the six busiest Airbnb months in Salou ran unbroken from May to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Salou in August were booked furthest ahead, about 96 days, against 23 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates 76% of Salou Airbnb guests who left a review as of October 2026 came from abroad, led by France at 43% and the United Kingdom at 9.3%.
- Among Salou Airbnb guests who left a review as of October 2026, Barcelona was the top origin city at 2.9%, ahead of Toulouse at 2.8%, AirROI estimates.
By place
- AirROI ranks Salou 4th for Airbnb stays among the 55 towns it lists in Catalonia in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Salou?
Ajuntament de Salou counted 2,430,564 visitors in 2025.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 2,430,564Visitors | Visitor arrivals in Salou | 2025 | Ajuntament de Salou |
Airbnb stays
Airbnb Stays in Salou
Salou had 1,500 Airbnb homes in the 12 months to October 2026. They took an estimated 19,888 stays and 127,992 nights. A typical stay lasted 6.4 nights and was booked about 60 days ahead, longer than the worldwide stay of 5.2 nights.
- Airbnb homes
- 1,500
- Airbnb stays, estimate
- 19,888
- Airbnb nights, estimate
- 127,992
- Typical stay
- 6.4 nights
- Booked ahead
- 60 days
Busiest months
When Is the Busiest Time in Salou?
On Airbnb, August was the busiest month in Salou in the 12 months to October 2026, then July and June. January was the quietest. The six busiest months run unbroken from May to October.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, June, September, October, May, April, November, December, March, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| August | 14.0% | 96 days |
| July | 12.8% | 80 days |
| June | 9.5% | 66 days |
| September | 9.4% | 53 days |
| October | 8.5% | 42 days |
| May | 7.9% | 46 days |
| April | 6.9% | 45 days |
| November | 6.6% | 31 days |
| December | 6.6% | 34 days |
| March | 6.3% | 30 days |
| February | 6.2% | 26 days |
| January | 5.3% | 23 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Salou Airbnb Guests Come From?
Among Salou Airbnb guests who left a review as of October 2026, 76% came from abroad, led by France at 43% and the United Kingdom at 9.3%, AirROI estimates. Among the same guests, Barcelona was the top origin city at 2.9%, ahead of Toulouse at 2.8%. The figures rest on 68,378 reviews, written over many years.
76% from abroad
Among guests who left a review, as of October 2026
- From abroad 76%
- From within Spain 24%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Salou
How many tourists visit Salou?
Salou had 2,430,564 visitors in 2025, according to Ajuntament de Salou. AirROI estimates 19,888 Airbnb stays in Salou in the 12 months to October 2026, which is a separate count of bookings.
When is the busiest time in Salou?
The busiest Airbnb month in Salou in the 12 months to October 2026 was August, then July and June. The six busiest months run from May to October.
What is the quietest month in Salou?
January was the quietest Airbnb month in Salou in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 23 days ahead, against 96 days for August.
How long is a typical Airbnb stay in Salou?
A typical Airbnb stay in Salou lasted 6.4 nights in the 12 months to October 2026, booked about 60 days ahead. That is longer than the worldwide 5.2 nights. By month, stays ran from 4.6 nights in December to 7.7 nights in July.
Where do Airbnb guests in Salou come from?
Of Salou Airbnb guests who left a review as of October 2026, 76% came from abroad, AirROI estimates. The largest groups were France at 43% and the United Kingdom at 9.3%. Among the same guests, the top origin city was Barcelona at 2.9%, ahead of Toulouse at 2.8%.
Are Airbnb stays the same as tourists?
No. Ajuntament de Salou counts visitors (2,430,564 in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 19,888 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 19,888 stays at 6.44 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 68,378 reviews and describes guests who left a review, not everyone who stayed. Read the method page.