Tourism statisticsCountry2026

Spain Tourism Statistics: 93.8M Arrivals in 2024

Source: AirROI Reviewed by , Founder @ AirROI Updated

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights
31,213,850
Typical Airbnb stay
5.8 nights
Busiest Airbnb month
August
From abroad, among guests who left a review
81%

Key facts

Spain Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

  • UN Tourism puts Spain at 93.8 million international tourist arrivals in 2024, via Our World in Data.

Airbnb stays

  • AirROI puts Airbnb stays in Spain at 5,380,709 in the 12 months to October 2026.
  • AirROI estimates Airbnb stays in Spain added up to 31,213,850 nights in the 12 months to October 2026.
  • AirROI estimates a typical Airbnb stay in Spain lasted 5.8 nights in the 12 months to October 2026, booked about 67 days ahead.

Busiest months

  • AirROI ranks August the busiest Airbnb month in Spain in the 12 months to October 2026, followed by July and September, with January the quietest.
  • AirROI estimates the six busiest Airbnb months in Spain ran unbroken from May to October in the 12 months to October 2026.
  • AirROI estimates Airbnb stays in Spain in August were booked furthest ahead, about 98 days, against 54 days for March, in the 12 months to October 2026.

Guests

  • AirROI estimates 81% of Spain Airbnb guests who left a review as of October 2026 came from abroad, led by France at 13% and the United Kingdom at 12%.

By place

  • AirROI ranks Spain 4th for Airbnb stays among Europe's 45 countries in the 12 months to October 2026.
  • AirROI estimates Madrid had the most Airbnb stays of the 347 towns it lists in Spain in the 12 months to October 2026, at 566,343, ahead of Barcelona and Seville.

Official numbers

How Many Tourists Visit Spain?

UN Tourism counted 93.8 million international tourist arrivals in 2024, via Our World in Data.

Official tourism figures for Spain: what each counts, its year and its publisher
FigureWhat it countsYearPublisher
93.8 millionInternational tourist arrivalsTrips by visitors arriving from abroad who stay at least one night, each arrival counted separately2024UN Tourism, via Our World in Data

Airbnb stays

Airbnb Stays in Spain

Spain had 257,591 Airbnb homes in the 12 months to October 2026. They took an estimated 5,380,709 stays and 31,213,850 nights. A typical stay lasted 5.8 nights and was booked about 67 days ahead. AirROI's figures cover the 1,075 towns it tracks in Spain; places it does not track are not counted, so every total is a floor.

Airbnb homes
257,591
Airbnb stays, estimate
5,380,709
Airbnb nights, estimate
31,213,850
Typical stay
5.8 nights
Booked ahead
67 days

Busiest months

When Is the Busiest Time in Spain?

On Airbnb, August was the busiest month in Spain in the 12 months to October 2026, then July and September. January was the quietest. The six busiest months run unbroken from May to October.

August ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

  • Three busiest months
  • Other months

From busiest to quietest: August, July, September, June, October, May, April, March, November, February, December, January.

Month by month: rank, typical stay and days booked ahead
Airbnb months in Spain by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
MonthShare of nightsBooked ahead
August10.8%98 days
July9.9%83 days
September8.8%70 days
June8.8%67 days
October8.7%67 days
May8.6%65 days
April8.1%59 days
March7.8%54 days
November7.5%61 days
February7.2%60 days
December7.1%64 days
January6.7%58 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Spain Airbnb Guests Come From?

Among Spain Airbnb guests who left a review as of October 2026, 81% came from abroad, led by France at 13% and the United Kingdom at 12%, AirROI estimates. Among the same guests, Madrid was the top origin city at 3.5%, ahead of London at 2.4%. The figures rest on 17,020,477 reviews, written over many years.

81% from abroad

Among guests who left a review, as of October 2026

  • From abroad 81%
  • From within Spain 19%

Top countries abroad

Among guests who left a review

  • France 13%
  • United Kingdom 12%
  • United States 11%
  • Germany 6.6%
  • Mexico 1.2%
  • Canada 1.1%

Top origin cities

Among guests who left a review

  • Madrid 3.5%
  • London 2.4%
  • Paris 1.3%

By town

Most Booked Towns in Spain

Madrid, Barcelona and Seville took 22% of Airbnb stays in Spain in the 12 months to October 2026. August is the busiest Airbnb month in 250 of the 347 towns, led by Málaga, and January in 27, led by Arona. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 75% in Benidorm to 96% in Barcelona.

Most Booked Towns in Spain: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
Madrid566,343
Barcelona348,451
Seville292,443
Málaga265,010
Valencia202,259
Granada120,681
Alicante83,451
Marbella79,505
Córdoba62,136
Arona59,476
Benalmádena55,559
Adeje52,647
Bilbao50,854
San Sebastián47,645
Torremolinos47,370

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Lists the 347 of Spain's 1,075 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Spain

How many tourists visit Spain?

Spain had 93.8 million international tourist arrivals in 2024, according to UN Tourism, via Our World in Data. Domestic trips are not in that count. AirROI estimates 5,380,709 Airbnb stays in Spain in the 12 months to October 2026, which is a separate count of bookings.

When is high season in Spain?

The busiest Airbnb month in Spain in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.

What is the quietest month in Spain?

January was the quietest Airbnb month in Spain in the 12 months to October 2026, ranking 12th of 12, and December ranked 11th. Stays in January were booked about 58 days ahead, against 98 days for August.

How long is a typical Airbnb stay in Spain?

A typical Airbnb stay in Spain lasted 5.8 nights in the 12 months to October 2026, booked about 67 days ahead. By month, stays ran from 5.1 nights in September to 7.1 nights in January.

Where do Airbnb guests in Spain come from?

Of Spain Airbnb guests who left a review as of October 2026, 81% came from abroad, AirROI estimates. The largest groups were France at 13% and the United Kingdom at 12%. Among the same guests, the top origin city was Madrid at 3.5%, ahead of London at 2.4%.

What is the most booked town in Spain on Airbnb?

Madrid was the most booked town in Spain on Airbnb, with an estimated 566,343 stays in the 12 months to October 2026, ahead of Barcelona and Seville.

Are Airbnb stays the same as tourists?

No. UN Tourism counts international tourist arrivals (93.8 million in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 5,380,709 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 1,075 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 17,020,477 reviews and describes guests who left a review, not everyone who stayed. Read the method page.