Torre Pacheco, Region of Murcia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Torre Pacheco, Region of Murcia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $11,579 per year — at a $169 nightly rate, 33.6% occupancy, and a $57 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Torre Pacheco's 336 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 65.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 74% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Torre Pacheco?
In Torre Pacheco, the headline Airbnb metrics are $11,579 in average annual revenue,33.6% occupancy, $169 ADR, and $57 in RevPAR, and guests book about 81 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Torre Pacheco?
Understanding the monthly revenue variations for Airbnb listings in Torre Pacheco is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Torre Pacheco is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Torre Pacheco across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,766+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,471 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,390 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $628, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Torre Pacheco
What Is the Monthly Airbnb Occupancy Rate in Torre Pacheco?
Maximize your bookings by understanding the Torre Pacheco STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Torre Pacheco:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Torre Pacheco
What Is the Average Airbnb Nightly Rate in Torre Pacheco?
Effective short term rental pricing strategy in Torre Pacheco involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Torre Pacheco typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $260+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $192 or more.
- Typical properties (Median) charge around $142 per night.
- Entry-level properties (Bottom 25%) earn around $106 per night.
Average Daily Rate (ADR) Trend by Month in Torre Pacheco
What Is the RevPAR for Airbnb in Torre Pacheco?
RevPAR in Torre Pacheco is currently $57. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $29 RevPAR.
- Typical properties (Median) generate $46 RevPAR.
- Strong performers (Top 25%) earn $77 RevPAR.
- Best-in-class (Top 10%) achieve $111 RevPAR.
Average Monthly RevPAR Trend in Torre Pacheco
RevPAR Insights for Torre Pacheco
- The average RevPAR in Torre Pacheco is $57. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($111) and bottom 25% ($29) is $82, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Torre Pacheco benchmarks. If your RevPAR falls below the median of $46, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $77+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Torre Pacheco?
Torre Pacheco's peak Airbnb season falls in August, July, September, while the softest stretch is March, November, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $2,864 per month
- Occupancy rates average 48.3%
- Daily rates average $169
Shoulder Season
- Revenue averages $1,530 per month
- Occupancy maintains around 32.8%
- Daily rates hold near $154
Low Season (March, November, December)
- Revenue drops to average $1,238 per month
- Occupancy decreases to average 25.9%
- Daily rates adjust to average $165
Seasonality Insights for Torre Pacheco
- Airbnb seasonality in Torre Pacheco is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Torre Pacheco's highest earning potential, with monthly revenues climbing to $3,405, occupancy reaching 55.1%, and ADRs peaking at $175.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,106, occupancy could drop to 22.3%, and ADRs may adjust to $132.
- Lower occupancy paired with meaningful seasonality means hosts in Torre Pacheco need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Torre Pacheco, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Torre Pacheco, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Torre Pacheco?
Yes, Torre Pacheco, Region of Murcia, Spain enforces high STR regulations and 74% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Torre Pacheco to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 74% licensed listings)
What Are the Best Neighborhoods for Airbnb in Torre Pacheco?
Location within Torre Pacheco matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Los Alcázares | A popular coastal town known for its beautiful beaches and warm climate, ideal for tourists looking for sun and sea activities. | Mar Menor, La Concha Beach, Los Alcázares Golf Club, Café Pino, Water sports, Local markets |
| Murcia City Center | The vibrant capital of the Region of Murcia, packed with history, culture, and dining options, appealing to both business travelers and tourists. | Cathedral of Murcia, Plaza de las Flores, Museo Salzillo, Romea Theatre, Artisan market, Local tapas bars |
| Cartagena | A historic city with a rich naval history and stunning architecture, perfect for visitors interested in history, culture, and the Mediterranean. | Roman Theatre, Cartagena Port, National Museum of Underwater Archaeology, Castillo de la Concepción, Calle Mayor, Local seafood restaurants |
| San Javier | Known for its great beaches and proximity to the Mediterranean Sea, attracts families and beach lovers. | La Manga, Los Naufragios Beach, Parque Almansa, San Javier Airport, Water parks, Local seafood markets |
| Santiago de la Ribera | A charming beach town on the Mar Menor with a relaxed atmosphere, offering water sports and sunny skies. | Santiago de la Ribera Beach, Mar Menor Yacht Club, Promenade, Water sports activities, Local restaurants, Markets |
| Mazarrón | A coastal town with historical ruins and beautiful beaches, popular with both locals and tourists. | Bolnuevo Beach, Mazarrón Bay, Castle of Mazarrón, Local markets, Historic sites, Diving spots |
| Roldán | A growing area with access to golf courses and proximity to nature, appealing to those looking for a quieter stay near activities. | Los Olivos Golf, Local restaurants, Nature parks, Bike trails, Community events, Shopping areas |
| La Manga del Mar Menor | An iconic beach resort area between two seas, offering beautiful beaches, water sports and a vibrant nightlife, perfect for tourists. | La Manga Beach, Water sports, Nightclubs, Local seafood, Nature reserves, Diving and sailing schools |
Because Torre Pacheco has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Torre Pacheco?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Torre Pacheco
- The Torre Pacheco Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.7% of the 336 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Torre Pacheco, Apartment/Condo properties are the most common (67.6%), reflecting the local real estate landscape.
- Houses represent a significant 32.4% portion, catering likely to families or larger groups.
Torre Pacheco Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Torre Pacheco
- The dominant room capacity in Torre Pacheco is 2 bedrooms listings, making up 72% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 90.8% of the active Airbnb listings in Torre Pacheco, indicating a high concentration in these sizes.
- A significant 22.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Torre Pacheco.
Torre Pacheco Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Torre Pacheco
- The most common guest capacity trend in Torre Pacheco vacation rentals is listings accommodating 4 guests (58%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Torre Pacheco STR market, accounting for 85.4% of listings.
- 32.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Torre Pacheco.
- On average, properties in Torre Pacheco are equipped to host 4.8 guests.
How Do Listings in Torre Pacheco Compare on Quality?
Listing quality in Torre Pacheco can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Torre Pacheco
- At 33.3 photos per listing on average, Torre Pacheco hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 19.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Torre Pacheco averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Torre Pacheco?
Amenity Prevalence
Amenity Insights for Torre Pacheco
- Essential amenities in Torre Pacheco that guests expect include: Pool, Air conditioning, Washer, Kitchen, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Refrigerator, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Torre Pacheco: Pool, Air conditioning, Washer, Kitchen, Wifi, TV.
- Prioritize adding missing essentials: Pool, Air conditioning, Washer, Kitchen, Wifi, TV.
- Consider adding popular differentiators like Heating or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Torre Pacheco to stay competitive.
Which Airbnb Amenities Boost Revenue in Torre Pacheco?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Torre Pacheco, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Exterior security cameras on propertyHigh opportunity | 4.2% | $35,063 | $10,558 | 232.1% |
Window guardsHigh opportunity | 2.7% | $30,329 | $11,063 | 174.2% |
Lake access | 10.7% | $26,533 | $9,785 | 171.2% |
KayakHigh opportunity | 1.5% | $30,597 | $11,292 | 171.0% |
Baby bathHigh opportunity | 1.8% | $28,499 | $11,271 | 152.8% |
Outdoor shower | 18.5% | $21,807 | $9,265 | 135.4% |
Mini golfHigh opportunity | 8.9% | $24,046 | $10,357 | 132.2% |
BikesHigh opportunity | 3.3% | $24,444 | $11,144 | 119.4% |
Exercise equipmentHigh opportunity | 7.7% | $22,643 | $10,651 | 112.6% |
Gym | 14.3% | $21,129 | $9,987 | 111.6% |
Revenue Impact Insights for Torre Pacheco
- Exterior security cameras on property tops the revenue impact list with a 232.1% uplift — listings with this amenity earn $35,063 vs. $10,558 without it.
- High-opportunity amenities — Exterior security cameras on property, Window guards, Kayak — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Exterior security cameras on property — it has the best combination of high revenue impact and low market saturation in Torre Pacheco.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Torre Pacheco STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Torre Pacheco. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTorre Pacheco Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Torre Pacheco
- The typical guest profile for Airbnb in Torre Pacheco consists of predominantly international visitors (78%), with top international origins including Spain, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 22.4% of guests.
- Key international markets include United Kingdom (38.4%) and Spain (22.4%).
- Top languages spoken are English (41.8%) followed by Spanish (17.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Spain.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Torre Pacheco?
Listings in Torre Pacheco average 4.66 out of 5 overall, with about 10.2 reviews per active listing and 10.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Torre Pacheco
- An average rating of 4.66 places Torre Pacheco in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.73), while Cleanliness (4.55) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 10.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 10.4% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Torre Pacheco Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Torre Pacheco
- The most common availability pattern in Torre Pacheco falls within the 271-366 days range, representing 72.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Torre Pacheco (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Torre Pacheco?
Average Booking Lead Time by Month
Booking Lead Time Insights for Torre Pacheco
- The overall average booking lead time for vacation rentals in Torre Pacheco is 81 days.
- Guests book furthest in advance for stays during July (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 57 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (97 days avg.) sees the longest lead times, while Spring (64 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (81 days) as a baseline for your pricing and availability strategy in Torre Pacheco.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Torre Pacheco averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Torre Pacheco?
Guests in Torre Pacheco stay about 6.8 nights on average, generating roughly 3,125 reservations and 9.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Torre Pacheco
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Torre Pacheco
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Jul (9.4 nights) and shorten in Feb (5.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Torre Pacheco Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
4.5% of total
2 Nights
20 listings
6% of total
3 Nights
129 listings
38.4% of total
4-6 Nights
51 listings
15.2% of total
7-29 Nights
11 listings
3.3% of total
30+ Nights
110 listings
32.7% of total
Key Insights
- The most prevalent minimum stay requirement in Torre Pacheco is 3 Nights, adopted by 38.4% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (10.5%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (32.7%) caters to monthly stays (30+ nights) in Torre Pacheco, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 38.4% of Torre Pacheco hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Torre Pacheco.
Torre Pacheco Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
47 listings
14.1% of total
Super Strict 60 Days
62 listings
18.6% of total
Limited
3 listings
0.9% of total
Flexible
32 listings
9.6% of total
Moderate
48 listings
14.4% of total
Firm
77 listings
23.1% of total
Strict
64 listings
19.2% of total
Cancellation Policy Insights for Torre Pacheco
- The prevailing Airbnb cancellation policy trend in Torre Pacheco is Firm, used by 23.1% of listings.
- There's a relatively balanced mix between guest-friendly (24.0%) and stricter (42.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 23.1% market standard in Torre Pacheco.
- Regularly review your cancellation policy against competitors and market demand shifts in Torre Pacheco.
How Much Are Airbnb Cleaning Fees in Torre Pacheco?
Cleaning fees in Torre Pacheco are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Torre Pacheco
- 91.1% of listings charge a cleaning fee, making it standard practice in Torre Pacheco. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $162 is close to the median ($145), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 14.2% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Torre Pacheco median of $145. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Torre Pacheco Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Torre Pachecobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa XXVII @ Santa Rosalia (heated pool)
Entire Place • 3 bedrooms
Dior 2 New luxury Villa Almendro / Santa Rosalia
Entire Place • 4 bedrooms
Luxurious villa with private heated pool
Entire Place • 4 bedrooms
Santa Rosalia Villa Tauro Lake
Entire Place • 4 bedrooms
Modern Villa with Pool - Santa Rosalia Resort
Entire Place • 3 bedrooms
Sunny all the year/ piscina climatizada
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Torre Pacheco?
Learn from the best! This table showcases top-performing Airbnb hosts in Torre Pacheco based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Murcia Holiday Rentals | 69 | $543,559 | 219 | 4.47/5.0 |
| Murcia Vacations | 49 | $443,815 | 140 | 4.55/5.0 |
| Resort Hosts | 7 | $122,427 | 62 | 4.63/5.0 |
| Hielke | 1 | $89,035 | 11 | 5.00/5.0 |
| Novasol | 4 | $80,344 | 45 | 4.23/5.0 |
| Thomas | 1 | $78,603 | 26 | 4.81/5.0 |
| Jackie | 2 | $59,712 | 143 | 4.88/5.0 |
| Eddy | 1 | $57,648 | 3 | 5.00/5.0 |
| Rob | 1 | $55,717 | 15 | 4.93/5.0 |
| Ara Coeli Home Living SL | 1 | $49,691 | 12 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Torre Pacheco.
Who Are the Airbnb Hosts in Torre Pacheco?
Torre Pacheco leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Torre Pacheco
- Only 14.9% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 40.2% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 17.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 43.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 10.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Torre Pacheco averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Torre Pacheco
These are the highest-grossing professional property management operations in Torre Pacheco, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Murcia Holiday Rentals | 69 | $543,559 | $213 | 24.4% | 4.47/5 |
| Murcia Vacations | 49 | $443,815 | $165 | 25.7% | 4.55/5 |
| Resort Hosts | 7 | $122,427 | $152 | 40.0% | 4.63/5 |
| Novasol | 4 | $80,344 | $139 | 49.0% | 4.23/5 |
| Ara Coeli Home Living SL | 1 | $49,691 | $400 | 57.0% | 4.67/5 |
| Sunrise Apartments | 2 | $47,447 | $165 | 42.6% | 4.40/5 |
| Novasol | 1 | $32,669 | $260 | 42.5% | 4.33/5 |
| Rentalole | 4 | $26,815 | $145 | 30.4% | 4.72/5 |
| Your Holiday Spain | 2 | $21,782 | $323 | 33.1% | N/A |
| Your Dream Home | 2 | $20,549 | $126 | 31.7% | 4.40/5 |
Management Company Insights for Torre Pacheco
- The leading management company, Murcia Holiday Rentals, operates 69 listings with $543,559 in gross revenue — a useful benchmark for what scale looks like in Torre Pacheco.
- Top managers average 14 properties each, suggesting professional management in Torre Pacheco still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.49/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Torre Pacheco's Airbnb Market Compare to Nearby Cities?
How does the Torre Pacheco Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with El Campello, Torre Pacheco has 12 percentage points lower occupancy and about $36 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catral | 14 | $2,230 | $218.80 | 39% |
| Benissa | 507 | $2,179 | $315.14 | 39% |
| Callosa d'en Sarrià | 24 | $2,012 | $276.79 | 36% |
| Sella | 15 | $1,990 | $201.93 | 45% |
| Teulada | 680 | $1,976 | $298.34 | 42% |
| Polop | 45 | $1,962 | $240.61 | 38% |
| El Campello | 62 | $1,920 | $205.19 | 46% |
| Agost | 15 | $1,894 | $184.55 | 37% |
| Xàbia | 74 | $1,892 | $299.61 | 42% |
| Xàbia / Jávea | 1,562 | $1,884 | $280.18 | 40% |
Frequently Asked Questions About Airbnb in Torre Pacheco
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Torre Pacheco.
How much do Airbnb hosts make in Torre Pacheco?
Torre Pacheco hosts earn about $11,579 per year on average, with an average nightly rate of $169 and RevPAR of $57. Those figures describe the typical revenue environment for active listings in Torre Pacheco, Region of Murcia, not the ceiling for the best operators. Source: AirROI 2026 data, Torre Pacheco market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Torre Pacheco?
The average Airbnb occupancy rate in Torre Pacheco is 33.6%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Torre Pacheco?
Listings in Torre Pacheco average $169 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Torre Pacheco?
Torre Pacheco currently has about 336 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Torre Pacheco?
AirROI currently classifies the short-term rental regulation level in Torre Pacheco as High. The dataset also shows about 74.4% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Torre Pacheco?
RevPAR in Torre Pacheco is about $57. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Torre Pacheco?
Occupancy of 33.6% means Torre Pacheco is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $11,579, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Torre Pacheco?
The average booking lead time in Torre Pacheco is about 81 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Torre Pacheco?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Torre Pacheco include Los Alcázares, Murcia City Center, Cartagena. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Torre Pacheco?
entire_home listings make up 99.7% of the active supply in Torre Pacheco. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Torre Pacheco compare to nearby Airbnb markets?
Among neighboring markets, Catral posts $26,764 in average annual revenue with 38.6% occupancy, compared to Torre Pacheco's $11,579 and 33.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Torre Pacheco?
The average Airbnb stay length in Torre Pacheco is about 6.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Torre Pacheco?
Airbnb listings in Torre Pacheco average 4.66 out of 5 overall. About 10.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Torre Pacheco?
Exterior security cameras on property and Window guards are among the strongest revenue-linked amenities in Torre Pacheco. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Torre Pacheco?
Yes. About 91.1% of active Airbnb listings in Torre Pacheco charge a cleaning fee, and the average fee is $162. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Torre Pacheco?
Only 14.9% of hosts hold Superhost status, suggesting the market has a large share of newer or less active operators — an opportunity for committed hosts to stand out.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.