Tourism statisticsCity2026

Santander Tourism Statistics: 524,052 Hotel Guests in 2024

Source: AirROI Reviewed by , Founder @ AirROI Updated

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights
122,125
Typical Airbnb stay
5.5 nights
Busiest Airbnb month
August
From abroad, among guests who left a review
60%

Key facts

Santander Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

  • Turismo Santander (Ayuntamiento de Santander) puts Santander at 524,052 hotel guests in 2024.

Airbnb stays

  • AirROI puts Airbnb stays in Santander at 22,195 in the 12 months to October 2026.
  • AirROI estimates Airbnb stays in Santander added up to 122,125 nights in the 12 months to October 2026.
  • AirROI estimates a typical Airbnb stay in Santander lasted 5.5 nights in the 12 months to October 2026, booked about 60 days ahead.

Busiest months

  • AirROI ranks August the busiest Airbnb month in Santander in the 12 months to October 2026, followed by July and September, with February the quietest.
  • AirROI estimates the six busiest Airbnb months in Santander ran unbroken from May to October in the 12 months to October 2026.
  • AirROI estimates Airbnb stays in Santander in August were booked furthest ahead, about 96 days, against 34 days for March, in the 12 months to October 2026.

Guests

  • AirROI estimates 60% of Santander Airbnb guests who left a review as of October 2026 came from abroad, led by the United Kingdom at 12% and France at 11%.
  • Among Santander Airbnb guests who left a review as of October 2026, Madrid was the top origin city at 11%, ahead of London at 2%, AirROI estimates.

By place

  • AirROI ranks Santander 37th for Airbnb stays among the 347 towns it lists in Spain in the 12 months to October 2026.

Official numbers

How Many Tourists Visit Santander?

Turismo Santander (Ayuntamiento de Santander) counted 524,052 hotel guests in 2024.

Official tourism figures for Santander: what each counts, its year and its publisher
FigureWhat it countsYearPublisher
524,052Hotel guestsTravelers staying in hotels in Santander2024Turismo Santander (Ayuntamiento de Santander)

Airbnb stays

Airbnb Stays in Santander

Santander had 1,090 Airbnb homes in the 12 months to October 2026. They took an estimated 22,195 stays and 122,125 nights. A typical stay lasted 5.5 nights and was booked about 60 days ahead.

Airbnb homes
1,090
Airbnb stays, estimate
22,195
Airbnb nights, estimate
122,125
Typical stay
5.5 nights
Booked ahead
60 days

Busiest months

When Is the Busiest Time in Santander?

On Airbnb, August was the busiest month in Santander in the 12 months to October 2026, then July and September. February was the quietest. The six busiest months run unbroken from May to October.

August ranks first, February last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

  • Three busiest months
  • Other months

From busiest to quietest: August, July, September, June, May, October, April, March, December, November, January, February.

Month by month: rank and days booked ahead
Airbnb months in Santander by rank, with share of nights and days booked ahead, 12 months to October 2026
MonthShare of nightsBooked ahead
August13.1%96 days
July10.8%85 days
September9.7%53 days
June9.5%58 days
May9.3%55 days
October8.2%43 days
April7.9%46 days
March7.0%34 days
December6.8%40 days
November6.3%35 days
January5.8%36 days
February5.7%35 days

Share is each month's part of the year's Airbnb nights. Days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Santander Airbnb Guests Come From?

Among Santander Airbnb guests who left a review as of October 2026, 60% came from abroad, led by the United Kingdom at 12% and France at 11%, AirROI estimates. Among the same guests, Madrid was the top origin city at 11%, ahead of London at 2%. The figures rest on 64,109 reviews, written over many years.

60% from abroad

Among guests who left a review, as of October 2026

  • From abroad 60%
  • From within Spain 40%

Top countries abroad

Among guests who left a review

  • United Kingdom 12%
  • France 11%
  • United States 6.4%
  • Germany 4.2%

Top origin cities

Among guests who left a review

  • Madrid 11%
  • London 2%
  • Barcelona 1.9%
  • Paris 1.3%

FAQ

Questions About Tourism in Santander

How many tourists visit Santander?

Santander had 524,052 hotel guests in 2024, according to Turismo Santander (Ayuntamiento de Santander). AirROI estimates 22,195 Airbnb stays in Santander in the 12 months to October 2026, which is a separate count of bookings.

When is the busiest time in Santander?

The busiest Airbnb month in Santander in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.

What is the quietest month in Santander?

February was the quietest Airbnb month in Santander in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in February were booked about 35 days ahead, against 96 days for August.

How long is a typical Airbnb stay in Santander?

A typical Airbnb stay in Santander lasted 5.5 nights in the 12 months to October 2026, booked about 60 days ahead.

Where do Airbnb guests in Santander come from?

Of Santander Airbnb guests who left a review as of October 2026, 60% came from abroad, AirROI estimates. The largest groups were the United Kingdom at 12% and France at 11%. Among the same guests, the top origin city was Madrid at 11%, ahead of London at 2%.

Are Airbnb stays the same as tourists?

No. Turismo Santander (Ayuntamiento de Santander) counts hotel guests (524,052 in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 22,195 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 22,195 stays at 5.50 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 64,109 reviews and describes guests who left a review, not everyone who stayed. Read the method page.