Tourism statisticsContinent2026

Europe Tourism Statistics: 793M Arrivals, Most Booked Cities

Q: How many tourists visit Europe?

Europe had 793 million international tourist arrivals in 2025, according to UN Tourism. Domestic trips are not in that count. AirROI estimates 44,840,472 Airbnb stays in Europe in the 12 months to October 2026, which is a separate count of bookings.

Q: What is the quietest month in Europe?

January was the quietest Airbnb month in Europe in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 45 days ahead, against 81 days for August.

Q: How long is a typical Airbnb stay in Europe?

A typical Airbnb stay in Europe lasted 5.2 nights in the 12 months to October 2026, booked about 59 days ahead. By month, stays ran from 4.4 nights in September to 6.2 nights in July.

Europe recorded 793 million international tourist arrivals in 2025, UN Tourism reports. This counts people crossing a border, so domestic trips are not in it. AirROI estimates 44,840,472 Airbnb stays in Europe in the 12 months to October 2026, with Rome the most booked city. The busiest month was August.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 233,028,103
Typical Airbnb stay: 5.2 nights
Busiest Airbnb month: August
Outside their home country, among guests who left a review: 62%

Key facts

Europe Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

UN Tourism puts Europe at 793 million international tourist arrivals in 2025.

Airbnb stays

AirROI puts Airbnb stays in Europe at 44,840,472 in the 12 months to October 2026.
AirROI estimates Airbnb stays in Europe added up to 233,028,103 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in Europe lasted 5.2 nights in the 12 months to October 2026, booked about 59 days ahead.

Busiest months

AirROI ranks August the busiest Airbnb month in Europe in the 12 months to October 2026, followed by July and September, with January the quietest.
AirROI estimates the six busiest Airbnb months in Europe ran unbroken from May to October in the 12 months to October 2026.
AirROI estimates Airbnb stays in Europe in August were booked furthest ahead, about 81 days, against 44 days for March, in the 12 months to October 2026.

Guests

AirROI estimates 62% of Airbnb guests who left a review in Europe as of October 2026 stayed outside their home country, led by France at 24% and the United Kingdom at 16%.

By place

AirROI estimates Rome had the most Airbnb stays of any city it tracks in Europe in the 12 months to October 2026, at 992,843, ahead of Paris and London.
AirROI estimates France had the most Airbnb stays of the 45 countries it tracks in Europe in the 12 months to October 2026, at 11,301,922, ahead of Italy and the United Kingdom.

Official numbers

How Many Tourists Visit Europe?

UN Tourism counted 793 million international tourist arrivals in 2025.

Official tourism figures for Europe: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
793 millionInternational tourist arrivals	Overnight visitors crossing a border, counted by the arriving country	2025	UN Tourism

Airbnb stays

Airbnb Stays in Europe

Europe had 2,264,287 Airbnb homes in the 12 months to October 2026. They took an estimated 44,840,472 stays and 233,028,103 nights. A typical stay lasted 5.2 nights and was booked about 59 days ahead. AirROI's figures cover the 14,643 towns it tracks in Europe; places it does not track are not counted, so every total is a floor.

Airbnb homes: 2,264,287
Airbnb stays, estimate: 44,840,472
Airbnb nights, estimate: 233,028,103
Typical stay: 5.2 nights
Booked ahead: 59 days

Busiest months

When Is the Busiest Time in Europe?

On Airbnb, August was the busiest month in Europe in the 12 months to October 2026, then July and September. January was the quietest. The six busiest months run unbroken from May to October.

August ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: August, July, September, June, May, October, April, December, March, November, February, January.

Month by month: rank, typical stay and days booked ahead

Airbnb months in Europe by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	August	11.3%	5.5 nights	81 days
2	July	10.4%	6.2 nights	77 days
3	September	9.6%	4.4 nights	58 days
4	June	9.2%	5.1 nights	62 days
5	May	8.9%	4.8 nights	61 days
6	October	8.6%	4.7 nights	55 days
7	April	7.9%	4.9 nights	52 days
8	December	7.3%	4.7 nights	53 days
9	March	7.2%	5.2 nights	44 days
10	November	7.1%	5.0 nights	48 days
11	February	6.6%	5.5 nights	49 days
12	January	6.0%	5.6 nights	45 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Airbnb Guests in Europe Come From?

Among Airbnb guests who left a review in Europe as of October 2026, 62% stayed outside their home country, and the top origins were France at 24% and the United Kingdom at 16%, AirROI estimates. Among the same guests, London was the top origin city at 2.6%, ahead of Paris at 2.5%. The figures rest on 126,649,976 reviews, written over many years.

62% outside their home country

Among guests who left a review, as of October 2026

Top origin countries

Among guests who left a review

France 24%
United Kingdom 16%
United States 10%
Germany 9.9%
Spain 2.9%
Italy 2.1%

Top origin cities

Among guests who left a review

London 2.6%
Paris 2.5%

Top cities

Most Booked Cities in Europe

Rome, Paris and London took 6% of Airbnb stays in Europe in the 12 months to October 2026. Among guests who left a review, the share from abroad across these cities runs from 35% in Marseille to 98% in Lisbon.

Most Booked Cities in Europe: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Rome	992,843	4,486,098	4.5 nights	94%	US	May
2	Paris	970,549	7,229,994	7.4 nights	77%	US	June
3	London	586,446	3,232,760	5.5 nights	70%	UK	September
4	Madrid	566,343	2,966,084	5.2 nights	85%	US	October
5	Milan	510,291	2,397,084	4.7 nights	89%	US	September
6	Lisbon	451,301	2,355,977	5.2 nights	98%	US	September
7	Budapest	394,815	1,662,955	4.2 nights	96%	UK	September
8	Greater London	372,991	2,066,685	5.5 nights	67%	UK	June
9	Florence	366,902	1,703,782	4.6 nights	95%	US	May
10	Barcelona	348,451	2,236,787	6.4 nights	96%	US	May
11	Athens	347,191	1,593,236	4.6 nights	93%	US	September
12	Prague	344,002	1,461,483	4.3 nights	95%	US	October
13	Porto	309,217	1,403,029	4.5 nights	96%	US	September
14	Seville	292,443	1,192,048	4.1 nights	89%	France	October
15	Venice	286,300	1,085,974	3.8 nights	95%	US	May
16	Málaga	265,010	1,449,466	5.5 nights	91%	UK	August
17	Vienna	246,429	1,292,753	5.2 nights	95%	Germany	December
18	Kraków	232,910	908,260	3.9 nights	91%	UK	August
19	Nice	218,538	1,352,248	6.2 nights	72%	France	August
20	Edinburgh	208,109	958,122	4.6 nights	72%	UK	August
21	Warsaw	205,680	889,118	4.3 nights	81%	Poland	September
22	Valencia	202,259	1,353,649	6.7 nights	88%	UK	August
23	Berlin	199,183	1,046,418	5.3 nights	71%	Germany	September
24	Marseille	193,570	1,137,063	5.9 nights	35%	France	August
25	Naples	190,465	748,000	3.9 nights	90%	US	May

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Ranked by Airbnb stays. The top 25 cities.

By country

Airbnb Stays by Country in Europe

France, Italy and the United Kingdom took 52% of Airbnb stays in Europe in the 12 months to October 2026. August is the busiest Airbnb month in 33 of the 45 countries, led by France, and July in 6, led by Norway. Among guests who left a review, the share from abroad across the 25 most booked countries runs from 30% in the United Kingdom to 99% in Slovenia.

Airbnb Stays by Country in Europe: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	France	11,301,922	63,257,540	5.6 nights	31%	France	August
2	Italy	6,355,848	30,065,572	4.7 nights	86%	US	August
3	United Kingdom	5,721,143	26,317,234	4.6 nights	30%	UK	August
4	Spain	5,380,709	31,213,850	5.8 nights	81%	Spain	August
5	Germany	2,476,292	12,552,786	5.1 nights	41%	Germany	August
6	Portugal	1,957,888	10,552,072	5.4 nights	94%	US	August
7	Greece	1,573,449	8,197,395	5.2 nights	90%	US	August
8	Poland	932,507	3,800,932	4.1 nights	81%	Poland	August
9	Croatia	840,795	4,640,742	5.5 nights	96%	US	August
10	Netherlands	813,377	4,685,082	5.8 nights	79%	Germany	August
11	Belgium	671,177	2,934,441	4.4 nights	77%	Belgium	August
12	Norway	641,222	3,555,036	5.5 nights	73%	Norway	July
13	Austria	601,956	3,084,161	5.1 nights	93%	Germany	August
14	Switzerland	593,179	3,069,268	5.2 nights	71%	Switzerland	August
15	Ireland	516,841	2,414,285	4.7 nights	80%	US	August
16	Denmark	475,881	3,235,953	6.8 nights	74%	Denmark	August
17	Hungary	462,950	1,927,343	4.2 nights	93%	UK	September
18	Czechia	462,924	1,921,748	4.2 nights	92%	Germany	October
19	Sweden	429,604	2,637,216	6.1 nights	67%	Sweden	July
20	Finland	361,515	1,768,279	4.9 nights	41%	Finland	July
21	Romania	340,929	1,364,782	4.0 nights	72%	Romania	August
22	Malta	215,123	1,271,750	5.9 nights	98%	UK	August
23	Albania	194,251	1,039,782	5.3 nights	98%	France	August
24	Slovenia	179,247	756,298	4.2 nights	99%	Germany	August
25	Bulgaria	153,826	774,019	5.0 nights	78%	Bulgaria	August
26	Cyprus	146,412	919,326	6.3 nights	94%	UK	August
27	Montenegro	144,908	788,025	5.4 nights	99%	UK	August
28	Serbia	125,900	680,905	5.4 nights	90%	US	September
29	Iceland	122,285	568,659	4.7 nights	over 99%	US	July
30	Slovakia	103,625	407,882	3.9 nights	83%	Slovakia	August
31	Estonia	80,818	351,936	4.3 nights	82%	Finland	July
32	Lithuania	80,460	371,498	4.6 nights	79%	Lithuania	August
33	Latvia	79,940	389,538	4.9 nights	86%	Latvia	August
34	Bosnia & Herzegovina	78,755	334,355	4.3 nights	over 99%	US	August
35	Ukraine	61,899	312,415	5.0 nights	47%	Ukraine	August
36	North Macedonia	45,000	231,399	5.1 nights	98%	Germany	August
37	Moldova	32,207	197,095	6.1 nights	97%	Ukraine	September
38	Luxembourg	21,099	132,428	6.3 nights	97%	France	September
39	Andorra	17,066	70,859	4.2 nights	over 99%	Spain	February
40	Kosovo	16,151	84,431	5.2 nights	over 99%	Germany	August
41	Faroe Islands	9,020	46,493	5.2 nights	97%	US	August
42	Gibraltar	8,691	39,882	4.6 nights	99%	UK	August
43	Monaco	3,508	17,467	5.0 nights	98%	France	August
44	Isle of Man	3,082	17,878	5.8 nights	over 99%	UK	August
45	Jersey	2,125	12,966	6.1 nights	over 99%	UK	July

* Among guests who left a review, as in the table above. Stays, nights and other Airbnb figures cover the same 12 months.

FAQ

Questions About Tourism in Europe

How many tourists visit Europe?

Europe had 793 million international tourist arrivals in 2025, according to UN Tourism. Domestic trips are not in that count. AirROI estimates 44,840,472 Airbnb stays in Europe in the 12 months to October 2026, which is a separate count of bookings.

When is high season in Europe?

The busiest Airbnb month in Europe in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.

What is the quietest month in Europe?

January was the quietest Airbnb month in Europe in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 45 days ahead, against 81 days for August.

How long is a typical Airbnb stay in Europe?

A typical Airbnb stay in Europe lasted 5.2 nights in the 12 months to October 2026, booked about 59 days ahead. By month, stays ran from 4.4 nights in September to 6.2 nights in July.

Where do Airbnb guests in Europe come from?

Of Airbnb guests who left a review in Europe as of October 2026, 62% stayed outside their home country, AirROI estimates. The largest groups were France at 24% and the United Kingdom at 16%. Among the same guests, the top origin city was London at 2.6%, ahead of Paris at 2.5%.

What are the most booked cities in Europe on Airbnb?

AirROI estimates the most booked were Rome (992,843 stays), Paris (970,549 stays) and London (586,446 stays) in the 12 months to October 2026. This ranks Airbnb stays only.

Are Airbnb stays the same as tourists?

No. UN Tourism counts international tourist arrivals (793 million in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 44,840,472 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 14,643 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 126,649,976 reviews and describes guests who left a review, not everyone who stayed. Read the method page.