Tourism statisticsCountry2026

United Kingdom Tourism Statistics: 38.2M Arrivals in 2024

Q: How many tourists visit the United Kingdom?

The United Kingdom had 38.2 million international tourist arrivals in 2024, according to UN Tourism, via Our World in Data. Domestic trips are not in that count. AirROI estimates 5,721,143 Airbnb stays in the United Kingdom in the 12 months to October 2026, which is a separate count of bookings.

Q: What is the quietest month in the United Kingdom?

January was the quietest Airbnb month in the United Kingdom in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 41 days ahead, against 83 days for July.

Q: How long is a typical Airbnb stay in the United Kingdom?

A typical Airbnb stay in the United Kingdom lasted 4.6 nights in the 12 months to October 2026, booked about 61 days ahead. By month, stays ran from 4.0 nights in September to 5.3 nights in January.

The United Kingdom recorded 38.2 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. This counts people crossing a border, so domestic trips are not in it. AirROI estimates 5,721,143 Airbnb stays in the United Kingdom in the 12 months to October 2026, with London the most booked city. The busiest month was August.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 26,317,234
Typical Airbnb stay: 4.6 nights
Busiest Airbnb month: August
From within the United Kingdom, among guests who left a review: 70%

Key facts

United Kingdom Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

UN Tourism puts the United Kingdom at 38.2 million international tourist arrivals in 2024, via Our World in Data.

Airbnb stays

AirROI puts Airbnb stays in the United Kingdom at 5,721,143 in the 12 months to October 2026.
AirROI estimates Airbnb stays in the United Kingdom added up to 26,317,234 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in the United Kingdom lasted 4.6 nights in the 12 months to October 2026, booked about 61 days ahead.

Busiest months

AirROI ranks August the busiest Airbnb month in the United Kingdom in the 12 months to October 2026, followed by July and September, with January the quietest.
AirROI estimates the six busiest Airbnb months in the United Kingdom ran unbroken from May to October in the 12 months to October 2026.
AirROI estimates Airbnb stays in the United Kingdom in July were booked furthest ahead, about 83 days, against 41 days for January, in the 12 months to October 2026.

Guests

AirROI estimates 70% of United Kingdom Airbnb guests who left a review as of October 2026 were from within the United Kingdom, and the United States at 8% and France at 3.2% were the top countries abroad.

By place

AirROI ranks the United Kingdom 3rd for Airbnb stays among Europe's 45 countries in the 12 months to October 2026.
AirROI estimates London had the most Airbnb stays of the 364 towns it lists in the United Kingdom in the 12 months to October 2026, at 586,446, ahead of Greater London and Edinburgh.

Official numbers

How Many Tourists Visit the United Kingdom?

UN Tourism counted 38.2 million international tourist arrivals in 2024, via Our World in Data.

Official tourism figures for United Kingdom: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
38.2 millionInternational tourist arrivals	Trips by visitors arriving from abroad who stay at least one night, each arrival counted separately	2024	UN Tourism, via Our World in Data

Airbnb stays

Airbnb Stays in the United Kingdom

The United Kingdom had 228,655 Airbnb homes in the 12 months to October 2026. They took an estimated 5,721,143 stays and 26,317,234 nights. A typical stay lasted 4.6 nights and was booked about 61 days ahead. AirROI's figures cover the 1,319 towns it tracks in the United Kingdom; places it does not track are not counted, so every total is a floor.

Airbnb homes: 228,655
Airbnb stays, estimate: 5,721,143
Airbnb nights, estimate: 26,317,234
Typical stay: 4.6 nights
Booked ahead: 61 days

Busiest months

When Is the Busiest Time in the United Kingdom?

On Airbnb, August was the busiest month in the United Kingdom in the 12 months to October 2026, then July and September. January was the quietest. The six busiest months run unbroken from May to October.

August ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: August, July, September, June, May, October, December, April, November, March, February, January.

Month by month: rank, typical stay and days booked ahead

Airbnb months in the United Kingdom by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	August	10.9%	4.4 nights	83 days
2	July	10.0%	4.9 nights	83 days
3	September	9.7%	4.0 nights	61 days
4	June	9.3%	4.6 nights	68 days
5	May	9.0%	4.3 nights	69 days
6	October	8.7%	4.2 nights	54 days
7	December	7.9%	4.4 nights	58 days
8	April	7.7%	4.3 nights	57 days
9	November	7.3%	4.4 nights	50 days
10	March	7.2%	4.4 nights	43 days
11	February	6.4%	4.6 nights	41 days
12	January	5.9%	5.3 nights	41 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do United Kingdom Airbnb Guests Come From?

About seven in ten United Kingdom Airbnb guests who left a review as of October 2026 were from within the United Kingdom (70%), and the top countries abroad were the United States at 8% and France at 3.2%, AirROI estimates. The figures rest on 16,023,962 reviews, written over many years.

70% from within the United Kingdom

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

United States 8%
France 3.2%
Germany 2.5%
Australia 1.8%

Top origin cities

Among guests who left a review

London 8.6%

By town

Most Booked Towns in the United Kingdom

London, Greater London and Edinburgh took 20% of Airbnb stays in the United Kingdom in the 12 months to October 2026. August is the busiest Airbnb month in 280 of the 364 towns, led by Edinburgh, and September in 35, led by London. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 4.3% in North Norfolk to 82% in City of Westminster.

Most Booked Towns in the United Kingdom: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	London	586,446	3,232,760	5.5 nights	70%	US	September
2	Greater London	372,991	2,066,685	5.5 nights	67%	US	June
3	Edinburgh	208,109	958,122	4.6 nights	72%	US	August
4	Cotswold District	66,431	244,209	3.7 nights	30%	US	August
5	York	61,723	193,857	3.1 nights	27%	US	August
6	North Norfolk	55,323	254,967	4.6 nights	4.3%	US	August
7	Belfast	53,370	198,709	3.7 nights	56%	US	August
8	Derbyshire Dales	52,678	197,281	3.7 nights	8.7%	US	August
9	Glasgow	50,152	239,419	4.8 nights	50%	US	September
10	Bristol	45,223	234,858	5.2 nights	24%	US	September
11	Liverpool	43,091	156,890	3.6 nights	33%	US	August
12	Bath	42,961	143,876	3.3 nights	34%	US	September
13	East Suffolk	42,713	189,118	4.4 nights	5.4%	US	August
14	Cardiff	41,876	168,036	4.0 nights	25%	US	July
15	North Devon	41,035	196,646	4.8 nights	8.8%	Germany	August
16	Brighton	40,760	184,011	4.5 nights	27%	France	July
17	South Hams	38,586	190,735	4.9 nights	11%	US	August
18	New Forest	36,213	156,260	4.3 nights	8.9%	US	August
19	Manchester	35,563	147,487	4.1 nights	32%	US	October
20	Chichester	32,753	141,744	4.3 nights	11%	US	August
21	Greater Manchester	32,145	141,262	4.4 nights	29%	US	October
22	City of Westminster	31,940	160,515	5.0 nights	82%	US	June
23	Inverness	30,550	122,517	4.0 nights	73%	US	August
24	West Midlands	28,617	140,955	4.9 nights	20%	US	June
25	Canterbury	28,448	118,952	4.2 nights	20%	US	August
26	Thanet	28,217	110,831	3.9 nights	12%	US	August
27	Bournemouth	27,921	138,336	5.0 nights	14%	Germany	August
28	King's Lynn and West Norfolk	27,206	115,274	4.2 nights	5%	US	August
29	Highland	26,621	105,987	4.0 nights	64%	US	August
30	East Devon	26,299	125,689	4.8 nights	11%	US	August
31	West Oxfordshire	26,282	90,518	3.4 nights	23%	US	August
32	Merseyside	26,188	103,874	4.0 nights	29%	US	August
33	Cornwall	25,360	126,870	5.0 nights	17%	Germany	August
34	Oxford	24,951	157,891	6.3 nights	53%	US	September
35	Whitby	24,838	87,359	3.5 nights	10%	US	August
36	Blackpool	24,497	72,252	2.9 nights	10%	US	August
37	Stratford-on-Avon	24,408	90,939	3.7 nights	17%	US	August
38	North Yorkshire	24,042	87,579	3.6 nights	8.1%	US	August
39	Rother	23,958	96,095	4.0 nights	15%	US	August
40	High Peak	23,221	85,719	3.7 nights	9.7%	US	August
41	Birmingham	22,449	100,399	4.5 nights	22%	US	September
42	East Lindsey	22,438	92,098	4.1 nights	3.9%	US	August
43	Torridge District	21,067	103,457	4.9 nights	9%	Germany	August
44	Brighton and Hove	20,793	90,547	4.4 nights	27%	France	August
45	St. Ives	20,682	109,984	5.3 nights	23%	Germany	August
46	Stroud	19,443	76,328	3.9 nights	22%	US	August
47	Staffordshire Moorlands	19,412	64,570	3.3 nights	6.7%	US	August
48	Newquay	19,218	105,238	5.5 nights	16%	Germany	August
49	Nottingham	19,099	81,256	4.3 nights	21%	US	September
50	Teignbridge	18,811	92,190	4.9 nights	13%	Germany	August
51	Sheffield	18,666	79,322	4.2 nights	15%	US	September
52	Leeds	18,662	103,392	5.5 nights	16%	US	September
53	Forest of Dean	18,116	67,320	3.7 nights	7.9%	US	August
54	Cambridge	17,786	103,053	5.8 nights	43%	US	July
55	Kent	17,121	76,662	4.5 nights	19%	Germany	August
56	Wealden	17,044	76,483	4.5 nights	15%	US	August
57	Devon	16,995	81,664	4.8 nights	11%	US	August
58	Gloucestershire	16,457	69,098	4.2 nights	20%	US	August
59	Chester	15,906	64,718	4.1 nights	17%	US	August
60	Cheltenham	15,617	77,092	4.9 nights	20%	US	August
61	Portsmouth	15,418	67,787	4.4 nights	22%	France	July
62	West Yorkshire	15,048	60,896	4.0 nights	13%	US	June
63	Bowness-on-Windermere	15,011	51,095	3.4 nights	19%	US	August
64	Plymouth	14,774	65,234	4.4 nights	17%	France	August
65	Bradford	14,728	55,929	3.8 nights	11%	US	August
66	Dover	14,614	59,459	4.1 nights	21%	Germany	August
67	Arun	14,525	64,225	4.4 nights	13%	US	August
68	Norfolk	14,150	65,246	4.6 nights	6.9%	US	August
69	Dorset	13,998	58,057	4.1 nights	13%	US	August
70	Lancaster	13,941	57,270	4.1 nights	13%	US	August
71	Calderdale	13,842	48,888	3.5 nights	8.4%	US	August
72	Scarborough	13,593	48,700	3.6 nights	7.1%	US	August
73	Northumberland	13,592	61,202	4.5 nights	8.9%	US	August
74	Windermere	13,493	46,536	3.4 nights	21%	US	August
75	Aberdeen	13,414	68,847	5.1 nights	44%	US	August
76	Wychavon	13,224	51,797	3.9 nights	18%	US	August
77	Hastings	13,136	61,627	4.7 nights	19%	Germany	August
78	Penzance	13,124	64,382	4.9 nights	31%	Germany	August
79	Malvern Hills	12,893	51,729	4.0 nights	7.9%	US	August
80	Keswick	12,677	65,235	5.1 nights	16%	US	August
81	Cherwell District	12,628	53,451	4.2 nights	18%	US	August
82	Southampton	12,534	66,343	5.3 nights	30%	US	September
83	Tenby	12,358	52,082	4.2 nights	12%	US	August
84	Folkestone and Hythe District	12,167	51,912	4.3 nights	19%	Germany	August
85	South Oxfordshire	12,154	55,207	4.5 nights	20%	US	July
86	Newcastle upon Tyne	12,149	52,894	4.4 nights	21%	US	August
87	Lewes	12,124	55,047	4.5 nights	23%	US	August
88	West Devon	12,097	49,720	4.1 nights	17%	Germany	August
89	Poole	11,954	58,035	4.9 nights	13%	France	August
90	Winchester	11,813	54,910	4.6 nights	19%	US	August
91	Oxfordshire	11,623	58,827	5.1 nights	36%	US	August
92	Tewkesbury	11,623	50,443	4.3 nights	25%	US	August
93	Weymouth	11,584	49,029	4.2 nights	14%	Germany	August
94	Great Yarmouth	11,572	52,418	4.5 nights	3.7%	US	August
95	Bath and North East Somerset	11,285	42,331	3.8 nights	36%	US	September
96	Norwich	11,249	57,756	5.1 nights	18%	US	August
97	Somerset	11,203	54,297	4.8 nights	16%	US	August
98	Harrogate	11,088	47,798	4.3 nights	10%	US	August
99	Kirklees	11,010	39,358	3.6 nights	9.4%	US	August
100	Broadland	10,521	49,142	4.7 nights	5.1%	Australia	August
101	Falmouth	10,476	53,229	5.1 nights	18%	US	August
102	Stirling	10,453	40,856	3.9 nights	52%	US	August
103	South Norfolk	10,429	40,444	3.9 nights	6.5%	US	August
104	Salford	10,403	51,731	5.0 nights	29%	US	October
105	Hampshire	10,397	50,732	4.9 nights	14%	US	August
106	West Suffolk	10,278	46,645	4.5 nights	15%	US	August
107	Exeter	10,229	52,956	5.2 nights	21%	US	September
108	South Cambridgeshire	10,172	50,177	4.9 nights	17%	US	August
109	Breckland District	10,153	36,898	3.6 nights	6.2%	US	August
110	St Andrews	9,949	41,379	4.2 nights	57%	US	September
111	Ambleside	9,915	50,391	5.1 nights	18%	US	August
112	Vale of White Horse	9,591	48,997	5.1 nights	23%	US	July
113	Ribble Valley	9,584	38,091	4.0 nights	8%	US	August
114	East Sussex	9,579	38,255	4.0 nights	18%	US	August
115	Oban	9,447	39,983	4.2 nights	58%	US	August
116	Mid Devon	9,394	40,631	4.3 nights	9.4%	Netherlands	August
117	Ashford	9,390	44,148	4.7 nights	19%	Netherlands	August
118	Horsham	9,338	40,891	4.4 nights	13%	US	August
119	Fort William	9,273	34,887	3.8 nights	74%	US	August
120	Causeway Coast and Glens	9,213	32,428	3.5 nights	42%	US	August
121	Conwy	9,209	38,959	4.2 nights	21%	US	August
122	Hertfordshire	9,153	49,237	5.4 nights	27%	US	June
123	Portree	8,900	37,041	4.2 nights	88%	US	August
124	Tyne and Wear	8,772	40,631	4.6 nights	17%	US	August
125	Derbyshire	8,708	35,865	4.1 nights	11%	US	August
126	Suffolk	8,578	40,617	4.7 nights	7.6%	US	August
127	Newark and Sherwood	8,443	30,080	3.6 nights	8.5%	US	August
128	Gwynedd	8,439	36,262	4.3 nights	14%	US	August
129	Swansea	8,421	37,482	4.5 nights	18%	US	August
130	West Sussex	8,351	41,260	4.9 nights	17%	US	August
131	Lincolnshire	8,297	37,530	4.5 nights	8.2%	US	August
132	Lincoln	8,286	28,438	3.4 nights	10%	US	September
133	Swanage	8,225	39,794	4.8 nights	9.5%	US	August
134	South Kesteven	8,212	31,973	3.9 nights	11%	US	August
135	Berkshire	8,197	46,663	5.7 nights	24%	US	June
136	Shrewsbury	8,166	31,611	3.9 nights	13%	US	August
137	Essex	8,156	43,232	5.3 nights	18%	US	August
138	Lancashire	8,146	38,221	4.7 nights	12%	US	August
139	Torquay	8,084	43,565	5.4 nights	14%	Germany	August
140	Lyme Regis	8,054	32,739	4.1 nights	13%	US	August
141	Leicester	7,953	41,793	5.3 nights	17%	US	September
142	Warwick	7,939	37,261	4.7 nights	15%	US	August
143	Windsor	7,918	32,364	4.1 nights	37%	US	July
144	Westmorland and Furness	7,901	32,296	4.1 nights	16%	US	August
145	Colchester	7,870	44,942	5.7 nights	13%	US	August
146	Powys	7,864	30,452	3.9 nights	9.1%	US	August
147	East Hampshire	7,836	28,911	3.7 nights	15%	US	August
148	Borough of Fylde	7,763	29,081	3.7 nights	8.1%	US	August
149	Pembrokeshire	7,745	36,970	4.8 nights	15%	US	August
150	Tendring	7,736	33,383	4.3 nights	11%	Netherlands	August
151	Aviemore	7,700	32,046	4.2 nights	34%	US	August
152	Llandudno	7,673	30,505	4.0 nights	18%	US	August
153	Trafford	7,669	35,855	4.7 nights	31%	US	September
154	Tunbridge Wells	7,569	40,296	5.3 nights	20%	US	August
155	Kendal	7,429	27,204	3.7 nights	16%	US	August
156	Fife	7,281	32,097	4.4 nights	43%	US	August
157	North Tyneside	7,278	32,718	4.5 nights	14%	US	August
158	Portrush	7,226	27,573	3.8 nights	37%	US	August
159	Babergh	7,090	29,909	4.2 nights	9.2%	US	August
160	Filey	7,084	29,766	4.2 nights	3.1%	US	August
161	Worcestershire	7,012	30,404	4.3 nights	14%	US	August
162	Test Valley	6,914	30,668	4.4 nights	14%	US	August
163	Milton Keynes	6,875	40,329	5.9 nights	17%	US	September
164	Perranzabuloe	6,705	35,159	5.2 nights	11%	Germany	August
165	Derry/Londonderry	6,645	18,289	2.8 nights	65%	US	July
166	Surrey	6,612	38,306	5.8 nights	22%	US	June
167	Mid Suffolk	6,602	28,954	4.4 nights	7.2%	US	August
168	Mumbles	6,570	28,461	4.3 nights	12%	US	August
169	Amber Valley	6,422	26,524	4.1 nights	6.6%	US	August
170	East Riding of Yorkshire	6,379	24,157	3.8 nights	7.6%	US	August
171	Hove	6,377	37,324	5.9 nights	24%	US	July
172	Metropolitan Borough of Solihull	6,352	29,965	4.7 nights	12%	US	September
173	North East Derbyshire	6,352	22,556	3.6 nights	7.2%	US	August
174	Argyll and Bute	6,321	25,798	4.1 nights	46%	US	August
175	Eastbourne	6,257	30,255	4.8 nights	26%	US	August
176	Waverley	6,235	29,071	4.7 nights	17%	US	August
177	Cumbria	6,049	24,868	4.1 nights	11%	US	August
178	Newport	6,002	29,451	4.9 nights	14%	US	August
179	Basingstoke and Deane	5,932	29,760	5.0 nights	15%	US	August
180	Dundee	5,923	30,861	5.2 nights	35%	US	September
181	Mid Sussex	5,914	33,048	5.6 nights	19%	US	August
182	Cambridgeshire	5,898	32,322	5.5 nights	32%	US	June
183	Amble	5,881	24,793	4.2 nights	5.2%	US	August
184	Reading	5,862	36,547	6.2 nights	26%	US	September
185	Borough of Wyre	5,836	23,007	3.9 nights	6.8%	Australia	August
186	Coventry	5,828	31,749	5.4 nights	22%	US	September
187	Glastonbury	5,795	22,108	3.8 nights	33%	US	August
188	Maidstone	5,789	24,168	4.2 nights	15%	Netherlands	August
189	South Yorkshire	5,748	27,753	4.8 nights	14%	US	June
190	Wiltshire	5,736	23,915	4.2 nights	22%	US	August
191	Shropshire	5,664	21,157	3.7 nights	8.9%	US	August
192	Harborough	5,629	23,934	4.3 nights	9.6%	US	July
193	Perth and Kinross	5,609	22,396	4.0 nights	31%	US	August
194	Brixham	5,523	27,683	5.0 nights	9.8%	Germany	August
195	Saundersfoot	5,504	27,561	5.0 nights	4.7%	Germany	August
196	Uttlesford	5,496	23,189	4.2 nights	21%	US	August
197	Cumberland	5,440	24,788	4.6 nights	15%	US	August
198	Stockport	5,428	30,590	5.6 nights	19%	US	September
199	St Davids	5,412	30,276	5.6 nights	17%	Germany	August
200	Hull	5,409	30,234	5.6 nights	12%	US	July
201	Sefton	5,404	22,667	4.2 nights	17%	US	August
202	Warwickshire	5,402	21,725	4.0 nights	15%	US	August
203	Guildford	5,388	28,881	5.4 nights	22%	US	July
204	Isle of Wight	5,367	26,227	4.9 nights	11%	US	August
205	Huntingdonshire	5,320	23,540	4.4 nights	11%	US	August
206	Padstow	5,310	28,858	5.4 nights	15%	US	July
207	West Lindsey	5,265	22,527	4.3 nights	6.5%	US	August
208	Alnwick	5,229	22,045	4.2 nights	9.8%	US	August
209	Looe	5,168	26,990	5.2 nights	15%	Germany	August
210	North Kesteven	5,166	19,401	3.8 nights	7.3%	US	August
211	Worthing	5,157	25,042	4.9 nights	18%	Germany	August
212	Portstewart	5,118	23,802	4.7 nights	28%	US	July
213	Luton	5,036	27,679	5.5 nights	32%	US	September
214	Aberystwyth	5,007	17,828	3.6 nights	18%	US	August
215	Southend-on-Sea	5,004	23,592	4.7 nights	19%	US	August
216	South Derbyshire	4,982	20,067	4.0 nights	7.7%	US	August
217	Derby	4,970	25,559	5.1 nights	17%	US	October
218	Ventnor	4,954	25,797	5.2 nights	10%	US	August
219	Gloucester	4,924	19,178	3.9 nights	18%	US	September
220	Scottish Borders	4,880	19,024	3.9 nights	16%	US	August
221	Frome	4,811	22,770	4.7 nights	15%	US	August
222	East Staffordshire	4,775	18,701	3.9 nights	8.6%	US	August
223	Cheshire East	4,735	24,979	5.3 nights	12%	US	August
224	Cheshire West and Chester	4,694	21,186	4.5 nights	11%	US	August
225	Paignton	4,645	23,538	5.1 nights	9.3%	France	August
226	Llanberis	4,569	18,790	4.1 nights	16%	US	August
227	Bridlington	4,564	19,059	4.2 nights	4.3%	US	August
228	Borough of Swale	4,447	18,201	4.1 nights	16%	Netherlands	August
229	North West Leicestershire	4,430	20,219	4.6 nights	8.3%	US	August
230	Llangollen	4,383	15,346	3.5 nights	10%	US	August
231	Herefordshire	4,358	16,825	3.9 nights	7.3%	US	August
232	Saltburn-by-the-Sea	4,309	15,812	3.7 nights	7.5%	US	August
233	Hayle	4,262	26,150	6.1 nights	23%	Germany	August
234	East Hertfordshire	4,251	22,929	5.4 nights	22%	US	September
235	Charnwood	4,249	22,958	5.4 nights	15%	US	July
236	Braintree	4,244	15,568	3.7 nights	11%	US	August
237	Salisbury	4,240	19,854	4.7 nights	38%	US	August
238	Barmouth	4,217	16,433	3.9 nights	7.9%	US	August
239	East Cambridgeshire	4,160	17,103	4.1 nights	13%	US	September
240	Rushcliffe	4,149	17,088	4.1 nights	11%	US	August
241	Ludlow	4,148	15,366	3.7 nights	12%	US	July
242	Hinderwell	4,121	16,225	3.9 nights	6.9%	US	August
243	Newry	4,100	12,184	3.0 nights	41%	Ireland	August
244	Havant	4,082	20,080	4.9 nights	12%	France	August
245	St. Merryn	4,080	24,945	6.1 nights	6.5%	Germany	August
246	Cowes	4,066	20,469	5.0 nights	13%	US	August
247	"Bournemouth	4,058	21,047	5.2 nights	14%	Germany	August
248	Newcastle	4,042	13,939	3.4 nights	38%	Ireland	August
249	Ceredigion	3,986	16,661	4.2 nights	12%	Germany	August
250	Christchurch	3,976	18,233	4.6 nights	7.7%	US	August
251	St Just	3,951	20,613	5.2 nights	29%	Germany	August
252	Swindon	3,917	22,717	5.8 nights	24%	US	October
253	Isle of Anglesey	3,827	16,670	4.4 nights	13%	US	August
254	Sevenoaks	3,815	20,242	5.3 nights	20%	US	August
255	Buckinghamshire	3,789	22,084	5.8 nights	17%	US	August
256	Dumfries and Galloway	3,777	15,207	4.0 nights	9.4%	US	August
257	Fowey	3,774	21,486	5.7 nights	16%	Germany	August
258	Ballycastle	3,748	13,131	3.5 nights	51%	US	August
259	Gateshead	3,736	20,211	5.4 nights	16%	US	August
260	Dolgellau	3,724	12,119	3.3 nights	14%	Germany	August
261	Stoke-on-Trent	3,722	17,959	4.8 nights	14%	US	August
262	Bassetlaw	3,709	13,227	3.6 nights	7.3%	US	August
263	Chelmsford	3,693	18,744	5.1 nights	13%	US	September
264	Seahouses	3,667	20,701	5.6 nights	5.6%	US	August
265	Fermanagh and Omagh	3,667	12,655	3.5 nights	44%	Ireland	August
266	Stafford	3,644	15,361	4.2 nights	10%	US	August
267	Torbay	3,610	19,353	5.4 nights	9.8%	Germany	August
268	Hereford	3,592	15,257	4.2 nights	13%	US	August
269	County Durham	3,590	16,008	4.5 nights	11%	US	August
270	Denbighshire	3,575	14,218	4.0 nights	8.9%	US	August
271	Adur	3,553	15,904	4.5 nights	17%	France	August
272	Carmarthenshire	3,552	17,020	4.8 nights	10%	France	August
273	Pickering	3,518	13,772	3.9 nights	6.9%	US	August
274	Mevagissey	3,511	17,958	5.1 nights	16%	Germany	August
275	Carlisle	3,504	17,024	4.9 nights	20%	Australia	August
276	West Lancashire	3,470	12,213	3.5 nights	12%	US	August
277	Watford	3,464	16,069	4.6 nights	37%	France	July
278	St Ives	3,441	16,796	4.9 nights	19%	US	August
279	Perth	3,439	14,644	4.3 nights	40%	US	August
280	Fort Augustus	3,408	13,337	3.9 nights	67%	US	August
281	West Northamptonshire	3,400	17,773	5.2 nights	14%	US	August
282	Oldham	3,399	15,952	4.7 nights	14%	US	August
283	St Albans	3,381	21,823	6.5 nights	25%	US	October
284	Borough of Pendle	3,361	12,228	3.6 nights	7.5%	US	August
285	Staffordshire	3,358	14,456	4.3 nights	9%	Australia	August
286	Preston	3,327	16,842	5.1 nights	15%	US	September
287	Aberdovey	3,304	14,808	4.5 nights	5.3%	US	August
288	Dacorum	3,296	17,351	5.3 nights	22%	US	August
289	Trearddur	3,285	15,862	4.8 nights	5.8%	US	August
290	Bridport	3,278	14,914	4.5 nights	10%	Germany	August
291	Eastleigh	3,274	15,703	4.8 nights	14%	US	August
292	Sunderland	3,240	18,136	5.6 nights	15%	US	August
293	West Lulworth	3,235	13,215	4.1 nights	16%	US	August
294	Berwick-upon-Tweed	3,229	14,074	4.4 nights	15%	US	August
295	Aberdeenshire	3,219	15,982	5.0 nights	31%	US	August
296	Newton	3,203	16,005	5.0 nights	12%	US	August
297	St. Columb Major	3,149	15,841	5.0 nights	6.9%	Australia	August
298	Peterborough	3,146	16,811	5.3 nights	18%	US	September
299	Weston-super-Mare	3,128	11,399	3.6 nights	12%	US	August
300	North Hertfordshire	3,113	14,833	4.8 nights	14%	US	August
301	Elmbridge	3,083	20,290	6.6 nights	28%	US	June
302	Darlington	3,075	16,478	5.4 nights	12%	Australia	August
303	Truro	3,059	14,837	4.9 nights	22%	US	August
304	Port Isaac	3,057	15,517	5.1 nights	24%	US	August
305	Wakefield	3,041	14,701	4.8 nights	11%	Australia	October
306	Kirkwall	3,038	17,799	5.9 nights	43%	US	August
307	Fareham	3,018	14,944	5.0 nights	17%	US	August
308	Ulverston	3,007	11,888	4.0 nights	17%	US	August
309	Shanklin	2,992	14,949	5.0 nights	14%	Germany	August
310	Barnsley	2,987	11,558	3.9 nights	10%	Australia	August
311	Ryde	2,971	13,098	4.4 nights	12%	US	August
312	Worcester	2,961	11,205	3.8 nights	11%	US	September
313	Bude	2,956	17,829	6.0 nights	9.1%	US	August
314	Stretford	2,905	10,116	3.5 nights	32%	US	June
315	Lerwick	2,882	15,989	5.5 nights	37%	US	June
316	Clifton	2,867	12,215	4.3 nights	18%	US	June
317	St. Agnes	2,814	16,231	5.8 nights	18%	Germany	August
318	Reigate and Banstead	2,787	14,763	5.3 nights	35%	US	July
319	Grasmere	2,772	13,830	5.0 nights	16%	US	August
320	Coniston	2,743	12,036	4.4 nights	10%	US	August
321	Mole Valley	2,728	12,416	4.6 nights	22%	US	August
322	Elie and Earlsferry	2,723	12,870	4.7 nights	11%	US	August
323	Abersoch	2,706	14,014	5.2 nights	4.4%	US	August
324	Tintagel	2,685	14,676	5.5 nights	23%	Germany	August
325	Freshwater	2,683	13,404	5.0 nights	11%	Germany	August
326	Beadnell	2,682	14,494	5.4 nights	4.8%	US	August
327	Doncaster	2,672	14,964	5.6 nights	12%	Australia	August
328	Porthleven	2,664	14,866	5.6 nights	17%	Germany	August
329	North Berwick	2,648	12,130	4.6 nights	25%	US	August
330	Ayr	2,645	10,917	4.1 nights	29%	US	August
331	Cleethorpes	2,619	12,857	4.9 nights	6.7%	Australia	August
332	Redcar and Cleveland	2,619	11,260	4.3 nights	8.4%	US	August
333	Wyre Forest	2,486	10,414	4.2 nights	8.5%	US	August
334	Northampton	2,454	14,804	6.0 nights	16%	US	September
335	Middlesbrough	2,448	12,374	5.1 nights	15%	US	August
336	Maldon	2,407	8,992	3.7 nights	7.4%	US	August
337	Bembridge	2,403	12,580	5.2 nights	4.8%	Germany	August
338	Rhosneigr	2,398	10,699	4.5 nights	3.2%	US	August
339	Borough of Runnymede	2,330	12,146	5.2 nights	26%	US	September
340	Pwllheli	2,322	10,866	4.7 nights	8.5%	Germany	August
341	Bangor	2,308	12,744	5.5 nights	38%	Ireland	August
342	Breage	2,241	12,144	5.4 nights	22%	Germany	August
343	Boston	2,235	8,167	3.7 nights	7.3%	US	August
344	Borough of Spelthorne	2,197	12,786	5.8 nights	36%	US	September
345	Ipswich	2,180	11,983	5.5 nights	16%	US	August
346	Bedford	2,179	11,203	5.1 nights	18%	US	June
347	Bury	2,142	10,715	5.0 nights	17%	US	August
348	Rushmoor	2,036	11,668	5.7 nights	16%	US	July
349	Wolverhampton	2,016	9,249	4.6 nights	18%	US	July
350	Welwyn Hatfield	1,999	10,208	5.1 nights	15%	US	October
351	Wigan	1,985	9,010	4.5 nights	11%	US	November
352	Slough	1,961	10,259	5.2 nights	34%	US	August
353	Medway	1,949	12,332	6.3 nights	20%	US	August
354	Stockton-on-Tees	1,945	11,168	5.7 nights	12%	US	July
355	Woking	1,921	12,197	6.3 nights	23%	US	July
356	Anfield	1,875	5,179	2.8 nights	43%	US	October
357	Porthtowan	1,864	9,935	5.3 nights	14%	Netherlands	August
358	Sennen	1,839	9,938	5.4 nights	20%	Germany	August
359	Warrington	1,798	9,664	5.4 nights	20%	US	October
360	Crawley	1,605	8,465	5.3 nights	35%	US	September
361	South Tyneside	1,590	8,474	5.3 nights	15%	US	July
362	Sandwell	1,585	7,579	4.8 nights	14%	US	July
363	Hartlepool	1,432	7,528	5.3 nights	10%	Portugal	September
364	Dartford	1,156	6,964	6.0 nights	24%	US	August

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. UK is the top origin in 362 of 364 towns, among guests who left a review, so this column names the top country abroad. Lists the 364 of the United Kingdom's 1,319 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in the United Kingdom

How many tourists visit the United Kingdom?

The United Kingdom had 38.2 million international tourist arrivals in 2024, according to UN Tourism, via Our World in Data. Domestic trips are not in that count. AirROI estimates 5,721,143 Airbnb stays in the United Kingdom in the 12 months to October 2026, which is a separate count of bookings.

When is high season in the United Kingdom?

The busiest Airbnb month in the United Kingdom in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.

What is the quietest month in the United Kingdom?

January was the quietest Airbnb month in the United Kingdom in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 41 days ahead, against 83 days for July.

How long is a typical Airbnb stay in the United Kingdom?

A typical Airbnb stay in the United Kingdom lasted 4.6 nights in the 12 months to October 2026, booked about 61 days ahead. By month, stays ran from 4.0 nights in September to 5.3 nights in January.

Where do Airbnb guests in the United Kingdom come from?

Of United Kingdom Airbnb guests who left a review as of October 2026, 70% were from within the United Kingdom, AirROI estimates. The top countries abroad were the United States at 8% and France at 3.2%.

What is the most booked town in the United Kingdom on Airbnb?

London was the most booked town in the United Kingdom on Airbnb, with an estimated 586,446 stays in the 12 months to October 2026, ahead of Greater London and Edinburgh.

Are Airbnb stays the same as tourists?

No. UN Tourism counts international tourist arrivals (38.2 million in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 5,721,143 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 1,319 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 16,023,962 reviews and describes guests who left a review, not everyone who stayed. Read the method page.