Borough of Swale, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Borough of Swale, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $26,367 per year — at a $267 nightly rate, 36.2% occupancy, and a $94 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Borough of Swale's 267 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 32.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Borough of Swale?
In Borough of Swale, the headline Airbnb metrics are $26,367 in average annual revenue,36.2% occupancy, $267 ADR, and $94 in RevPAR, and guests book about 64 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Borough of Swale?
Understanding the monthly revenue variations for Airbnb listings in Borough of Swale is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Borough of Swale is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Borough of Swale across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,922+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,312 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,833 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $790, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Borough of Swale
What Is the Monthly Airbnb Occupancy Rate in Borough of Swale?
Maximize your bookings by understanding the Borough of Swale STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Borough of Swale:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Borough of Swale
What Is the Average Airbnb Nightly Rate in Borough of Swale?
Effective short term rental pricing strategy in Borough of Swale involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Borough of Swale typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $475+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $236 or more.
- Typical properties (Median) charge around $148 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Borough of Swale
What Is the RevPAR for Airbnb in Borough of Swale?
RevPAR in Borough of Swale is currently $94. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $33 RevPAR.
- Typical properties (Median) generate $60 RevPAR.
- Strong performers (Top 25%) earn $99 RevPAR.
- Best-in-class (Top 10%) achieve $195 RevPAR.
Average Monthly RevPAR Trend in Borough of Swale
RevPAR Insights for Borough of Swale
- The average RevPAR in Borough of Swale is $94. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($195) and bottom 25% ($33) is $162, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Borough of Swale benchmarks. If your RevPAR falls below the median of $60, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $99+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Borough of Swale?
Borough of Swale's peak Airbnb season falls in August, July, May, while the softest stretch is January, March, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, May)
- Revenue averages $3,852 per month
- Occupancy rates average 46.9%
- Daily rates average $265
Shoulder Season
- Revenue averages $3,118 per month
- Occupancy maintains around 37.5%
- Daily rates hold near $263
Low Season (January, March, November)
- Revenue drops to average $2,631 per month
- Occupancy decreases to average 29.3%
- Daily rates adjust to average $272
Seasonality Insights for Borough of Swale
- The Airbnb seasonality pattern in Borough of Swale shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Borough of Swale's highest earning potential, with monthly revenues climbing to $4,218, occupancy reaching 52.4%, and ADRs peaking at $278.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,388, occupancy could drop to 25.2%, and ADRs may adjust to $247.
- Lower occupancy paired with meaningful seasonality means hosts in Borough of Swale need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Borough of Swale seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Borough of Swale?
Low regulation and minimal registration activity in Borough of Swale, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Borough of Swale to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Borough of Swale?
Location within Borough of Swale matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Faversham | A historic market town known for its charming streets and vibrant community. It's popular with tourists interested in history, local markets, and unique shops. | Faversham Market, St. Mary of Charity Church, Chart Gunpowder Mill, Faversham Creek, Oare Marshes{% Raw %} |
| Sheerness | A seaside town that offers beach access and family-friendly activities. Ideal for holidaymakers looking for a classic British seaside experience with local attractions. | Sheerness Beach, Minster Leas, The Sheerness Dockyard Church, Blue Town Heritage Centre, Sheerness Pier |
| Swalecliffe | A quiet coastal spot with easy access to sandy beaches and picturesque scenery. Attracts visitors seeking relaxation and beach activities. | Swalecliffe Beach, Local parks, Nice beachfront cafes, Walking trails, Bird watching opportunities |
| Sittingbourne | An up-and-coming town with a revitalizing community and good transport links to London, drawing both business travelers and tourists. | Sittingbourne Railway, The London Road, Brewery Shop & Taproom, Sittingbourne Football Club, Local parks |
| Bredgar | A quaint village with a rural feel, perfect for those who appreciate countryside stays and local attractions like family-run farms and gardens. | Bredgar and Wormshill Light Railway, Bredgar Church, Local farms, Walking and cycling trails, Scenic countryside |
| Milstead | A small village located near the Ashford area, offering peace and tranquility away from urban hustle while still being close to key attractions. | Milstead Church, Local countryside, Nature trails, Historic sites nearby, Picture-perfect landscapes |
| Teynham | A village known for its local charm and good access to nearby towns, appealing to those looking for a quieter Airbnb experience. | St. Mary’s Church, Local shops, Historical buildings, Nearby nature reserves, Scenic walks |
| Kemsley | An area close to Sittingbourne, offering both residential comforts and proximity to local amenities, making it suitable for short-term stays. | Barge path, Local parks, Community events, Shopping facilities nearby, Walking paths |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Borough of Swale offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Borough of Swale?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Borough of Swale
- The Borough of Swale Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82% of the 267 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Borough of Swale, House properties are the most common (51.7%), reflecting the local real estate landscape.
- Houses represent a significant 51.7% portion, catering likely to families or larger groups.
- The presence of 7.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 4.9%) offer potential for unique stay experiences.
Borough of Swale Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Borough of Swale
- The dominant room capacity in Borough of Swale is 1 bedroom listings, making up 36.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.9% of the active Airbnb listings in Borough of Swale, indicating a high concentration in these sizes.
- A significant 25.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Borough of Swale.
Borough of Swale Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Borough of Swale
- The most common guest capacity trend in Borough of Swale vacation rentals is listings accommodating 4 guests (28.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Borough of Swale STR market, accounting for 49.8% of listings.
- 30.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Borough of Swale.
- On average, properties in Borough of Swale are equipped to host 4.1 guests.
How Do Listings in Borough of Swale Compare on Quality?
Listing quality in Borough of Swale can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Borough of Swale
- At 27.4 photos per listing on average, Borough of Swale hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 18.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Borough of Swale averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Borough of Swale?
Amenity Prevalence
Amenity Insights for Borough of Swale
- Popular amenities like Smoke alarm, Heating, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Borough of Swale to stay competitive.
Which Airbnb Amenities Boost Revenue in Borough of Swale?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Borough of Swale, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Ping pong tableHigh opportunity | 4.9% | $117,168 | $21,719 | 439.5% |
Baby safety gatesHigh opportunity | 4.9% | $115,348 | $21,813 | 428.8% |
Pool tableHigh opportunity | 6.7% | $95,287 | $21,385 | 345.6% |
Wifi | 85.0% | $29,806 | $6,847 | 335.4% |
Sun loungersHigh opportunity | 9.0% | $77,470 | $21,319 | 263.4% |
Heating | 88.0% | $28,862 | $8,040 | 259.0% |
Dishwasher | 33.7% | $48,250 | $15,239 | 216.6% |
High chair | 29.2% | $51,087 | $16,165 | 216.0% |
Bed linens | 84.3% | $29,291 | $10,701 | 173.7% |
BBQ grill | 34.8% | $44,141 | $16,866 | 161.7% |
Revenue Impact Insights for Borough of Swale
- Ping pong table tops the revenue impact list with a 439.5% uplift — listings with this amenity earn $117,168 vs. $21,719 without it.
- High-opportunity amenities — Ping pong table, Baby safety gates, Pool table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Wifi, Heating, Bed linens — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Ping pong table — it has the best combination of high revenue impact and low market saturation in Borough of Swale.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Borough of Swale STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Borough of Swale. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBorough of Swale Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Borough of Swale
- The typical guest profile for Airbnb in Borough of Swale consists of primarily domestic travelers (87%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 86.5% of guests.
- Key international markets include United Kingdom (86.5%) and United States (2.8%).
- Top languages spoken are English (63.8%) followed by French (10%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Borough of Swale?
Listings in Borough of Swale average 4.84 out of 5 overall, with about 60.8 reviews per active listing and 40.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Borough of Swale
- With an overall rating of 4.84, Borough of Swale listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.9), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 40.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Borough of Swale Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Borough of Swale
- The most common availability pattern in Borough of Swale falls within the 271-366 days range, representing 57.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Borough of Swale (37.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Borough of Swale?
Average Booking Lead Time by Month
Booking Lead Time Insights for Borough of Swale
- The overall average booking lead time for vacation rentals in Borough of Swale is 64 days.
- Guests book furthest in advance for stays during December (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (70 days avg.) sees the longest lead times, while Fall (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Borough of Swale.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Borough of Swale averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Borough of Swale?
Guests in Borough of Swale stay about 4.4 nights on average, generating roughly 5,390 reservations and 20.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Borough of Swale
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Borough of Swale
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 20.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (5.9 nights) and shorten in Jun (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Borough of Swale Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
81 listings
30.3% of total
2 Nights
76 listings
28.5% of total
3 Nights
30 listings
11.2% of total
4-6 Nights
5 listings
1.9% of total
7-29 Nights
2 listings
0.7% of total
30+ Nights
73 listings
27.3% of total
Key Insights
- The most prevalent minimum stay requirement in Borough of Swale is 1 Night, adopted by 30.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27.3%) caters to monthly stays (30+ nights) in Borough of Swale, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30.3% of Borough of Swale hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 27.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Borough of Swale.
Borough of Swale Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
15 listings
5.6% of total
Super Strict 30 Days
2 listings
0.7% of total
Limited
2 listings
0.7% of total
Flexible
75 listings
28.1% of total
Moderate
73 listings
27.3% of total
Firm
63 listings
23.6% of total
Strict
37 listings
13.9% of total
Cancellation Policy Insights for Borough of Swale
- The prevailing Airbnb cancellation policy trend in Borough of Swale is Flexible, used by 28.1% of listings.
- There's a relatively balanced mix between guest-friendly (55.4%) and stricter (37.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 28.1% market standard in Borough of Swale.
- Using a Strict policy might deter some guests, as only 13.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Borough of Swale.
How Much Are Airbnb Cleaning Fees in Borough of Swale?
Cleaning fees in Borough of Swale are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Borough of Swale
- About 56.2% of Borough of Swale listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($245) and median ($57) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Borough of Swale median of $57. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Borough of Swale Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Borough of Swalebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful farmhouse on our farm in Kent sleeps 21
Entire Place • 8 bedrooms
Luxury Countryside barn conversion,hot tub & sauna
Entire Place • 6 bedrooms
Large country barn cottage, lovely interior & view
Entire Place • 6 bedrooms
Beautiful converted barn cottage w/ country views
Entire Place • 4 bedrooms
Customs House - sleeps 20 Standard Quay Faversham
Entire Place • 10 bedrooms
Beautiful converted barn cottage w/ country views
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Borough of Swale?
Learn from the best! This table showcases top-performing Airbnb hosts in Borough of Swale based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Victoria | 5 | $1,233,516 | 126 | 4.86/5.0 |
| Lucy | 5 | $231,929 | 170 | 4.95/5.0 |
| Gareth & Georgina | 6 | $227,058 | 56 | 4.93/5.0 |
| Faye | 4 | $212,531 | 144 | 4.96/5.0 |
| Cherie | 2 | $206,294 | 22 | 4.88/5.0 |
| Bloom Stays | 8 | $204,766 | 296 | 4.90/5.0 |
| Cottages | 4 | $202,492 | 83 | 4.77/5.0 |
| Ruth | 1 | $198,180 | 132 | 4.84/5.0 |
| Cottages | 2 | $180,185 | 29 | 4.78/5.0 |
| Nicola | 1 | $172,094 | 30 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Borough of Swale.
Who Are the Airbnb Hosts in Borough of Swale?
Borough of Swale is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Borough of Swale
- With 50.6% Superhosts, Borough of Swale has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 16.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 65.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 13.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Borough of Swale averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Borough of Swale
These are the highest-grossing professional property management operations in Borough of Swale, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Bloom Stays | 8 | $204,766 | $826 | 19.8% | 4.90/5 |
| Cottages | 4 | $202,492 | $360 | 48.1% | 4.77/5 |
| Cottages | 2 | $180,185 | $565 | 48.0% | 4.78/5 |
| Original Cottages Kent & Susse | 3 | $130,475 | $622 | 47.6% | 5.00/5 |
| Duncan | 6 | $99,801 | $155 | 42.1% | 4.83/5 |
| Finest Retreats | 1 | $86,391 | $328 | 72.0% | 5.00/5 |
| Holidaycottages.Co.Uk | 1 | $45,385 | $707 | 21.0% | 5.00/5 |
| Adam | 9 | $43,504 | $125 | 16.8% | 4.69/5 |
| Supreme Class Properties | 1 | $40,373 | $464 | 28.1% | 4.40/5 |
| Louise | 3 | $33,342 | $169 | 26.0% | 4.91/5 |
Management Company Insights for Borough of Swale
- The leading management company, Bloom Stays, operates 8 listings with $204,766 in gross revenue — a useful benchmark for what scale looks like in Borough of Swale.
- Top managers average 4 properties each, suggesting professional management in Borough of Swale still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.83/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 16.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Borough of Swale's Airbnb Market Compare to Nearby Cities?
How does the Borough of Swale Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with City of Westminster, Borough of Swale has 13 percentage points lower occupancy and about $259 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 11 | $6,998 | $746.72 | 39% |
| Wraysbury | 15 | $6,346 | $553.47 | 45% |
| City of Westminster | 1,382 | $5,834 | $525.82 | 49% |
| Old Windsor | 19 | $4,283 | $304.04 | 47% |
| Cookham | 20 | $3,921 | $367.94 | 44% |
| Bourne End | 10 | $3,820 | $506.44 | 46% |
| Roedean | 51 | $3,439 | $280.77 | 43% |
| City of London | 231 | $3,431 | $343.77 | 46% |
| Bray | 31 | $3,166 | $311.03 | 44% |
| Hambleden | 16 | $3,109 | $283.15 | 39% |
Frequently Asked Questions About Airbnb in Borough of Swale
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Borough of Swale.
How much do Airbnb hosts make in Borough of Swale?
Borough of Swale hosts earn about $26,367 per year on average, with an average nightly rate of $267 and RevPAR of $94. Those figures describe the typical revenue environment for active listings in Borough of Swale, England, not the ceiling for the best operators. Source: AirROI 2026 data, Borough of Swale market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Borough of Swale?
The average Airbnb occupancy rate in Borough of Swale is 36.2%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Borough of Swale?
Listings in Borough of Swale average $267 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Borough of Swale?
Borough of Swale currently has about 267 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Borough of Swale?
AirROI currently classifies the short-term rental regulation level in Borough of Swale as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Borough of Swale?
RevPAR in Borough of Swale is about $94. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Borough of Swale?
Occupancy of 36.2% means Borough of Swale is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $26,367, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Borough of Swale?
The average booking lead time in Borough of Swale is about 64 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Borough of Swale?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Borough of Swale include Faversham, Sheerness, Swalecliffe. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Borough of Swale?
entire_home listings make up 82.0% of the active supply in Borough of Swale. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Borough of Swale compare to nearby Airbnb markets?
Among neighboring markets, Dorney posts $83,980 in average annual revenue with 39.5% occupancy, compared to Borough of Swale's $26,367 and 36.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Borough of Swale?
The average Airbnb stay length in Borough of Swale is about 4.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Borough of Swale?
Airbnb listings in Borough of Swale average 4.84 out of 5 overall. About 40.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Borough of Swale?
Ping pong table and Baby safety gates are among the strongest revenue-linked amenities in Borough of Swale. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Borough of Swale?
Yes. About 56.2% of active Airbnb listings in Borough of Swale charge a cleaning fee, and the average fee is $245. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Borough of Swale?
A 50.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.