Tourism statisticsState2026

England Tourism Statistics: 33.5M Arrivals in 2023

Q: How many tourists visit England?

England had 33.5 million international arrivals in 2023, according to the Office for National Statistics. Domestic trips are not in that count. AirROI estimates 4,526,086 Airbnb stays in England in the 12 months to October 2026, which is a separate count of bookings.

Q: What is the quietest month in England?

January was the quietest Airbnb month in England in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 41 days ahead, against 81 days for July.

Q: How long is a typical Airbnb stay in England?

A typical Airbnb stay in England lasted 4.7 nights in the 12 months to October 2026, booked about 59 days ahead. By month, stays ran from 4.1 nights in September to 5.3 nights in January.

England recorded 33.5 million international arrivals in 2023, the Office for National Statistics reports. This counts people crossing a border, so domestic trips are not in it. AirROI estimates 4,526,086 Airbnb stays in England in the 12 months to October 2026, with London the most booked town. The busiest month was August.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 21,156,912
Typical Airbnb stay: 4.7 nights
Busiest Airbnb month: August
From within the United Kingdom, among guests who left a review: 74%

Key facts

England Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

The Office for National Statistics puts England at 33.5 million international arrivals in 2023.

Airbnb stays

AirROI puts Airbnb stays in England at 4,526,086 in the 12 months to October 2026.
AirROI estimates Airbnb stays in England added up to 21,156,912 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in England lasted 4.7 nights in the 12 months to October 2026, booked about 59 days ahead.
AirROI tracked 188,929 Airbnb homes in England in the 12 months to October 2026.

Busiest months

AirROI ranks August the busiest Airbnb month in England in the 12 months to October 2026, followed by July and September, with January the quietest.
AirROI estimates the six busiest Airbnb months in England ran unbroken from May to October in the 12 months to October 2026.
AirROI estimates Airbnb stays in England in July were booked furthest ahead, about 81 days, against 40 days for February, in the 12 months to October 2026.

Guests

AirROI estimates 74% of England Airbnb guests who left a review as of October 2026 were from within the United Kingdom, and the United States at 6.6% and France at 2.6% were the top countries abroad.

By place

AirROI estimates London had the most Airbnb stays of the 302 towns it lists in England in the 12 months to October 2026, at 586,446, ahead of Greater London and Cotswold District.

Official numbers

How Many Tourists Visit England?

The Office for National Statistics counted 33.5 million international arrivals in 2023.

Official tourism figures for England: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
33.5 millionInternational arrivals	Visits by overseas residents to England	2023	Office for National Statistics

Airbnb stays

Airbnb Stays in England

England had 188,929 Airbnb homes in the 12 months to October 2026. They took an estimated 4,526,086 stays and 21,156,912 nights. A typical stay lasted 4.7 nights and was booked about 59 days ahead. AirROI's figures cover the 842 towns it tracks in England; places it does not track are not counted, so every total is a floor.

Airbnb homes: 188,929
Airbnb stays, estimate: 4,526,086
Airbnb nights, estimate: 21,156,912
Typical stay: 4.7 nights
Booked ahead: 59 days

Busiest months

When Is the Busiest Time in England?

On Airbnb, August was the busiest month in England in the 12 months to October 2026, then July and September. January was the quietest. The six busiest months run unbroken from May to October.

August ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: August, July, September, June, May, October, December, April, November, March, February, January.

Month by month: rank, typical stay and days booked ahead

Airbnb months in England by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	August	10.7%	4.5 nights	79 days
2	July	9.8%	5.0 nights	81 days
3	September	9.6%	4.1 nights	58 days
4	June	9.3%	4.8 nights	66 days
5	May	8.8%	4.4 nights	65 days
6	October	8.7%	4.3 nights	52 days
7	December	8.1%	4.4 nights	57 days
8	April	7.7%	4.4 nights	55 days
9	November	7.5%	4.5 nights	49 days
10	March	7.3%	4.5 nights	42 days
11	February	6.5%	4.7 nights	40 days
12	January	6.1%	5.3 nights	41 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do England Airbnb Guests Come From?

About seven in ten England Airbnb guests who left a review as of October 2026 were from within the United Kingdom (74%), and the top countries abroad were the United States at 6.6% and France at 2.6%, AirROI estimates. The figures rest on 12,446,588 reviews, written over many years.

74% from within the United Kingdom

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

United States 6.6%
France 2.6%
Germany 2.1%
Australia 2%

Top origin cities

Among guests who left a review

London 9.7%

By town

Most Booked Towns in England

London, Greater London and Cotswold District took 23% of Airbnb stays in England in the 12 months to October 2026. August is the busiest Airbnb month in 225 of the 302 towns, led by Cotswold District, and September in 32, led by London. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 4.3% in North Norfolk to 82% in City of Westminster.

Most Booked Towns in England: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	London	586,446	3,232,760	5.5 nights	70%	US	September
2	Greater London	372,991	2,066,685	5.5 nights	67%	US	June
3	Cotswold District	66,431	244,209	3.7 nights	30%	US	August
4	York	61,723	193,857	3.1 nights	27%	US	August
5	North Norfolk	55,323	254,967	4.6 nights	4.3%	US	August
6	Derbyshire Dales	52,678	197,281	3.7 nights	8.7%	US	August
7	Bristol	45,223	234,858	5.2 nights	24%	US	September
8	Liverpool	43,091	156,890	3.6 nights	33%	US	August
9	Bath	42,961	143,876	3.3 nights	34%	US	September
10	East Suffolk	42,713	189,118	4.4 nights	5.4%	US	August
11	North Devon	41,035	196,646	4.8 nights	8.8%	Germany	August
12	Brighton	40,760	184,011	4.5 nights	27%	France	July
13	South Hams	38,586	190,735	4.9 nights	11%	US	August
14	New Forest	36,213	156,260	4.3 nights	8.9%	US	August
15	Manchester	35,563	147,487	4.1 nights	32%	US	October
16	Chichester	32,753	141,744	4.3 nights	11%	US	August
17	Greater Manchester	32,145	141,262	4.4 nights	29%	US	October
18	City of Westminster	31,940	160,515	5.0 nights	82%	US	June
19	West Midlands	28,617	140,955	4.9 nights	20%	US	June
20	Canterbury	28,448	118,952	4.2 nights	20%	US	August
21	Thanet	28,217	110,831	3.9 nights	12%	US	August
22	Bournemouth	27,921	138,336	5.0 nights	14%	Germany	August
23	King's Lynn and West Norfolk	27,206	115,274	4.2 nights	5%	US	August
24	East Devon	26,299	125,689	4.8 nights	11%	US	August
25	West Oxfordshire	26,282	90,518	3.4 nights	23%	US	August
26	Merseyside	26,188	103,874	4.0 nights	29%	US	August
27	Cornwall	25,360	126,870	5.0 nights	17%	Germany	August
28	Oxford	24,951	157,891	6.3 nights	53%	US	September
29	Whitby	24,838	87,359	3.5 nights	10%	US	August
30	Blackpool	24,497	72,252	2.9 nights	10%	US	August
31	Stratford-on-Avon	24,408	90,939	3.7 nights	17%	US	August
32	North Yorkshire	24,042	87,579	3.6 nights	8.1%	US	August
33	Rother	23,958	96,095	4.0 nights	15%	US	August
34	High Peak	23,221	85,719	3.7 nights	9.7%	US	August
35	Birmingham	22,449	100,399	4.5 nights	22%	US	September
36	East Lindsey	22,438	92,098	4.1 nights	3.9%	US	August
37	Torridge District	21,067	103,457	4.9 nights	9%	Germany	August
38	Brighton and Hove	20,793	90,547	4.4 nights	27%	France	August
39	St. Ives	20,682	109,984	5.3 nights	23%	Germany	August
40	Stroud	19,443	76,328	3.9 nights	22%	US	August
41	Staffordshire Moorlands	19,412	64,570	3.3 nights	6.7%	US	August
42	Newquay	19,218	105,238	5.5 nights	16%	Germany	August
43	Nottingham	19,099	81,256	4.3 nights	21%	US	September
44	Teignbridge	18,811	92,190	4.9 nights	13%	Germany	August
45	Sheffield	18,666	79,322	4.2 nights	15%	US	September
46	Leeds	18,662	103,392	5.5 nights	16%	US	September
47	Forest of Dean	18,116	67,320	3.7 nights	7.9%	US	August
48	Cambridge	17,786	103,053	5.8 nights	43%	US	July
49	Kent	17,121	76,662	4.5 nights	19%	Germany	August
50	Wealden	17,044	76,483	4.5 nights	15%	US	August
51	Devon	16,995	81,664	4.8 nights	11%	US	August
52	Gloucestershire	16,457	69,098	4.2 nights	20%	US	August
53	Chester	15,906	64,718	4.1 nights	17%	US	August
54	Cheltenham	15,617	77,092	4.9 nights	20%	US	August
55	Portsmouth	15,418	67,787	4.4 nights	22%	France	July
56	West Yorkshire	15,048	60,896	4.0 nights	13%	US	June
57	Bowness-on-Windermere	15,011	51,095	3.4 nights	19%	US	August
58	Plymouth	14,774	65,234	4.4 nights	17%	France	August
59	Bradford	14,728	55,929	3.8 nights	11%	US	August
60	Dover	14,614	59,459	4.1 nights	21%	Germany	August
61	Arun	14,525	64,225	4.4 nights	13%	US	August
62	Norfolk	14,150	65,246	4.6 nights	6.9%	US	August
63	Dorset	13,998	58,057	4.1 nights	13%	US	August
64	Lancaster	13,941	57,270	4.1 nights	13%	US	August
65	Calderdale	13,842	48,888	3.5 nights	8.4%	US	August
66	Scarborough	13,593	48,700	3.6 nights	7.1%	US	August
67	Northumberland	13,592	61,202	4.5 nights	8.9%	US	August
68	Windermere	13,493	46,536	3.4 nights	21%	US	August
69	Wychavon	13,224	51,797	3.9 nights	18%	US	August
70	Hastings	13,136	61,627	4.7 nights	19%	Germany	August
71	Penzance	13,124	64,382	4.9 nights	31%	Germany	August
72	Malvern Hills	12,893	51,729	4.0 nights	7.9%	US	August
73	Keswick	12,677	65,235	5.1 nights	16%	US	August
74	Cherwell District	12,628	53,451	4.2 nights	18%	US	August
75	Southampton	12,534	66,343	5.3 nights	30%	US	September
76	Folkestone and Hythe District	12,167	51,912	4.3 nights	19%	Germany	August
77	South Oxfordshire	12,154	55,207	4.5 nights	20%	US	July
78	Newcastle upon Tyne	12,149	52,894	4.4 nights	21%	US	August
79	Lewes	12,124	55,047	4.5 nights	23%	US	August
80	West Devon	12,097	49,720	4.1 nights	17%	Germany	August
81	Poole	11,954	58,035	4.9 nights	13%	France	August
82	Winchester	11,813	54,910	4.6 nights	19%	US	August
83	Oxfordshire	11,623	58,827	5.1 nights	36%	US	August
84	Tewkesbury	11,623	50,443	4.3 nights	25%	US	August
85	Weymouth	11,584	49,029	4.2 nights	14%	Germany	August
86	Great Yarmouth	11,572	52,418	4.5 nights	3.7%	US	August
87	Bath and North East Somerset	11,285	42,331	3.8 nights	36%	US	September
88	Norwich	11,249	57,756	5.1 nights	18%	US	August
89	Somerset	11,203	54,297	4.8 nights	16%	US	August
90	Harrogate	11,088	47,798	4.3 nights	10%	US	August
91	Kirklees	11,010	39,358	3.6 nights	9.4%	US	August
92	Broadland	10,521	49,142	4.7 nights	5.1%	Australia	August
93	Falmouth	10,476	53,229	5.1 nights	18%	US	August
94	South Norfolk	10,429	40,444	3.9 nights	6.5%	US	August
95	Salford	10,403	51,731	5.0 nights	29%	US	October
96	Hampshire	10,397	50,732	4.9 nights	14%	US	August
97	West Suffolk	10,278	46,645	4.5 nights	15%	US	August
98	Exeter	10,229	52,956	5.2 nights	21%	US	September
99	South Cambridgeshire	10,172	50,177	4.9 nights	17%	US	August
100	Breckland District	10,153	36,898	3.6 nights	6.2%	US	August
101	Ambleside	9,915	50,391	5.1 nights	18%	US	August
102	Vale of White Horse	9,591	48,997	5.1 nights	23%	US	July
103	Ribble Valley	9,584	38,091	4.0 nights	8%	US	August
104	East Sussex	9,579	38,255	4.0 nights	18%	US	August
105	Mid Devon	9,394	40,631	4.3 nights	9.4%	Netherlands	August
106	Ashford	9,390	44,148	4.7 nights	19%	Netherlands	August
107	Horsham	9,338	40,891	4.4 nights	13%	US	August
108	Hertfordshire	9,153	49,237	5.4 nights	27%	US	June
109	Tyne and Wear	8,772	40,631	4.6 nights	17%	US	August
110	Derbyshire	8,708	35,865	4.1 nights	11%	US	August
111	Suffolk	8,578	40,617	4.7 nights	7.6%	US	August
112	Newark and Sherwood	8,443	30,080	3.6 nights	8.5%	US	August
113	West Sussex	8,351	41,260	4.9 nights	17%	US	August
114	Lincolnshire	8,297	37,530	4.5 nights	8.2%	US	August
115	Lincoln	8,286	28,438	3.4 nights	10%	US	September
116	Swanage	8,225	39,794	4.8 nights	9.5%	US	August
117	South Kesteven	8,212	31,973	3.9 nights	11%	US	August
118	Berkshire	8,197	46,663	5.7 nights	24%	US	June
119	Shrewsbury	8,166	31,611	3.9 nights	13%	US	August
120	Essex	8,156	43,232	5.3 nights	18%	US	August
121	Lancashire	8,146	38,221	4.7 nights	12%	US	August
122	Torquay	8,084	43,565	5.4 nights	14%	Germany	August
123	Lyme Regis	8,054	32,739	4.1 nights	13%	US	August
124	Leicester	7,953	41,793	5.3 nights	17%	US	September
125	Warwick	7,939	37,261	4.7 nights	15%	US	August
126	Windsor	7,918	32,364	4.1 nights	37%	US	July
127	Westmorland and Furness	7,901	32,296	4.1 nights	16%	US	August
128	Colchester	7,870	44,942	5.7 nights	13%	US	August
129	East Hampshire	7,836	28,911	3.7 nights	15%	US	August
130	Borough of Fylde	7,763	29,081	3.7 nights	8.1%	US	August
131	Tendring	7,736	33,383	4.3 nights	11%	Netherlands	August
132	Trafford	7,669	35,855	4.7 nights	31%	US	September
133	Tunbridge Wells	7,569	40,296	5.3 nights	20%	US	August
134	Kendal	7,429	27,204	3.7 nights	16%	US	August
135	North Tyneside	7,278	32,718	4.5 nights	14%	US	August
136	Babergh	7,090	29,909	4.2 nights	9.2%	US	August
137	Filey	7,084	29,766	4.2 nights	3.1%	US	August
138	Worcestershire	7,012	30,404	4.3 nights	14%	US	August
139	Test Valley	6,914	30,668	4.4 nights	14%	US	August
140	Milton Keynes	6,875	40,329	5.9 nights	17%	US	September
141	Perranzabuloe	6,705	35,159	5.2 nights	11%	Germany	August
142	Surrey	6,612	38,306	5.8 nights	22%	US	June
143	Mid Suffolk	6,602	28,954	4.4 nights	7.2%	US	August
144	Amber Valley	6,422	26,524	4.1 nights	6.6%	US	August
145	East Riding of Yorkshire	6,379	24,157	3.8 nights	7.6%	US	August
146	Hove	6,377	37,324	5.9 nights	24%	US	July
147	Metropolitan Borough of Solihull	6,352	29,965	4.7 nights	12%	US	September
148	North East Derbyshire	6,352	22,556	3.6 nights	7.2%	US	August
149	Eastbourne	6,257	30,255	4.8 nights	26%	US	August
150	Waverley	6,235	29,071	4.7 nights	17%	US	August
151	Cumbria	6,049	24,868	4.1 nights	11%	US	August
152	Basingstoke and Deane	5,932	29,760	5.0 nights	15%	US	August
153	Mid Sussex	5,914	33,048	5.6 nights	19%	US	August
154	Cambridgeshire	5,898	32,322	5.5 nights	32%	US	June
155	Amble	5,881	24,793	4.2 nights	5.2%	US	August
156	Reading	5,862	36,547	6.2 nights	26%	US	September
157	Borough of Wyre	5,836	23,007	3.9 nights	6.8%	Australia	August
158	Coventry	5,828	31,749	5.4 nights	22%	US	September
159	Glastonbury	5,795	22,108	3.8 nights	33%	US	August
160	Maidstone	5,789	24,168	4.2 nights	15%	Netherlands	August
161	South Yorkshire	5,748	27,753	4.8 nights	14%	US	June
162	Wiltshire	5,736	23,915	4.2 nights	22%	US	August
163	Shropshire	5,664	21,157	3.7 nights	8.9%	US	August
164	Harborough	5,629	23,934	4.3 nights	9.6%	US	July
165	Brixham	5,523	27,683	5.0 nights	9.8%	Germany	August
166	Uttlesford	5,496	23,189	4.2 nights	21%	US	August
167	Cumberland	5,440	24,788	4.6 nights	15%	US	August
168	Stockport	5,428	30,590	5.6 nights	19%	US	September
169	Hull	5,409	30,234	5.6 nights	12%	US	July
170	Sefton	5,404	22,667	4.2 nights	17%	US	August
171	Warwickshire	5,402	21,725	4.0 nights	15%	US	August
172	Guildford	5,388	28,881	5.4 nights	22%	US	July
173	Isle of Wight	5,367	26,227	4.9 nights	11%	US	August
174	Huntingdonshire	5,320	23,540	4.4 nights	11%	US	August
175	Padstow	5,310	28,858	5.4 nights	15%	US	July
176	West Lindsey	5,265	22,527	4.3 nights	6.5%	US	August
177	Alnwick	5,229	22,045	4.2 nights	9.8%	US	August
178	Looe	5,168	26,990	5.2 nights	15%	Germany	August
179	North Kesteven	5,166	19,401	3.8 nights	7.3%	US	August
180	Worthing	5,157	25,042	4.9 nights	18%	Germany	August
181	Luton	5,036	27,679	5.5 nights	32%	US	September
182	Southend-on-Sea	5,004	23,592	4.7 nights	19%	US	August
183	South Derbyshire	4,982	20,067	4.0 nights	7.7%	US	August
184	Derby	4,970	25,559	5.1 nights	17%	US	October
185	Ventnor	4,954	25,797	5.2 nights	10%	US	August
186	Gloucester	4,924	19,178	3.9 nights	18%	US	September
187	Frome	4,811	22,770	4.7 nights	15%	US	August
188	East Staffordshire	4,775	18,701	3.9 nights	8.6%	US	August
189	Cheshire East	4,735	24,979	5.3 nights	12%	US	August
190	Cheshire West and Chester	4,694	21,186	4.5 nights	11%	US	August
191	Paignton	4,645	23,538	5.1 nights	9.3%	France	August
192	Bridlington	4,564	19,059	4.2 nights	4.3%	US	August
193	Borough of Swale	4,447	18,201	4.1 nights	16%	Netherlands	August
194	North West Leicestershire	4,430	20,219	4.6 nights	8.3%	US	August
195	Herefordshire	4,358	16,825	3.9 nights	7.3%	US	August
196	Saltburn-by-the-Sea	4,309	15,812	3.7 nights	7.5%	US	August
197	Hayle	4,262	26,150	6.1 nights	23%	Germany	August
198	East Hertfordshire	4,251	22,929	5.4 nights	22%	US	September
199	Charnwood	4,249	22,958	5.4 nights	15%	US	July
200	Braintree	4,244	15,568	3.7 nights	11%	US	August
201	Salisbury	4,240	19,854	4.7 nights	38%	US	August
202	East Cambridgeshire	4,160	17,103	4.1 nights	13%	US	September
203	Rushcliffe	4,149	17,088	4.1 nights	11%	US	August
204	Ludlow	4,148	15,366	3.7 nights	12%	US	July
205	Hinderwell	4,121	16,225	3.9 nights	6.9%	US	August
206	Havant	4,082	20,080	4.9 nights	12%	France	August
207	St. Merryn	4,080	24,945	6.1 nights	6.5%	Germany	August
208	Cowes	4,066	20,469	5.0 nights	13%	US	August
209	"Bournemouth	4,058	21,047	5.2 nights	14%	Germany	August
210	Christchurch	3,976	18,233	4.6 nights	7.7%	US	August
211	St Just	3,951	20,613	5.2 nights	29%	Germany	August
212	Swindon	3,917	22,717	5.8 nights	24%	US	October
213	Sevenoaks	3,815	20,242	5.3 nights	20%	US	August
214	Buckinghamshire	3,789	22,084	5.8 nights	17%	US	August
215	Fowey	3,774	21,486	5.7 nights	16%	Germany	August
216	Gateshead	3,736	20,211	5.4 nights	16%	US	August
217	Stoke-on-Trent	3,722	17,959	4.8 nights	14%	US	August
218	Bassetlaw	3,709	13,227	3.6 nights	7.3%	US	August
219	Chelmsford	3,693	18,744	5.1 nights	13%	US	September
220	Seahouses	3,667	20,701	5.6 nights	5.6%	US	August
221	Stafford	3,644	15,361	4.2 nights	10%	US	August
222	Torbay	3,610	19,353	5.4 nights	9.8%	Germany	August
223	Hereford	3,592	15,257	4.2 nights	13%	US	August
224	County Durham	3,590	16,008	4.5 nights	11%	US	August
225	Adur	3,553	15,904	4.5 nights	17%	France	August
226	Pickering	3,518	13,772	3.9 nights	6.9%	US	August
227	Mevagissey	3,511	17,958	5.1 nights	16%	Germany	August
228	Carlisle	3,504	17,024	4.9 nights	20%	Australia	August
229	West Lancashire	3,470	12,213	3.5 nights	12%	US	August
230	Watford	3,464	16,069	4.6 nights	37%	France	July
231	St Ives	3,441	16,796	4.9 nights	19%	US	August
232	West Northamptonshire	3,400	17,773	5.2 nights	14%	US	August
233	Oldham	3,399	15,952	4.7 nights	14%	US	August
234	St Albans	3,381	21,823	6.5 nights	25%	US	October
235	Borough of Pendle	3,361	12,228	3.6 nights	7.5%	US	August
236	Staffordshire	3,358	14,456	4.3 nights	9%	Australia	August
237	Preston	3,327	16,842	5.1 nights	15%	US	September
238	Dacorum	3,296	17,351	5.3 nights	22%	US	August
239	Bridport	3,278	14,914	4.5 nights	10%	Germany	August
240	Eastleigh	3,274	15,703	4.8 nights	14%	US	August
241	Sunderland	3,240	18,136	5.6 nights	15%	US	August
242	West Lulworth	3,235	13,215	4.1 nights	16%	US	August
243	Berwick-upon-Tweed	3,229	14,074	4.4 nights	15%	US	August
244	St. Columb Major	3,149	15,841	5.0 nights	6.9%	Australia	August
245	Peterborough	3,146	16,811	5.3 nights	18%	US	September
246	Weston-super-Mare	3,128	11,399	3.6 nights	12%	US	August
247	North Hertfordshire	3,113	14,833	4.8 nights	14%	US	August
248	Elmbridge	3,083	20,290	6.6 nights	28%	US	June
249	Darlington	3,075	16,478	5.4 nights	12%	Australia	August
250	Truro	3,059	14,837	4.9 nights	22%	US	August
251	Port Isaac	3,057	15,517	5.1 nights	24%	US	August
252	Wakefield	3,041	14,701	4.8 nights	11%	Australia	October
253	Fareham	3,018	14,944	5.0 nights	17%	US	August
254	Ulverston	3,007	11,888	4.0 nights	17%	US	August
255	Shanklin	2,992	14,949	5.0 nights	14%	Germany	August
256	Barnsley	2,987	11,558	3.9 nights	10%	Australia	August
257	Ryde	2,971	13,098	4.4 nights	12%	US	August
258	Worcester	2,961	11,205	3.8 nights	11%	US	September
259	Bude	2,956	17,829	6.0 nights	9.1%	US	August
260	Stretford	2,905	10,116	3.5 nights	32%	US	June
261	Clifton	2,867	12,215	4.3 nights	18%	US	June
262	St. Agnes	2,814	16,231	5.8 nights	18%	Germany	August
263	Reigate and Banstead	2,787	14,763	5.3 nights	35%	US	July
264	Grasmere	2,772	13,830	5.0 nights	16%	US	August
265	Coniston	2,743	12,036	4.4 nights	10%	US	August
266	Mole Valley	2,728	12,416	4.6 nights	22%	US	August
267	Tintagel	2,685	14,676	5.5 nights	23%	Germany	August
268	Freshwater	2,683	13,404	5.0 nights	11%	Germany	August
269	Beadnell	2,682	14,494	5.4 nights	4.8%	US	August
270	Doncaster	2,672	14,964	5.6 nights	12%	Australia	August
271	Porthleven	2,664	14,866	5.6 nights	17%	Germany	August
272	Cleethorpes	2,619	12,857	4.9 nights	6.7%	Australia	August
273	Redcar and Cleveland	2,619	11,260	4.3 nights	8.4%	US	August
274	Wyre Forest	2,486	10,414	4.2 nights	8.5%	US	August
275	Northampton	2,454	14,804	6.0 nights	16%	US	September
276	Middlesbrough	2,448	12,374	5.1 nights	15%	US	August
277	Maldon	2,407	8,992	3.7 nights	7.4%	US	August
278	Bembridge	2,403	12,580	5.2 nights	4.8%	Germany	August
279	Borough of Runnymede	2,330	12,146	5.2 nights	26%	US	September
280	Breage	2,241	12,144	5.4 nights	22%	Germany	August
281	Boston	2,235	8,167	3.7 nights	7.3%	US	August
282	Borough of Spelthorne	2,197	12,786	5.8 nights	36%	US	September
283	Ipswich	2,180	11,983	5.5 nights	16%	US	August
284	Bedford	2,179	11,203	5.1 nights	18%	US	June
285	Bury	2,142	10,715	5.0 nights	17%	US	August
286	Rushmoor	2,036	11,668	5.7 nights	16%	US	July
287	Wolverhampton	2,016	9,249	4.6 nights	18%	US	July
288	Welwyn Hatfield	1,999	10,208	5.1 nights	15%	US	October
289	Wigan	1,985	9,010	4.5 nights	11%	US	November
290	Slough	1,961	10,259	5.2 nights	34%	US	August
291	Medway	1,949	12,332	6.3 nights	20%	US	August
292	Stockton-on-Tees	1,945	11,168	5.7 nights	12%	US	July
293	Woking	1,921	12,197	6.3 nights	23%	US	July
294	Anfield	1,875	5,179	2.8 nights	43%	US	October
295	Porthtowan	1,864	9,935	5.3 nights	14%	Netherlands	August
296	Sennen	1,839	9,938	5.4 nights	20%	Germany	August
297	Warrington	1,798	9,664	5.4 nights	20%	US	October
298	Crawley	1,605	8,465	5.3 nights	35%	US	September
299	South Tyneside	1,590	8,474	5.3 nights	15%	US	July
300	Sandwell	1,585	7,579	4.8 nights	14%	US	July
301	Hartlepool	1,432	7,528	5.3 nights	10%	Portugal	September
302	Dartford	1,156	6,964	6.0 nights	24%	US	August

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. UK is the top origin in 301 of 302 towns, among guests who left a review, so this column names the top country abroad. Lists the 302 of England's 842 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in England

How many tourists visit England?

England had 33.5 million international arrivals in 2023, according to the Office for National Statistics. Domestic trips are not in that count. AirROI estimates 4,526,086 Airbnb stays in England in the 12 months to October 2026, which is a separate count of bookings.

When is high season in England?

The busiest Airbnb month in England in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.

What is the quietest month in England?

January was the quietest Airbnb month in England in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 41 days ahead, against 81 days for July.

How long is a typical Airbnb stay in England?

A typical Airbnb stay in England lasted 4.7 nights in the 12 months to October 2026, booked about 59 days ahead. By month, stays ran from 4.1 nights in September to 5.3 nights in January.

Where do Airbnb guests in England come from?

Of England Airbnb guests who left a review as of October 2026, 74% were from within the United Kingdom, AirROI estimates. The top countries abroad were the United States at 6.6% and France at 2.6%.

What is the most booked town in England on Airbnb?

London was the most booked town in England on Airbnb, with an estimated 586,446 stays in the 12 months to October 2026, ahead of Greater London and Cotswold District.

Are Airbnb stays the same as tourists?

No. The Office for National Statistics counts international arrivals (33.5 million in 2023). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 4,526,086 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 842 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 12,446,588 reviews and describes guests who left a review, not everyone who stayed. Read the method page.