Tunbridge Wells, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Tunbridge Wells, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $28,230 per year — at a $280 nightly rate, 42.2% occupancy, and a $108 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Tunbridge Wells's 319 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 26.6% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Tunbridge Wells?
In Tunbridge Wells, the headline Airbnb metrics are $28,230 in average annual revenue,42.2% occupancy, $280 ADR, and $108 in RevPAR, and guests book about 64 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Tunbridge Wells?
Understanding the monthly revenue variations for Airbnb listings in Tunbridge Wells is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tunbridge Wells is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tunbridge Wells across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,366+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,966 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,359 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,164, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tunbridge Wells
What Is the Monthly Airbnb Occupancy Rate in Tunbridge Wells?
Maximize your bookings by understanding the Tunbridge Wells STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tunbridge Wells:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tunbridge Wells
What Is the Average Airbnb Nightly Rate in Tunbridge Wells?
Effective short term rental pricing strategy in Tunbridge Wells involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tunbridge Wells typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $521+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $251 or more.
- Typical properties (Median) charge around $169 per night.
- Entry-level properties (Bottom 25%) earn around $126 per night.
Average Daily Rate (ADR) Trend by Month in Tunbridge Wells
What Is the RevPAR for Airbnb in Tunbridge Wells?
RevPAR in Tunbridge Wells is currently $108. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $43 RevPAR.
- Typical properties (Median) generate $82 RevPAR.
- Strong performers (Top 25%) earn $135 RevPAR.
- Best-in-class (Top 10%) achieve $220 RevPAR.
Average Monthly RevPAR Trend in Tunbridge Wells
RevPAR Insights for Tunbridge Wells
- The average RevPAR in Tunbridge Wells is $108. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($220) and bottom 25% ($43) is $177, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Tunbridge Wells benchmarks. If your RevPAR falls below the median of $82, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $135+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Tunbridge Wells?
Tunbridge Wells's peak Airbnb season falls in August, July, December, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, December)
- Revenue averages $4,137 per month
- Occupancy rates average 51.9%
- Daily rates average $268
Shoulder Season
- Revenue averages $3,294 per month
- Occupancy maintains around 46.5%
- Daily rates hold near $258
Low Season (January, February, March)
- Revenue drops to average $2,247 per month
- Occupancy decreases to average 35.0%
- Daily rates adjust to average $265
Seasonality Insights for Tunbridge Wells
- Airbnb seasonality in Tunbridge Wells is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Tunbridge Wells's highest earning potential, with monthly revenues climbing to $4,541, occupancy reaching 55.1%, and ADRs peaking at $278.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,018, occupancy could drop to 33.8%, and ADRs may adjust to $242.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tunbridge Wells.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Tunbridge Wells, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Tunbridge Wells?
Low regulation and minimal registration activity in Tunbridge Wells, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Tunbridge Wells to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Tunbridge Wells?
Location within Tunbridge Wells matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Town Centre | The heart of Tunbridge Wells, known for its beautiful architecture and historic landmarks. A prime location for tourists wanting to explore the local history and culture, with easy access to shops and restaurants. | The Pantiles, Dunorlan Park, The Royal Spa, Historical architecture, Local markets |
| Culverden Park | A residential area with a mix of suburban charm and proximity to the town centre. Ideal for families and longer stays, offering a peaceful environment close to local amenities. | Culverden Park, Local schools, Community venues, Shopping outlets, Parks |
| High Brooms | A lively suburb with good transportation links to London and the surrounding areas. Attracts business travelers and those looking for budget-friendly accommodations with easy access to the city. | High Brooms Train Station, Local shops, Parks, Cafes, Restaurants |
| Frant | A picturesque village located just outside of Tunbridge Wells, perfect for country retreats and those looking to escape the city. Offers beautiful countryside and scenic walks. | Frant Church, Local pubs, Countryside trails, Nature reserves, Village events |
| Southborough | A charming town with a vibrant community and close ties to Tunbridge Wells. Attracts visitors looking for a quieter stay with convenient access to the main attractions of the area. | Southborough Common, Local parks, Community events, Shops, Historical sites |
| Rusthall | A quaint village atmosphere with easy access to the stunning woodland areas of Tunbridge Wells. Great for nature lovers and those looking for a more relaxed retreat. | Rusthall Common, Nature walks, Local pubs, Village shops, Scenic views |
| Pembury | This suburb combines residential life with convenience, making it a desirable location for families and short-term visitors alike. Close to medical facilities and local parks. | Tunbridge Wells Hospital, Local parks, Community activities, Shopping centres, Restaurants |
| Bidborough | A small, picturesque village with stunning views and a peaceful ambiance. Ideal for those looking for a rural getaway while still being a short drive from Tunbridge Wells. | Bidborough Ridge, Local trails, Historic buildings, Community events, Scenic landscapes |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Tunbridge Wells offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Tunbridge Wells?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tunbridge Wells
- The Tunbridge Wells Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89% of the 319 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tunbridge Wells, House properties are the most common (52%), reflecting the local real estate landscape.
- Houses represent a significant 52% portion, catering likely to families or larger groups.
- The presence of 7.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.8%) offer potential for unique stay experiences.
Tunbridge Wells Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tunbridge Wells
- The dominant room capacity in Tunbridge Wells is 1 bedroom listings, making up 42.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.2% of the active Airbnb listings in Tunbridge Wells, indicating a high concentration in these sizes.
- A significant 20.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tunbridge Wells.
Tunbridge Wells Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tunbridge Wells
- The most common guest capacity trend in Tunbridge Wells vacation rentals is listings accommodating 2 guests (33.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Tunbridge Wells STR market, accounting for 62.1% of listings.
- 20.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tunbridge Wells.
- On average, properties in Tunbridge Wells are equipped to host 3.7 guests.
How Do Listings in Tunbridge Wells Compare on Quality?
Listing quality in Tunbridge Wells can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Tunbridge Wells
- At 26.9 photos per listing on average, Tunbridge Wells hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 17.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Tunbridge Wells averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Tunbridge Wells?
Amenity Prevalence
Amenity Insights for Tunbridge Wells
- Essential amenities in Tunbridge Wells that guests expect include: Heating, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tunbridge Wells: Heating, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Heating, Wifi, Smoke alarm.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tunbridge Wells to stay competitive.
Which Airbnb Amenities Boost Revenue in Tunbridge Wells?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Tunbridge Wells, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
PianoHigh opportunity | 1.6% | $101,145 | $27,069 | 273.7% |
Wifi | 96.9% | $28,765 | $11,676 | 146.4% |
Hot tubHigh opportunity | 4.1% | $60,404 | $26,863 | 124.9% |
Pool tableHigh opportunity | 1.6% | $61,880 | $27,694 | 123.4% |
TV | 87.5% | $30,242 | $14,193 | 113.1% |
Fireplace guards | 4.4% | $52,866 | $27,099 | 95.1% |
Cooking basics | 79.3% | $31,346 | $16,283 | 92.5% |
Baby monitor | 1.6% | $53,142 | $27,833 | 90.9% |
Washer | 69.3% | $32,925 | $17,641 | 86.6% |
Record player | 3.1% | $50,472 | $27,510 | 83.5% |
Revenue Impact Insights for Tunbridge Wells
- Piano tops the revenue impact list with a 273.7% uplift — listings with this amenity earn $101,145 vs. $27,069 without it.
- High-opportunity amenities — Piano, Hot tub, Pool table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Wifi, TV — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Piano — it has the best combination of high revenue impact and low market saturation in Tunbridge Wells.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Tunbridge Wells STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tunbridge Wells. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTunbridge Wells Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Tunbridge Wells
- The typical guest profile for Airbnb in Tunbridge Wells consists of primarily domestic travelers (83%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 82.8% of guests.
- Key international markets include United Kingdom (82.8%) and United States (3.9%).
- Top languages spoken are English (60.9%) followed by French (10.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Tunbridge Wells?
Listings in Tunbridge Wells average 4.88 out of 5 overall, with about 87.3 reviews per active listing and 49.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Tunbridge Wells
- With an overall rating of 4.88, Tunbridge Wells listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 49.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Tunbridge Wells Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tunbridge Wells
- The most common availability pattern in Tunbridge Wells falls within the 271-366 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tunbridge Wells (31%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Tunbridge Wells?
Average Booking Lead Time by Month
Booking Lead Time Insights for Tunbridge Wells
- The overall average booking lead time for vacation rentals in Tunbridge Wells is 64 days.
- Guests book furthest in advance for stays during December (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Tunbridge Wells.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Tunbridge Wells averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Tunbridge Wells?
Guests in Tunbridge Wells stay about 4.9 nights on average, generating roughly 8,116 reservations and 25.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Tunbridge Wells
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Tunbridge Wells
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 25.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (6.2 nights) and shorten in Feb (3.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Tunbridge Wells Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
89 listings
27.9% of total
2 Nights
95 listings
29.8% of total
3 Nights
18 listings
5.6% of total
4-6 Nights
21 listings
6.6% of total
7-29 Nights
9 listings
2.8% of total
30+ Nights
87 listings
27.3% of total
Key Insights
- The most prevalent minimum stay requirement in Tunbridge Wells is 2 Nights, adopted by 29.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27.3%) caters to monthly stays (30+ nights) in Tunbridge Wells, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29.8% of Tunbridge Wells hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tunbridge Wells.
Tunbridge Wells Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
26 listings
8.2% of total
Limited
2 listings
0.6% of total
Super Strict 30 Days
5 listings
1.6% of total
Flexible
63 listings
19.9% of total
Moderate
88 listings
27.8% of total
Firm
105 listings
33.1% of total
Strict
28 listings
8.8% of total
Cancellation Policy Insights for Tunbridge Wells
- The prevailing Airbnb cancellation policy trend in Tunbridge Wells is Firm, used by 33.1% of listings.
- There's a relatively balanced mix between guest-friendly (47.7%) and stricter (41.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.1% market standard in Tunbridge Wells.
- Using a Strict policy might deter some guests, as only 8.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tunbridge Wells.
How Much Are Airbnb Cleaning Fees in Tunbridge Wells?
Cleaning fees in Tunbridge Wells are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Tunbridge Wells
- 72.4% of listings charge a cleaning fee, making it standard practice in Tunbridge Wells. Guests expect it and factor it into their booking decisions.
- The gap between the average ($204) and median ($55) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Tunbridge Wells median of $55. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Tunbridge Wells Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tunbridge Wellsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chill @ architect designed home with wild swimming
Entire Place • 4 bedrooms
Boutique Victorian converted pub in Tudor village.
Entire Place • 8 bedrooms
Gate House - 6 bed - dogs welcome
Entire Place • 5 bedrooms
DADIO's Barn Indoor Swimming Pool 400 Years Old
Entire Place • 5 bedrooms
Happy 6 double bedroom family home
Entire Place • 6 bedrooms
Tollgate Farm Kent 7 bed house, garden & hot tub
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Tunbridge Wells?
Learn from the best! This table showcases top-performing Airbnb hosts in Tunbridge Wells based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Original Cottages Kent & Susse | 13 | $462,827 | 74 | 4.72/5.0 |
| Salomons Estate | 6 | $361,342 | 258 | 4.79/5.0 |
| Tim | 2 | $240,440 | 132 | 4.93/5.0 |
| Astrid | 1 | $230,574 | 96 | 4.96/5.0 |
| Debbie | 1 | $211,949 | 283 | 5.00/5.0 |
| Cottages | 6 | $195,062 | 77 | 4.88/5.0 |
| Nick | 1 | $194,023 | 94 | 4.90/5.0 |
| Camilla | 1 | $163,699 | 13 | 5.00/5.0 |
| Deana | 5 | $129,742 | 17 | 5.00/5.0 |
| Sara | 2 | $118,448 | 320 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tunbridge Wells.
Who Are the Airbnb Hosts in Tunbridge Wells?
Tunbridge Wells is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Tunbridge Wells
- With 55.5% Superhosts, Tunbridge Wells has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 11.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 20.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Tunbridge Wells averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Tunbridge Wells
These are the highest-grossing professional property management operations in Tunbridge Wells, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Original Cottages Kent & Susse | 13 | $462,827 | $670 | 29.7% | 4.72/5 |
| Tim | 2 | $240,440 | $720 | 53.0% | 4.93/5 |
| Cottages | 6 | $195,062 | $325 | 40.7% | 4.88/5 |
| Nick | 1 | $194,023 | $1,018 | 51.2% | 4.90/5 |
| Gabriella | 3 | $115,449 | $207 | 50.1% | 4.78/5 |
| Bloom Stays | 4 | $101,220 | $1,655 | 14.5% | 5.00/5 |
| Holidaycottages.Co.Uk | 1 | $68,999 | $432 | 44.6% | 5.00/5 |
| Joanne | 1 | $50,749 | $233 | 67.1% | 4.78/5 |
| Inspire Stays | 1 | $47,163 | $1,138 | 21.8% | 5.00/5 |
| Ollie | 6 | $42,129 | $192 | 21.0% | 4.52/5 |
Management Company Insights for Tunbridge Wells
- The leading management company, Original Cottages Kent & Susse, operates 13 listings with $462,827 in gross revenue — a useful benchmark for what scale looks like in Tunbridge Wells.
- Top managers average 4 properties each, suggesting professional management in Tunbridge Wells still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.85/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 11.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Tunbridge Wells's Airbnb Market Compare to Nearby Cities?
How does the Tunbridge Wells Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with City of Westminster, Tunbridge Wells has 7 percentage points lower occupancy and about $246 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 11 | $6,998 | $746.72 | 39% |
| Wraysbury | 15 | $6,346 | $553.47 | 45% |
| City of Westminster | 1,382 | $5,834 | $525.82 | 49% |
| Old Windsor | 19 | $4,283 | $304.04 | 47% |
| Cookham | 20 | $3,921 | $367.94 | 44% |
| Bourne End | 10 | $3,820 | $506.44 | 46% |
| Roedean | 51 | $3,439 | $280.77 | 43% |
| City of London | 231 | $3,431 | $343.77 | 46% |
| Bray | 31 | $3,166 | $311.02 | 44% |
| Hambleden | 16 | $3,109 | $283.15 | 39% |
Frequently Asked Questions About Airbnb in Tunbridge Wells
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Tunbridge Wells.
How much do Airbnb hosts make in Tunbridge Wells?
Tunbridge Wells hosts earn about $28,230 per year on average, with an average nightly rate of $280 and RevPAR of $108. Those figures describe the typical revenue environment for active listings in Tunbridge Wells, England, not the ceiling for the best operators. Source: AirROI 2026 data, Tunbridge Wells market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Tunbridge Wells?
The average Airbnb occupancy rate in Tunbridge Wells is 42.2%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Tunbridge Wells?
Listings in Tunbridge Wells average $280 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Tunbridge Wells?
Tunbridge Wells currently has about 319 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Tunbridge Wells?
AirROI currently classifies the short-term rental regulation level in Tunbridge Wells as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Tunbridge Wells?
RevPAR in Tunbridge Wells is about $108. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Tunbridge Wells?
At 42.2% occupancy, Tunbridge Wells can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $28,230, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Tunbridge Wells?
The average booking lead time in Tunbridge Wells is about 64 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Tunbridge Wells?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Tunbridge Wells include Historic Town Centre, Culverden Park, High Brooms. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Tunbridge Wells?
entire_home listings make up 89.0% of the active supply in Tunbridge Wells. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Tunbridge Wells compare to nearby Airbnb markets?
Among neighboring markets, Dorney posts $83,980 in average annual revenue with 39.5% occupancy, compared to Tunbridge Wells's $28,230 and 42.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Tunbridge Wells?
The average Airbnb stay length in Tunbridge Wells is about 4.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Tunbridge Wells?
Airbnb listings in Tunbridge Wells average 4.88 out of 5 overall. About 49.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Tunbridge Wells?
Piano and Wifi are among the strongest revenue-linked amenities in Tunbridge Wells. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Tunbridge Wells?
Yes. About 72.4% of active Airbnb listings in Tunbridge Wells charge a cleaning fee, and the average fee is $204. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Tunbridge Wells?
A 55.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.