Region market dataEngland2026
Kent Airbnb Data: Revenue and Occupancy by Area
AirROI tracks 5,623 active Airbnb homes in Kent: 4,775 in 14 areas, led by Canterbury, Thanet, Dover, Folkestone and Hythe, Ashford and Tunbridge Wells, and 848 elsewhere. These homes took an estimated 139,339 stays in the 12 months to October 2026, 51% of them in Canterbury, Thanet and Dover. A typical stay ran 4.3 nights and the average home earned £20,893 at 39% occupancy. Of these homes, 56% are houses, 25% are apartments or condos and 14% sleep 8 or more.
A listed area needs 50 or more active Airbnb homes, with at least 75% of them near the region, apart from Margate. Figures are AirROI estimates. How they are made
- Active Airbnb homes
- 5,623
- Avg. revenue per home
- £20,893
- Occupancy rate
- 39%
- Avg. nightly rate
- £195
Areas
Kent Areas by Airbnb Stays
Each row links to the area's own market page. Select a column to sort by it.
| 1 | Canterbury | 28,448 | £191 |
|---|---|---|---|
| 2 | Thanet | 28,217 | £198 |
| 3 | Dover | 14,614 | £232 |
| 4 | Folkestone and Hythe | 12,167 | £230 |
| 5 | Ashford | 9,390 | £220 |
| 6 | Tunbridge Wells | 7,569 | £214 |
| 7 | Maidstone | 5,789 | £186 |
| 8 | Swale | 4,447 | £235 |
| 9 | Sevenoaks | 3,815 | £214 |
| 10 | Tonbridge and Malling | 2,281 | £164 |
| 11 | Medway | 1,949 | £96 |
| 12 | Gravesham | 1,389 | £133 |
| 13 | Dartford | 1,156 | £133 |
| 14 | Margate | 987 | £179 |
| Elsewhere in Kent | 17,121 | £164 |
Figures cover the 12 months to October 2026. Region figures add up these 14 areas and Elsewhere in Kent, homes filed under a wider area, which take no rank. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. Most of these rows are districts rather than single towns, so this page calls them areas. How these numbers are made.
Money figures on this page are in British pounds, converted from US dollars at £0.74 per US$, the typical rate from November 2025 to October 2026.
Earnings
Revenue, Occupancy and Nightly Rate in Kent
Across the 11 areas with 100 or more Airbnb homes, revenue per home runs from £6,215 in Medway to £25,564 in Sevenoaks a year. Gaps like these often reflect home size and mix more than the area, so compare areas with similar homes.
Revenue per home, top 5
A year, AirROI estimate
- Sevenoaks £25,564
- Folkestone and Hythe £24,175
- Thanet £23,955
- Tunbridge Wells £23,423
- Canterbury £23,359
Occupancy, top 5
Nights booked, AirROI estimate
- Tunbridge Wells 42%
- Canterbury 42%
- Sevenoaks 40%
- Ashford 40%
- Thanet 39%
Lowest nightly rates among areas
With 100 or more homes, AirROI estimate
- Medway £96
- Dartford £133
- Maidstone £186
- Canterbury £191
- Thanet £198
Among the 11 areas with 100 or more Airbnb homes, 12 months to Oct 2026.
Area by area
Where the Top Areas Stand Out in Kent
Among guests who left a review, London is the top home city in all 8. Houses are the largest home type in all 8. The lines below add what the table can't show, where one of the 8 most booked areas leads its peers or differs from the rest.
- Thanet
Of the 11 areas in Kent with 100 or more homes, Thanet had the most Airbnb homes, at 967, and had the biggest share of apartments and condos, at 41%, in the 12 months to October 2026.
- Dover
Of the 11 areas in Kent with 100 or more homes, Dover had the biggest share of houses, at 70%, in the 12 months to October 2026.
- 8Swale
Of the 11 areas in Kent with 100 or more homes, Swale had the highest nightly rate, at £235, and was booked furthest ahead, about 72 days before arrival, in the 12 months to October 2026.
When
Busiest and Quietest Months in Kent
August, July and September rank as the busiest months for Airbnb nights in Kent, and February and January as the quietest. August is the busiest month in every one of these areas. Across the 14 areas, nightly rates run lowest in February, at about £182, and highest in August, at about £213. Across the 14 areas, stays run longest in January, at 5.3 nights, and shortest in September, at 3.5 nights.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, September, June, May, October, December, April, March, November, February, January.
Month by month: rank, share of nights, typical stay and nightly rate
| Rank | Month | Share of nights | Nightly rate |
|---|---|---|---|
| 1 | August | 12.3% | £213 |
| 2 | July | 10.3% | £208 |
| 3 | September | 9.5% | £199 |
| 4 | June | 9.2% | £200 |
| 5 | May | 8.9% | £197 |
| 6 | October | 8.4% | £191 |
| 7 | December | 7.8% | £188 |
| 8 | April | 7.6% | £192 |
| 9 | March | 6.9% | £183 |
| 10 | November | 6.8% | £184 |
| 11 | February | 6.5% | £182 |
| 12 | January | 6.0% | £183 |
Who comes
Where Guests Come From in Kent
Among guests who left a review, 82% come from within the United Kingdom. Among those guests, the largest groups from abroad come from the United States, Germany and France. The top home city among those guests is London. Dartford draws the most from abroad, at 24%, among areas with 100 or more homes.
82% from within the United Kingdom
Among guests who left a review, as of October 2026
- From within the United Kingdom 82%
- From abroad 18%
Top countries abroad
Among guests who left a review
Top home cities
Among guests who left a review
FAQ
Questions About Kent Airbnb Data
How much do Airbnb homes earn in Kent?
AirROI estimates the average Airbnb home in Kent earned £20,893 in the 12 months to October 2026, at 39% occupancy and £195 a night. Across areas with 100 or more homes, revenue per home runs from £6,215 in Medway to £25,564 in Sevenoaks.
Which of the 14 Kent areas get the most Airbnb stays?
Canterbury (28,448), Thanet (28,217) and Dover (14,614) in Kent, by AirROI's estimated stays in the 12 months to October 2026.
When is Kent busiest on Airbnb?
AirROI ranks August first for Airbnb nights in Kent and January last, in the 12 months to October 2026.
How long do Airbnb guests stay in Kent?
AirROI puts the typical Airbnb stay in Kent at 4.3 nights in the 12 months to October 2026. Across areas with 100 or more homes, it runs from 3.9 nights in Thanet to 6.3 nights in Medway.
How many Airbnb homes are there in Kent?
AirROI counts 5,623 active Airbnb homes in Kent, as of October 2026, 848 of them filed under Kent as a whole. Area by area, that runs from 39 in Margate to 967 in Thanet.
Method
How These Numbers Are Made
Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each area listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed area's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each area's active homes, the way AirROI's state pages work them out, and an area's stale figures would be left out of them. The typical stay weights each area's stay by its stays. Busiest and quietest months weight each area by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the Kent name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review.