Region market dataEngland2026
South Devon Airbnb Data: Revenue and Occupancy by Town
AirROI tracks 4,315 active Airbnb homes in South Devon: 4,137 in 6 towns (South Hams, Teignbridge, Plymouth, Torquay, Brixham and Paignton), and 178 elsewhere. These homes took an estimated 94,033 stays in the 12 months to October 2026, 77% of them in South Hams, Teignbridge and Plymouth. A typical stay ran 4.9 nights and the average home earned £19,110 at 38% occupancy. Of these homes, 53% are houses, 27% are apartments or condos and 13% sleep 8 or more.
A listed town needs 50 or more active Airbnb homes, with at least 75% of them near the region. Figures are AirROI estimates. How they are made
- Active Airbnb homes
- 4,315
- Avg. revenue per home
- £19,110
- Occupancy rate
- 38%
- Avg. nightly rate
- £193
Towns
South Devon Towns by Airbnb Stays
Each row links to the town's own market page. Select a column to sort by it.
| 1 | South Hams | 38,586 | £226 |
|---|---|---|---|
| 2 | Teignbridge | 18,811 | £173 |
| 3 | Plymouth | 14,774 | £134 |
| 4 | Torquay | 8,084 | £198 |
| 5 | Brixham | 5,523 | £211 |
| 6 | Paignton | 4,645 | £148 |
| Elsewhere in Torbay | 3,610 | £185 |
Figures cover the 12 months to October 2026. Region figures add up these 6 towns and Elsewhere in Torbay, homes filed under a wider area, which take no rank. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. How these numbers are made.
Money figures on this page are in British pounds, converted from US dollars at £0.74 per US$, the typical rate from November 2025 to October 2026.
Earnings
Revenue, Occupancy and Nightly Rate in South Devon
Across the 6 towns with 100 or more Airbnb homes, revenue per home runs from £14,051 in Paignton to £21,998 in South Hams a year. Gaps like these often reflect home size and mix more than the town, so compare towns with similar homes.
Revenue per home, top 5
A year, AirROI estimate
- South Hams £21,998
- Teignbridge £19,689
- Brixham £16,923
- Torquay £16,354
- Plymouth £15,865
Occupancy, top 5
Nights booked, AirROI estimate
- Plymouth 42%
- Teignbridge 41%
- South Hams 38%
- Paignton 35%
- Brixham 35%
Lowest nightly rates among towns
With 100 or more homes, AirROI estimate
- Plymouth £134
- Paignton £148
- Teignbridge £173
- Torquay £198
- Brixham £211
Among the 6 towns with 100 or more Airbnb homes, 12 months to Oct 2026.
Town by town
Where the Top Towns Stand Out in South Devon
Among guests who left a review, London is the top home city in 5 of the 6. Houses are the largest home type in 4 of the 6. The lines below add what the table can't show, where one of the towns leads its peers or differs from the rest.
- South Hams
Of the 6 towns in South Devon with 100 or more homes, South Hams had the highest revenue per home, at £21,998, and had the most Airbnb homes, at 1,755, in the 12 months to October 2026.
- Teignbridge
Of the 6 towns in South Devon with 100 or more homes, Teignbridge had the highest guest rating, at 4.87, in the 12 months to October 2026.
- Plymouth
Of the 6 towns in South Devon with 100 or more homes, Plymouth had the highest occupancy, at 42%, and had the lowest nightly rate, at £134, in the 12 months to October 2026. Apartments and condos were the largest home type in Plymouth, at 54% of homes.
- 4Torquay
Of the 6 towns in South Devon with 100 or more homes, Torquay had the longest typical stay, at 5.4 nights, in the 12 months to October 2026. Apartments and condos were the largest home type in Torquay, at 52% of homes.
- 5Brixham
Of the 6 towns in South Devon with 100 or more homes, Brixham was booked furthest ahead, about 78 days before arrival, and had the biggest share of houses, at 64%, in the 12 months to October 2026.
- 6Paignton
In the 12 months to October 2026, among guests who left a review, Bristol was the top home city for Paignton, South Devon, at 6.4%.
When
Busiest and Quietest Months in South Devon
August, July and September rank as the busiest months for Airbnb nights in South Devon, and February and January as the quietest. August is the busiest month in every one of these towns. Across the 6 towns, nightly rates run lowest in January and November, at about £179, and highest in August, at about £220. Across the 6 towns, stays run longest in January, at 5.5 nights, and shortest in October, at 4.0 nights.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, September, June, May, October, April, December, March, November, February, January.
Month by month: rank, share of nights, typical stay and nightly rate
| Rank | Month | Share of nights | Nightly rate |
|---|---|---|---|
| 1 | August | 12.9% | £220 |
| 2 | July | 11.0% | £217 |
| 3 | September | 10.3% | £198 |
| 4 | June | 9.2% | £207 |
| 5 | May | 8.9% | £200 |
| 6 | October | 8.2% | £188 |
| 7 | April | 7.6% | £192 |
| 8 | December | 7.1% | £187 |
| 9 | March | 6.7% | £181 |
| 10 | November | 6.6% | £179 |
| 11 | February | 6.1% | £180 |
| 12 | January | 5.5% | £179 |
Who comes
Where Guests Come From in South Devon
Among guests who left a review, 88% come from within the United Kingdom. Among those guests, the largest groups from abroad come from Germany, the United States and France. The top home cities among those guests are London, Bristol and Plymouth. Plymouth draws the most from abroad, at 17%, among towns with 100 or more homes.
88% from within the United Kingdom
Among guests who left a review, as of October 2026
- From within the United Kingdom 88%
- From abroad 12%
Top countries abroad
Among guests who left a review
Top home cities
Among guests who left a review
FAQ
Questions About South Devon Airbnb Data
How much do Airbnb homes earn in South Devon?
AirROI estimates the average Airbnb home in South Devon earned £19,110 in the 12 months to October 2026, at 38% occupancy and £193 a night. Across towns with 100 or more homes, revenue per home runs from £14,051 in Paignton to £21,998 in South Hams.
Which of the 6 South Devon towns get the most Airbnb stays?
South Hams (38,586), Teignbridge (18,811) and Plymouth (14,774) in South Devon, by AirROI's estimated stays in the 12 months to October 2026.
When is South Devon busiest on Airbnb?
AirROI ranks August first for Airbnb nights in South Devon and January last, in the 12 months to October 2026.
How long do Airbnb guests stay in South Devon?
AirROI puts the typical Airbnb stay in South Devon at 4.9 nights in the 12 months to October 2026. Across towns with 100 or more homes, it runs from 4.4 nights in Plymouth to 5.4 nights in Torquay.
How many Airbnb homes are there in South Devon?
AirROI counts 4,315 active Airbnb homes in South Devon, as of October 2026, 178 of them filed under Torbay as a whole. Town by town, that runs from 260 in Paignton to 1,755 in South Hams.
Method
How These Numbers Are Made
Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each town listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed town's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each town's active homes, the way AirROI's state pages work them out, and a town's stale figures would be left out of them. The typical stay weights each town's stay by its stays. Busiest and quietest months weight each town by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the South Devon name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review.