Region market dataEngland2026
Norfolk Coast Airbnb Data: Revenue and Occupancy by Area
AirROI tracks 3,800 active Airbnb homes in 3 Norfolk Coast areas: North Norfolk, King's Lynn and West Norfolk and Great Yarmouth. These homes took an estimated 94,101 stays in the 12 months to October 2026. A typical stay ran 4.5 nights and the average home earned £23,373 at 39% occupancy. Of these homes, 71% are houses, 8.3% are apartments or condos and 17% sleep 8 or more. North Norfolk is the best earning area on the Norfolk Coast, at £25,858 per home a year, against £13,636 in Great Yarmouth, among the 3 areas with 100 or more Airbnb homes.
A listed area needs 50 or more active Airbnb homes, with at least 75% of them near the region. Figures are AirROI estimates. How they are made
- Active Airbnb homes
- 3,800
- Avg. revenue per home
- £23,373
- Occupancy rate
- 39%
- Avg. nightly rate
- £226
Areas
Norfolk Coast Areas by Airbnb Stays
Each row links to the area's own market page. Select a column to sort by it.
| 1 | North Norfolk | 55,323 | £246 |
|---|---|---|---|
| 2 | King's Lynn and West Norfolk | 27,206 | £229 |
| 3 | Great Yarmouth | 11,572 | £152 |
Figures cover the 12 months to October 2026. Region figures add up these 3 areas. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. Most of these rows are districts rather than single towns, so this page calls them areas. How these numbers are made.
Money figures on this page are in British pounds, converted from US dollars at £0.74 per US$, the typical rate from November 2025 to October 2026.
Earnings
Revenue, Occupancy and Nightly Rate on the Norfolk Coast
Across the 3 areas with 100 or more Airbnb homes, revenue per home runs from £13,636 in Great Yarmouth to £25,858 in North Norfolk a year. North Norfolk tops that list and a stricter test on listing data, so this page names it. Gaps like these often reflect home size and mix more than the area, so compare areas with similar homes.
Revenue per home
A year, AirROI estimate
- North Norfolk £25,858
- King's Lynn and West Norfolk £24,245
- Great Yarmouth £13,636
Occupancy
Nights booked, AirROI estimate
Lowest nightly rates among areas
With 100 or more homes, AirROI estimate
- Great Yarmouth £152
- North Norfolk £246
Among the 3 areas with 100 or more Airbnb homes, 12 months to Oct 2026.
Area by area
Where the Top Areas Stand Out on the Norfolk Coast
Among guests who left a review, London is the top home city in all 3. Houses are the largest home type in all 3. The lines below add what the table can't show, where one of the areas leads its peers or differs from the rest.
- North Norfolk
Of the 3 areas on the Norfolk Coast with 100 or more homes, North Norfolk had the highest revenue per home, at £25,858, and had the most Airbnb homes, at 2,096, in the 12 months to October 2026.
- Great Yarmouth
Of the 3 areas on the Norfolk Coast with 100 or more homes, Great Yarmouth had the lowest nightly rate, at £152, in the 12 months to October 2026.
When
Busiest and Quietest Months on the Norfolk Coast
August, July and September rank as the busiest months for Airbnb nights on the Norfolk Coast, and February and January as the quietest. August is the busiest month in every one of these areas. Across the 3 areas, nightly rates run lowest in January, at about £216, and highest in July and August, at about £246.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, September, June, May, October, April, December, November, March, February, January.
Month by month: rank, share of nights, typical stay and nightly rate
| Rank | Month | Share of nights | Nightly rate |
|---|---|---|---|
| 1 | August | 12.8% | £246 |
| 2 | July | 10.6% | £246 |
| 3 | September | 10.2% | £237 |
| 4 | June | 9.3% | £243 |
| 5 | May | 9.0% | £242 |
| 6 | October | 8.6% | £234 |
| 7 | April | 7.5% | £234 |
| 8 | December | 7.1% | £231 |
| 9 | November | 6.6% | £223 |
| 10 | March | 6.5% | £223 |
| 11 | February | 6.2% | £218 |
| 12 | January | 5.5% | £216 |
Who comes
Where Guests Come From on the Norfolk Coast
Among guests who left a review, 95.6% come from within the United Kingdom. Among those guests, the largest group from abroad comes from the United States. The top home cities among those guests are London, Cambridge and Norwich. King's Lynn and West Norfolk draws the most from abroad, at 5%, among areas with 100 or more homes.
95.6% from within the United Kingdom
Among guests who left a review, as of October 2026
- From within the United Kingdom 95.6%
- From abroad 4.4%
Top countries abroad
Among guests who left a review
Top home cities
Among guests who left a review
FAQ
Questions About Norfolk Coast Airbnb Data
What is the best area on the Norfolk Coast for Airbnb income?
North Norfolk is the best earning area on the Norfolk Coast, at £25,858 per home a year, against £13,636 in Great Yarmouth, among the 3 areas with 100 or more Airbnb homes. AirROI names it, for the 12 months to October 2026, only because a stricter test on listing data chooses the same area.
How much do Airbnb homes earn on the Norfolk Coast?
AirROI estimates the average Airbnb home on the Norfolk Coast earned £23,373 in the 12 months to October 2026, at 39% occupancy and £226 a night. Across areas with 100 or more homes, revenue per home runs from £13,636 in Great Yarmouth to £25,858 in North Norfolk.
Which of the 3 Norfolk Coast areas get the most Airbnb stays?
North Norfolk (55,323), King's Lynn and West Norfolk (27,206) and Great Yarmouth (11,572) on the Norfolk Coast, by AirROI's estimated stays in the 12 months to October 2026.
When is the Norfolk Coast busiest on Airbnb?
AirROI ranks August first for Airbnb nights on the Norfolk Coast and January last, in the 12 months to October 2026.
How long do Airbnb guests stay on the Norfolk Coast?
AirROI puts the typical Airbnb stay on the Norfolk Coast at 4.5 nights in the 12 months to October 2026. Across areas with 100 or more homes, it runs from 4.2 nights in King's Lynn and West Norfolk to 4.6 nights in North Norfolk.
How many Airbnb homes are there on the Norfolk Coast?
AirROI counts 3,800 active Airbnb homes on the Norfolk Coast, as of October 2026. Area by area, that runs from 631 in Great Yarmouth to 2,096 in North Norfolk.
Method
How These Numbers Are Made
Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each area listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed area's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each area's active homes, the way AirROI's state pages work them out, and an area's stale figures would be left out of them. The typical stay weights each area's stay by its stays. Busiest and quietest months weight each area by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the Norfolk Coast name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review. North Norfolk is named the best earning area because two tests choose it: revenue per home among areas with 100 or more homes here, and a stricter test on listing data, where revenue per bedroom is at least 1.5 times the lowest area's, is above what chance gives, and picks the same area in at least 80% of resamples.