Region market dataEngland2026
Norfolk Airbnb Data: Revenue and Occupancy by Area
AirROI tracks 6,026 active Airbnb homes in Norfolk: 5,413 in 7 areas (North Norfolk, King's Lynn and West Norfolk, Great Yarmouth, Norwich, Broadland, South Norfolk and Breckland), and 613 elsewhere. These homes took an estimated 150,603 stays in the 12 months to October 2026, 63% of them in North Norfolk, King's Lynn and West Norfolk and Great Yarmouth. A typical stay ran 4.5 nights and the average home earned £21,707 at 39% occupancy. Of these homes, 64% are houses, 12% are apartments or condos and 16% sleep 8 or more.
A listed area needs 50 or more active Airbnb homes, with at least 75% of them near the region. Figures are AirROI estimates. How they are made
- Active Airbnb homes
- 6,026
- Avg. revenue per home
- £21,707
- Occupancy rate
- 39%
- Avg. nightly rate
- £206
Areas
Norfolk Areas by Airbnb Stays
Each row links to the area's own market page. Select a column to sort by it.
| 1 | North Norfolk | 55,323 | £246 |
|---|---|---|---|
| 2 | King's Lynn and West Norfolk | 27,206 | £229 |
| 3 | Great Yarmouth | 11,572 | £152 |
| 4 | Norwich | 11,249 | £116 |
| 5 | Broadland | 10,521 | £196 |
| 6 | South Norfolk | 10,429 | £176 |
| 7 | Breckland | 10,153 | £202 |
| Elsewhere in Norfolk | 14,150 | £181 |
Figures cover the 12 months to October 2026. Region figures add up these 7 areas and Elsewhere in Norfolk, homes filed under a wider area, which take no rank. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. Most of these rows are districts rather than single towns, so this page calls them areas. How these numbers are made.
Money figures on this page are in British pounds, converted from US dollars at £0.74 per US$, the typical rate from November 2025 to October 2026.
Earnings
Revenue, Occupancy and Nightly Rate in Norfolk
Across the 7 areas with 100 or more Airbnb homes, revenue per home runs from £13,636 in Great Yarmouth to £25,858 in North Norfolk a year. Gaps like these often reflect home size and mix more than the area, so compare areas with similar homes.
Revenue per home, top 5
A year, AirROI estimate
- North Norfolk £25,858
- King's Lynn and West Norfolk £24,245
- Breckland £22,611
- Broadland £20,433
- South Norfolk £20,161
Occupancy, top 5
Nights booked, AirROI estimate
- Norwich 44%
- Broadland 41%
- North Norfolk 40%
- Breckland 39%
Lowest nightly rates among areas
With 100 or more homes, AirROI estimate
- Norwich £116
- Great Yarmouth £152
- South Norfolk £176
- Broadland £196
- Breckland £202
Among the 7 areas with 100 or more Airbnb homes, 12 months to Oct 2026.
Area by area
Where the Top Areas Stand Out in Norfolk
Among guests who left a review, London is the top home city in all 7. Houses are the largest home type in 6 of the 7. The lines below add what the table can't show, where one of the areas leads its peers or differs from the rest.
- North Norfolk
Of the 7 areas in Norfolk with 100 or more homes, North Norfolk had the highest revenue per home, at £25,858, and had the most Airbnb homes, at 2,096, in the 12 months to October 2026.
- 4Norwich
Of the 7 areas in Norfolk with 100 or more homes, Norwich had the longest typical stay, at 5.1 nights, and had the highest occupancy, at 44%, in the 12 months to October 2026. Apartments and condos were the largest home type in Norwich, at 51% of homes.
- 6South Norfolk
Of the 7 areas in Norfolk with 100 or more homes, South Norfolk had the highest guest rating, at 4.87, in the 12 months to October 2026.
When
Busiest and Quietest Months in Norfolk
August, July and September rank as the busiest months for Airbnb nights in Norfolk, and February and January as the quietest. August is the busiest month in every one of these areas. Across the 7 areas, nightly rates run lowest in January, at about £195, and highest in August, at about £226. Across the 7 areas, stays run longest in January, at 5.2 nights, and shortest in November, at 3.7 nights.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, September, June, May, October, April, December, November, March, February, January.
Month by month: rank, share of nights, typical stay and nightly rate
| Rank | Month | Share of nights | Nightly rate |
|---|---|---|---|
| 1 | August | 12.4% | £226 |
| 2 | July | 10.3% | £223 |
| 3 | September | 10.1% | £214 |
| 4 | June | 9.2% | £219 |
| 5 | May | 8.8% | £220 |
| 6 | October | 8.5% | £211 |
| 7 | April | 7.5% | £211 |
| 8 | December | 7.4% | £207 |
| 9 | November | 6.8% | £201 |
| 10 | March | 6.7% | £200 |
| 11 | February | 6.4% | £197 |
| 12 | January | 5.8% | £195 |
Who comes
Where Guests Come From in Norfolk
Among guests who left a review, 93.9% come from within the United Kingdom. Among those guests, the largest group from abroad comes from the United States. The top home cities among those guests are London, Norwich and Cambridge. Norwich draws the most from abroad, at 18%, among areas with 100 or more homes.
93.9% from within the United Kingdom
Among guests who left a review, as of October 2026
- From within the United Kingdom 93.9%
- From abroad 6.1%
Top countries abroad
Among guests who left a review
Top home cities
Among guests who left a review
FAQ
Questions About Norfolk Airbnb Data
How much do Airbnb homes earn in Norfolk?
AirROI estimates the average Airbnb home in Norfolk earned £21,707 in the 12 months to October 2026, at 39% occupancy and £206 a night. Across areas with 100 or more homes, revenue per home runs from £13,636 in Great Yarmouth to £25,858 in North Norfolk.
Which of the 7 Norfolk areas get the most Airbnb stays?
North Norfolk (55,323), King's Lynn and West Norfolk (27,206) and Great Yarmouth (11,572) in Norfolk, by AirROI's estimated stays in the 12 months to October 2026.
When is Norfolk busiest on Airbnb?
AirROI ranks August first for Airbnb nights in Norfolk and January last, in the 12 months to October 2026.
How long do Airbnb guests stay in Norfolk?
AirROI puts the typical Airbnb stay in Norfolk at 4.5 nights in the 12 months to October 2026. Across areas with 100 or more homes, it runs from 3.6 nights in Breckland to 5.1 nights in Norwich.
How many Airbnb homes are there in Norfolk?
AirROI counts 6,026 active Airbnb homes in Norfolk, as of October 2026, 613 of them filed under Norfolk as a whole. Area by area, that runs from 374 in Breckland to 2,096 in North Norfolk.
Method
How These Numbers Are Made
Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each area listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed area's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each area's active homes, the way AirROI's state pages work them out, and an area's stale figures would be left out of them. The typical stay weights each area's stay by its stays. Busiest and quietest months weight each area by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the Norfolk name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review.