Large Manor House with Pool, Hot Tub & Gardens Entire home · 10 bedrooms Rated 4.94 - Revenue
- £386,722
- Occupancy
- 50.7%
- Daily rate
- £1,936
Airbnb market data · 202612 months to September 2026
The average Airbnb in South Norfolk brought in £19,351 over the 12 months through September 2026, in line with the England average of £19,455.
The short answer
Listings averaged £167 a night, about 7% lower than the England average of £180, and were booked on 38% of available nights, close to its 40%.
Timing matters: in August, usually the best month, the average listing earns about twice as much as in February, usually the slowest.
With 431 active listings, South Norfolk is the 88th-largest of 1,108 England markets AirROI tracks. From a year earlier, average revenue rose 4% while the number of active listings shrank 5%.
Browse the live South Norfolk Airbnb market
See Every South Norfolk Listing
Revenue
Gross bookings per South Norfolk listing averaged £19,351 over the 12 months to September 2026 (England average: £19,455), before cleaning, platform and management costs and taxes.
In a typical year, the average South Norfolk listing brings in £3,200 in August, its best month, and £1,590 in February, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.9 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about twice what February does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, £2,200. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | £2,284 | 45.1% | £174 | £76 | 64 days | 4 nights |
| Oct 2025 | £2,225 | 41.7% | £171 | £72 | 59 days | 3.4 nights |
| Nov 2025 | £1,767 | 34.2% | £166 | £59 | 53 days | 3.7 nights |
| Dec 2025 | £2,142 | 37.7% | £170 | £69 | 81 days | 4.1 nights |
| Jan 2026 | £1,604 | 28.3% | £164 | £52 | 41 days | 4.7 nights |
| Feb 2026 | £1,603 | 35.4% | £163 | £57 | 37 days | 4.1 nights |
| Mar 2026 | £1,852 | 35.4% | £166 | £60 | 46 days | 4.6 nights |
| Apr 2026 | £1,954 | 38.7% | £170 | £65 | 62 days | 4.2 nights |
| May 2026 | £2,387 | 41.5% | £172 | £77 | 73 days | 3.7 nights |
| Jun 2026 | £2,296 | 42.1% | £178 | £77 | 67 days | 4.4 nights |
| Jul 2026 | £3,007 | 49.0% | £182 | £97 | 75 days | 3.8 nights |
| Aug 2026 | £3,278 | 54.7% | £185 | £106 | 83 days | 3.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole South Norfolk market, enter its address and size in the Airbnb estimator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average South Norfolk Airbnb took in £19,351 in the 12 months to September 2026, and run by its owner at everyday costs, about £1,090 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £2,020 a month.
Cleaning it yourself keeps the £1,240 a year guests pay in cleaning fees, for about £1,190 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £940 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £18,111 | £33,260 |
| Cleaning fees guests pay6% of South Norfolk bookings | £1,240 | £2,280 |
| Gross bookings | £19,351 | £35,540 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 94% of South Norfolk listings on Simplified Pricing, 3% for the rest | −£2,850 | −£5,230 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£1,240 | −£2,280 |
| Utilities and internetAbout 5% of bookings | −£970 | −£1,780 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£390 | −£710 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£580 | −£1,070 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£190 | −£190 |
| Permit and registrationWhere one is required | −£100 | −£100 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −£6,320 | −£11,360 |
| Left for housing costs, then profit | £13,031about £1,090 a month | £24,180about £2,020 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from South Norfolk's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one South Norfolk home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,960 a month, against £1,610 for the average one.
Occupancy
South Norfolk listings were booked on 38% of the nights they were open over the past year, 2 percentage points below the England average (40%) and 3 points below the U.K. average (41%). In a typical year, occupancy swings from 31% in January to 56% in August.
The busiest tenth of listings are booked about 4.5 times as often as the bottom quarter.
August is usually the busiest month in South Norfolk, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 38% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in South Norfolk, known as ADR (average daily rate), was £167 over the past year, about 7% below the England and U.K. averages (£180 and £185). In a typical year, rates peak in July and August at about £185 and bottom out in February and March at about £160.
Prices span a wide range: the top 10% charge about 3.9 times the rate of the bottom quarter.
August rates run 13% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, £169.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In South Norfolk it averaged £66 over the past year, from about £55 in a typical January to about £103 in a typical August.
Per open night, by tier:
August RevPAR is about 1.9 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, £72. The 12-month RevPAR of £66 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
South Norfolk has one high season, July and August, which makes it a moderately seasonal market. Business is slowest from January to March and slows again in November. A listing earns about 47% more a month in June through August than in December through February.
Average revenue by month in South Norfolk
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, £2,200.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | £1,690 |
| February | Low season | £1,590 |
| March | Low season | £1,910 |
| April | Shoulder season | £2,070 |
| May | Shoulder season | £2,340 |
| June | Shoulder season | £2,160 |
| July | High season | £2,770 |
| August | High season | £3,200 |
| September | Shoulder season | £2,240 |
| October | Shoulder season | £2,220 |
| November | Low season | £1,880 |
| December | Shoulder season | £2,260 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJuly–August | £2,990 | 52% | £182 |
| Shoulder seasonApril–June, September–October, December | £2,220 | 42% | £170 |
| Low seasonJanuary–March, November | £1,770 | 35% | £162 |
Guests book South Norfolk stays 64 days ahead on average (about two months), so guests here plan well ahead. August stays are booked furthest out, about 77 days ahead, and February stays closest to arrival, about 35 days. A typical August booking is made in late May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 64 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 431 active listings in South Norfolk display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in South Norfolk.
Neighborhoods
AirROI's area guide picks eight South Norfolk neighborhoods that draw short-term rental guests, led by Diss, Harleston and Wymondham. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Diss | A charming market town with beautiful parks and a scenic mere, popular among both tourists and business travelers. The town's rich history and numerous amenities make it a great choice for Airbnb hosting. | Diss Mere, Diss Museum, St Mary's Church, Brockford Railway Siding, Bressingham Steam Museum |
| Harleston | A quaint market town at the junction of the A143 and A144 roads. Known for its local shops and friendly community, it's attractive for guests looking for a peaceful stay in the countryside. | Harleston Public Gardens, St John the Baptist Church, The Old Grammar School, Diss and Harleston Railway |
| Wymondham | A historic market town with notable attractions and easy transport links to Norwich. Ideal for visitors wanting to explore the Norfolk countryside while having urban amenities close by. | Wymondham Abbey, Wymondham Heritage Museum, Norfolk Broads, Wymondham Railway Station |
| Long Stratton | A small town with a pleasant community atmosphere and access to the beautiful Norfolk countryside. A perfect getaway spot for guests looking to explore rural England. | Long Stratton Church, Pleasant Parks, Local pubs and dining options, Walking trails |
| Attleborough | A lively market town close to Norwich that attracts business and leisure travelers alike. Offers a variety of shops and local events throughout the year. | Attleborough Museum, Queens Square, St Mary's Church, Railway Station, Nearby countryside walks |
| Banham | Home to the famous Banham Zoo, this small village attracts families and wildlife enthusiasts. A great destination for unique family experiences. | Banham Zoo, Banham Church, Local farms and parks |
| Pulham Market | A picturesque village known for its historical architecture, making it a charming location for those looking to experience traditional English village life. | St Mary’s Church, Blyth Hall, Countryside walks, Local wildlife |
| Necton | A friendly village offering tranquility and beautiful rural scenery, ideal for guests looking to escape the busy city life and explore the natural beauty of Norfolk. | Necton Village Green, Historical landmarks, Nearby nature reserves |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 82% of listings in South Norfolk, but private rooms are a real segment: about one listing in six (18%) rents out a single room. Houses are the most common property type at 51%, about 3.6 times the share of unique stays such as treehouses and domes (14%).
Mostly entire homes, with a private-room segment
South Norfolk Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 82.1% | 354 |
| Private room | 17.9% | 77 |
Listings by property type
South Norfolk Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 51.3% | 221 |
| Unique stay | 14.2% | 61 |
| Hotel/Boutique | 12.5% | 54 |
| Cabin/Outdoor | 8.6% | 37 |
| Apartment/Condo | 8.1% | 35 |
| Others | 5.3% | 23 |
One-bedroom homes are the most common size in South Norfolk (42% of entire homes), followed by two-bedroom homes (31%). Shares are of the 342 entire homes that give a bedroom count; rented rooms are left out.
South Norfolk entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 2.6% | 9 |
| 1 bedroom | 42.4% | 145 |
| 2 bedrooms | 30.7% | 105 |
| 3 bedrooms | 13.2% | 45 |
| 4 bedrooms | 5.0% | 17 |
| 5+ bedrooms | 6.1% | 21 |
A typical one-bedroom home in South Norfolk earned £10,600 over the past year, against £76,600 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 145 | £10,600 | £12,800 | £116 | 39% |
| 2 bedrooms | 105 | £17,200 | £18,400 | £144 | 43% |
| 3 bedrooms | 45 | £17,600 | £22,800 | £217 | 37% |
| 4 bedrooms | 17 | £28,100 | £40,800 | £307 | 48% |
| 5+ bedrooms | 21 | £76,600 | £104,000 | £772 | 41% |
Most South Norfolk listings are sized for couples and small families: 74% sleep four guests or fewer, and just 10% take eight or more. Shares are of the 378 listings with a guest capacity on file (88% of the market).
South Norfolk listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 0.3% | 1 |
| 2 guests | 42.1% | 159 |
| 3 guests | 4.5% | 17 |
| 4 guests | 27.5% | 104 |
| 5 guests | 3.2% | 12 |
| 6 guests | 12.4% | 47 |
| 7 guests | 0.3% | 1 |
| 8+ guests | 9.8% | 37 |
South Norfolk hosts set up an average of 2.5 beds per listing. About a quarter of listings (25%) show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in South Norfolk: 96% of listings offer it, and 49% offer self check-in.
Share of South Norfolk listings with each common amenity
Listings in South Norfolk with a pool table earned about 4.5 times as much a year, on average, as those without: £77,200 against £17,100. The gap is smaller for a pool (about 2.7 times as much) and a ping pong table (about 2.5 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for South Norfolk listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Pool table | 4% | £77,200 | £17,100 | +351% |
| Pool | 6% | £47,400 | £17,500 | +170% |
| Ping pong table | 5% | £45,400 | £18,000 | +152% |
| Hot tub | 14% | £38,700 | £16,200 | +139% |
| Game console | 2% | £44,600 | £18,800 | +138% |
| BBQ grill | 44% | £27,400 | £13,000 | +110% |
| Keypad | 4% | £38,300 | £18,600 | +106% |
| Sound system | 14% | £34,200 | £17,000 | +101% |
| Lake access | 4% | £36,300 | £18,700 | +94% |
| Self check-in | 49% | £25,700 | £13,200 | +94% |
Guests
South Norfolk draws mostly domestic guests: 94% of those who left reviews live in the United Kingdom. London alone accounts for 11% of reviews. Of the 6% from abroad, the largest groups come from the United States and Australia.
94% of South Norfolk guests are domestic
Where guests who left reviews live
Where South Norfolk guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| London | 11.5% |
| Norwich | 2.2% |
| Cambridge | 1.9% |
| Southend-on-Sea | 1.4% |
Where South Norfolk guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United Kingdom | 93.7% |
| United States | 1.3% |
| Australia | 1.1% |
| Netherlands | 0.5% |
| Canada | 0.4% |
Languages spoken by South Norfolk guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 71.2% |
| French | 8.7% |
| Spanish | 5.1% |
| German | 3.7% |
| Italian | 2.3% |
South Norfolk Airbnbs average 4.87 stars, and 58% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.82.
Check-in scores highest in South Norfolk; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.90 |
| Cleanliness | 4.86 |
| Communication | 4.91 |
| Location | 4.88 |
| Check-in | 4.93 |
| Value | 4.82 |
Booking patterns
More than three-quarters of South Norfolk listings are open to guests more than 180 days a year, but only 25% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 32% of listings; blocked nights include any the host closes off.
Days a year South Norfolk listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 51.0% | 220 |
| 181-270 days | 25.3% | 109 |
| 91-180 days | 20.6% | 89 |
| 31-90 days | 3.0% | 13 |
Days a year South Norfolk listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 4.2% | 18 |
| 181-270 days | 20.9% | 90 |
| 91-180 days | 25.1% | 108 |
| 31-90 days | 32.5% | 140 |
| 1-30 days | 17.4% | 75 |
Bookings in South Norfolk average 3.5 to 4.2 nights depending on the month, longest in January and shortest in October. Listings took about 24 bookings each over the year, some 10,400 in all. 55% of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in South Norfolk
Average nights per booking, by month of stay
Two-year average by calendar month.
About eight in ten listings in South Norfolk accept stays of one or two nights.
Minimum stay set by South Norfolk listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in South Norfolk, used by 29% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: 54% of listings offer Flexible or Moderate terms, against 44% on Firm or stricter ones.
Cancellation policies of South Norfolk listings, from most to least flexible
Share of listings by the policy they use
About six in ten South Norfolk listings charge a cleaning fee. The typical fee is £30; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of about four nights, that adds roughly £8 a night to what guests pay. For listings that charge one, cleaning fees make up about 6% of gross revenue.
Top earners
The top-grossing Airbnb in South Norfolk, a ten-bedroom home, took in £387,000 over the past year, about 20 times the city's average of £19,400. All six listings below have five or more bedrooms, so the top of this market belongs to large homes.
Large Manor House with Pool, Hot Tub & Gardens Entire home · 10 bedrooms Rated 4.94
Country House with Indoor Pool, Sauna & Steam room Entire home · 10 bedrooms Rated 4.52
Stubbs House Country Manor Norfolk Broads Entire home · 10 bedrooms Rated 4.93
Rural retreat by the river Entire home · 6 bedrooms Rated 5.00
Lavish Tudor Estate & Gardens - Sleeps 20! Entire home · 10 bedrooms Rated 5.00
Luxury Georgian House With Sauna Sleeps 19-23 Entire home · 9 bedrooms Rated 4.98 Cottages is the top-grossing host in South Norfolk, with £433,000 in bookings across 24 listings over the past year. Hosting here is fragmented: the ten top-grossing hosts run just 14% of the market's 431 listings. Per listing, a smaller operator earns more: Sam grossed £101,000 per listing, about 5.6 times Cottages' £18,100.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Cottages | 24 | £433,357 | £18,057 | 4.89/5 | |
| Curated Property Account 1 | 1 | £386,722 | £386,722 | 4.94/5 | |
| Sam | 3 | £304,053 | £101,351 | 4.97/5 | |
| 4 | Norfolk Cottages Holidaycottages.Co.Uk | 9 | £274,520 | £30,502 | 4.86/5 |
| 5 | Debbie | 5 | £274,077 | £54,815 | 4.98/5 |
| 6 | Zeenath | 2 | £234,950 | £117,475 | 4.45/5 |
| 7 | Joe | 6 | £222,324 | £37,054 | 4.72/5 |
| 8 | Curated Property Account 2 | 2 | £219,987 | £109,993 | 4.93/5 |
| 9 | Norfolk Holiday Rentals | 1 | £207,056 | £207,056 | 4.93/5 |
| 10 | Polo | 8 | £131,961 | £16,495 | 4.81/5 |
Account numbers mark separate host accounts that share a display name.
Only 13% of South Norfolk listings are classed as professionally managed. Superhosts run half of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 94% of listings.
3 management companies run five or more active Airbnb listings in South Norfolk, and companies run 8% of its 431 active listings. Holidaycottages.Co.Uk is the largest, with 12 listings and an average guest rating of 4.87; the next largest are Barnham Broom Apartments and Cilerna Properties.
The three largest run 5% of South Norfolk's listings
Share of South Norfolk's 431 active Airbnb listings each company runs as host or co-host
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in England, with a profile of each.
Nearby markets
Of the eight nearby markets in the table, all within 33 km, Breckland District (28 km away) earned the most per listing, about 8% more than South Norfolk. Norwich was the busiest, booked on 43% of nights against 38% in South Norfolk.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Norwich 11 km | 432 | £13,334 | £110 | 43% |
| Broadland 20 km | 407 | £18,978 | £193 | 40% |
| Corton 24 km | 31 | £8,787 | £110 | 33% |
| Norfolk 27 km | 577 | £15,746 | £167 | 40% |
| Breckland District 28 km | 382 | £20,971 | £186 | 39% |
| Great Yarmouth 32 km | 650 | £12,711 | £145 | 33% |
| Mid Suffolk 32 km | 275 | £19,740 | £204 | 39% |
| Suffolk 33 km | 413 | £15,916 | £217 | 36% |
See all 1,108 England Airbnb markets
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to South Norfolk:
FAQ
An active South Norfolk Airbnb grossed £19,351 on average in the 12 months to September 2026, according to AirROI's tracking of 431 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,510 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of South Norfolk listings earn between £638 and £2,510 in a typical month, and the top tenth £4,330 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in South Norfolk were booked on 38% of available nights over the past year. That compares with 40% for the England average. August is usually the busiest month.
The average booked night in South Norfolk cost £167 before fees. Half of listings charge between £83 and £175, so bedroom count and location move the price more than the average suggests.
None of the active South Norfolk listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average South Norfolk Airbnb grossed £19,351 in the 12 months to September 2026, in line with the England average. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £13,031 a year (about £1,090 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £2,020 a month. Check a specific home in the Airbnb calculator.
August usually pays best, averaging £3,200 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a South Norfolk listing was open to book earned £66 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £125 or more.
South Norfolk stays were booked 64 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average South Norfolk Airbnb stay lasts about four nights. A listing took 24 reservations over the year on average.
Guests rate South Norfolk Airbnbs 4.87 out of 5 on average. Guests score check-in highest and value lowest.
Diss, Harleston and Wymondham draw the most short-term rental interest in South Norfolk. The neighborhood guide explains what brings guests to each.
AirROI counted 431 active Airbnb listings in South Norfolk as of September 2026. The closest tracked market is Norwich, 11 km away.
In South Norfolk, about six in ten listings add a cleaning fee. The median fee is £30; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
Figures on this page cover 431 active Airbnb listings in South Norfolk from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.