South Norfolk, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in South Norfolk, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $25,250 per year — at a $225 nightly rate, 38.0% occupancy, and a $88 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
South Norfolk's 448 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 28.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in South Norfolk?
In South Norfolk, the headline Airbnb metrics are $25,250 in average annual revenue,38.0% occupancy, $225 ADR, and $88 in RevPAR, and guests book about 60 days in advance.
How Much Do Airbnb Hosts Earn Monthly in South Norfolk?
Understanding the monthly revenue variations for Airbnb listings in South Norfolk is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in South Norfolk is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in South Norfolk across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,624+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,234 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,791 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $824, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in South Norfolk
What Is the Monthly Airbnb Occupancy Rate in South Norfolk?
Maximize your bookings by understanding the South Norfolk STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in South Norfolk:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in South Norfolk
What Is the Average Airbnb Nightly Rate in South Norfolk?
Effective short term rental pricing strategy in South Norfolk involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in South Norfolk typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $404+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $231 or more.
- Typical properties (Median) charge around $151 per night.
- Entry-level properties (Bottom 25%) earn around $108 per night.
Average Daily Rate (ADR) Trend by Month in South Norfolk
What Is the RevPAR for Airbnb in South Norfolk?
RevPAR in South Norfolk is currently $88. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $30 RevPAR.
- Typical properties (Median) generate $56 RevPAR.
- Strong performers (Top 25%) earn $99 RevPAR.
- Best-in-class (Top 10%) achieve $163 RevPAR.
Average Monthly RevPAR Trend in South Norfolk
RevPAR Insights for South Norfolk
- The average RevPAR in South Norfolk is $88. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($163) and bottom 25% ($30) is $133, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these South Norfolk benchmarks. If your RevPAR falls below the median of $56, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $99+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in South Norfolk?
South Norfolk's peak Airbnb season falls in August, July, May, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, May)
- Revenue averages $3,585 per month
- Occupancy rates average 50.2%
- Daily rates average $235
Shoulder Season
- Revenue averages $2,869 per month
- Occupancy maintains around 40.3%
- Daily rates hold near $226
Low Season (January, February, March)
- Revenue drops to average $2,061 per month
- Occupancy decreases to average 30.5%
- Daily rates adjust to average $214
Seasonality Insights for South Norfolk
- Airbnb seasonality in South Norfolk is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases South Norfolk's highest earning potential, with monthly revenues climbing to $4,211, occupancy reaching 58.2%, and ADRs peaking at $239.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,971, occupancy could drop to 28.1%, and ADRs may adjust to $212.
- Lower occupancy paired with meaningful seasonality means hosts in South Norfolk need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like South Norfolk, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in South Norfolk?
Low regulation and minimal registration activity in South Norfolk, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for South Norfolk to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in South Norfolk?
Location within South Norfolk matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Diss | A charming market town with beautiful parks and a scenic mere, popular among both tourists and business travelers. The town's rich history and numerous amenities make it a great choice for Airbnb hosting. | Diss Mere, Diss Museum, St Mary's Church, Brockford Railway Siding, Bressingham Steam Museum |
| Harleston | A quaint market town at the junction of the A143 and A144 roads. Known for its local shops and friendly community, it's attractive for guests looking for a peaceful stay in the countryside. | Harleston Public Gardens, St John the Baptist Church, The Old Grammar School, Diss and Harleston Railway |
| Wymondham | A historic market town with notable attractions and easy transport links to Norwich. Ideal for visitors wanting to explore the Norfolk countryside while having urban amenities close by. | Wymondham Abbey, Wymondham Heritage Museum, Norfolk Broads, Wymondham Railway Station |
| Long Stratton | A small town with a pleasant community atmosphere and access to the beautiful Norfolk countryside. A perfect getaway spot for guests looking to explore rural England. | Long Stratton Church, Pleasant Parks, Local pubs and dining options, Walking trails |
| Attleborough | A lively market town close to Norwich that attracts business and leisure travelers alike. Offers a variety of shops and local events throughout the year. | Attleborough Museum, Queens Square, St Mary's Church, Railway Station, Nearby countryside walks |
| Banham | Home to the famous Banham Zoo, this small village attracts families and wildlife enthusiasts. A great destination for unique family experiences. | Banham Zoo, Banham Church, Local farms and parks |
| Pulham Market | A picturesque village known for its historical architecture, making it a charming location for those looking to experience traditional English village life. | St Mary’s Church, Blyth Hall, Countryside walks, Local wildlife |
| Necton | A friendly village offering tranquility and beautiful rural scenery, ideal for guests looking to escape the busy city life and explore the natural beauty of Norfolk. | Necton Village Green, Historical landmarks, Nearby nature reserves |
With 8 distinct neighborhoods showing meaningful short-term rental activity, South Norfolk offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in South Norfolk?
Room Type Distribution
Property Type Distribution
Market Composition Insights for South Norfolk
- The South Norfolk Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.5% of the 448 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in South Norfolk, House properties are the most common (52%), reflecting the local real estate landscape.
- Houses represent a significant 52% portion, catering likely to families or larger groups.
- The presence of 12.3% Hotel/Boutique listings indicates integration with traditional hospitality.
South Norfolk Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for South Norfolk
- The dominant room capacity in South Norfolk is 1 bedroom listings, making up 39.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.8% of the active Airbnb listings in South Norfolk, indicating a high concentration in these sizes.
- A significant 20.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in South Norfolk.
South Norfolk Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for South Norfolk
- The most common guest capacity trend in South Norfolk vacation rentals is listings accommodating 2 guests (35.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the South Norfolk STR market, accounting for 60.5% of listings.
- 20.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in South Norfolk.
- On average, properties in South Norfolk are equipped to host 3.4 guests.
How Do Listings in South Norfolk Compare on Quality?
Listing quality in South Norfolk can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for South Norfolk
- At 28.5 photos per listing on average, South Norfolk hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 17.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the South Norfolk averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in South Norfolk?
Amenity Prevalence
Amenity Insights for South Norfolk
- Essential amenities in South Norfolk that guests expect include: Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for South Norfolk: Heating, Free parking on premises.
- Prioritize adding missing essentials: Heating, Free parking on premises.
- Consider adding popular differentiators like Smoke alarm or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in South Norfolk to stay competitive.
Which Airbnb Amenities Boost Revenue in South Norfolk?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in South Norfolk, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 97.8% | $25,746 | $3,507 | 634.2% |
Children's playroomHigh opportunity | 1.8% | $100,622 | $23,879 | 321.4% |
Pool tableHigh opportunity | 3.6% | $91,627 | $22,791 | 302.0% |
Wifi | 92.2% | $26,648 | $8,745 | 204.7% |
Hot tub | 12.7% | $54,871 | $20,931 | 162.1% |
Kitchen | 82.1% | $28,056 | $12,339 | 127.4% |
Dryer | 22.3% | $44,293 | $19,777 | 124.0% |
Lake accessHigh opportunity | 3.1% | $53,235 | $24,347 | 118.7% |
Ping pong tableHigh opportunity | 4.2% | $51,970 | $24,066 | 115.9% |
PoolHigh opportunity | 6.5% | $49,795 | $23,551 | 111.4% |
Revenue Impact Insights for South Norfolk
- Heating tops the revenue impact list with a 634.2% uplift — listings with this amenity earn $25,746 vs. $3,507 without it.
- High-opportunity amenities — Children's playroom, Pool table, Lake access — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating, Wifi, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Children's playroom — it has the best combination of high revenue impact and low market saturation in South Norfolk.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced South Norfolk STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for South Norfolk. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouth Norfolk Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for South Norfolk
- The typical guest profile for Airbnb in South Norfolk consists of primarily domestic travelers (94%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 93.8% of guests.
- Key international markets include United Kingdom (93.8%) and United States (1.4%).
- Top languages spoken are English (71.3%) followed by French (7.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in South Norfolk?
Listings in South Norfolk average 4.86 out of 5 overall, with about 70 reviews per active listing and 46.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for South Norfolk
- With an overall rating of 4.86, South Norfolk listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.92), while Value (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 46.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
South Norfolk Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for South Norfolk
- The most common availability pattern in South Norfolk falls within the 271-366 days range, representing 48.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in South Norfolk (29.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in South Norfolk?
Average Booking Lead Time by Month
Booking Lead Time Insights for South Norfolk
- The overall average booking lead time for vacation rentals in South Norfolk is 60 days.
- Guests book furthest in advance for stays during December (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in South Norfolk.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these South Norfolk averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in South Norfolk?
Guests in South Norfolk stay about 4 nights on average, generating roughly 11,372 reservations and 25.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in South Norfolk
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for South Norfolk
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 25.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (4.3 nights) and shorten in Oct (3.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
South Norfolk Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
141 listings
31.5% of total
2 Nights
120 listings
26.8% of total
3 Nights
41 listings
9.2% of total
4-6 Nights
13 listings
2.9% of total
7-29 Nights
6 listings
1.3% of total
30+ Nights
127 listings
28.3% of total
Key Insights
- The most prevalent minimum stay requirement in South Norfolk is 1 Night, adopted by 31.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (28.3%) caters to monthly stays (30+ nights) in South Norfolk, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.5% of South Norfolk hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 28.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in South Norfolk.
South Norfolk Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
4 listings
0.9% of total
Limited
2 listings
0.4% of total
Super Strict 60 Days
49 listings
11% of total
Non-refundable
2 listings
0.4% of total
Refundable
1 listings
0.2% of total
Flexible
122 listings
27.3% of total
Moderate
129 listings
28.9% of total
Firm
109 listings
24.4% of total
Strict
29 listings
6.5% of total
Cancellation Policy Insights for South Norfolk
- The prevailing Airbnb cancellation policy trend in South Norfolk is Moderate, used by 28.9% of listings.
- There's a relatively balanced mix between guest-friendly (56.2%) and stricter (30.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28.9% market standard in South Norfolk.
- Using a Strict policy might deter some guests, as only 6.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in South Norfolk.
How Much Are Airbnb Cleaning Fees in South Norfolk?
Cleaning fees in South Norfolk are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for South Norfolk
- About 47.1% of South Norfolk listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($140) and median ($47) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the South Norfolk median of $47. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in South Norfolk Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in South Norfolkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large Manor House with Pool, Hot Tub & Gardens
Entire Place • 10 bedrooms
Lavish Tudor Estate & Gardens - Sleeps 20!
Entire Place • 10 bedrooms
Stubbs House Country Manor Norfolk Broads
Entire Place • 10 bedrooms
Quirky family home, three annexes + hot tub
Entire Place • 7 bedrooms
Rural retreat by the river
Entire Place • 6 bedrooms
Luxury Georgian House With Sauna Sleeps 19-23
Entire Place • 9 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in South Norfolk?
Learn from the best! This table showcases top-performing Airbnb hosts in South Norfolk based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 24 | $607,278 | 315 | 4.85/5.0 |
| Curated Property | 1 | $492,980 | 10 | 4.90/5.0 |
| Holidaycottages-Co-Uk | 11 | $416,153 | 59 | 4.81/5.0 |
| Curated Property | 2 | $406,995 | 25 | 4.93/5.0 |
| Joe | 6 | $368,304 | 834 | 4.72/5.0 |
| Sam | 3 | $356,932 | 108 | 4.97/5.0 |
| Debbie | 5 | $274,323 | 488 | 4.98/5.0 |
| Norfolk Holiday Rentals | 1 | $260,352 | 51 | 4.94/5.0 |
| Host & Stay | 3 | $210,471 | 97 | 4.64/5.0 |
| Polo | 8 | $180,822 | 578 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in South Norfolk.
Who Are the Airbnb Hosts in South Norfolk?
South Norfolk is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for South Norfolk
- With 50.2% Superhosts, South Norfolk has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 17.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 70.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 16.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these South Norfolk averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in South Norfolk
These are the highest-grossing professional property management operations in South Norfolk, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Cottages | 24 | $607,278 | $288 | 33.3% | 4.85/5 |
| Curated Property | 1 | $492,980 | $2,832 | 47.6% | 4.90/5 |
| Norfolk Cottages | 11 | $416,153 | $591 | 28.2% | 4.81/5 |
| Curated Property | 2 | $406,995 | $1,530 | 40.0% | 4.93/5 |
| Norfolk Holiday Rentals | 1 | $260,352 | $1,160 | 58.3% | 4.94/5 |
| Host & Stay | 3 | $210,471 | $654 | 43.2% | 4.64/5 |
| Polo | 8 | $180,822 | $252 | 24.5% | 4.83/5 |
| Holidaycottages-Co-Uk | 2 | $102,135 | $1,131 | 24.6% | 5.00/5 |
| Holidaycottages.Co.Uk | 1 | $33,648 | $380 | 53.6% | N/A |
| Liam | 1 | $33,177 | $132 | 71.7% | 4.97/5 |
Management Company Insights for South Norfolk
- The leading management company, Cottages, operates 24 listings with $607,278 in gross revenue — a useful benchmark for what scale looks like in South Norfolk.
- Top managers average 5 properties each, suggesting professional management in South Norfolk still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.87/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 17.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does South Norfolk's Airbnb Market Compare to Nearby Cities?
How does the South Norfolk Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Epping Forest, South Norfolk has 7 percentage points lower occupancy and about $64 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Diksmuide | 49 | $3,246 | $321.07 | 38% |
| Epping Forest | 100 | $2,913 | $289.32 | 45% |
| Gistel | 11 | $2,808 | $260.92 | 38% |
| Braintree | 184 | $2,773 | $282.73 | 39% |
| North Norfolk | 2,222 | $2,709 | $312.43 | 41% |
| Sevenoaks | 170 | $2,643 | $292.81 | 41% |
| Uttlesford | 219 | $2,596 | $241.95 | 44% |
| King's Lynn and West Norfolk | 1,139 | $2,551 | $291.79 | 39% |
| Folkestone and Hythe District | 516 | $2,457 | $276.83 | 40% |
| Canterbury | 1,034 | $2,422 | $238.92 | 43% |
Frequently Asked Questions About Airbnb in South Norfolk
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for South Norfolk.
How much do Airbnb hosts make in South Norfolk?
South Norfolk hosts earn about $25,250 per year on average, with an average nightly rate of $225 and RevPAR of $88. Those figures describe the typical revenue environment for active listings in South Norfolk, England, not the ceiling for the best operators. Source: AirROI 2026 data, South Norfolk market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in South Norfolk?
The average Airbnb occupancy rate in South Norfolk is 38.0%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in South Norfolk?
Listings in South Norfolk average $225 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in South Norfolk?
South Norfolk currently has about 448 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in South Norfolk?
AirROI currently classifies the short-term rental regulation level in South Norfolk as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in South Norfolk?
RevPAR in South Norfolk is about $88. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in South Norfolk?
Occupancy of 38.0% means South Norfolk is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $25,250, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in South Norfolk?
The average booking lead time in South Norfolk is about 60 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in South Norfolk?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in South Norfolk include Diss, Harleston, Wymondham. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in South Norfolk?
entire_home listings make up 81.5% of the active supply in South Norfolk. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does South Norfolk compare to nearby Airbnb markets?
Among neighboring markets, Diksmuide posts $38,954 in average annual revenue with 37.7% occupancy, compared to South Norfolk's $25,250 and 38.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in South Norfolk?
The average Airbnb stay length in South Norfolk is about 4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in South Norfolk?
Airbnb listings in South Norfolk average 4.86 out of 5 overall. About 46.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in South Norfolk?
Heating and Children's playroom are among the strongest revenue-linked amenities in South Norfolk. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in South Norfolk?
Yes. About 47.1% of active Airbnb listings in South Norfolk charge a cleaning fee, and the average fee is $140. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in South Norfolk?
A 50.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.