Portstewart, Northern Ireland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Portstewart, Northern Ireland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $21,499 per year — at a $238 nightly rate, 37.8% occupancy, and a $96 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Portstewart's 277 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 31.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Portstewart?
In Portstewart, the headline Airbnb metrics are $21,499 in average annual revenue,37.8% occupancy, $238 ADR, and $96 in RevPAR, and guests book about 84 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Portstewart?
Understanding the monthly revenue variations for Airbnb listings in Portstewart is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Portstewart is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Portstewart across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,212+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,334 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,070 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,155, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Portstewart
What Is the Monthly Airbnb Occupancy Rate in Portstewart?
Maximize your bookings by understanding the Portstewart STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Portstewart:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Portstewart
What Is the Average Airbnb Nightly Rate in Portstewart?
Effective short term rental pricing strategy in Portstewart involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Portstewart typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $392+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $255 or more.
- Typical properties (Median) charge around $186 per night.
- Entry-level properties (Bottom 25%) earn around $150 per night.
Average Daily Rate (ADR) Trend by Month in Portstewart
What Is the RevPAR for Airbnb in Portstewart?
RevPAR in Portstewart is currently $96. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $54 RevPAR.
- Typical properties (Median) generate $80 RevPAR.
- Strong performers (Top 25%) earn $114 RevPAR.
- Best-in-class (Top 10%) achieve $169 RevPAR.
Average Monthly RevPAR Trend in Portstewart
RevPAR Insights for Portstewart
- The average RevPAR in Portstewart is $96. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($169) and bottom 25% ($54) is $115, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Portstewart benchmarks. If your RevPAR falls below the median of $80, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $114+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Portstewart?
Portstewart's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $4,638 per month
- Occupancy rates average 53.1%
- Daily rates average $266
Shoulder Season
- Revenue averages $2,189 per month
- Occupancy maintains around 34.6%
- Daily rates hold near $226
Low Season (January, February, March)
- Revenue drops to average $1,410 per month
- Occupancy decreases to average 23.1%
- Daily rates adjust to average $232
Seasonality Insights for Portstewart
- Airbnb seasonality in Portstewart is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Portstewart's highest earning potential, with monthly revenues climbing to $6,741, occupancy reaching 62.3%, and ADRs peaking at $324.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,213, occupancy could drop to 19.4%, and ADRs may adjust to $219.
- Lower occupancy paired with meaningful seasonality means hosts in Portstewart need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Portstewart, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Portstewart?
Low regulation and minimal registration activity in Portstewart, Northern Ireland, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Portstewart to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Portstewart?
Location within Portstewart matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Portstewart Promenade | A popular area known for its scenic views of the Atlantic Ocean, the promenade offers a lively atmosphere with cafes and restaurants, making it an attractive location for tourists seeking relaxation and beach access. | Portstewart Strand, The Promenade, Portstewart Golf Club, Water's Edge, Session's House |
| Portstewart Strand | This stunning beach is renowned for its golden sands and picturesque landscape. It's a great spot for families, surfers, and sunbathers, making it a prime location for summer vacation rentals. | Portstewart Strand Beach, Golfing at Portstewart Golf Club, Surfing Schools, Family-friendly park areas, Walking trails along the coast |
| The Old Town | Rich in history and character, the Old Town is filled with charming shops, eateries, and historical sites. Tourists visiting for a taste of local culture and history will find this area very appealing. | Portstewart Harbour, Local shops and artisans, Historical architecture, Cafes, Art galleries |
| Castlerock | Located nearby, Castlerock offers stunning coastal scenery and is close to attractions like the Dunluce Castle. It's ideal for those who want a peaceful retreat with outdoor activities available. | Castlerock Beach, Binevenagh Mountain, The Mussenden Temple, Dunluce Castle, Castlerock Golf Club |
| Coleraine | A nearby town that serves as a commercial hub. It's convenient for guests seeking amenities and public transport while being close to the scenic coast. | Coleraine Town Centre, Riverside Park, Coleraine Railway Station, Shops and restaurants, Local markets |
| Glenullin Road | This area is known for its scenic countryside and is rapidly becoming a popular retreat for those looking for tranquility away from the busy coastal regions, appealing to nature lovers. | Beautiful countryside views, Hiking trails, Local farms, Wildlife watching, Countryside cafes |
| Dunluce Castle | A historic site famous for its breathtaking cliffside views, drawing many tourists interested in history and photography, making it an excellent spot for short-term rentals. | Dunluce Castle ruins, Scenic viewpoints, Historical tours, Clifftop walks, Nearby beaches |
| Ballyreagh Road | A residential area with proximity to beaches and golf clubs, attracting guests looking for quiet accommodations while still being close to major attractions. | Golf courses, Beaches nearby, Community parks, Local seafood restaurants, Nature walks |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Portstewart offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Portstewart?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Portstewart
- The Portstewart Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.6% of the 277 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Portstewart, House properties are the most common (72.2%), reflecting the local real estate landscape.
- Houses represent a significant 72.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 2.9%) offer potential for unique stay experiences.
Portstewart Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Portstewart
- The dominant room capacity in Portstewart is 3 bedrooms listings, making up 40.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 64.2% of the active Airbnb listings in Portstewart, indicating a high concentration in these sizes.
- A significant 72.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Portstewart.
Portstewart Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Portstewart
- The most common guest capacity trend in Portstewart vacation rentals is listings accommodating 6 guests (30.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Portstewart STR market, accounting for 53.1% of listings.
- 61.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Portstewart.
- On average, properties in Portstewart are equipped to host 5.7 guests.
How Do Listings in Portstewart Compare on Quality?
Listing quality in Portstewart can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Portstewart
- At 27.2 photos per listing on average, Portstewart hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 23.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Portstewart averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Portstewart?
Amenity Prevalence
Amenity Insights for Portstewart
- Essential amenities in Portstewart that guests expect include: TV, Kitchen, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Washer, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Portstewart: TV, Kitchen, Smoke alarm, Wifi.
- Prioritize adding missing essentials: TV, Smoke alarm, Wifi.
- Consider adding popular differentiators like Heating or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Portstewart to stay competitive.
Which Airbnb Amenities Boost Revenue in Portstewart?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Portstewart, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Children's playroomHigh opportunity | 1.8% | $47,980 | $21,012 | 128.3% |
Gym | 15.2% | $37,863 | $18,574 | 103.8% |
Game console | 2.5% | $40,679 | $21,002 | 93.7% |
Sun loungers | 5.4% | $39,291 | $20,480 | 91.8% |
Waterfront | 11.2% | $37,245 | $19,515 | 90.9% |
Air conditioning | 3.2% | $39,176 | $20,905 | 87.4% |
Cable TV | 12.3% | $35,103 | $19,596 | 79.1% |
Dishwasher | 52.7% | $26,769 | $15,625 | 71.3% |
Blender | 10.1% | $34,258 | $20,064 | 70.7% |
Heating | 94.9% | $21,950 | $13,017 | 68.6% |
Revenue Impact Insights for Portstewart
- Children's playroom tops the revenue impact list with a 128.3% uplift — listings with this amenity earn $47,980 vs. $21,012 without it.
- High-opportunity amenities — Children's playroom — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Children's playroom — it has the best combination of high revenue impact and low market saturation in Portstewart.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Portstewart STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Portstewart. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPortstewart Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Portstewart
- The typical guest profile for Airbnb in Portstewart consists of primarily domestic travelers (69%), often arriving from nearby Belfast, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 69.1% of guests.
- Key international markets include United Kingdom (69.1%) and United States (10.8%).
- Top languages spoken are English (74.2%) followed by French (8.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Belfast and Northern Ireland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Portstewart?
Listings in Portstewart average 4.91 out of 5 overall, with about 48.7 reviews per active listing and 52.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Portstewart
- With an overall rating of 4.91, Portstewart listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.97), while Value (4.84) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 52.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Portstewart Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Portstewart
- The most common availability pattern in Portstewart falls within the 271-366 days range, representing 59.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Portstewart (39.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Portstewart?
Average Booking Lead Time by Month
Booking Lead Time Insights for Portstewart
- The overall average booking lead time for vacation rentals in Portstewart is 84 days.
- Guests book furthest in advance for stays during July (average 129 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (95 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (84 days) as a baseline for your pricing and availability strategy in Portstewart.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 129 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Portstewart averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Portstewart?
Guests in Portstewart stay about 4.6 nights on average, generating roughly 5,475 reservations and 19.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Portstewart
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Portstewart
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 19.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (5.2 nights) and shorten in Oct (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Portstewart Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
6.1% of total
2 Nights
43 listings
15.5% of total
3 Nights
25 listings
9% of total
4-6 Nights
34 listings
12.3% of total
7-29 Nights
8 listings
2.9% of total
30+ Nights
150 listings
54.2% of total
Key Insights
- The most prevalent minimum stay requirement in Portstewart is 30+ Nights, adopted by 54.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (54.2%) caters to monthly stays (30+ nights) in Portstewart, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 54.2% of Portstewart hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 54.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Portstewart.
Portstewart Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
0.4% of total
Super Strict 60 Days
4 listings
1.4% of total
Flexible
44 listings
15.9% of total
Moderate
71 listings
25.6% of total
Firm
119 listings
43% of total
Strict
38 listings
13.7% of total
Cancellation Policy Insights for Portstewart
- The prevailing Airbnb cancellation policy trend in Portstewart is Firm, used by 43% of listings.
- A majority (56.7%) of hosts in Portstewart utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 43% market standard in Portstewart.
- Using a Strict policy might deter some guests, as only 13.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Portstewart.
How Much Are Airbnb Cleaning Fees in Portstewart?
Cleaning fees in Portstewart are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Portstewart
- About 61.7% of Portstewart listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $84 is close to the median ($68), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Portstewart median of $68. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Portstewart Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Portstewartbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
5.0 | Luxury Waterfront 4Bed, North Atlantic Coast
Entire Place • 4 bedrooms
Portstewart Accomoadation
Entire Place • 4 bedrooms
Luxurious Golf & Beach Retreat
Entire Place • 4 bedrooms
Harbour 2- stunning, sea view, 4 bed property
Entire Place • 4 bedrooms
Portstewart Sea View Strand House
Entire Place • 5 bedrooms
The Boardwalk-Sea Coastal Apt with Panoramic Views
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Portstewart?
Learn from the best! This table showcases top-performing Airbnb hosts in Portstewart based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christopher | 2 | $160,857 | 81 | 5.00/5.0 |
| Keith John | 7 | $131,912 | 32 | 4.71/5.0 |
| Heather | 1 | $99,475 | 12 | 5.00/5.0 |
| Michael | 2 | $97,068 | 173 | 4.97/5.0 |
| Connie | 1 | $92,471 | 60 | 4.98/5.0 |
| Kathleen Margaret | 2 | $90,169 | 161 | 4.88/5.0 |
| Clara | 1 | $86,669 | 44 | 4.93/5.0 |
| Sara | 3 | $72,967 | 251 | 4.87/5.0 |
| Alan | 1 | $71,887 | 243 | 4.97/5.0 |
| Alison | 1 | $69,697 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Portstewart.
Who Are the Airbnb Hosts in Portstewart?
Portstewart has a relatively balanced host base.
Host Profile Insights for Portstewart
- A 41.5% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 1.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 62.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 17.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Portstewart averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Portstewart
These are the highest-grossing professional property management operations in Portstewart, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Ryan | 1 | $52,877 | $383 | 31.9% | 5.00/5 |
| Trevor | 1 | $20,698 | $196 | 31.5% | 5.00/5 |
| Robert & Theresa | 2 | $11,096 | $146 | 45.1% | N/A |
Management Company Insights for Portstewart
- The leading management company, Ryan, operates 1 listings with $52,877 in gross revenue — a useful benchmark for what scale looks like in Portstewart.
- Top managers average 1 properties each, suggesting professional management in Portstewart still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 1.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Portstewart's Airbnb Market Compare to Nearby Cities?
How does the Portstewart Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Glen Nevis, Portstewart has 21 percentage points lower occupancy and about $20 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Glen Nevis | 16 | $4,585 | $258.48 | 59% |
| Glenachulish | 32 | $4,372 | $479.26 | 40% |
| Irvinestown | 10 | $4,268 | $359.85 | 40% |
| Bruichladdich | 17 | $4,095 | $326.41 | 51% |
| Kilchattan Bay | 10 | $3,950 | $345.63 | 50% |
| Inveraray | 19 | $3,763 | $313.26 | 47% |
| Duror | 18 | $3,728 | $242.14 | 59% |
| Kilcoo | 10 | $3,576 | $222.69 | 55% |
| Ballachulish | 36 | $3,527 | $243.32 | 57% |
| Tayvallich | 10 | $3,521 | $270.80 | 44% |
Frequently Asked Questions About Airbnb in Portstewart
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Portstewart.
How much do Airbnb hosts make in Portstewart?
Portstewart hosts earn about $21,499 per year on average, with an average nightly rate of $238 and RevPAR of $96. Those figures describe the typical revenue environment for active listings in Portstewart, Northern Ireland, not the ceiling for the best operators. Source: AirROI 2026 data, Portstewart market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Portstewart?
The average Airbnb occupancy rate in Portstewart is 37.8%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Portstewart?
Listings in Portstewart average $238 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Portstewart?
Portstewart currently has about 277 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Portstewart?
AirROI currently classifies the short-term rental regulation level in Portstewart as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Portstewart?
RevPAR in Portstewart is about $96. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Portstewart?
Occupancy of 37.8% means Portstewart is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $21,499, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Portstewart?
The average booking lead time in Portstewart is about 84 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Portstewart?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Portstewart include Portstewart Promenade, Portstewart Strand, The Old Town. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Portstewart?
entire_home listings make up 94.6% of the active supply in Portstewart. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Portstewart compare to nearby Airbnb markets?
Among neighboring markets, Glen Nevis posts $55,018 in average annual revenue with 58.5% occupancy, compared to Portstewart's $21,499 and 37.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Portstewart?
The average Airbnb stay length in Portstewart is about 4.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Portstewart?
Airbnb listings in Portstewart average 4.91 out of 5 overall. About 52.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Portstewart?
Children's playroom and Gym are among the strongest revenue-linked amenities in Portstewart. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Portstewart?
Yes. About 61.7% of active Airbnb listings in Portstewart charge a cleaning fee, and the average fee is $84. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Portstewart?
A 41.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.