Bushmills, Northern Ireland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Bushmills, Northern Ireland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $26,453 per year — at a $201 nightly rate, 42.2% occupancy, and a $88 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 83 active listings, Bushmills is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 27.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Bushmills?
In Bushmills, the headline Airbnb metrics are $26,453 in average annual revenue,42.2% occupancy, $201 ADR, and $88 in RevPAR, and guests book about 81 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Bushmills?
Understanding the monthly revenue variations for Airbnb listings in Bushmills is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bushmills is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bushmills across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,807+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,305 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,163 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,236, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bushmills
What Is the Monthly Airbnb Occupancy Rate in Bushmills?
Maximize your bookings by understanding the Bushmills STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bushmills:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bushmills
What Is the Average Airbnb Nightly Rate in Bushmills?
Effective short term rental pricing strategy in Bushmills involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bushmills typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $291+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $214 or more.
- Typical properties (Median) charge around $174 per night.
- Entry-level properties (Bottom 25%) earn around $141 per night.
Average Daily Rate (ADR) Trend by Month in Bushmills
What Is the RevPAR for Airbnb in Bushmills?
RevPAR in Bushmills is currently $88. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $52 RevPAR.
- Typical properties (Median) generate $74 RevPAR.
- Strong performers (Top 25%) earn $102 RevPAR.
- Best-in-class (Top 10%) achieve $140 RevPAR.
Average Monthly RevPAR Trend in Bushmills
RevPAR Insights for Bushmills
- The average RevPAR in Bushmills is $88. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($140) and bottom 25% ($52) is $89, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Bushmills benchmarks. If your RevPAR falls below the median of $74, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $102+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Bushmills?
Bushmills's peak Airbnb season falls in July, August, May, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, May)
- Revenue averages $4,080 per month
- Occupancy rates average 59.4%
- Daily rates average $211
Shoulder Season
- Revenue averages $2,467 per month
- Occupancy maintains around 39.9%
- Daily rates hold near $195
Low Season (January, February, March)
- Revenue drops to average $1,655 per month
- Occupancy decreases to average 27.4%
- Daily rates adjust to average $195
Seasonality Insights for Bushmills
- Airbnb seasonality in Bushmills is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Bushmills's highest earning potential, with monthly revenues climbing to $4,935, occupancy reaching 67.3%, and ADRs peaking at $233.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,555, occupancy could drop to 26.1%, and ADRs may adjust to $188.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bushmills.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Bushmills, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Bushmills?
Low regulation and minimal registration activity in Bushmills, Northern Ireland, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Bushmills to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Bushmills?
Bushmills is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Giant's Causeway | A UNESCO World Heritage Site known for its unique hexagonal basalt columns, attracting tourists seeking natural beauty and outdoor activities. Ideal for those wanting to explore one of Northern Ireland's top attractions. | Giant's Causeway Visitor Centre, Bushmills Distillery, Causeway Coast, Dunluce Castle, Carrick-a-Rede Rope Bridge |
| Bushmills Village | Charming village with rich history and close proximity to several attractions. A great spot for visitors wanting a local experience combined with easy access to nearby sites. | Bushmills Distillery, Old Bushmills Whiskey, Local pubs and eateries, Nearby beaches, Historic architecture |
| Dunluce Castle | Spectacular medieval ruins overlooking the coast, attracting history enthusiasts and photographers. A striking location that enhances the appeal of hospitality in the area. | Dunluce Castle, Nearby scenic walks, Coastal views, Historical exhibitions |
| Portballintrae | A small coastal village known for its picturesque harbor and beach, appealing to families and beach-goers looking for a relaxing stay by the sea. | Portballintrae Beach, Bushfoot Golf Club, Norseman Restaurant, Coastal paths |
| Carrick-a-Rede | Famous for its rope bridge and stunning coastal scenery. It draws adventure seekers and nature lovers, making it ideal for attracting tourists. | Carrick-a-Rede Rope Bridge, Scenic coastal walks, Shepherd's Path, Ballycastle Beach |
| Ballintoy | A scenic village with striking coastal views, famous for filming locations. Popular among visitors looking for unique experiences and local charm. | Ballintoy Harbour, The Dark Hedges, Game of Thrones filming sites, Local beaches |
| Runkerry | Close to the Giant's Causeway, known for its tranquil setting and beautiful landscapes. A perfect getaway for nature lovers and relaxation seekers. | Giant's Causeway, Runkerry Beach, Nature trails, Scenic views |
| The Causeway Coast | A coastal region renowned for its breathtaking views, outdoor activities, and vibrant tourist culture. A prime area for attracting vacationers with varied interests. | Ballycastle, The Carrick-a-Rede Rope Bridge, Portrush, The Causeway Coastal Route, Local seafood restaurants |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Bushmills offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Bushmills?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bushmills
- The Bushmills Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.6% of the 83 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bushmills, House properties are the most common (68.7%), reflecting the local real estate landscape.
- Houses represent a significant 68.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 8.4%) offer potential for unique stay experiences.
Bushmills Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bushmills
- The dominant room capacity in Bushmills is 3 bedrooms listings, making up 38.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 65.1% of the active Airbnb listings in Bushmills, indicating a high concentration in these sizes.
- A significant 49.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bushmills.
Bushmills Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bushmills
- The most common guest capacity trend in Bushmills vacation rentals is listings accommodating 6 guests (30.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Bushmills STR market, accounting for 51.8% of listings.
- 40.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bushmills.
- On average, properties in Bushmills are equipped to host 4.5 guests.
How Do Listings in Bushmills Compare on Quality?
Listing quality in Bushmills can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Bushmills
- At 27.1 photos per listing on average, Bushmills hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 18.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Bushmills averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Bushmills?
Amenity Prevalence
Amenity Insights for Bushmills
- Essential amenities in Bushmills that guests expect include: TV, Heating, Wifi, Smoke alarm, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bushmills: TV, Heating, Wifi, Smoke alarm, Hot water.
- Prioritize adding missing essentials: TV, Heating, Wifi, Smoke alarm, Hot water.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bushmills to stay competitive.
Which Airbnb Amenities Boost Revenue in Bushmills?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Bushmills, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hot tubHigh opportunity | 8.4% | $80,312 | $21,492 | 273.7% |
Carbon monoxide alarm | 90.4% | $28,202 | $10,059 | 180.4% |
Fire pitHigh opportunity | 9.6% | $61,425 | $22,723 | 170.3% |
Sun loungers | 10.8% | $56,976 | $22,741 | 150.5% |
Dishes and silverware | 89.2% | $28,287 | $11,376 | 148.7% |
Cleaning products | 45.8% | $38,649 | $16,154 | 139.3% |
Hair dryer | 91.6% | $27,763 | $12,235 | 126.9% |
GymHigh opportunity | 8.4% | $54,068 | $23,909 | 126.1% |
Outdoor furniture | 53.0% | $34,375 | $17,515 | 96.3% |
Room-darkening shades | 32.5% | $39,372 | $20,224 | 94.7% |
Revenue Impact Insights for Bushmills
- Hot tub tops the revenue impact list with a 273.7% uplift — listings with this amenity earn $80,312 vs. $21,492 without it.
- High-opportunity amenities — Hot tub, Fire pit, Gym — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Carbon monoxide alarm, Dishes and silverware, Hair dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Hot tub — it has the best combination of high revenue impact and low market saturation in Bushmills.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Bushmills STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bushmills. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBushmills Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Bushmills
- The typical guest profile for Airbnb in Bushmills consists of a mix of domestic (47%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 47.4% of guests.
- Key international markets include United Kingdom (47.4%) and United States (24.8%).
- Top languages spoken are English (66.2%) followed by French (8.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Bushmills?
Listings in Bushmills average 4.93 out of 5 overall, with about 103.6 reviews per active listing and 68.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Bushmills
- With an overall rating of 4.93, Bushmills listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.98), while Value (4.88) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 68.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Bushmills Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bushmills
- The most common availability pattern in Bushmills falls within the 181-270 days range, representing 39.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bushmills (39.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Bushmills?
Average Booking Lead Time by Month
Booking Lead Time Insights for Bushmills
- The overall average booking lead time for vacation rentals in Bushmills is 81 days.
- Guests book furthest in advance for stays during July (average 130 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (104 days avg.) sees the longest lead times, while Winter (55 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (81 days) as a baseline for your pricing and availability strategy in Bushmills.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 130 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 104 days) to capture early planners.
- Monitor your own booking lead times against these Bushmills averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Bushmills?
Guests in Bushmills stay about 3.8 nights on average, generating roughly 2,547 reservations and 30.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Bushmills
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Bushmills
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 30.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (4 nights) and shorten in Feb (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Bushmills Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
16.9% of total
2 Nights
21 listings
25.3% of total
3 Nights
3 listings
3.6% of total
4-6 Nights
3 listings
3.6% of total
7-29 Nights
1 listings
1.2% of total
30+ Nights
41 listings
49.4% of total
Key Insights
- The most prevalent minimum stay requirement in Bushmills is 30+ Nights, adopted by 49.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (49.4%) caters to monthly stays (30+ nights) in Bushmills, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 49.4% of Bushmills hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 49.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bushmills.
Bushmills Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
1.2% of total
Limited
1 listings
1.2% of total
Flexible
18 listings
21.7% of total
Moderate
29 listings
34.9% of total
Firm
28 listings
33.7% of total
Strict
6 listings
7.2% of total
Cancellation Policy Insights for Bushmills
- The prevailing Airbnb cancellation policy trend in Bushmills is Moderate, used by 34.9% of listings.
- There's a relatively balanced mix between guest-friendly (56.6%) and stricter (40.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.9% market standard in Bushmills.
- Using a Strict policy might deter some guests, as only 7.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Bushmills.
How Much Are Airbnb Cleaning Fees in Bushmills?
Cleaning fees in Bushmills are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Bushmills
- About 54.2% of Bushmills listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $54 is close to the median ($46), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Bushmills median of $46. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Bushmills Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bushmillsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Old Bushmills Barn, Causeway Coast
Entire Place • 4 bedrooms
Aurora - Ulex - Log Cabin - Bushmills
Entire Place • 2 bedrooms
Causeway Coast Country Home - Bushmills
Entire Place • 6 bedrooms
Aurora - Ulex - Log Cabin - Bushmills
Entire Place • 2 bedrooms
The Cloisters
Entire Place • 3 bedrooms
Central Bushmills house with outhouse, near beach
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Bushmills?
Learn from the best! This table showcases top-performing Airbnb hosts in Bushmills based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pearl | 2 | $192,808 | 43 | 5.00/5.0 |
| Jasper | 1 | $141,706 | 91 | 4.99/5.0 |
| Diane | 4 | $116,179 | 265 | 4.95/5.0 |
| Brooke | 4 | $108,658 | 490 | 4.97/5.0 |
| Olive | 2 | $107,745 | 422 | 4.98/5.0 |
| Linda | 2 | $97,870 | 409 | 4.97/5.0 |
| Simon | 2 | $86,951 | 275 | 4.98/5.0 |
| Beverley | 1 | $75,903 | 32 | 5.00/5.0 |
| Simon | 3 | $67,945 | 148 | 4.97/5.0 |
| Alison | 1 | $56,586 | 519 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bushmills.
Who Are the Airbnb Hosts in Bushmills?
Bushmills is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Bushmills
- With 63.9% Superhosts, Bushmills has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 2.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 19.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Bushmills averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Bushmills
These are the highest-grossing professional property management operations in Bushmills, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Pearl | 2 | $192,808 | $445 | 64.8% | 5.00/5 |
Management Company Insights for Bushmills
- The leading management company, Pearl, operates 2 listings with $192,808 in gross revenue — a useful benchmark for what scale looks like in Bushmills.
- Top managers average 2 properties each, suggesting professional management in Bushmills still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 2.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Bushmills's Airbnb Market Compare to Nearby Cities?
How does the Bushmills Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Glen Nevis, Bushmills has 17 percentage points lower occupancy and about $57 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Glen Nevis | 16 | $4,585 | $258.48 | 59% |
| Glenachulish | 32 | $4,372 | $479.26 | 40% |
| Irvinestown | 10 | $4,268 | $359.85 | 40% |
| Bruichladdich | 17 | $4,095 | $326.41 | 51% |
| Kilchattan Bay | 10 | $3,950 | $345.63 | 50% |
| Inveraray | 19 | $3,763 | $313.26 | 47% |
| Duror | 18 | $3,728 | $242.14 | 59% |
| Kilcoo | 10 | $3,576 | $222.69 | 55% |
| Ballachulish | 36 | $3,527 | $243.32 | 57% |
| Tayvallich | 10 | $3,521 | $270.80 | 44% |
Frequently Asked Questions About Airbnb in Bushmills
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Bushmills.
How much do Airbnb hosts make in Bushmills?
Bushmills hosts earn about $26,453 per year on average, with an average nightly rate of $201 and RevPAR of $88. Those figures describe the typical revenue environment for active listings in Bushmills, Northern Ireland, not the ceiling for the best operators. Source: AirROI 2026 data, Bushmills market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Bushmills?
The average Airbnb occupancy rate in Bushmills is 42.2%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Bushmills?
Listings in Bushmills average $201 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Bushmills?
Bushmills currently has about 83 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Bushmills?
AirROI currently classifies the short-term rental regulation level in Bushmills as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Bushmills?
RevPAR in Bushmills is about $88. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Bushmills?
At 42.2% occupancy, Bushmills can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $26,453, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Bushmills?
The average booking lead time in Bushmills is about 81 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Bushmills?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Bushmills include Giant's Causeway, Bushmills Village, Dunluce Castle. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Bushmills?
entire_home listings make up 91.6% of the active supply in Bushmills. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Bushmills compare to nearby Airbnb markets?
Among neighboring markets, Glen Nevis posts $55,018 in average annual revenue with 58.5% occupancy, compared to Bushmills's $26,453 and 42.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Bushmills?
The average Airbnb stay length in Bushmills is about 3.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Bushmills?
Airbnb listings in Bushmills average 4.93 out of 5 overall. About 68.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Bushmills?
Hot tub and Carbon monoxide alarm are among the strongest revenue-linked amenities in Bushmills. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Bushmills?
Yes. About 54.2% of active Airbnb listings in Bushmills charge a cleaning fee, and the average fee is $54. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Bushmills?
A 63.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.