West Suffolk, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in West Suffolk, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $22,517 per year — at a $195 nightly rate, 40.9% occupancy, and a $79 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
West Suffolk's 418 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 35.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in West Suffolk?
In West Suffolk, the headline Airbnb metrics are $22,517 in average annual revenue,40.9% occupancy, $195 ADR, and $79 in RevPAR, and guests book about 57 days in advance.
How Much Do Airbnb Hosts Earn Monthly in West Suffolk?
Understanding the monthly revenue variations for Airbnb listings in West Suffolk is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in West Suffolk is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in West Suffolk across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,653+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,179 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,865 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $915, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in West Suffolk
What Is the Monthly Airbnb Occupancy Rate in West Suffolk?
Maximize your bookings by understanding the West Suffolk STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in West Suffolk:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in West Suffolk
What Is the Average Airbnb Nightly Rate in West Suffolk?
Effective short term rental pricing strategy in West Suffolk involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in West Suffolk typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $323+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $212 or more.
- Typical properties (Median) charge around $146 per night.
- Entry-level properties (Bottom 25%) earn around $106 per night.
Average Daily Rate (ADR) Trend by Month in West Suffolk
What Is the RevPAR for Airbnb in West Suffolk?
RevPAR in West Suffolk is currently $79. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $32 RevPAR.
- Typical properties (Median) generate $62 RevPAR.
- Strong performers (Top 25%) earn $97 RevPAR.
- Best-in-class (Top 10%) achieve $140 RevPAR.
Average Monthly RevPAR Trend in West Suffolk
RevPAR Insights for West Suffolk
- The average RevPAR in West Suffolk is $79. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($140) and bottom 25% ($32) is $107, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these West Suffolk benchmarks. If your RevPAR falls below the median of $62, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $97+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in West Suffolk?
West Suffolk's peak Airbnb season falls in August, July, October, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $3,098 per month
- Occupancy rates average 50.8%
- Daily rates average $204
Shoulder Season
- Revenue averages $2,575 per month
- Occupancy maintains around 44.7%
- Daily rates hold near $197
Low Season (January, February, March)
- Revenue drops to average $1,680 per month
- Occupancy decreases to average 32.0%
- Daily rates adjust to average $194
Seasonality Insights for West Suffolk
- The Airbnb seasonality pattern in West Suffolk shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases West Suffolk's highest earning potential, with monthly revenues climbing to $3,280, occupancy reaching 52.9%, and ADRs peaking at $207.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,620, occupancy could drop to 29.8%, and ADRs may adjust to $187.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in West Suffolk.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these West Suffolk seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in West Suffolk?
Low regulation and minimal registration activity in West Suffolk, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for West Suffolk to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in West Suffolk?
Location within West Suffolk matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bury St Edmunds | Historic market town with beautiful architecture, rich history, and a vibrant cultural scene. A popular destination for tourists and those visiting the nearby Abbey Gardens and St Edmundsbury Cathedral. | Abbey Gardens, St Edmundsbury Cathedral, Bury St Edmunds Theatre, Greene King Brewery, Bury St Edmunds Market, The Angel Hotel |
| Newmarket | Famous for horse racing and training, Newmarket attracts visitors to its racecourses and historical sites, making it a unique location for horse racing enthusiasts and tourists alike. | Newmarket Racecourses, National Horse Racing Museum, Palace House, The Gallops, The Jockey Club, The Great House |
| Sudbury | A quaint market town with a strong arts and crafts heritage, Sudbury is appealing to visitors interested in exploring the Stour Valley and its scenic countryside. | The Gainsborough Museum, Cambs & Suffolk Railway, The Dedham Vale, Sudbury Hall, Market Hill, The Croft |
| Haverhill | A growing town with a blend of modern amenities and a rich history. It appeals to families visiting the nearby attractions and those looking for a more affordable accommodation option. | Haverhill Arts Centre, East Town Park, The Haverhill Gallery, Haverhill Golf Club, The Old Police Station, Centrica Haverhill |
| Mildenhall | Known for its history and proximity to RAF Mildenhall, this town attracts visitors related to the base as well as those exploring the Lakenheath Fen National Nature Reserve. | Mildenhall Stadium, The Mildenhall Museum, Lakenheath Fen, The Old Bell Inn, Hidden History of Mildenhall, Mildenhall Tourist Information |
| Lakenheath | A picturesque village with scenic views and proximity to nature reserves, ideal for eco-tourism and those looking to escape city life. | Lakenheath Fen, St Mary's Church, Lakenheath Village Store, The Lakenheath Fen Nature Reserve, The Dragonfly |
| Long Melford | Famous for its beautiful wool churches and long village green, Long Melford is ideal for visitors interested in history and local crafts, making it a charming place to stay. | Holy Trinity Church, Long Melford Country Park, Melford Hall, The Long Melford Heritage Centre, Long Melford Antiques Centre, The Village Green |
| Bramford | A charming village with close ties to the nearby historic city of Ipswich, Bramford serves as a peaceful base for exploring the surrounding areas and offers local amenities. | St Mary the Virgin Church, Bramford Park, Local walking trails, The Bramford Mill, Nearby Ipswich attractions |
With 8 distinct neighborhoods showing meaningful short-term rental activity, West Suffolk offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in West Suffolk?
Room Type Distribution
Property Type Distribution
Market Composition Insights for West Suffolk
- The West Suffolk Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.6% of the 418 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in West Suffolk, House properties are the most common (55.3%), reflecting the local real estate landscape.
- Houses represent a significant 55.3% portion, catering likely to families or larger groups.
- The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.9%) offer potential for unique stay experiences.
West Suffolk Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for West Suffolk
- The dominant room capacity in West Suffolk is 1 bedroom listings, making up 35.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.2% of the active Airbnb listings in West Suffolk, indicating a high concentration in these sizes.
West Suffolk Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for West Suffolk
- The most common guest capacity trend in West Suffolk vacation rentals is listings accommodating 2 guests (27.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the West Suffolk STR market, accounting for 51.5% of listings.
- 19.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in West Suffolk.
- On average, properties in West Suffolk are equipped to host 3.2 guests.
How Do Listings in West Suffolk Compare on Quality?
Listing quality in West Suffolk can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for West Suffolk
- At 24.8 photos per listing on average, West Suffolk hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 27.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the West Suffolk averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in West Suffolk?
Amenity Prevalence
Amenity Insights for West Suffolk
- Popular amenities like Heating, Smoke alarm, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in West Suffolk to stay competitive.
Which Airbnb Amenities Boost Revenue in West Suffolk?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in West Suffolk, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Baby safety gatesHigh opportunity | 1.4% | $60,003 | $21,971 | 173.1% |
Smoke alarm | 92.8% | $23,558 | $9,052 | 160.2% |
Outdoor playgroundHigh opportunity | 1.2% | $57,020 | $22,099 | 158.0% |
Dishwasher | 40.4% | $35,014 | $14,034 | 149.5% |
Ping pong tableHigh opportunity | 1.9% | $50,151 | $21,977 | 128.2% |
Kitchen | 78.7% | $25,528 | $11,385 | 124.2% |
Hot tubHigh opportunity | 7.4% | $46,020 | $20,634 | 123.0% |
SafeHigh opportunity | 1.9% | $48,005 | $22,019 | 118.0% |
Exercise equipmentHigh opportunity | 3.3% | $44,266 | $21,763 | 103.4% |
Outlet covers | 1.9% | $44,102 | $22,095 | 99.6% |
Revenue Impact Insights for West Suffolk
- Baby safety gates tops the revenue impact list with a 173.1% uplift — listings with this amenity earn $60,003 vs. $21,971 without it.
- High-opportunity amenities — Baby safety gates, Outdoor playground, Ping pong table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Smoke alarm — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Baby safety gates — it has the best combination of high revenue impact and low market saturation in West Suffolk.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced West Suffolk STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for West Suffolk. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWest Suffolk Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for West Suffolk
- The typical guest profile for Airbnb in West Suffolk consists of primarily domestic travelers (85%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 85.0% of guests.
- Key international markets include United Kingdom (85%) and United States (6.3%).
- Top languages spoken are English (67.3%) followed by French (9.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in West Suffolk?
Listings in West Suffolk average 4.88 out of 5 overall, with about 71.1 reviews per active listing and 56.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for West Suffolk
- With an overall rating of 4.88, West Suffolk listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.93), while Value (4.83) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 56.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
West Suffolk Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for West Suffolk
- The most common availability pattern in West Suffolk falls within the 271-366 days range, representing 40.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in West Suffolk (34.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in West Suffolk?
Average Booking Lead Time by Month
Booking Lead Time Insights for West Suffolk
- The overall average booking lead time for vacation rentals in West Suffolk is 57 days.
- Guests book furthest in advance for stays during August (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in West Suffolk.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these West Suffolk averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in West Suffolk?
Guests in West Suffolk stay about 4.4 nights on average, generating roughly 10,850 reservations and 26 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in West Suffolk
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for West Suffolk
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 26 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Oct (4.7 nights) and shorten in Jan (3.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
West Suffolk Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
149 listings
35.6% of total
2 Nights
137 listings
32.8% of total
3 Nights
33 listings
7.9% of total
4-6 Nights
6 listings
1.4% of total
7-29 Nights
13 listings
3.1% of total
30+ Nights
80 listings
19.1% of total
Key Insights
- The most prevalent minimum stay requirement in West Suffolk is 1 Night, adopted by 35.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.4%) of the West Suffolk Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19.1%) caters to monthly stays (30+ nights) in West Suffolk, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35.6% of West Suffolk hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 19.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in West Suffolk.
West Suffolk Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
18 listings
4.3% of total
Refundable
4 listings
1% of total
Limited
2 listings
0.5% of total
Super Strict 30 Days
4 listings
1% of total
Flexible
116 listings
27.8% of total
Moderate
119 listings
28.5% of total
Firm
121 listings
28.9% of total
Strict
34 listings
8.1% of total
Cancellation Policy Insights for West Suffolk
- The prevailing Airbnb cancellation policy trend in West Suffolk is Firm, used by 28.9% of listings.
- There's a relatively balanced mix between guest-friendly (56.3%) and stricter (37.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 28.9% market standard in West Suffolk.
- Using a Strict policy might deter some guests, as only 8.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in West Suffolk.
How Much Are Airbnb Cleaning Fees in West Suffolk?
Cleaning fees in West Suffolk are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for West Suffolk
- About 56.9% of West Suffolk listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($135) and median ($53) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the West Suffolk median of $53. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in West Suffolk Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in West Suffolkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Country House With Indoor Pool
Entire Place • 5 bedrooms
Walnut Tree Barn
Entire Place • 4 bedrooms
A modern "smart home" unique to all
Entire Place • 5 bedrooms
Fabulous 16th C. farmhouse in stunning countryside
Entire Place • 6 bedrooms
3 Bed in Sedge Fen (oc-b28087)
Entire Place • 3 bedrooms
A historic Pub with a modern twist - The Greyhound
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in West Suffolk?
Learn from the best! This table showcases top-performing Airbnb hosts in West Suffolk based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kathryn | 13 | $421,962 | 367 | 4.90/5.0 |
| Cottages | 8 | $387,990 | 151 | 4.84/5.0 |
| Holidaycottages-Co-Uk | 6 | $262,873 | 37 | 4.99/5.0 |
| Katelynn | 1 | $228,789 | 30 | 4.53/5.0 |
| Emily | 2 | $199,427 | 66 | 5.00/5.0 |
| Alex | 3 | $189,315 | 212 | 4.94/5.0 |
| Paul | 1 | $165,503 | 51 | 4.88/5.0 |
| Aaron | 6 | $153,492 | 588 | 4.86/5.0 |
| Ian | 3 | $136,163 | 197 | 5.00/5.0 |
| Lucinda | 5 | $117,577 | 238 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in West Suffolk.
Who Are the Airbnb Hosts in West Suffolk?
West Suffolk is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for West Suffolk
- With 57.2% Superhosts, West Suffolk has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 11.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 22.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these West Suffolk averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in West Suffolk
These are the highest-grossing professional property management operations in West Suffolk, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Cottages | 8 | $387,990 | $406 | 39.3% | 4.84/5 |
| Suffolk Secrets | 6 | $262,873 | $623 | 34.6% | 4.99/5 |
| David Burr | 5 | $111,004 | $245 | 37.3% | 4.73/5 |
| Holidaycottages.Co.Uk | 1 | $66,070 | $536 | 45.6% | N/A |
| Fatima | 3 | $57,347 | $196 | 29.1% | 4.79/5 |
| Aspire | 1 | $56,185 | $466 | 36.4% | 4.29/5 |
| The Pear Tree | 2 | $53,300 | $311 | 27.6% | 5.00/5 |
| Samuel | 1 | $38,644 | $354 | 27.4% | 4.59/5 |
| Hoseasons | 1 | $35,027 | $226 | 47.2% | 4.92/5 |
| Outdoor Inns | 2 | $33,892 | $190 | 25.9% | 4.48/5 |
Management Company Insights for West Suffolk
- The leading management company, Cottages, operates 8 listings with $387,990 in gross revenue — a useful benchmark for what scale looks like in West Suffolk.
- Top managers average 3 properties each, suggesting professional management in West Suffolk still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.74/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 11.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does West Suffolk's Airbnb Market Compare to Nearby Cities?
How does the West Suffolk Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with City of Westminster, West Suffolk has 8 percentage points lower occupancy and about $331 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 11 | $6,998 | $746.72 | 39% |
| Wraysbury | 15 | $6,346 | $553.47 | 45% |
| City of Westminster | 1,382 | $5,834 | $525.82 | 49% |
| Stamford Bridge | 11 | $5,449 | $437.28 | 41% |
| Old Windsor | 19 | $4,283 | $304.04 | 47% |
| Huggate | 10 | $4,018 | $285.42 | 49% |
| Cookham | 20 | $3,921 | $367.94 | 44% |
| Bourne End | 10 | $3,820 | $506.44 | 46% |
| City of London | 231 | $3,431 | $343.77 | 46% |
| Bray | 31 | $3,166 | $311.02 | 44% |
Frequently Asked Questions About Airbnb in West Suffolk
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for West Suffolk.
How much do Airbnb hosts make in West Suffolk?
West Suffolk hosts earn about $22,517 per year on average, with an average nightly rate of $195 and RevPAR of $79. Those figures describe the typical revenue environment for active listings in West Suffolk, England, not the ceiling for the best operators. Source: AirROI 2026 data, West Suffolk market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in West Suffolk?
The average Airbnb occupancy rate in West Suffolk is 40.9%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in West Suffolk?
Listings in West Suffolk average $195 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in West Suffolk?
West Suffolk currently has about 418 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in West Suffolk?
AirROI currently classifies the short-term rental regulation level in West Suffolk as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in West Suffolk?
RevPAR in West Suffolk is about $79. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in West Suffolk?
At 40.9% occupancy, West Suffolk can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $22,517, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in West Suffolk?
The average booking lead time in West Suffolk is about 57 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in West Suffolk?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in West Suffolk include Bury St Edmunds, Newmarket, Sudbury. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in West Suffolk?
entire_home listings make up 76.6% of the active supply in West Suffolk. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does West Suffolk compare to nearby Airbnb markets?
Among neighboring markets, Dorney posts $83,980 in average annual revenue with 39.5% occupancy, compared to West Suffolk's $22,517 and 40.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in West Suffolk?
The average Airbnb stay length in West Suffolk is about 4.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in West Suffolk?
Airbnb listings in West Suffolk average 4.88 out of 5 overall. About 56.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in West Suffolk?
Baby safety gates and Smoke alarm are among the strongest revenue-linked amenities in West Suffolk. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in West Suffolk?
Yes. About 56.9% of active Airbnb listings in West Suffolk charge a cleaning fee, and the average fee is $135. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in West Suffolk?
A 57.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.