Region market dataEngland2026
East Anglia Airbnb Data: Revenue and Occupancy by Area
AirROI tracks 10,868 active Airbnb homes in East Anglia: 9,569 in 14 areas, led by North Norfolk, East Suffolk, King's Lynn and West Norfolk, Cambridge, Great Yarmouth and Norwich, and 1,299 elsewhere. These homes took an estimated 261,900 stays in the 12 months to October 2026, 48% of them in North Norfolk, East Suffolk and King's Lynn and West Norfolk. A typical stay ran 4.6 nights and the average home earned £20,794 at 39% occupancy. Of these homes, 63% are houses, 15% are apartments or condos and 14% sleep 8 or more.
A listed area needs 50 or more active Airbnb homes, with at least 75% of them near the region. Figures are AirROI estimates. How they are made
- Active Airbnb homes
- 10,868
- Avg. revenue per home
- £20,794
- Occupancy rate
- 39%
- Avg. nightly rate
- £214
Areas
East Anglia Areas by Airbnb Stays
Each row links to the area's own market page. Select a column to sort by it.
| 1 | North Norfolk | 55,323 | £246 |
|---|---|---|---|
| 2 | East Suffolk | 42,713 | £296 |
| 3 | King's Lynn and West Norfolk | 27,206 | £229 |
| 4 | Cambridge | 17,786 | £130 |
| 5 | Great Yarmouth | 11,572 | £152 |
| 6 | Norwich | 11,249 | £116 |
| 7 | Broadland | 10,521 | £196 |
| 8 | South Norfolk | 10,429 | £176 |
| 9 | West Suffolk | 10,278 | £157 |
| 10 | South Cambridgeshire | 10,172 | £145 |
| 11 | Breckland | 10,153 | £202 |
| 12 | Babergh | 7,090 | £208 |
| 13 | Mid Suffolk | 6,602 | £214 |
| 14 | Ipswich | 2,180 | £118 |
| Elsewhere in Norfolk | 14,150 | £181 | |
| Elsewhere in Suffolk | 8,578 | £230 | |
| Elsewhere in Cambridgeshire | 5,898 | £173 |
Figures cover the 12 months to October 2026. Region figures add up these 14 areas and Elsewhere in Norfolk, Elsewhere in Suffolk and Elsewhere in Cambridgeshire, homes filed under a wider area, which take no rank. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. Most of these rows are districts rather than single towns, so this page calls them areas. How these numbers are made.
Money figures on this page are in British pounds, converted from US dollars at £0.74 per US$, the typical rate from November 2025 to October 2026.
Earnings
Revenue, Occupancy and Nightly Rate in East Anglia
Across the 14 areas with 100 or more Airbnb homes, revenue per home runs from £10,475 in Ipswich to £25,858 in North Norfolk a year. Gaps like these often reflect home size and mix more than the area, so compare areas with similar homes.
Revenue per home, top 5
A year, AirROI estimate
- North Norfolk £25,858
- King's Lynn and West Norfolk £24,245
- Breckland £22,611
- East Suffolk £21,121
- Mid Suffolk £20,967
Occupancy, top 5
Nights booked, AirROI estimate
- Cambridge 46%
- Norwich 44%
- Broadland 41%
- West Suffolk 41%
Lowest nightly rates among areas
With 100 or more homes, AirROI estimate
- Norwich £116
- Ipswich £118
- Cambridge £130
- South Cambridgeshire £145
- Great Yarmouth £152
Among the 14 areas with 100 or more Airbnb homes, 12 months to Oct 2026.
Area by area
Where the Top Areas Stand Out in East Anglia
Among guests who left a review, London is the top home city in all 8. Houses are the largest home type in 7 of the 8. The lines below add what the table can't show, where one of the 8 most booked areas leads its peers or differs from the rest.
- North Norfolk
Of the 14 areas in East Anglia with 100 or more homes, North Norfolk had the highest revenue per home, at £25,858, and had the most Airbnb homes, at 2,096, in the 12 months to October 2026.
- East Suffolk
Of the 14 areas in East Anglia with 100 or more homes, East Suffolk had the highest nightly rate, at £296, in the 12 months to October 2026.
- 4Cambridge
Of the 14 areas in East Anglia with 100 or more homes, Cambridge had the longest typical stay, at 5.8 nights, and had the highest occupancy, at 46%, in the 12 months to October 2026.
- 6Norwich
Of the 14 areas in East Anglia with 100 or more homes, Norwich had the lowest nightly rate, at £116, and had the biggest share of apartments and condos, at 51%, in the 12 months to October 2026.
When
Busiest and Quietest Months in East Anglia
August, July and September rank as the busiest months for Airbnb nights in East Anglia, and February and January as the quietest. August is the busiest month in 13 of the 14 areas, while Cambridge peaks in July. Across the 14 areas, nightly rates run lowest in January, at about £194, and highest in August, at about £229. Across the 14 areas, stays run longest in January, at 5.2 nights, and shortest in September and November, at 4.0 nights.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, September, June, May, October, April, December, November, March, February, January.
Month by month: rank, share of nights, typical stay and nightly rate
| Rank | Month | Share of nights | Nightly rate |
|---|---|---|---|
| 1 | August | 11.8% | £229 |
| 2 | July | 10.2% | £225 |
| 3 | September | 9.9% | £213 |
| 4 | June | 9.2% | £220 |
| 5 | May | 8.8% | £219 |
| 6 | October | 8.6% | £211 |
| 7 | April | 7.6% | £211 |
| 8 | December | 7.5% | £207 |
| 9 | November | 7.0% | £200 |
| 10 | March | 6.9% | £200 |
| 11 | February | 6.5% | £197 |
| 12 | January | 5.9% | £194 |
Who comes
Where Guests Come From in East Anglia
Among guests who left a review, 89% come from within the United Kingdom. Among those guests, the largest groups from abroad come from the United States and Australia. The top home cities among those guests are London, Cambridge and Norwich. Cambridge draws the most from abroad, at 43%, among areas with 100 or more homes.
89% from within the United Kingdom
Among guests who left a review, as of October 2026
- From within the United Kingdom 89%
- From abroad 11%
Top countries abroad
Among guests who left a review
Top home cities
Among guests who left a review
FAQ
Questions About East Anglia Airbnb Data
How much do Airbnb homes earn in East Anglia?
AirROI estimates the average Airbnb home in East Anglia earned £20,794 in the 12 months to October 2026, at 39% occupancy and £214 a night. Across areas with 100 or more homes, revenue per home runs from £10,475 in Ipswich to £25,858 in North Norfolk.
Which of the 14 East Anglia areas get the most Airbnb stays?
North Norfolk (55,323), East Suffolk (42,713) and King's Lynn and West Norfolk (27,206) in East Anglia, by AirROI's estimated stays in the 12 months to October 2026.
When is East Anglia busiest on Airbnb?
AirROI ranks August first for Airbnb nights in East Anglia and January last, in the 12 months to October 2026.
How long do Airbnb guests stay in East Anglia?
AirROI puts the typical Airbnb stay in East Anglia at 4.6 nights in the 12 months to October 2026. Across areas with 100 or more homes, it runs from 3.6 nights in Breckland to 5.8 nights in Cambridge.
How many Airbnb homes are there in East Anglia?
AirROI counts 10,868 active Airbnb homes in East Anglia, as of October 2026, 1,299 of them filed under Norfolk, Suffolk and Cambridgeshire as a whole. Area by area, that runs from 135 in Ipswich to 2,096 in North Norfolk.
Method
How These Numbers Are Made
Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each area listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed area's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each area's active homes, the way AirROI's state pages work them out, and an area's stale figures would be left out of them. The typical stay weights each area's stay by its stays. Busiest and quietest months weight each area by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the East Anglia name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review.