Region market dataEngland2026
Devon Airbnb Data: Revenue and Occupancy by Area
AirROI tracks 10,434 active Airbnb homes in Devon: 9,466 in 12 areas, led by North Devon, South Hams, East Devon, Torridge, Teignbridge and Plymouth, and 968 elsewhere. These homes took an estimated 231,149 stays in the 12 months to October 2026, 46% of them in North Devon, South Hams and East Devon. A typical stay ran 4.8 nights and the average home earned £20,225 at 39% occupancy. Of these homes, 57% are houses, 21% are apartments or condos and 14% sleep 8 or more.
A listed area needs 50 or more active Airbnb homes, with at least 75% of them near the region. Figures are AirROI estimates. How they are made
- Active Airbnb homes
- 10,434
- Avg. revenue per home
- £20,225
- Occupancy rate
- 39%
- Avg. nightly rate
- £204
Areas
Devon Areas by Airbnb Stays
Each row links to the area's own market page. Select a column to sort by it.
| 1 | North Devon | 41,035 | £237 |
|---|---|---|---|
| 2 | South Hams | 38,586 | £226 |
| 3 | East Devon | 26,299 | £200 |
| 4 | Torridge | 21,067 | £215 |
| 5 | Teignbridge | 18,811 | £173 |
| 6 | Plymouth | 14,774 | £134 |
| 7 | West Devon | 12,097 | £182 |
| 8 | Exeter | 10,229 | £117 |
| 9 | Mid Devon | 9,394 | £212 |
| 10 | Torquay | 8,084 | £198 |
| 11 | Brixham | 5,523 | £211 |
| 12 | Paignton | 4,645 | £148 |
| Elsewhere in Devon | 16,995 | £220 | |
| Elsewhere in Torbay | 3,610 | £185 |
Figures cover the 12 months to October 2026. Region figures add up these 12 areas and Elsewhere in Devon and Elsewhere in Torbay, homes filed under a wider area, which take no rank. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. Most of these rows are districts rather than single towns, so this page calls them areas. How these numbers are made.
Money figures on this page are in British pounds, converted from US dollars at £0.74 per US$, the typical rate from November 2025 to October 2026.
Earnings
Revenue, Occupancy and Nightly Rate in Devon
Across the 12 areas with 100 or more Airbnb homes, revenue per home runs from £14,051 in Paignton to £23,132 in North Devon a year. Gaps like these often reflect home size and mix more than the area, so compare areas with similar homes.
Revenue per home, top 5
A year, AirROI estimate
- North Devon £23,132
- South Hams £21,998
- Mid Devon £21,115
- East Devon £20,362
- Torridge £19,870
Occupancy, top 5
Nights booked, AirROI estimate
- Exeter 49%
- Plymouth 42%
- Teignbridge 41%
- East Devon 40%
- West Devon 39%
Lowest nightly rates among areas
With 100 or more homes, AirROI estimate
- Exeter £117
- Plymouth £134
- Paignton £148
- Teignbridge £173
- West Devon £182
Among the 12 areas with 100 or more Airbnb homes, 12 months to Oct 2026.
Area by area
Where the Top Areas Stand Out in Devon
Among guests who left a review, London is the top home city in all 8. Houses are the largest home type in 7 of the 8. The lines below add what the table can't show, where one of the 8 most booked areas leads its peers or differs from the rest.
- North Devon
Of the 12 areas in Devon with 100 or more homes, North Devon had the highest revenue per home, at £23,132, and had the most Airbnb homes, at 1,883, in the 12 months to October 2026.
- 4Torridge
Of the 12 areas in Devon with 100 or more homes, Torridge had the biggest share of houses, at 67%, in the 12 months to October 2026.
- 6Plymouth
Of the 12 areas in Devon with 100 or more homes, Plymouth had the biggest share of apartments and condos, at 54%, in the 12 months to October 2026.
- 7West Devon
Of the 12 areas in Devon with 100 or more homes, West Devon had the highest guest rating, at 4.91, in the 12 months to October 2026.
- 8Exeter
Of the 12 areas in Devon with 100 or more homes, Exeter had the highest occupancy, at 49%, and had the lowest nightly rate, at £117, in the 12 months to October 2026.
When
Busiest and Quietest Months in Devon
August, July and September rank as the busiest months for Airbnb nights in Devon, and February and January as the quietest. August is the busiest month in 11 of the 12 areas, while Exeter peaks in September. Across the 12 areas, nightly rates run lowest in November, at about £186, and highest in August, at about £230. Across the 12 areas, stays run longest in July, at 5.3 nights, and shortest in October, at 4.1 nights.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, September, June, May, October, April, December, March, November, February, January.
Month by month: rank, share of nights, typical stay and nightly rate
| Rank | Month | Share of nights | Nightly rate |
|---|---|---|---|
| 1 | August | 12.9% | £230 |
| 2 | July | 10.9% | £226 |
| 3 | September | 10.2% | £205 |
| 4 | June | 9.3% | £214 |
| 5 | May | 9.0% | £206 |
| 6 | October | 8.2% | £194 |
| 7 | April | 7.6% | £199 |
| 8 | December | 7.2% | £195 |
| 9 | March | 6.7% | £189 |
| 10 | November | 6.6% | £186 |
| 11 | February | 6.2% | £188 |
| 12 | January | 5.4% | £188 |
Who comes
Where Guests Come From in Devon
Among guests who left a review, 88% come from within the United Kingdom. Among those guests, the largest groups from abroad come from Germany, the United States and the Netherlands. The top home cities among those guests are London and Bristol. Exeter draws the most from abroad, at 21%, among areas with 100 or more homes.
88% from within the United Kingdom
Among guests who left a review, as of October 2026
- From within the United Kingdom 88%
- From abroad 12%
Top countries abroad
Among guests who left a review
Top home cities
Among guests who left a review
FAQ
Questions About Devon Airbnb Data
How much do Airbnb homes earn in Devon?
AirROI estimates the average Airbnb home in Devon earned £20,225 in the 12 months to October 2026, at 39% occupancy and £204 a night. Across areas with 100 or more homes, revenue per home runs from £14,051 in Paignton to £23,132 in North Devon.
Which of the 12 Devon areas get the most Airbnb stays?
North Devon (41,035), South Hams (38,586) and East Devon (26,299) in Devon, by AirROI's estimated stays in the 12 months to October 2026.
When is Devon busiest on Airbnb?
AirROI ranks August first for Airbnb nights in Devon and January last, in the 12 months to October 2026.
How long do Airbnb guests stay in Devon?
AirROI puts the typical Airbnb stay in Devon at 4.8 nights in the 12 months to October 2026. Across areas with 100 or more homes, it runs from 4.1 nights in West Devon to 5.4 nights in Torquay.
How many Airbnb homes are there in Devon?
AirROI counts 10,434 active Airbnb homes in Devon, as of October 2026, 968 of them filed under Devon and Torbay as a whole. Area by area, that runs from 260 in Paignton to 1,883 in North Devon.
Method
How These Numbers Are Made
Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each area listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed area's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each area's active homes, the way AirROI's state pages work them out, and an area's stale figures would be left out of them. The typical stay weights each area's stay by its stays. Busiest and quietest months weight each area by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the Devon name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review.