Exeter, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Exeter, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $20,968 per year — at a $150 nightly rate, 47.8% occupancy, and a $72 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Exeter's 387 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 37.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Exeter?
In Exeter, the headline Airbnb metrics are $20,968 in average annual revenue,47.8% occupancy, $150 ADR, and $72 in RevPAR, and guests book about 44 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Exeter?
Understanding the monthly revenue variations for Airbnb listings in Exeter is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Exeter is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Exeter across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,594+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,120 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,891 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $999, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Exeter
What Is the Monthly Airbnb Occupancy Rate in Exeter?
Maximize your bookings by understanding the Exeter STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Exeter:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Exeter
What Is the Average Airbnb Nightly Rate in Exeter?
Effective short term rental pricing strategy in Exeter involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Exeter typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $268+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $187 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Exeter
What Is the RevPAR for Airbnb in Exeter?
RevPAR in Exeter is currently $72. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $36 RevPAR.
- Typical properties (Median) generate $62 RevPAR.
- Strong performers (Top 25%) earn $94 RevPAR.
- Best-in-class (Top 10%) achieve $139 RevPAR.
Average Monthly RevPAR Trend in Exeter
RevPAR Insights for Exeter
- The average RevPAR in Exeter is $72. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($139) and bottom 25% ($36) is $104, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Exeter benchmarks. If your RevPAR falls below the median of $62, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $94+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Exeter?
Exeter's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $2,970 per month
- Occupancy rates average 59.0%
- Daily rates average $157
Shoulder Season
- Revenue averages $2,292 per month
- Occupancy maintains around 51.0%
- Daily rates hold near $150
Low Season (January, February, March)
- Revenue drops to average $1,653 per month
- Occupancy decreases to average 40.9%
- Daily rates adjust to average $148
Seasonality Insights for Exeter
- The Airbnb seasonality pattern in Exeter shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Exeter's highest earning potential, with monthly revenues climbing to $3,114, occupancy reaching 60.8%, and ADRs peaking at $160.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,569, occupancy could drop to 38.2%, and ADRs may adjust to $143.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Exeter.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Exeter seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Exeter?
Low regulation and minimal registration activity in Exeter, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Exeter to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 1% licensed listings)
What Are the Best Neighborhoods for Airbnb in Exeter?
Location within Exeter matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Centre | The heart of Exeter with a vibrant mix of shops, restaurants, and cultural attractions. Perfect for visitors wanting to explore the historical sites and enjoy city life. | Exeter Cathedral, Royal Albert Memorial Museum, Princesshay Shopping Centre, Exeter Quay, The Underground Passages |
| St. Leonards | A sought-after residential area known for its beautiful architecture and close proximity to the city centre. Ideal for families and professionals alike, it offers a friendly neighbourhood vibe. | Exeter Golf and Country Club, St. Leonards Church, Sidwell Street shopping, Queen Street Dining, Canal Basin walks |
| St. Thomas | A charming suburb located along the River Exe, offering great local amenities and easy access to the city. Popular for its walking paths and riverside park. | Exeter Quay, Double Locks, The Ship Inn, St. Thomas Pleasure Ground, Darts Farm |
| Heavitree | A vibrant area with a mix of independent shops and local amenities. Known for its community spirit and active village feel, making it ideal for longer stays. | Heavitree Park, The Clock Tower, Independent shops and cafes, Local pubs, Close to the Royal Devon and Exeter Hospital |
| Magdalen Road | A trendy area with a mix of quirky shops, cafes, and restaurants. Attracts young professionals and students due to its proximity to the university and the city centre. | Magdalen Road shops, Exeter University, Cafes and bistros, Local art galleries, Nearby parks |
| Exwick | Located just outside the city centre, Exwick offers a peaceful residential atmosphere with easy commute options. Appeals to families and those seeking a quieter environment. | Exwick Cemetery, Exwick Meadows, Local parks, Exwick Village Hall, Close to the A377 |
| Topsham | A picturesque town on the River Exe estuary known for its historic buildings and delightful waterfront. Perfect for those seeking a quaint getaway close to Exeter. | Topsham Museum, Dart's Farm, The Goat Walk, Underground passages, Riverside walks |
| Pinhoe | A growing suburb on the outskirts of Exeter, Pinhoe combines local amenities with countryside appeal. It's becoming increasingly popular with families and commuters. | St. Michael's Church, Local schools, Pinhoe Village Hall, Nearby countryside walks, Good transport links to Exeter |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Exeter offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Exeter?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Exeter
- The Exeter Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.5% of the 387 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Exeter, House properties are the most common (54.5%), reflecting the local real estate landscape.
- Houses represent a significant 54.5% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique, unique stays (combined 9.9%) offer potential for unique stay experiences.
Exeter Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Exeter
- The dominant room capacity in Exeter is 1 bedroom listings, making up 34.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.4% of the active Airbnb listings in Exeter, indicating a high concentration in these sizes.
Exeter Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Exeter
- The most common guest capacity trend in Exeter vacation rentals is listings accommodating 4 guests (22.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Exeter STR market, accounting for 44.9% of listings.
- 16.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Exeter.
- On average, properties in Exeter are equipped to host 2.9 guests.
How Do Listings in Exeter Compare on Quality?
Listing quality in Exeter can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Exeter
- At 22.1 photos per listing on average, Exeter hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 28.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Exeter averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Exeter?
Amenity Prevalence
Amenity Insights for Exeter
- Essential amenities in Exeter that guests expect include: Wifi, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hangers, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Exeter: Wifi, Heating, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm.
- Consider adding popular differentiators like Hot water or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Exeter to stay competitive.
Which Airbnb Amenities Boost Revenue in Exeter?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Exeter, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 78.0% | $23,717 | $11,200 | 111.7% |
TV | 85.3% | $22,632 | $11,334 | 99.7% |
Piano | 2.8% | $39,409 | $20,428 | 92.9% |
Baby safety gates | 2.3% | $36,569 | $20,596 | 77.6% |
Sound system | 6.5% | $33,809 | $20,081 | 68.4% |
Board games | 15.5% | $31,465 | $19,041 | 65.2% |
Refrigerator | 77.5% | $22,982 | $14,020 | 63.9% |
Dishwasher | 37.5% | $27,651 | $16,963 | 63.0% |
Oven | 66.4% | $24,069 | $14,836 | 62.2% |
Dishes and silverware | 78.8% | $22,767 | $14,276 | 59.5% |
Revenue Impact Insights for Exeter
- Kitchen tops the revenue impact list with a 111.7% uplift — listings with this amenity earn $23,717 vs. $11,200 without it.
- TV — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Exeter STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Exeter. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsExeter Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Exeter
- The typical guest profile for Airbnb in Exeter consists of primarily domestic travelers (80%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 80.4% of guests.
- Key international markets include United Kingdom (80.4%) and United States (4.1%).
- Top languages spoken are English (56.5%) followed by French (11.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Exeter?
Listings in Exeter average 4.82 out of 5 overall, with about 100.9 reviews per active listing and 42.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Exeter
- With an overall rating of 4.82, Exeter listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 42.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Exeter Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Exeter
- The most common availability pattern in Exeter falls within the 271-366 days range, representing 34.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Exeter (30%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Exeter?
Average Booking Lead Time by Month
Booking Lead Time Insights for Exeter
- The overall average booking lead time for vacation rentals in Exeter is 44 days.
- Guests book furthest in advance for stays during July (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Exeter.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Exeter averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Exeter?
Guests in Exeter stay about 5.5 nights on average, generating roughly 11,278 reservations and 29.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Exeter
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Exeter
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 29.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (5.6 nights) and shorten in Feb (4.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Exeter Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
105 listings
27.1% of total
2 Nights
74 listings
19.1% of total
3 Nights
30 listings
7.8% of total
4-6 Nights
29 listings
7.5% of total
7-29 Nights
17 listings
4.4% of total
30+ Nights
132 listings
34.1% of total
Key Insights
- The most prevalent minimum stay requirement in Exeter is 30+ Nights, adopted by 34.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (34.1%) caters to monthly stays (30+ nights) in Exeter, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 34.1% of Exeter hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 34.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Exeter.
Exeter Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
3 listings
0.8% of total
Limited
15 listings
3.9% of total
Flexible
98 listings
25.3% of total
Moderate
116 listings
30% of total
Firm
112 listings
28.9% of total
Strict
43 listings
11.1% of total
Cancellation Policy Insights for Exeter
- The prevailing Airbnb cancellation policy trend in Exeter is Moderate, used by 30% of listings.
- There's a relatively balanced mix between guest-friendly (55.3%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30% market standard in Exeter.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Exeter.
How Much Are Airbnb Cleaning Fees in Exeter?
Cleaning fees in Exeter are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Exeter
- About 62.0% of Exeter listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($111) and median ($40) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Exeter median of $40. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Exeter Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Exeterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Grade II Listed House in Central Exeter
Entire Place • 4 bedrooms
Townhouse sleeps 8, free parking, snooker & hottub
Entire Place • 4 bedrooms
Large Georgian house in heart of Exeter
Entire Place • 5 bedrooms
Quay House Luxury Living for 10 & Private Parking
Entire Place • 5 bedrooms
Beautiful House Overlooking the Water with Parking
Entire Place • 3 bedrooms
Richmond Mews by Staytor Accommodation
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Exeter?
Learn from the best! This table showcases top-performing Airbnb hosts in Exeter based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| ShortStaysUK | 10 | $396,806 | 665 | 4.79/5.0 |
| Chris | 8 | $314,120 | 335 | 4.67/5.0 |
| Lifes2Short | 11 | $216,150 | 499 | 4.82/5.0 |
| Naomi | 5 | $209,184 | 388 | 4.69/5.0 |
| Georgie | 3 | $166,398 | 217 | 4.79/5.0 |
| William | 2 | $146,463 | 115 | 4.87/5.0 |
| Katie & Tom | 3 | $130,296 | 540 | 4.94/5.0 |
| Lucy | 8 | $127,017 | 488 | 4.59/5.0 |
| Lai | 11 | $124,340 | 337 | 4.81/5.0 |
| Fresh Escapes | 3 | $110,504 | 166 | 4.59/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Exeter.
Who Are the Airbnb Hosts in Exeter?
Exeter is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Exeter
- With 56.8% Superhosts, Exeter has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 8.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 73.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 27.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Exeter averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Exeter
These are the highest-grossing professional property management operations in Exeter, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| ShortStaysUK | 10 | $396,806 | $189 | 60.6% | 4.79/5 |
| Chris | 8 | $314,120 | $190 | 54.5% | 4.67/5 |
| William | 2 | $146,463 | $328 | 60.8% | 4.87/5 |
| Fresh Escapes | 3 | $110,504 | $224 | 44.6% | 4.59/5 |
| Sweetcombe Cottage Holidays | 2 | $87,285 | $300 | 47.9% | 4.49/5 |
| St Andrews Hotel | 7 | $70,213 | $177 | 18.2% | 4.46/5 |
| Luke | 1 | $62,835 | $288 | 58.5% | 4.92/5 |
| YellowRock Holdings LTD | 3 | $55,125 | $153 | 36.9% | 4.60/5 |
| Antony | 1 | $48,284 | $170 | 74.5% | 4.98/5 |
| Saltwater Escapes | 1 | $38,770 | $466 | 24.4% | 4.58/5 |
Management Company Insights for Exeter
- The leading management company, ShortStaysUK, operates 10 listings with $396,806 in gross revenue — a useful benchmark for what scale looks like in Exeter.
- Top managers average 4 properties each, suggesting professional management in Exeter still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.69/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 8.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Exeter's Airbnb Market Compare to Nearby Cities?
How does the Exeter Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Grosmont, Exeter has 8 percentage points lower occupancy and about $316 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 15 | $8,177 | $513.76 | 50% |
| East Knoyle | 10 | $6,799 | $423.85 | 42% |
| Chew Magna | 13 | $6,691 | $437.55 | 43% |
| Long Sutton | 18 | $6,400 | $395.82 | 48% |
| Ashley | 13 | $6,136 | $372.50 | 54% |
| Freshford | 12 | $5,487 | $324.63 | 55% |
| Stoke St. Michael | 13 | $5,236 | $412.60 | 50% |
| Edington | 12 | $5,132 | $375.34 | 39% |
| Grosmont | 11 | $5,075 | $466.01 | 56% |
| Milverton | 10 | $5,052 | $397.32 | 47% |
Frequently Asked Questions About Airbnb in Exeter
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Exeter.
How much do Airbnb hosts make in Exeter?
Exeter hosts earn about $20,968 per year on average, with an average nightly rate of $150 and RevPAR of $72. Those figures describe the typical revenue environment for active listings in Exeter, England, not the ceiling for the best operators. Source: AirROI 2026 data, Exeter market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Exeter?
The average Airbnb occupancy rate in Exeter is 47.8%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Exeter?
Listings in Exeter average $150 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Exeter?
Exeter currently has about 387 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Exeter?
AirROI currently classifies the short-term rental regulation level in Exeter as Low. The dataset also shows about 0.8% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Exeter?
RevPAR in Exeter is about $72. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Exeter?
At 47.8% occupancy, Exeter can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $20,968, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Exeter?
The average booking lead time in Exeter is about 44 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Exeter?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Exeter include City Centre, St. Leonards, St. Thomas. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Exeter?
entire_home listings make up 70.5% of the active supply in Exeter. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Exeter compare to nearby Airbnb markets?
Among neighboring markets, Englishcombe posts $98,122 in average annual revenue with 49.8% occupancy, compared to Exeter's $20,968 and 47.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Exeter?
The average Airbnb stay length in Exeter is about 5.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Exeter?
Airbnb listings in Exeter average 4.82 out of 5 overall. About 42.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Exeter?
Kitchen and TV are among the strongest revenue-linked amenities in Exeter. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Exeter?
Yes. About 62.0% of active Airbnb listings in Exeter charge a cleaning fee, and the average fee is $111. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Exeter?
A 56.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.