What Are the Best Places to Invest in Airbnb in United Kingdom?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-08-08

The short-term rental market in United Kingdom spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in United Kingdom across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. London, England leads by market size with 30,555 active listings and $2,140/month revenue. Across all ranked markets, average occupancy is 37.9% with $1,985/month in average revenue and $241/night ADR. 94 of 100 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in United Kingdom by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in United Kingdom attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. London, England leads with 30,555 active short-term rental listings and $2,140/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	London, England	30,555	$2,140	$258	39.8%	Low
2	Greater London, England	16,291	$1,869	$256	40.8%	Low
3	City of Edinburgh, Scotland	3,852	$4,317	$311	55.1%	High
4	North Norfolk, England	2,165	$2,497	$316	38.0%	Low
5	East Suffolk, England	2,086	$2,179	$391	33.1%	Low
6	North Devon, England	1,961	$2,194	$306	35.8%	Low
7	South Hams, England	1,821	$2,058	$289	36.2%	Low
8	Cotswold District, England	1,751	$4,076	$410	42.2%	Low
9	Liverpool, England	1,719	$1,723	$219	34.2%	Low
10	Cardiff, Wales	1,663	$1,846	$239	35.6%	Low
11	Bristol, England	1,641	$1,672	$181	41.2%	Low
12	Belfast, Northern Ireland	1,619	$1,778	$185	41.7%	Low
13	York, England	1,547	$2,417	$241	41.5%	Low
14	Brighton, England	1,542	$2,092	$239	38.8%	Low
15	Glasgow, Scotland	1,529	$2,249	$217	45.1%	Moderate
16	Manchester, England	1,519	$1,559	$176	38.5%	Low
17	West Midlands, England	1,457	$737	$147	31.9%	Low
18	Derbyshire Dales, England	1,431	$3,081	$317	43.5%	Low
19	Birmingham, England	1,412	$926	$138	33.5%	Low
20	Chichester, England	1,382	$2,530	$340	35.6%	Low
21	Greater Manchester, England	1,375	$1,069	$165	34.8%	Low
22	City of Westminster, England	1,257	$5,126	$531	43.8%	Low
23	Bournemouth, England	1,208	$1,780	$231	37.7%	Low
24	Blackpool, England	1,207	$1,174	$180	27.5%	Low
25	East Devon, England	1,162	$1,881	$257	37.3%	Low
26	Torridge District, England	1,135	$1,930	$278	34.3%	Low
27	New Forest, England	1,104	$2,829	$287	43.6%	Low
28	King's Lynn and West Norfolk, England	1,103	$2,368	$296	36.5%	Low
29	East Lindsey, England	1,089	$1,632	$217	34.1%	Low
30	Oxford, England	1,072	$1,818	$188	42.4%	Low
31	Cornwall, England	1,061	$1,496	$264	33.7%	Low
32	Edinburgh, Scotland	1,038	$2,658	$281	47.2%	Moderate
33	Thanet, England	1,034	$2,243	$251	37.3%	Low
34	Canterbury, England	1,012	$2,200	$243	39.5%	Low
35	Bath, England	1,011	$3,362	$278	47.2%	Low
36	Merseyside, England	998	$1,202	$189	32.9%	Low
37	St. Ives, England	995	$2,310	$332	36.1%	Low
38	Nottingham, England	987	$1,003	$152	32.3%	Low
39	Leeds, England	981	$1,167	$155	35.1%	Low
40	Newquay, England	961	$1,985	$279	39.2%	Low
41	Rother, England	866	$2,668	$300	37.6%	Low
42	Sheffield, England	841	$1,193	$147	35.2%	Low
43	Inverness, Scotland	834	$2,646	$232	45.9%	High
44	Whitby, England	803	$2,213	$267	35.7%	Low
45	Teignbridge, England	802	$1,872	$219	38.6%	Low
46	Cambridge, England	770	$1,626	$167	43.2%	Low
47	Portsmouth, England	757	$1,175	$179	34.6%	Low
48	North Yorkshire, England	756	$1,831	$275	35.2%	Low
49	Kent, England	748	$1,139	$199	32.7%	Low
50	Southampton, England	742	$1,041	$151	34.0%	Low
51	West Oxfordshire, England	732	$3,456	$378	42.6%	Low
52	Stratford-on-Avon, England	719	$2,520	$256	42.5%	Low
53	Brighton and Hove, England	711	$1,453	$214	35.9%	Low
54	Devon, England	683	$1,482	$266	34.2%	Low
55	Great Yarmouth, England	658	$1,299	$193	32.1%	Low
56	West Yorkshire, England	647	$927	$166	32.0%	Low
57	Cheltenham, England	639	$2,007	$244	38.1%	Low
58	Wealden, England	620	$2,702	$293	39.3%	Low
59	Stroud, England	612	$2,746	$270	41.9%	Low
60	Dover, England	611	$2,076	$301	35.3%	Low
61	Plymouth, England	606	$1,468	$169	39.0%	Low
62	Hastings, England	593	$1,512	$190	37.1%	Low
63	High Peak, England	573	$2,818	$244	46.5%	Low
64	Lancaster, England	568	$1,809	$210	36.1%	Low
65	Arun, England	561	$2,181	$268	38.4%	Low
66	Salford, England	556	$1,248	$163	36.4%	Low
67	Newcastle upon Tyne, England	540	$1,390	$185	34.1%	Low
68	Leicester, England	534	$837	$144	29.9%	Low
69	Staffordshire Moorlands, England	534	$3,046	$308	41.2%	Low
70	Poole, England	532	$2,066	$274	37.5%	Low
71	Forest of Dean, England	527	$2,657	$268	43.1%	Low
72	Bradford, England	518	$1,768	$183	40.1%	Low
73	Milton Keynes, England	509	$870	$159	31.1%	Low
74	South Oxfordshire, England	504	$2,130	$251	38.7%	Low
75	Norfolk, England	501	$1,423	$217	35.6%	Low
76	West Devon, England	499	$1,840	$228	36.6%	Low
77	Aberdeen City, Scotland	492	$1,176	$157	35.3%	High
78	Folkestone and Hythe District, England	490	$2,292	$291	36.8%	Low
79	Penzance, England	489	$1,999	$220	42.3%	Low
80	Scarborough, England	483	$1,870	$251	34.6%	Low
81	Weymouth, England	482	$1,937	$239	38.6%	Low
82	Gloucestershire, England	478	$1,859	$258	36.7%	Low
83	Chester, England	470	$2,318	$215	42.7%	Low
84	Torquay, England	469	$1,583	$250	32.8%	Low
85	Dorset, England	463	$1,677	$276	34.2%	Low
86	Keswick, England	463	$3,140	$395	40.8%	Low
87	Cherwell District, England	460	$2,562	$273	38.2%	Low
88	Norwich, England	453	$1,358	$148	41.2%	Low
89	Swansea, Wales	449	$1,132	$164	33.3%	Low
90	Lewes, England	447	$2,145	$232	41.3%	Low
91	Calderdale, England	437	$2,008	$206	39.8%	Low
92	South Norfolk, England	435	$2,002	$225	35.8%	Low
93	Berkshire, England	425	$1,122	$186	34.0%	Low
94	Coventry, England	425	$733	$128	30.0%	Low
95	Falmouth, England	423	$2,053	$235	42.8%	Low
96	Mid Devon, England	422	$2,091	$275	35.8%	Low
97	Wychavon, England	422	$2,570	$292	40.7%	Low
98	Highland, Scotland	417	$1,708	$228	40.4%	Moderate
99	Ashford, England	412	$2,163	$273	37.8%	Low
100	Tenby, Wales	412	$2,654	$292	38.7%	Low

Most Profitable Airbnb Markets in United Kingdom by Revenue

The most profitable Airbnb cities in United Kingdom are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. City of Westminster, England leads with $5,126/month at $531 ADR and 43.8% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	City of Westminster, England	$5,126	1,257	$531	43.8%	Low
2	City of Edinburgh, Scotland	$4,317	3,852	$311	55.1%	High
3	Cotswold District, England	$4,076	1,751	$410	42.2%	Low
4	West Oxfordshire, England	$3,456	732	$378	42.6%	Low
5	Bath, England	$3,362	1,011	$278	47.2%	Low
6	Keswick, England	$3,140	463	$395	40.8%	Low
7	Derbyshire Dales, England	$3,081	1,431	$317	43.5%	Low
8	Staffordshire Moorlands, England	$3,046	534	$308	41.2%	Low
9	New Forest, England	$2,829	1,104	$287	43.6%	Low
10	High Peak, England	$2,818	573	$244	46.5%	Low
11	Stroud, England	$2,746	612	$270	41.9%	Low
12	Wealden, England	$2,702	620	$293	39.3%	Low
13	Rother, England	$2,668	866	$300	37.6%	Low
14	Edinburgh, Scotland	$2,658	1,038	$281	47.2%	Moderate
15	Forest of Dean, England	$2,657	527	$268	43.1%	Low
16	Tenby, Wales	$2,654	412	$292	38.7%	Low
17	Inverness, Scotland	$2,646	834	$232	45.9%	High
18	Wychavon, England	$2,570	422	$292	40.7%	Low
19	Cherwell District, England	$2,562	460	$273	38.2%	Low
20	Chichester, England	$2,530	1,382	$340	35.6%	Low
21	Stratford-on-Avon, England	$2,520	719	$256	42.5%	Low
22	North Norfolk, England	$2,497	2,165	$316	38.0%	Low
23	York, England	$2,417	1,547	$241	41.5%	Low
24	King's Lynn and West Norfolk, England	$2,368	1,103	$296	36.5%	Low
25	Chester, England	$2,318	470	$215	42.7%	Low
26	St. Ives, England	$2,310	995	$332	36.1%	Low
27	Folkestone and Hythe District, England	$2,292	490	$291	36.8%	Low
28	Glasgow, Scotland	$2,249	1,529	$217	45.1%	Moderate
29	Thanet, England	$2,243	1,034	$251	37.3%	Low
30	Whitby, England	$2,213	803	$267	35.7%	Low
31	Canterbury, England	$2,200	1,012	$243	39.5%	Low
32	North Devon, England	$2,194	1,961	$306	35.8%	Low
33	Arun, England	$2,181	561	$268	38.4%	Low
34	East Suffolk, England	$2,179	2,086	$391	33.1%	Low
35	Ashford, England	$2,163	412	$273	37.8%	Low
36	Lewes, England	$2,145	447	$232	41.3%	Low
37	London, England	$2,140	30,555	$258	39.8%	Low
38	South Oxfordshire, England	$2,130	504	$251	38.7%	Low
39	Brighton, England	$2,092	1,542	$239	38.8%	Low
40	Mid Devon, England	$2,091	422	$275	35.8%	Low
41	Dover, England	$2,076	611	$301	35.3%	Low
42	Poole, England	$2,066	532	$274	37.5%	Low
43	South Hams, England	$2,058	1,821	$289	36.2%	Low
44	Falmouth, England	$2,053	423	$235	42.8%	Low
45	Calderdale, England	$2,008	437	$206	39.8%	Low
46	Cheltenham, England	$2,007	639	$244	38.1%	Low
47	South Norfolk, England	$2,002	435	$225	35.8%	Low
48	Penzance, England	$1,999	489	$220	42.3%	Low
49	Newquay, England	$1,985	961	$279	39.2%	Low
50	Weymouth, England	$1,937	482	$239	38.6%	Low
51	Torridge District, England	$1,930	1,135	$278	34.3%	Low
52	East Devon, England	$1,881	1,162	$257	37.3%	Low
53	Teignbridge, England	$1,872	802	$219	38.6%	Low
54	Scarborough, England	$1,870	483	$251	34.6%	Low
55	Greater London, England	$1,869	16,291	$256	40.8%	Low
56	Gloucestershire, England	$1,859	478	$258	36.7%	Low
57	Cardiff, Wales	$1,846	1,663	$239	35.6%	Low
58	West Devon, England	$1,840	499	$228	36.6%	Low
59	North Yorkshire, England	$1,831	756	$275	35.2%	Low
60	Oxford, England	$1,818	1,072	$188	42.4%	Low
61	Lancaster, England	$1,809	568	$210	36.1%	Low
62	Bournemouth, England	$1,780	1,208	$231	37.7%	Low
63	Belfast, Northern Ireland	$1,778	1,619	$185	41.7%	Low
64	Bradford, England	$1,768	518	$183	40.1%	Low
65	Liverpool, England	$1,723	1,719	$219	34.2%	Low
66	Highland, Scotland	$1,708	417	$228	40.4%	Moderate
67	Dorset, England	$1,677	463	$276	34.2%	Low
68	Bristol, England	$1,672	1,641	$181	41.2%	Low
69	East Lindsey, England	$1,632	1,089	$217	34.1%	Low
70	Cambridge, England	$1,626	770	$167	43.2%	Low
71	Torquay, England	$1,583	469	$250	32.8%	Low
72	Manchester, England	$1,559	1,519	$176	38.5%	Low
73	Hastings, England	$1,512	593	$190	37.1%	Low
74	Cornwall, England	$1,496	1,061	$264	33.7%	Low
75	Devon, England	$1,482	683	$266	34.2%	Low
76	Plymouth, England	$1,468	606	$169	39.0%	Low
77	Brighton and Hove, England	$1,453	711	$214	35.9%	Low
78	Norfolk, England	$1,423	501	$217	35.6%	Low
79	Newcastle upon Tyne, England	$1,390	540	$185	34.1%	Low
80	Norwich, England	$1,358	453	$148	41.2%	Low
81	Great Yarmouth, England	$1,299	658	$193	32.1%	Low
82	Salford, England	$1,248	556	$163	36.4%	Low
83	Merseyside, England	$1,202	998	$189	32.9%	Low
84	Sheffield, England	$1,193	841	$147	35.2%	Low
85	Aberdeen City, Scotland	$1,176	492	$157	35.3%	High
86	Portsmouth, England	$1,175	757	$179	34.6%	Low
87	Blackpool, England	$1,174	1,207	$180	27.5%	Low
88	Leeds, England	$1,167	981	$155	35.1%	Low
89	Kent, England	$1,139	748	$199	32.7%	Low
90	Swansea, Wales	$1,132	449	$164	33.3%	Low
91	Berkshire, England	$1,122	425	$186	34.0%	Low
92	Greater Manchester, England	$1,069	1,375	$165	34.8%	Low
93	Southampton, England	$1,041	742	$151	34.0%	Low
94	Nottingham, England	$1,003	987	$152	32.3%	Low
95	West Yorkshire, England	$927	647	$166	32.0%	Low
96	Birmingham, England	$926	1,412	$138	33.5%	Low
97	Milton Keynes, England	$870	509	$159	31.1%	Low
98	Leicester, England	$837	534	$144	29.9%	Low
99	West Midlands, England	$737	1,457	$147	31.9%	Low
100	Coventry, England	$733	425	$128	30.0%	Low

Most Expensive Airbnb Markets in United Kingdom by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. City of Westminster, England commands the highest Airbnb nightly rate in United Kingdom at $531/night, generating $5,126/month at 43.8% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	City of Westminster, England	$531	1,257	$5,126	43.8%	Low
2	Cotswold District, England	$410	1,751	$4,076	42.2%	Low
3	Keswick, England	$395	463	$3,140	40.8%	Low
4	East Suffolk, England	$391	2,086	$2,179	33.1%	Low
5	West Oxfordshire, England	$378	732	$3,456	42.6%	Low
6	Chichester, England	$340	1,382	$2,530	35.6%	Low
7	St. Ives, England	$332	995	$2,310	36.1%	Low
8	Derbyshire Dales, England	$317	1,431	$3,081	43.5%	Low
9	North Norfolk, England	$316	2,165	$2,497	38.0%	Low
10	City of Edinburgh, Scotland	$311	3,852	$4,317	55.1%	High
11	Staffordshire Moorlands, England	$308	534	$3,046	41.2%	Low
12	North Devon, England	$306	1,961	$2,194	35.8%	Low
13	Dover, England	$301	611	$2,076	35.3%	Low
14	Rother, England	$300	866	$2,668	37.6%	Low
15	King's Lynn and West Norfolk, England	$296	1,103	$2,368	36.5%	Low
16	Wealden, England	$293	620	$2,702	39.3%	Low
17	Wychavon, England	$292	422	$2,570	40.7%	Low
18	Tenby, Wales	$292	412	$2,654	38.7%	Low
19	Folkestone and Hythe District, England	$291	490	$2,292	36.8%	Low
20	South Hams, England	$289	1,821	$2,058	36.2%	Low
21	New Forest, England	$287	1,104	$2,829	43.6%	Low
22	Edinburgh, Scotland	$281	1,038	$2,658	47.2%	Moderate
23	Newquay, England	$279	961	$1,985	39.2%	Low
24	Torridge District, England	$278	1,135	$1,930	34.3%	Low
25	Bath, England	$278	1,011	$3,362	47.2%	Low
26	Dorset, England	$276	463	$1,677	34.2%	Low
27	North Yorkshire, England	$275	756	$1,831	35.2%	Low
28	Mid Devon, England	$275	422	$2,091	35.8%	Low
29	Poole, England	$274	532	$2,066	37.5%	Low
30	Ashford, England	$273	412	$2,163	37.8%	Low
31	Cherwell District, England	$273	460	$2,562	38.2%	Low
32	Stroud, England	$270	612	$2,746	41.9%	Low
33	Forest of Dean, England	$268	527	$2,657	43.1%	Low
34	Arun, England	$268	561	$2,181	38.4%	Low
35	Whitby, England	$267	803	$2,213	35.7%	Low
36	Devon, England	$266	683	$1,482	34.2%	Low
37	Cornwall, England	$264	1,061	$1,496	33.7%	Low
38	London, England	$258	30,555	$2,140	39.8%	Low
39	Gloucestershire, England	$258	478	$1,859	36.7%	Low
40	East Devon, England	$257	1,162	$1,881	37.3%	Low
41	Stratford-on-Avon, England	$256	719	$2,520	42.5%	Low
42	Greater London, England	$256	16,291	$1,869	40.8%	Low
43	Thanet, England	$251	1,034	$2,243	37.3%	Low
44	South Oxfordshire, England	$251	504	$2,130	38.7%	Low
45	Scarborough, England	$251	483	$1,870	34.6%	Low
46	Torquay, England	$250	469	$1,583	32.8%	Low
47	High Peak, England	$244	573	$2,818	46.5%	Low
48	Cheltenham, England	$244	639	$2,007	38.1%	Low
49	Canterbury, England	$243	1,012	$2,200	39.5%	Low
50	York, England	$241	1,547	$2,417	41.5%	Low
51	Weymouth, England	$239	482	$1,937	38.6%	Low
52	Cardiff, Wales	$239	1,663	$1,846	35.6%	Low
53	Brighton, England	$239	1,542	$2,092	38.8%	Low
54	Falmouth, England	$235	423	$2,053	42.8%	Low
55	Lewes, England	$232	447	$2,145	41.3%	Low
56	Inverness, Scotland	$232	834	$2,646	45.9%	High
57	Bournemouth, England	$231	1,208	$1,780	37.7%	Low
58	West Devon, England	$228	499	$1,840	36.6%	Low
59	Highland, Scotland	$228	417	$1,708	40.4%	Moderate
60	South Norfolk, England	$225	435	$2,002	35.8%	Low
61	Penzance, England	$220	489	$1,999	42.3%	Low
62	Teignbridge, England	$219	802	$1,872	38.6%	Low
63	Liverpool, England	$219	1,719	$1,723	34.2%	Low
64	Norfolk, England	$217	501	$1,423	35.6%	Low
65	East Lindsey, England	$217	1,089	$1,632	34.1%	Low
66	Glasgow, Scotland	$217	1,529	$2,249	45.1%	Moderate
67	Chester, England	$215	470	$2,318	42.7%	Low
68	Brighton and Hove, England	$214	711	$1,453	35.9%	Low
69	Lancaster, England	$210	568	$1,809	36.1%	Low
70	Calderdale, England	$206	437	$2,008	39.8%	Low
71	Kent, England	$199	748	$1,139	32.7%	Low
72	Great Yarmouth, England	$193	658	$1,299	32.1%	Low
73	Hastings, England	$190	593	$1,512	37.1%	Low
74	Merseyside, England	$189	998	$1,202	32.9%	Low
75	Oxford, England	$188	1,072	$1,818	42.4%	Low
76	Berkshire, England	$186	425	$1,122	34.0%	Low
77	Newcastle upon Tyne, England	$185	540	$1,390	34.1%	Low
78	Belfast, Northern Ireland	$185	1,619	$1,778	41.7%	Low
79	Bradford, England	$183	518	$1,768	40.1%	Low
80	Bristol, England	$181	1,641	$1,672	41.2%	Low
81	Blackpool, England	$180	1,207	$1,174	27.5%	Low
82	Portsmouth, England	$179	757	$1,175	34.6%	Low
83	Manchester, England	$176	1,519	$1,559	38.5%	Low
84	Plymouth, England	$169	606	$1,468	39.0%	Low
85	Cambridge, England	$167	770	$1,626	43.2%	Low
86	West Yorkshire, England	$166	647	$927	32.0%	Low
87	Greater Manchester, England	$165	1,375	$1,069	34.8%	Low
88	Swansea, Wales	$164	449	$1,132	33.3%	Low
89	Salford, England	$163	556	$1,248	36.4%	Low
90	Milton Keynes, England	$159	509	$870	31.1%	Low
91	Aberdeen City, Scotland	$157	492	$1,176	35.3%	High
92	Leeds, England	$155	981	$1,167	35.1%	Low
93	Nottingham, England	$152	987	$1,003	32.3%	Low
94	Southampton, England	$151	742	$1,041	34.0%	Low
95	Norwich, England	$148	453	$1,358	41.2%	Low
96	Sheffield, England	$147	841	$1,193	35.2%	Low
97	West Midlands, England	$147	1,457	$737	31.9%	Low
98	Leicester, England	$144	534	$837	29.9%	Low
99	Birmingham, England	$138	1,412	$926	33.5%	Low
100	Coventry, England	$128	425	$733	30.0%	Low

Highest Occupancy Airbnb Markets in United Kingdom

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. City of Edinburgh, Scotland leads United Kingdom with 55.1% occupancy, $4,317/month revenue, and 3,852 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	City of Edinburgh, Scotland	55.1%	3,852	$4,317	$311	High
2	Bath, England	47.2%	1,011	$3,362	$278	Low
3	Edinburgh, Scotland	47.2%	1,038	$2,658	$281	Moderate
4	High Peak, England	46.5%	573	$2,818	$244	Low
5	Inverness, Scotland	45.9%	834	$2,646	$232	High
6	Glasgow, Scotland	45.1%	1,529	$2,249	$217	Moderate
7	City of Westminster, England	43.8%	1,257	$5,126	$531	Low
8	New Forest, England	43.6%	1,104	$2,829	$287	Low
9	Derbyshire Dales, England	43.5%	1,431	$3,081	$317	Low
10	Cambridge, England	43.2%	770	$1,626	$167	Low
11	Forest of Dean, England	43.1%	527	$2,657	$268	Low
12	Falmouth, England	42.8%	423	$2,053	$235	Low
13	Chester, England	42.7%	470	$2,318	$215	Low
14	West Oxfordshire, England	42.6%	732	$3,456	$378	Low
15	Stratford-on-Avon, England	42.5%	719	$2,520	$256	Low
16	Oxford, England	42.4%	1,072	$1,818	$188	Low
17	Penzance, England	42.3%	489	$1,999	$220	Low
18	Cotswold District, England	42.2%	1,751	$4,076	$410	Low
19	Stroud, England	41.9%	612	$2,746	$270	Low
20	Belfast, Northern Ireland	41.7%	1,619	$1,778	$185	Low
21	York, England	41.5%	1,547	$2,417	$241	Low
22	Lewes, England	41.3%	447	$2,145	$232	Low
23	Staffordshire Moorlands, England	41.2%	534	$3,046	$308	Low
24	Norwich, England	41.2%	453	$1,358	$148	Low
25	Bristol, England	41.2%	1,641	$1,672	$181	Low
26	Keswick, England	40.8%	463	$3,140	$395	Low
27	Greater London, England	40.8%	16,291	$1,869	$256	Low
28	Wychavon, England	40.7%	422	$2,570	$292	Low
29	Highland, Scotland	40.4%	417	$1,708	$228	Moderate
30	Bradford, England	40.1%	518	$1,768	$183	Low
31	Calderdale, England	39.8%	437	$2,008	$206	Low
32	London, England	39.8%	30,555	$2,140	$258	Low
33	Canterbury, England	39.5%	1,012	$2,200	$243	Low
34	Wealden, England	39.3%	620	$2,702	$293	Low
35	Newquay, England	39.2%	961	$1,985	$279	Low
36	Plymouth, England	39.0%	606	$1,468	$169	Low
37	Brighton, England	38.8%	1,542	$2,092	$239	Low
38	South Oxfordshire, England	38.7%	504	$2,130	$251	Low
39	Tenby, Wales	38.7%	412	$2,654	$292	Low
40	Weymouth, England	38.6%	482	$1,937	$239	Low
41	Teignbridge, England	38.6%	802	$1,872	$219	Low
42	Manchester, England	38.5%	1,519	$1,559	$176	Low
43	Arun, England	38.4%	561	$2,181	$268	Low
44	Cherwell District, England	38.2%	460	$2,562	$273	Low
45	Cheltenham, England	38.1%	639	$2,007	$244	Low
46	North Norfolk, England	38.0%	2,165	$2,497	$316	Low
47	Ashford, England	37.8%	412	$2,163	$273	Low
48	Bournemouth, England	37.7%	1,208	$1,780	$231	Low
49	Rother, England	37.6%	866	$2,668	$300	Low
50	Poole, England	37.5%	532	$2,066	$274	Low
51	East Devon, England	37.3%	1,162	$1,881	$257	Low
52	Thanet, England	37.3%	1,034	$2,243	$251	Low
53	Hastings, England	37.1%	593	$1,512	$190	Low
54	Folkestone and Hythe District, England	36.8%	490	$2,292	$291	Low
55	Gloucestershire, England	36.7%	478	$1,859	$258	Low
56	West Devon, England	36.6%	499	$1,840	$228	Low
57	King's Lynn and West Norfolk, England	36.5%	1,103	$2,368	$296	Low
58	Salford, England	36.4%	556	$1,248	$163	Low
59	South Hams, England	36.2%	1,821	$2,058	$289	Low
60	Lancaster, England	36.1%	568	$1,809	$210	Low
61	St. Ives, England	36.1%	995	$2,310	$332	Low
62	Brighton and Hove, England	35.9%	711	$1,453	$214	Low
63	Mid Devon, England	35.8%	422	$2,091	$275	Low
64	South Norfolk, England	35.8%	435	$2,002	$225	Low
65	North Devon, England	35.8%	1,961	$2,194	$306	Low
66	Whitby, England	35.7%	803	$2,213	$267	Low
67	Cardiff, Wales	35.6%	1,663	$1,846	$239	Low
68	Norfolk, England	35.6%	501	$1,423	$217	Low
69	Chichester, England	35.6%	1,382	$2,530	$340	Low
70	Dover, England	35.3%	611	$2,076	$301	Low
71	Aberdeen City, Scotland	35.3%	492	$1,176	$157	High
72	North Yorkshire, England	35.2%	756	$1,831	$275	Low
73	Sheffield, England	35.2%	841	$1,193	$147	Low
74	Leeds, England	35.1%	981	$1,167	$155	Low
75	Greater Manchester, England	34.8%	1,375	$1,069	$165	Low
76	Portsmouth, England	34.6%	757	$1,175	$179	Low
77	Scarborough, England	34.6%	483	$1,870	$251	Low
78	Torridge District, England	34.3%	1,135	$1,930	$278	Low
79	Liverpool, England	34.2%	1,719	$1,723	$219	Low
80	Devon, England	34.2%	683	$1,482	$266	Low
81	Dorset, England	34.2%	463	$1,677	$276	Low
82	Newcastle upon Tyne, England	34.1%	540	$1,390	$185	Low
83	East Lindsey, England	34.1%	1,089	$1,632	$217	Low
84	Berkshire, England	34.0%	425	$1,122	$186	Low
85	Southampton, England	34.0%	742	$1,041	$151	Low
86	Cornwall, England	33.7%	1,061	$1,496	$264	Low
87	Birmingham, England	33.5%	1,412	$926	$138	Low
88	Swansea, Wales	33.3%	449	$1,132	$164	Low
89	East Suffolk, England	33.1%	2,086	$2,179	$391	Low
90	Merseyside, England	32.9%	998	$1,202	$189	Low
91	Torquay, England	32.8%	469	$1,583	$250	Low
92	Kent, England	32.7%	748	$1,139	$199	Low
93	Nottingham, England	32.3%	987	$1,003	$152	Low
94	Great Yarmouth, England	32.1%	658	$1,299	$193	Low
95	West Yorkshire, England	32.0%	647	$927	$166	Low
96	West Midlands, England	31.9%	1,457	$737	$147	Low
97	Milton Keynes, England	31.1%	509	$870	$159	Low
98	Coventry, England	30.0%	425	$733	$128	Low
99	Leicester, England	29.9%	534	$837	$144	Low
100	Blackpool, England	27.5%	1,207	$1,174	$180	Low

How to Choose an Airbnb Investment Market in United Kingdom

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in United Kingdom tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in United Kingdom

Understanding the regulatory environment is critical for any Airbnb investment in United Kingdom. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 94 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 3 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in United Kingdom

This page ranks Airbnb markets in United Kingdom across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in United Kingdom.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in United Kingdom.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in United Kingdom and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in United Kingdom, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in United Kingdom

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for United Kingdom.

What are the best places to invest in Airbnb in United Kingdom?

London, England leads this ranking for United Kingdom with 30,555 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in United Kingdom?

City of Westminster, England posts the highest average monthly revenue in this ranking at $5,126. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in United Kingdom?

City of Edinburgh, Scotland has the highest occupancy rate in this comparison at 55.1%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which Airbnb markets in United Kingdom have the lowest regulation?

London (England), Greater London (England), North Norfolk (England) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in United Kingdom in 2026?

The markets ranked here average 37.9% occupancy, and the top performer posts $5,126 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across United Kingdom for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in United Kingdom?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in United Kingdom?

First-time investors in United Kingdom should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in United Kingdom?

Across the markets ranked here, the average occupancy rate in United Kingdom is 37.9%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in United Kingdom?

Regulation is one of the most overlooked risks in short-term rental investing. In United Kingdom, 94 of 100 ranked markets have low regulation, 0 have medium, and 3 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in United Kingdom?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this United Kingdom ranking has about 742 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in United Kingdom?

Seasonal markets in United Kingdom experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-08-08. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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What Other Airbnb Markets Are in United Kingdom?

England Northern Ireland Scotland Wales