What Are the Best Places to Invest in Airbnb in United Kingdom?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI
Updated:

The short-term rental market in United Kingdom spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in United Kingdom across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. London, England leads by market size with 34,636 active listings and $2,411/month revenue. Across all ranked markets, average occupancy is 41.2% with $2,219/month in average revenue and $236/night ADR. 95 of 100 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Top Airbnb Markets in United Kingdom by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in United Kingdom attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. London, England leads with 34,636 active short-term rental listings and $2,411/month in average revenue.

#MarketActive Listings (TTM)Revenue/moADROccupancyRegulation
1London, England34,636$2,411$25343.7%Low
2Greater London, England5,798$2,522$28344.8%Low
3City of Edinburgh, Scotland3,993$4,618$30159.5%Moderate
4North Norfolk, England2,222$2,709$31241.1%Low
5East Suffolk, England2,155$2,341$38835.1%Low
6North Devon, England2,057$2,371$30238.4%Low
7South Hams, England1,905$2,168$28538.5%Low
8Liverpool, England1,904$1,839$21038.1%Low
9Cotswold District, England1,818$4,149$39843.9%Low
10Manchester, England1,747$1,740$17841.2%Low
11Brighton, England1,658$2,306$23743.1%Low
12Birmingham, England1,624$1,021$13834.6%Low
13Bristol, England1,574$1,909$18245.4%Low
14Derbyshire Dales, England1,501$3,164$30945.8%Low
15Belfast, Northern Ireland1,484$1,995$18343.7%Low
16Chichester, England1,442$2,695$32438.4%Low
17York, England1,420$2,672$24144.3%Low
18Cardiff, Wales1,419$2,269$24140.7%Low
19City of Westminster, England1,382$5,834$52648.8%Low
20Glasgow, Scotland1,362$2,466$20749.3%Moderate
21East Devon, England1,206$1,992$24640.1%Low
22Bournemouth, England1,202$2,006$22341.8%Low
23East Lindsey, England1,158$1,707$20836.1%Low
24Torridge District, England1,149$2,194$27237.4%Low
25King's Lynn and West Norfolk, England1,139$2,551$29239.3%Low
26New Forest, England1,137$3,029$27547.0%Low
27Leeds, England1,093$1,303$15637.6%Low
28Oxford, England1,087$2,047$18746.8%Low
29Thanet, England1,084$2,415$24539.9%Low
30Bath, England1,051$3,492$27249.5%Low
31Canterbury, England1,034$2,422$23942.6%Low
32Blackpool, England1,021$1,351$18729.5%Low
33St. Ives, England1,016$2,595$32839.7%Low
34Newquay, England964$2,319$27044.0%Low
35Rother, England894$2,910$29440.9%Low
36Inverness, Scotland836$2,952$22551.2%High
37Nottingham, England832$1,120$15233.8%Low
38Teignbridge, England832$1,998$21341.0%Low
39Sheffield, England816$1,337$14638.0%Low
40Cambridge, England798$1,829$16446.9%Low
41Whitby, England794$2,472$26739.2%Low
42West Oxfordshire, England761$3,574$36544.7%Low
43Stratford-on-Avon, England749$2,581$24144.8%Low
44Great Yarmouth, England681$1,422$18834.8%Low
45Salford, England676$1,370$16238.5%Low
46Cheltenham, England668$2,153$23941.7%Low
47Portsmouth, England654$1,426$17438.2%Low
48Southampton, England651$1,219$15438.3%Low
49Wealden, England651$2,877$28542.5%Low
50Stroud, England630$2,907$26544.5%Low
51Dover, England621$2,319$29339.3%Low
52Hastings, England620$1,657$18140.2%Low
53Plymouth, England619$1,581$16640.6%Low
54High Peak, England605$2,919$23848.9%Low
55Lancaster, England603$1,878$19939.0%Low
56Newcastle upon Tyne, England589$1,515$18037.0%Low
57Bradford, England576$1,807$17441.2%Low
58Arun, England574$2,398$26841.5%Low
59Forest of Dean, England552$2,727$25545.2%Low
60Poole, England552$2,286$26441.0%Low
61Staffordshire Moorlands, England552$3,108$30343.4%Low
62Cornwall, England547$1,801$29535.7%Low
63South Oxfordshire, England526$2,287$24842.1%Low
64West Devon, England521$1,872$21938.6%Low
65Folkestone and Hythe District, England516$2,457$27740.5%Low
66Aberdeen City, Scotland514$1,346$15138.8%High
67Scarborough, England509$1,957$23537.3%Low
68Weymouth, England509$2,128$23941.6%Low
69Coventry, England501$823$13732.0%Low
70Penzance, England496$2,239$21645.8%Low
71Milton Keynes, England494$1,042$15433.7%Low
72Cherwell District, England492$2,644$26140.5%Low
73Chester, England491$2,495$20945.5%Low
74Norwich, England466$1,515$14744.0%Low
75Keswick, England463$3,436$38443.4%Low
76Lewes, England461$2,372$22444.8%Low
77Leicester, England458$966$14131.3%Low
78Greater Manchester, England457$1,456$17339.9%Low
79Calderdale, England455$2,054$19642.3%Low
80Wychavon, England449$2,581$28242.3%Low
81South Norfolk, England448$2,104$22538.0%Low
82Swansea, Wales448$1,281$16036.4%Low
83Torquay, England446$1,789$24235.9%Low
84Tendring, England445$1,571$18336.4%Low
85Winchester, England440$2,556$26144.2%Low
86Kirklees, England432$1,883$19241.1%Low
87Tenby, Wales429$2,968$28542.8%Low
88Ashford, England424$2,341$26840.7%Low
89Malvern Hills, England424$2,458$23643.6%Low
90Mid Devon, England424$2,291$26838.3%Low
91Broadland, England420$2,126$25841.3%Low
92West Suffolk, England418$1,876$19540.9%Low
93Falmouth, England417$2,385$22748.2%Low
94Vale of White Horse, England412$1,858$21141.5%Low
95Reading, England411$1,232$15937.2%Low
96Breckland District, England391$2,308$24139.4%Low
97Exeter, England387$1,747$15047.8%Low
98West Midlands, England386$1,076$15035.4%Low
99St Andrews, Scotland377$3,579$40446.2%High
100South Cambridgeshire, England371$2,026$17942.8%Low

Most Profitable Airbnb Markets in United Kingdom by Revenue

The most profitable Airbnb cities in United Kingdom are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. City of Westminster, England leads with $5,834/month at $526 ADR and 48.8% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#MarketRevenue/moActive Listings (TTM)ADROccupancyRegulation
1City of Westminster, England$5,8341,382$52648.8%Low
2City of Edinburgh, Scotland$4,6183,993$30159.5%Moderate
3Cotswold District, England$4,1491,818$39843.9%Low
4St Andrews, Scotland$3,579377$40446.2%High
5West Oxfordshire, England$3,574761$36544.7%Low
6Bath, England$3,4921,051$27249.5%Low
7Keswick, England$3,436463$38443.4%Low
8Derbyshire Dales, England$3,1641,501$30945.8%Low
9Staffordshire Moorlands, England$3,108552$30343.4%Low
10New Forest, England$3,0291,137$27547.0%Low
11Tenby, Wales$2,968429$28542.8%Low
12Inverness, Scotland$2,952836$22551.2%High
13High Peak, England$2,919605$23848.9%Low
14Rother, England$2,910894$29440.9%Low
15Stroud, England$2,907630$26544.5%Low
16Wealden, England$2,877651$28542.5%Low
17Forest of Dean, England$2,727552$25545.2%Low
18North Norfolk, England$2,7092,222$31241.1%Low
19Chichester, England$2,6951,442$32438.4%Low
20York, England$2,6721,420$24144.3%Low
21Cherwell District, England$2,644492$26140.5%Low
22St. Ives, England$2,5951,016$32839.7%Low
23Wychavon, England$2,581449$28242.3%Low
24Stratford-on-Avon, England$2,581749$24144.8%Low
25Winchester, England$2,556440$26144.2%Low
26King's Lynn and West Norfolk, England$2,5511,139$29239.3%Low
27Greater London, England$2,5225,798$28344.8%Low
28Chester, England$2,495491$20945.5%Low
29Whitby, England$2,472794$26739.2%Low
30Glasgow, Scotland$2,4661,362$20749.3%Moderate
31Malvern Hills, England$2,458424$23643.6%Low
32Folkestone and Hythe District, England$2,457516$27740.5%Low
33Canterbury, England$2,4221,034$23942.6%Low
34Thanet, England$2,4151,084$24539.9%Low
35London, England$2,41134,636$25343.7%Low
36Arun, England$2,398574$26841.5%Low
37Falmouth, England$2,385417$22748.2%Low
38Lewes, England$2,372461$22444.8%Low
39North Devon, England$2,3712,057$30238.4%Low
40East Suffolk, England$2,3412,155$38835.1%Low
41Ashford, England$2,341424$26840.7%Low
42Newquay, England$2,319964$27044.0%Low
43Dover, England$2,319621$29339.3%Low
44Breckland District, England$2,308391$24139.4%Low
45Brighton, England$2,3061,658$23743.1%Low
46Mid Devon, England$2,291424$26838.3%Low
47South Oxfordshire, England$2,287526$24842.1%Low
48Poole, England$2,286552$26441.0%Low
49Cardiff, Wales$2,2691,419$24140.7%Low
50Penzance, England$2,239496$21645.8%Low
51Torridge District, England$2,1941,149$27237.4%Low
52South Hams, England$2,1681,905$28538.5%Low
53Cheltenham, England$2,153668$23941.7%Low
54Weymouth, England$2,128509$23941.6%Low
55Broadland, England$2,126420$25841.3%Low
56South Norfolk, England$2,104448$22538.0%Low
57Calderdale, England$2,054455$19642.3%Low
58Oxford, England$2,0471,087$18746.8%Low
59South Cambridgeshire, England$2,026371$17942.8%Low
60Bournemouth, England$2,0061,202$22341.8%Low
61Teignbridge, England$1,998832$21341.0%Low
62Belfast, Northern Ireland$1,9951,484$18343.7%Low
63East Devon, England$1,9921,206$24640.1%Low
64Scarborough, England$1,957509$23537.3%Low
65Bristol, England$1,9091,574$18245.4%Low
66Kirklees, England$1,883432$19241.1%Low
67Lancaster, England$1,878603$19939.0%Low
68West Suffolk, England$1,876418$19540.9%Low
69West Devon, England$1,872521$21938.6%Low
70Vale of White Horse, England$1,858412$21141.5%Low
71Liverpool, England$1,8391,904$21038.1%Low
72Cambridge, England$1,829798$16446.9%Low
73Bradford, England$1,807576$17441.2%Low
74Cornwall, England$1,801547$29535.7%Low
75Torquay, England$1,789446$24235.9%Low
76Exeter, England$1,747387$15047.8%Low
77Manchester, England$1,7401,747$17841.2%Low
78East Lindsey, England$1,7071,158$20836.1%Low
79Hastings, England$1,657620$18140.2%Low
80Plymouth, England$1,581619$16640.6%Low
81Tendring, England$1,571445$18336.4%Low
82Newcastle upon Tyne, England$1,515589$18037.0%Low
83Norwich, England$1,515466$14744.0%Low
84Greater Manchester, England$1,456457$17339.9%Low
85Portsmouth, England$1,426654$17438.2%Low
86Great Yarmouth, England$1,422681$18834.8%Low
87Salford, England$1,370676$16238.5%Low
88Blackpool, England$1,3511,021$18729.5%Low
89Aberdeen City, Scotland$1,346514$15138.8%High
90Sheffield, England$1,337816$14638.0%Low
91Leeds, England$1,3031,093$15637.6%Low
92Swansea, Wales$1,281448$16036.4%Low
93Reading, England$1,232411$15937.2%Low
94Southampton, England$1,219651$15438.3%Low
95Nottingham, England$1,120832$15233.8%Low
96West Midlands, England$1,076386$15035.4%Low
97Milton Keynes, England$1,042494$15433.7%Low
98Birmingham, England$1,0211,624$13834.6%Low
99Leicester, England$966458$14131.3%Low
100Coventry, England$823501$13732.0%Low

Most Expensive Airbnb Markets in United Kingdom by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. City of Westminster, England commands the highest Airbnb nightly rate in United Kingdom at $526/night, generating $5,834/month at 48.8% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#MarketADRActive Listings (TTM)Revenue/moOccupancyRegulation
1City of Westminster, England$5261,382$5,83448.8%Low
2St Andrews, Scotland$404377$3,57946.2%High
3Cotswold District, England$3981,818$4,14943.9%Low
4East Suffolk, England$3882,155$2,34135.1%Low
5Keswick, England$384463$3,43643.4%Low
6West Oxfordshire, England$365761$3,57444.7%Low
7St. Ives, England$3281,016$2,59539.7%Low
8Chichester, England$3241,442$2,69538.4%Low
9North Norfolk, England$3122,222$2,70941.1%Low
10Derbyshire Dales, England$3091,501$3,16445.8%Low
11Staffordshire Moorlands, England$303552$3,10843.4%Low
12North Devon, England$3022,057$2,37138.4%Low
13City of Edinburgh, Scotland$3013,993$4,61859.5%Moderate
14Cornwall, England$295547$1,80135.7%Low
15Rother, England$294894$2,91040.9%Low
16Dover, England$293621$2,31939.3%Low
17King's Lynn and West Norfolk, England$2921,139$2,55139.3%Low
18Wealden, England$285651$2,87742.5%Low
19Tenby, Wales$285429$2,96842.8%Low
20South Hams, England$2851,905$2,16838.5%Low
21Greater London, England$2835,798$2,52244.8%Low
22Wychavon, England$282449$2,58142.3%Low
23Folkestone and Hythe District, England$277516$2,45740.5%Low
24New Forest, England$2751,137$3,02947.0%Low
25Torridge District, England$2721,149$2,19437.4%Low
26Bath, England$2721,051$3,49249.5%Low
27Newquay, England$270964$2,31944.0%Low
28Ashford, England$268424$2,34140.7%Low
29Mid Devon, England$268424$2,29138.3%Low
30Arun, England$268574$2,39841.5%Low
31Whitby, England$267794$2,47239.2%Low
32Stroud, England$265630$2,90744.5%Low
33Poole, England$264552$2,28641.0%Low
34Winchester, England$261440$2,55644.2%Low
35Cherwell District, England$261492$2,64440.5%Low
36Broadland, England$258420$2,12641.3%Low
37Forest of Dean, England$255552$2,72745.2%Low
38London, England$25334,636$2,41143.7%Low
39South Oxfordshire, England$248526$2,28742.1%Low
40East Devon, England$2461,206$1,99240.1%Low
41Thanet, England$2451,084$2,41539.9%Low
42Torquay, England$242446$1,78935.9%Low
43Breckland District, England$241391$2,30839.4%Low
44Stratford-on-Avon, England$241749$2,58144.8%Low
45York, England$2411,420$2,67244.3%Low
46Cardiff, Wales$2411,419$2,26940.7%Low
47Canterbury, England$2391,034$2,42242.6%Low
48Weymouth, England$239509$2,12841.6%Low
49Cheltenham, England$239668$2,15341.7%Low
50High Peak, England$238605$2,91948.9%Low
51Brighton, England$2371,658$2,30643.1%Low
52Malvern Hills, England$236424$2,45843.6%Low
53Scarborough, England$235509$1,95737.3%Low
54Falmouth, England$227417$2,38548.2%Low
55South Norfolk, England$225448$2,10438.0%Low
56Inverness, Scotland$225836$2,95251.2%High
57Lewes, England$224461$2,37244.8%Low
58Bournemouth, England$2231,202$2,00641.8%Low
59West Devon, England$219521$1,87238.6%Low
60Penzance, England$216496$2,23945.8%Low
61Teignbridge, England$213832$1,99841.0%Low
62Vale of White Horse, England$211412$1,85841.5%Low
63Liverpool, England$2101,904$1,83938.1%Low
64Chester, England$209491$2,49545.5%Low
65East Lindsey, England$2081,158$1,70736.1%Low
66Glasgow, Scotland$2071,362$2,46649.3%Moderate
67Lancaster, England$199603$1,87839.0%Low
68Calderdale, England$196455$2,05442.3%Low
69West Suffolk, England$195418$1,87640.9%Low
70Kirklees, England$192432$1,88341.1%Low
71Great Yarmouth, England$188681$1,42234.8%Low
72Blackpool, England$1871,021$1,35129.5%Low
73Oxford, England$1871,087$2,04746.8%Low
74Belfast, Northern Ireland$1831,484$1,99543.7%Low
75Tendring, England$183445$1,57136.4%Low
76Bristol, England$1821,574$1,90945.4%Low
77Hastings, England$181620$1,65740.2%Low
78Newcastle upon Tyne, England$180589$1,51537.0%Low
79South Cambridgeshire, England$179371$2,02642.8%Low
80Manchester, England$1781,747$1,74041.2%Low
81Portsmouth, England$174654$1,42638.2%Low
82Bradford, England$174576$1,80741.2%Low
83Greater Manchester, England$173457$1,45639.9%Low
84Plymouth, England$166619$1,58140.6%Low
85Cambridge, England$164798$1,82946.9%Low
86Salford, England$162676$1,37038.5%Low
87Swansea, Wales$160448$1,28136.4%Low
88Reading, England$159411$1,23237.2%Low
89Leeds, England$1561,093$1,30337.6%Low
90Milton Keynes, England$154494$1,04233.7%Low
91Southampton, England$154651$1,21938.3%Low
92Nottingham, England$152832$1,12033.8%Low
93Aberdeen City, Scotland$151514$1,34638.8%High
94West Midlands, England$150386$1,07635.4%Low
95Exeter, England$150387$1,74747.8%Low
96Norwich, England$147466$1,51544.0%Low
97Sheffield, England$146816$1,33738.0%Low
98Leicester, England$141458$96631.3%Low
99Birmingham, England$1381,624$1,02134.6%Low
100Coventry, England$137501$82332.0%Low

Highest Occupancy Airbnb Markets in United Kingdom

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. City of Edinburgh, Scotland leads United Kingdom with 59.5% occupancy, $4,618/month revenue, and 3,993 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#MarketOccupancyActive Listings (TTM)Revenue/moADRRegulation
1City of Edinburgh, Scotland59.5%3,993$4,618$301Moderate
2Inverness, Scotland51.2%836$2,952$225High
3Bath, England49.5%1,051$3,492$272Low
4Glasgow, Scotland49.3%1,362$2,466$207Moderate
5High Peak, England48.9%605$2,919$238Low
6City of Westminster, England48.8%1,382$5,834$526Low
7Falmouth, England48.2%417$2,385$227Low
8Exeter, England47.8%387$1,747$150Low
9New Forest, England47.0%1,137$3,029$275Low
10Cambridge, England46.9%798$1,829$164Low
11Oxford, England46.8%1,087$2,047$187Low
12St Andrews, Scotland46.2%377$3,579$404High
13Penzance, England45.8%496$2,239$216Low
14Derbyshire Dales, England45.8%1,501$3,164$309Low
15Chester, England45.5%491$2,495$209Low
16Bristol, England45.4%1,574$1,909$182Low
17Forest of Dean, England45.2%552$2,727$255Low
18Greater London, England44.8%5,798$2,522$283Low
19Lewes, England44.8%461$2,372$224Low
20Stratford-on-Avon, England44.8%749$2,581$241Low
21West Oxfordshire, England44.7%761$3,574$365Low
22Stroud, England44.5%630$2,907$265Low
23York, England44.3%1,420$2,672$241Low
24Winchester, England44.2%440$2,556$261Low
25Norwich, England44.0%466$1,515$147Low
26Newquay, England44.0%964$2,319$270Low
27Cotswold District, England43.9%1,818$4,149$398Low
28London, England43.7%34,636$2,411$253Low
29Belfast, Northern Ireland43.7%1,484$1,995$183Low
30Malvern Hills, England43.6%424$2,458$236Low
31Staffordshire Moorlands, England43.4%552$3,108$303Low
32Keswick, England43.4%463$3,436$384Low
33Brighton, England43.1%1,658$2,306$237Low
34Tenby, Wales42.8%429$2,968$285Low
35South Cambridgeshire, England42.8%371$2,026$179Low
36Canterbury, England42.6%1,034$2,422$239Low
37Wealden, England42.5%651$2,877$285Low
38Calderdale, England42.3%455$2,054$196Low
39Wychavon, England42.3%449$2,581$282Low
40South Oxfordshire, England42.1%526$2,287$248Low
41Bournemouth, England41.8%1,202$2,006$223Low
42Cheltenham, England41.7%668$2,153$239Low
43Weymouth, England41.6%509$2,128$239Low
44Arun, England41.5%574$2,398$268Low
45Vale of White Horse, England41.5%412$1,858$211Low
46Broadland, England41.3%420$2,126$258Low
47Manchester, England41.2%1,747$1,740$178Low
48Bradford, England41.2%576$1,807$174Low
49Kirklees, England41.1%432$1,883$192Low
50North Norfolk, England41.1%2,222$2,709$312Low
51Teignbridge, England41.0%832$1,998$213Low
52Poole, England41.0%552$2,286$264Low
53West Suffolk, England40.9%418$1,876$195Low
54Rother, England40.9%894$2,910$294Low
55Cardiff, Wales40.7%1,419$2,269$241Low
56Ashford, England40.7%424$2,341$268Low
57Plymouth, England40.6%619$1,581$166Low
58Cherwell District, England40.5%492$2,644$261Low
59Folkestone and Hythe District, England40.5%516$2,457$277Low
60Hastings, England40.2%620$1,657$181Low
61East Devon, England40.1%1,206$1,992$246Low
62Thanet, England39.9%1,084$2,415$245Low
63Greater Manchester, England39.9%457$1,456$173Low
64St. Ives, England39.7%1,016$2,595$328Low
65Breckland District, England39.4%391$2,308$241Low
66King's Lynn and West Norfolk, England39.3%1,139$2,551$292Low
67Dover, England39.3%621$2,319$293Low
68Whitby, England39.2%794$2,472$267Low
69Lancaster, England39.0%603$1,878$199Low
70Aberdeen City, Scotland38.8%514$1,346$151High
71West Devon, England38.6%521$1,872$219Low
72Salford, England38.5%676$1,370$162Low
73South Hams, England38.5%1,905$2,168$285Low
74North Devon, England38.4%2,057$2,371$302Low
75Chichester, England38.4%1,442$2,695$324Low
76Mid Devon, England38.3%424$2,291$268Low
77Southampton, England38.3%651$1,219$154Low
78Portsmouth, England38.2%654$1,426$174Low
79Liverpool, England38.1%1,904$1,839$210Low
80Sheffield, England38.0%816$1,337$146Low
81South Norfolk, England38.0%448$2,104$225Low
82Leeds, England37.6%1,093$1,303$156Low
83Torridge District, England37.4%1,149$2,194$272Low
84Scarborough, England37.3%509$1,957$235Low
85Reading, England37.2%411$1,232$159Low
86Newcastle upon Tyne, England37.0%589$1,515$180Low
87Tendring, England36.4%445$1,571$183Low
88Swansea, Wales36.4%448$1,281$160Low
89East Lindsey, England36.1%1,158$1,707$208Low
90Torquay, England35.9%446$1,789$242Low
91Cornwall, England35.7%547$1,801$295Low
92West Midlands, England35.4%386$1,076$150Low
93East Suffolk, England35.1%2,155$2,341$388Low
94Great Yarmouth, England34.8%681$1,422$188Low
95Birmingham, England34.6%1,624$1,021$138Low
96Nottingham, England33.8%832$1,120$152Low
97Milton Keynes, England33.7%494$1,042$154Low
98Coventry, England32.0%501$823$137Low
99Leicester, England31.3%458$966$141Low
100Blackpool, England29.5%1,021$1,351$187Low

How to Choose an Airbnb Investment Market in United Kingdom

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in United Kingdom tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in United Kingdom

Understanding the regulatory environment is critical for any Airbnb investment in United Kingdom. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 95 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 3 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in United Kingdom

This page ranks Airbnb markets in United Kingdom across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in United Kingdom.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

  • Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in United Kingdom.
  • Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in United Kingdom and projecting cash flow.
  • Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
  • Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
  • Regulation: An indicator of the local regulatory climate in United Kingdom, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in United Kingdom

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for United Kingdom.

What are the best places to invest in Airbnb in United Kingdom?

London, England leads this ranking for United Kingdom with 34,636 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in United Kingdom?

City of Westminster, England posts the highest average monthly revenue in this ranking at $5,834. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in United Kingdom?

City of Edinburgh, Scotland has the highest occupancy rate in this comparison at 59.5%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which Airbnb markets in United Kingdom have the lowest regulation?

London (England), Greater London (England), North Norfolk (England) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in United Kingdom in 2026?

The markets ranked here average 41.2% occupancy, and the top performer posts $5,834 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across United Kingdom for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in United Kingdom?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in United Kingdom?

First-time investors in United Kingdom should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in United Kingdom?

Across the markets ranked here, the average occupancy rate in United Kingdom is 41.2%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in United Kingdom?

Regulation is one of the most overlooked risks in short-term rental investing. In United Kingdom, 95 of 100 ranked markets have low regulation, 0 have medium, and 3 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in United Kingdom?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this United Kingdom ranking has about 630 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in United Kingdom?

Seasonal markets in United Kingdom experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-04-08. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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