What Are the Best Places to Invest in Airbnb in United Kingdom?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-07-06

The short-term rental market in United Kingdom spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in United Kingdom across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. London, England leads by market size with 32,050 active listings and $2,270/month revenue. Across all ranked markets, average occupancy is 39.5% with $2,084/month in average revenue and $243/night ADR. 95 of 100 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in United Kingdom by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in United Kingdom attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. London, England leads with 32,050 active short-term rental listings and $2,270/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	London, England	32,050	$2,270	$259	42.0%	Low
2	Greater London, England	15,885	$1,884	$254	42.0%	Low
3	City of Edinburgh, Scotland	3,909	$4,520	$311	57.3%	High
4	North Norfolk, England	2,196	$2,629	$319	39.8%	Low
5	East Suffolk, England	2,092	$2,310	$396	34.7%	Low
6	North Devon, England	1,975	$2,318	$307	37.3%	Low
7	South Hams, England	1,841	$2,171	$292	37.7%	Low
8	Cotswold District, England	1,780	$4,183	$410	43.5%	Low
9	Liverpool, England	1,760	$1,766	$218	35.5%	Low
10	Cardiff, Wales	1,706	$1,956	$241	37.3%	Low
11	Bristol, England	1,668	$1,774	$183	43.4%	Low
12	Manchester, England	1,641	$1,657	$182	39.7%	Low
13	Belfast, Northern Ireland	1,632	$1,884	$185	43.2%	Low
14	York, England	1,556	$2,509	$243	42.9%	Low
15	Brighton, England	1,554	$2,267	$239	41.9%	Low
16	Birmingham, England	1,548	$954	$141	33.9%	Low
17	Glasgow, Scotland	1,510	$2,331	$213	47.0%	Moderate
18	Derbyshire Dales, England	1,451	$3,174	$321	44.8%	Low
19	West Midlands, England	1,420	$731	$146	32.4%	Low
20	Chichester, England	1,399	$2,683	$339	37.9%	Low
21	Greater Manchester, England	1,353	$1,072	$164	35.6%	Low
22	City of Westminster, England	1,314	$5,413	$529	46.0%	Low
23	Bournemouth, England	1,232	$1,882	$231	39.9%	Low
24	Blackpool, England	1,195	$1,216	$181	28.1%	Low
25	East Devon, England	1,182	$1,964	$256	39.2%	Low
26	Torridge District, England	1,142	$2,072	$279	35.9%	Low
27	New Forest, England	1,119	$2,964	$283	45.6%	Low
28	East Lindsey, England	1,117	$1,684	$218	35.0%	Low
29	King's Lynn and West Norfolk, England	1,113	$2,500	$299	38.0%	Low
30	Oxford, England	1,088	$1,956	$192	45.1%	Low
31	Thanet, England	1,052	$2,377	$254	38.9%	Low
32	Bath, England	1,025	$3,513	$280	49.0%	Low
33	Canterbury, England	1,025	$2,337	$244	41.7%	Low
34	Leeds, England	1,016	$1,236	$157	36.4%	Low
35	Cornwall, England	1,010	$1,512	$267	34.1%	Low
36	Nottingham, England	1,006	$1,030	$153	33.2%	Low
37	St. Ives, England	1,000	$2,506	$337	38.3%	Low
38	Edinburgh, Scotland	985	$2,624	$274	48.0%	Moderate
39	Merseyside, England	979	$1,127	$185	33.2%	Low
40	Newquay, England	970	$2,174	$278	42.1%	Low
41	Sheffield, England	884	$1,213	$146	36.2%	Low
42	Rother, England	871	$2,825	$300	39.4%	Low
43	Inverness, Scotland	841	$2,797	$232	47.9%	High
44	Whitby, England	814	$2,332	$268	37.2%	Low
45	Teignbridge, England	800	$1,981	$219	40.2%	Low
46	Cambridge, England	794	$1,732	$167	45.4%	Low
47	Portsmouth, England	761	$1,258	$177	36.6%	Low
48	Southampton, England	756	$1,079	$153	35.1%	Low
49	West Oxfordshire, England	745	$3,577	$379	44.1%	Low
50	Stratford-on-Avon, England	730	$2,608	$257	44.1%	Low
51	Kent, England	718	$1,084	$199	32.5%	Low
52	North Yorkshire, England	714	$1,842	$277	35.6%	Low
53	Brighton and Hove, England	694	$1,391	$209	36.7%	Low
54	Great Yarmouth, England	662	$1,385	$195	33.2%	Low
55	Cheltenham, England	648	$2,118	$246	40.0%	Low
56	Devon, England	647	$1,426	$262	34.6%	Low
57	Wealden, England	631	$2,811	$291	41.0%	Low
58	West Yorkshire, England	630	$891	$164	32.5%	Low
59	Plymouth, England	624	$1,510	$169	40.3%	Low
60	Dover, England	622	$2,197	$302	37.3%	Low
61	Hastings, England	612	$1,593	$188	38.6%	Low
62	Stroud, England	611	$2,873	$272	43.6%	Low
63	Salford, England	606	$1,340	$167	37.7%	Low
64	High Peak, England	582	$2,919	$246	47.8%	Low
65	Lancaster, England	581	$1,870	$210	37.8%	Low
66	Arun, England	569	$2,308	$269	41.1%	Low
67	Leicester, England	548	$873	$145	30.5%	Low
68	Newcastle upon Tyne, England	548	$1,473	$184	36.1%	Low
69	Forest of Dean, England	540	$2,748	$268	44.7%	Low
70	Poole, England	537	$2,242	$282	40.2%	Low
71	Staffordshire Moorlands, England	537	$3,155	$308	42.9%	Low
72	Bradford, England	534	$1,840	$182	41.2%	Low
73	South Oxfordshire, England	519	$2,219	$250	40.9%	Low
74	Milton Keynes, England	513	$931	$158	33.0%	Low
75	West Devon, England	505	$1,913	$228	38.2%	Low
76	Folkestone and Hythe District, England	500	$2,426	$288	38.9%	Low
77	Aberdeen City, Scotland	498	$1,280	$157	37.3%	High
78	Penzance, England	497	$2,133	$223	44.4%	Low
79	Scarborough, England	490	$1,960	$250	36.5%	Low
80	Weymouth, England	487	$2,084	$239	40.7%	Low
81	Keswick, England	475	$3,239	$394	42.0%	Low
82	Cherwell District, England	471	$2,698	$271	39.7%	Low
83	Chester, England	469	$2,476	$216	44.4%	Low
84	Norfolk, England	467	$1,399	$219	35.8%	Low
85	Torquay, England	465	$1,727	$254	34.5%	Low
86	Swansea, Wales	462	$1,204	$166	34.8%	Low
87	Gloucestershire, England	458	$1,814	$263	37.2%	Low
88	Norwich, England	457	$1,448	$150	42.6%	Low
89	Lewes, England	456	$2,262	$232	43.5%	Low
90	Coventry, England	447	$781	$130	31.6%	Low
91	Calderdale, England	441	$2,077	$204	41.2%	Low
92	South Norfolk, England	437	$2,067	$226	37.1%	Low
93	Dorset, England	436	$1,641	$282	33.7%	Low
94	Falmouth, England	432	$2,213	$233	45.9%	Low
95	Wychavon, England	428	$2,658	$295	42.0%	Low
96	Mid Devon, England	426	$2,177	$277	37.0%	Low
97	Winchester, England	424	$2,480	$268	43.0%	Low
98	Ashford, England	422	$2,252	$280	39.2%	Low
99	Broadland, England	418	$2,027	$269	39.7%	Low
100	Malvern Hills, England	418	$2,406	$238	42.4%	Low

Most Profitable Airbnb Markets in United Kingdom by Revenue

The most profitable Airbnb cities in United Kingdom are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. City of Westminster, England leads with $5,413/month at $529 ADR and 46.0% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	City of Westminster, England	$5,413	1,314	$529	46.0%	Low
2	City of Edinburgh, Scotland	$4,520	3,909	$311	57.3%	High
3	Cotswold District, England	$4,183	1,780	$410	43.5%	Low
4	West Oxfordshire, England	$3,577	745	$379	44.1%	Low
5	Bath, England	$3,513	1,025	$280	49.0%	Low
6	Keswick, England	$3,239	475	$394	42.0%	Low
7	Derbyshire Dales, England	$3,174	1,451	$321	44.8%	Low
8	Staffordshire Moorlands, England	$3,155	537	$308	42.9%	Low
9	New Forest, England	$2,964	1,119	$283	45.6%	Low
10	High Peak, England	$2,919	582	$246	47.8%	Low
11	Stroud, England	$2,873	611	$272	43.6%	Low
12	Rother, England	$2,825	871	$300	39.4%	Low
13	Wealden, England	$2,811	631	$291	41.0%	Low
14	Inverness, Scotland	$2,797	841	$232	47.9%	High
15	Forest of Dean, England	$2,748	540	$268	44.7%	Low
16	Cherwell District, England	$2,698	471	$271	39.7%	Low
17	Chichester, England	$2,683	1,399	$339	37.9%	Low
18	Wychavon, England	$2,658	428	$295	42.0%	Low
19	North Norfolk, England	$2,629	2,196	$319	39.8%	Low
20	Edinburgh, Scotland	$2,624	985	$274	48.0%	Moderate
21	Stratford-on-Avon, England	$2,608	730	$257	44.1%	Low
22	York, England	$2,509	1,556	$243	42.9%	Low
23	St. Ives, England	$2,506	1,000	$337	38.3%	Low
24	King's Lynn and West Norfolk, England	$2,500	1,113	$299	38.0%	Low
25	Winchester, England	$2,480	424	$268	43.0%	Low
26	Chester, England	$2,476	469	$216	44.4%	Low
27	Folkestone and Hythe District, England	$2,426	500	$288	38.9%	Low
28	Malvern Hills, England	$2,406	418	$238	42.4%	Low
29	Thanet, England	$2,377	1,052	$254	38.9%	Low
30	Canterbury, England	$2,337	1,025	$244	41.7%	Low
31	Whitby, England	$2,332	814	$268	37.2%	Low
32	Glasgow, Scotland	$2,331	1,510	$213	47.0%	Moderate
33	North Devon, England	$2,318	1,975	$307	37.3%	Low
34	East Suffolk, England	$2,310	2,092	$396	34.7%	Low
35	Arun, England	$2,308	569	$269	41.1%	Low
36	London, England	$2,270	32,050	$259	42.0%	Low
37	Brighton, England	$2,267	1,554	$239	41.9%	Low
38	Lewes, England	$2,262	456	$232	43.5%	Low
39	Ashford, England	$2,252	422	$280	39.2%	Low
40	Poole, England	$2,242	537	$282	40.2%	Low
41	South Oxfordshire, England	$2,219	519	$250	40.9%	Low
42	Falmouth, England	$2,213	432	$233	45.9%	Low
43	Dover, England	$2,197	622	$302	37.3%	Low
44	Mid Devon, England	$2,177	426	$277	37.0%	Low
45	Newquay, England	$2,174	970	$278	42.1%	Low
46	South Hams, England	$2,171	1,841	$292	37.7%	Low
47	Penzance, England	$2,133	497	$223	44.4%	Low
48	Cheltenham, England	$2,118	648	$246	40.0%	Low
49	Weymouth, England	$2,084	487	$239	40.7%	Low
50	Calderdale, England	$2,077	441	$204	41.2%	Low
51	Torridge District, England	$2,072	1,142	$279	35.9%	Low
52	South Norfolk, England	$2,067	437	$226	37.1%	Low
53	Broadland, England	$2,027	418	$269	39.7%	Low
54	Teignbridge, England	$1,981	800	$219	40.2%	Low
55	East Devon, England	$1,964	1,182	$256	39.2%	Low
56	Scarborough, England	$1,960	490	$250	36.5%	Low
57	Cardiff, Wales	$1,956	1,706	$241	37.3%	Low
58	Oxford, England	$1,956	1,088	$192	45.1%	Low
59	West Devon, England	$1,913	505	$228	38.2%	Low
60	Belfast, Northern Ireland	$1,884	1,632	$185	43.2%	Low
61	Greater London, England	$1,884	15,885	$254	42.0%	Low
62	Bournemouth, England	$1,882	1,232	$231	39.9%	Low
63	Lancaster, England	$1,870	581	$210	37.8%	Low
64	North Yorkshire, England	$1,842	714	$277	35.6%	Low
65	Bradford, England	$1,840	534	$182	41.2%	Low
66	Gloucestershire, England	$1,814	458	$263	37.2%	Low
67	Bristol, England	$1,774	1,668	$183	43.4%	Low
68	Liverpool, England	$1,766	1,760	$218	35.5%	Low
69	Cambridge, England	$1,732	794	$167	45.4%	Low
70	Torquay, England	$1,727	465	$254	34.5%	Low
71	East Lindsey, England	$1,684	1,117	$218	35.0%	Low
72	Manchester, England	$1,657	1,641	$182	39.7%	Low
73	Dorset, England	$1,641	436	$282	33.7%	Low
74	Hastings, England	$1,593	612	$188	38.6%	Low
75	Cornwall, England	$1,512	1,010	$267	34.1%	Low
76	Plymouth, England	$1,510	624	$169	40.3%	Low
77	Newcastle upon Tyne, England	$1,473	548	$184	36.1%	Low
78	Norwich, England	$1,448	457	$150	42.6%	Low
79	Devon, England	$1,426	647	$262	34.6%	Low
80	Norfolk, England	$1,399	467	$219	35.8%	Low
81	Brighton and Hove, England	$1,391	694	$209	36.7%	Low
82	Great Yarmouth, England	$1,385	662	$195	33.2%	Low
83	Salford, England	$1,340	606	$167	37.7%	Low
84	Aberdeen City, Scotland	$1,280	498	$157	37.3%	High
85	Portsmouth, England	$1,258	761	$177	36.6%	Low
86	Leeds, England	$1,236	1,016	$157	36.4%	Low
87	Blackpool, England	$1,216	1,195	$181	28.1%	Low
88	Sheffield, England	$1,213	884	$146	36.2%	Low
89	Swansea, Wales	$1,204	462	$166	34.8%	Low
90	Merseyside, England	$1,127	979	$185	33.2%	Low
91	Kent, England	$1,084	718	$199	32.5%	Low
92	Southampton, England	$1,079	756	$153	35.1%	Low
93	Greater Manchester, England	$1,072	1,353	$164	35.6%	Low
94	Nottingham, England	$1,030	1,006	$153	33.2%	Low
95	Birmingham, England	$954	1,548	$141	33.9%	Low
96	Milton Keynes, England	$931	513	$158	33.0%	Low
97	West Yorkshire, England	$891	630	$164	32.5%	Low
98	Leicester, England	$873	548	$145	30.5%	Low
99	Coventry, England	$781	447	$130	31.6%	Low
100	West Midlands, England	$731	1,420	$146	32.4%	Low

Most Expensive Airbnb Markets in United Kingdom by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. City of Westminster, England commands the highest Airbnb nightly rate in United Kingdom at $529/night, generating $5,413/month at 46.0% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	City of Westminster, England	$529	1,314	$5,413	46.0%	Low
2	Cotswold District, England	$410	1,780	$4,183	43.5%	Low
3	East Suffolk, England	$396	2,092	$2,310	34.7%	Low
4	Keswick, England	$394	475	$3,239	42.0%	Low
5	West Oxfordshire, England	$379	745	$3,577	44.1%	Low
6	Chichester, England	$339	1,399	$2,683	37.9%	Low
7	St. Ives, England	$337	1,000	$2,506	38.3%	Low
8	Derbyshire Dales, England	$321	1,451	$3,174	44.8%	Low
9	North Norfolk, England	$319	2,196	$2,629	39.8%	Low
10	City of Edinburgh, Scotland	$311	3,909	$4,520	57.3%	High
11	Staffordshire Moorlands, England	$308	537	$3,155	42.9%	Low
12	North Devon, England	$307	1,975	$2,318	37.3%	Low
13	Dover, England	$302	622	$2,197	37.3%	Low
14	Rother, England	$300	871	$2,825	39.4%	Low
15	King's Lynn and West Norfolk, England	$299	1,113	$2,500	38.0%	Low
16	Wychavon, England	$295	428	$2,658	42.0%	Low
17	South Hams, England	$292	1,841	$2,171	37.7%	Low
18	Wealden, England	$291	631	$2,811	41.0%	Low
19	Folkestone and Hythe District, England	$288	500	$2,426	38.9%	Low
20	New Forest, England	$283	1,119	$2,964	45.6%	Low
21	Poole, England	$282	537	$2,242	40.2%	Low
22	Dorset, England	$282	436	$1,641	33.7%	Low
23	Ashford, England	$280	422	$2,252	39.2%	Low
24	Bath, England	$280	1,025	$3,513	49.0%	Low
25	Torridge District, England	$279	1,142	$2,072	35.9%	Low
26	Newquay, England	$278	970	$2,174	42.1%	Low
27	North Yorkshire, England	$277	714	$1,842	35.6%	Low
28	Mid Devon, England	$277	426	$2,177	37.0%	Low
29	Edinburgh, Scotland	$274	985	$2,624	48.0%	Moderate
30	Stroud, England	$272	611	$2,873	43.6%	Low
31	Cherwell District, England	$271	471	$2,698	39.7%	Low
32	Arun, England	$269	569	$2,308	41.1%	Low
33	Broadland, England	$269	418	$2,027	39.7%	Low
34	Whitby, England	$268	814	$2,332	37.2%	Low
35	Forest of Dean, England	$268	540	$2,748	44.7%	Low
36	Winchester, England	$268	424	$2,480	43.0%	Low
37	Cornwall, England	$267	1,010	$1,512	34.1%	Low
38	Gloucestershire, England	$263	458	$1,814	37.2%	Low
39	Devon, England	$262	647	$1,426	34.6%	Low
40	London, England	$259	32,050	$2,270	42.0%	Low
41	Stratford-on-Avon, England	$257	730	$2,608	44.1%	Low
42	East Devon, England	$256	1,182	$1,964	39.2%	Low
43	Greater London, England	$254	15,885	$1,884	42.0%	Low
44	Thanet, England	$254	1,052	$2,377	38.9%	Low
45	Torquay, England	$254	465	$1,727	34.5%	Low
46	South Oxfordshire, England	$250	519	$2,219	40.9%	Low
47	Scarborough, England	$250	490	$1,960	36.5%	Low
48	Cheltenham, England	$246	648	$2,118	40.0%	Low
49	High Peak, England	$246	582	$2,919	47.8%	Low
50	Canterbury, England	$244	1,025	$2,337	41.7%	Low
51	York, England	$243	1,556	$2,509	42.9%	Low
52	Cardiff, Wales	$241	1,706	$1,956	37.3%	Low
53	Weymouth, England	$239	487	$2,084	40.7%	Low
54	Brighton, England	$239	1,554	$2,267	41.9%	Low
55	Malvern Hills, England	$238	418	$2,406	42.4%	Low
56	Falmouth, England	$233	432	$2,213	45.9%	Low
57	Inverness, Scotland	$232	841	$2,797	47.9%	High
58	Lewes, England	$232	456	$2,262	43.5%	Low
59	Bournemouth, England	$231	1,232	$1,882	39.9%	Low
60	West Devon, England	$228	505	$1,913	38.2%	Low
61	South Norfolk, England	$226	437	$2,067	37.1%	Low
62	Penzance, England	$223	497	$2,133	44.4%	Low
63	Teignbridge, England	$219	800	$1,981	40.2%	Low
64	Norfolk, England	$219	467	$1,399	35.8%	Low
65	Liverpool, England	$218	1,760	$1,766	35.5%	Low
66	East Lindsey, England	$218	1,117	$1,684	35.0%	Low
67	Chester, England	$216	469	$2,476	44.4%	Low
68	Glasgow, Scotland	$213	1,510	$2,331	47.0%	Moderate
69	Lancaster, England	$210	581	$1,870	37.8%	Low
70	Brighton and Hove, England	$209	694	$1,391	36.7%	Low
71	Calderdale, England	$204	441	$2,077	41.2%	Low
72	Kent, England	$199	718	$1,084	32.5%	Low
73	Great Yarmouth, England	$195	662	$1,385	33.2%	Low
74	Oxford, England	$192	1,088	$1,956	45.1%	Low
75	Hastings, England	$188	612	$1,593	38.6%	Low
76	Belfast, Northern Ireland	$185	1,632	$1,884	43.2%	Low
77	Merseyside, England	$185	979	$1,127	33.2%	Low
78	Newcastle upon Tyne, England	$184	548	$1,473	36.1%	Low
79	Bristol, England	$183	1,668	$1,774	43.4%	Low
80	Manchester, England	$182	1,641	$1,657	39.7%	Low
81	Bradford, England	$182	534	$1,840	41.2%	Low
82	Blackpool, England	$181	1,195	$1,216	28.1%	Low
83	Portsmouth, England	$177	761	$1,258	36.6%	Low
84	Plymouth, England	$169	624	$1,510	40.3%	Low
85	Cambridge, England	$167	794	$1,732	45.4%	Low
86	Salford, England	$167	606	$1,340	37.7%	Low
87	Swansea, Wales	$166	462	$1,204	34.8%	Low
88	West Yorkshire, England	$164	630	$891	32.5%	Low
89	Greater Manchester, England	$164	1,353	$1,072	35.6%	Low
90	Milton Keynes, England	$158	513	$931	33.0%	Low
91	Leeds, England	$157	1,016	$1,236	36.4%	Low
92	Aberdeen City, Scotland	$157	498	$1,280	37.3%	High
93	Southampton, England	$153	756	$1,079	35.1%	Low
94	Nottingham, England	$153	1,006	$1,030	33.2%	Low
95	Norwich, England	$150	457	$1,448	42.6%	Low
96	West Midlands, England	$146	1,420	$731	32.4%	Low
97	Sheffield, England	$146	884	$1,213	36.2%	Low
98	Leicester, England	$145	548	$873	30.5%	Low
99	Birmingham, England	$141	1,548	$954	33.9%	Low
100	Coventry, England	$130	447	$781	31.6%	Low

Highest Occupancy Airbnb Markets in United Kingdom

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. City of Edinburgh, Scotland leads United Kingdom with 57.3% occupancy, $4,520/month revenue, and 3,909 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	City of Edinburgh, Scotland	57.3%	3,909	$4,520	$311	High
2	Bath, England	49.0%	1,025	$3,513	$280	Low
3	Edinburgh, Scotland	48.0%	985	$2,624	$274	Moderate
4	Inverness, Scotland	47.9%	841	$2,797	$232	High
5	High Peak, England	47.8%	582	$2,919	$246	Low
6	Glasgow, Scotland	47.0%	1,510	$2,331	$213	Moderate
7	City of Westminster, England	46.0%	1,314	$5,413	$529	Low
8	Falmouth, England	45.9%	432	$2,213	$233	Low
9	New Forest, England	45.6%	1,119	$2,964	$283	Low
10	Cambridge, England	45.4%	794	$1,732	$167	Low
11	Oxford, England	45.1%	1,088	$1,956	$192	Low
12	Derbyshire Dales, England	44.8%	1,451	$3,174	$321	Low
13	Forest of Dean, England	44.7%	540	$2,748	$268	Low
14	Chester, England	44.4%	469	$2,476	$216	Low
15	Penzance, England	44.4%	497	$2,133	$223	Low
16	Stratford-on-Avon, England	44.1%	730	$2,608	$257	Low
17	West Oxfordshire, England	44.1%	745	$3,577	$379	Low
18	Stroud, England	43.6%	611	$2,873	$272	Low
19	Lewes, England	43.5%	456	$2,262	$232	Low
20	Cotswold District, England	43.5%	1,780	$4,183	$410	Low
21	Bristol, England	43.4%	1,668	$1,774	$183	Low
22	Belfast, Northern Ireland	43.2%	1,632	$1,884	$185	Low
23	Winchester, England	43.0%	424	$2,480	$268	Low
24	York, England	42.9%	1,556	$2,509	$243	Low
25	Staffordshire Moorlands, England	42.9%	537	$3,155	$308	Low
26	Norwich, England	42.6%	457	$1,448	$150	Low
27	Malvern Hills, England	42.4%	418	$2,406	$238	Low
28	Newquay, England	42.1%	970	$2,174	$278	Low
29	Greater London, England	42.0%	15,885	$1,884	$254	Low
30	Wychavon, England	42.0%	428	$2,658	$295	Low
31	Keswick, England	42.0%	475	$3,239	$394	Low
32	London, England	42.0%	32,050	$2,270	$259	Low
33	Brighton, England	41.9%	1,554	$2,267	$239	Low
34	Canterbury, England	41.7%	1,025	$2,337	$244	Low
35	Calderdale, England	41.2%	441	$2,077	$204	Low
36	Bradford, England	41.2%	534	$1,840	$182	Low
37	Arun, England	41.1%	569	$2,308	$269	Low
38	Wealden, England	41.0%	631	$2,811	$291	Low
39	South Oxfordshire, England	40.9%	519	$2,219	$250	Low
40	Weymouth, England	40.7%	487	$2,084	$239	Low
41	Plymouth, England	40.3%	624	$1,510	$169	Low
42	Teignbridge, England	40.2%	800	$1,981	$219	Low
43	Poole, England	40.2%	537	$2,242	$282	Low
44	Cheltenham, England	40.0%	648	$2,118	$246	Low
45	Bournemouth, England	39.9%	1,232	$1,882	$231	Low
46	North Norfolk, England	39.8%	2,196	$2,629	$319	Low
47	Broadland, England	39.7%	418	$2,027	$269	Low
48	Cherwell District, England	39.7%	471	$2,698	$271	Low
49	Manchester, England	39.7%	1,641	$1,657	$182	Low
50	Rother, England	39.4%	871	$2,825	$300	Low
51	Ashford, England	39.2%	422	$2,252	$280	Low
52	East Devon, England	39.2%	1,182	$1,964	$256	Low
53	Thanet, England	38.9%	1,052	$2,377	$254	Low
54	Folkestone and Hythe District, England	38.9%	500	$2,426	$288	Low
55	Hastings, England	38.6%	612	$1,593	$188	Low
56	St. Ives, England	38.3%	1,000	$2,506	$337	Low
57	West Devon, England	38.2%	505	$1,913	$228	Low
58	King's Lynn and West Norfolk, England	38.0%	1,113	$2,500	$299	Low
59	Chichester, England	37.9%	1,399	$2,683	$339	Low
60	Lancaster, England	37.8%	581	$1,870	$210	Low
61	Salford, England	37.7%	606	$1,340	$167	Low
62	South Hams, England	37.7%	1,841	$2,171	$292	Low
63	Cardiff, Wales	37.3%	1,706	$1,956	$241	Low
64	North Devon, England	37.3%	1,975	$2,318	$307	Low
65	Aberdeen City, Scotland	37.3%	498	$1,280	$157	High
66	Dover, England	37.3%	622	$2,197	$302	Low
67	Whitby, England	37.2%	814	$2,332	$268	Low
68	Gloucestershire, England	37.2%	458	$1,814	$263	Low
69	South Norfolk, England	37.1%	437	$2,067	$226	Low
70	Mid Devon, England	37.0%	426	$2,177	$277	Low
71	Brighton and Hove, England	36.7%	694	$1,391	$209	Low
72	Portsmouth, England	36.6%	761	$1,258	$177	Low
73	Scarborough, England	36.5%	490	$1,960	$250	Low
74	Leeds, England	36.4%	1,016	$1,236	$157	Low
75	Sheffield, England	36.2%	884	$1,213	$146	Low
76	Newcastle upon Tyne, England	36.1%	548	$1,473	$184	Low
77	Torridge District, England	35.9%	1,142	$2,072	$279	Low
78	Norfolk, England	35.8%	467	$1,399	$219	Low
79	Greater Manchester, England	35.6%	1,353	$1,072	$164	Low
80	North Yorkshire, England	35.6%	714	$1,842	$277	Low
81	Liverpool, England	35.5%	1,760	$1,766	$218	Low
82	Southampton, England	35.1%	756	$1,079	$153	Low
83	East Lindsey, England	35.0%	1,117	$1,684	$218	Low
84	Swansea, Wales	34.8%	462	$1,204	$166	Low
85	East Suffolk, England	34.7%	2,092	$2,310	$396	Low
86	Devon, England	34.6%	647	$1,426	$262	Low
87	Torquay, England	34.5%	465	$1,727	$254	Low
88	Cornwall, England	34.1%	1,010	$1,512	$267	Low
89	Birmingham, England	33.9%	1,548	$954	$141	Low
90	Dorset, England	33.7%	436	$1,641	$282	Low
91	Great Yarmouth, England	33.2%	662	$1,385	$195	Low
92	Merseyside, England	33.2%	979	$1,127	$185	Low
93	Nottingham, England	33.2%	1,006	$1,030	$153	Low
94	Milton Keynes, England	33.0%	513	$931	$158	Low
95	Kent, England	32.5%	718	$1,084	$199	Low
96	West Yorkshire, England	32.5%	630	$891	$164	Low
97	West Midlands, England	32.4%	1,420	$731	$146	Low
98	Coventry, England	31.6%	447	$781	$130	Low
99	Leicester, England	30.5%	548	$873	$145	Low
100	Blackpool, England	28.1%	1,195	$1,216	$181	Low

How to Choose an Airbnb Investment Market in United Kingdom

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in United Kingdom tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in United Kingdom

Understanding the regulatory environment is critical for any Airbnb investment in United Kingdom. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 95 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 3 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in United Kingdom

This page ranks Airbnb markets in United Kingdom across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in United Kingdom.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in United Kingdom.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in United Kingdom and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in United Kingdom, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in United Kingdom

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for United Kingdom.

What are the best places to invest in Airbnb in United Kingdom?

London, England leads this ranking for United Kingdom with 32,050 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in United Kingdom?

City of Westminster, England posts the highest average monthly revenue in this ranking at $5,413. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in United Kingdom?

City of Edinburgh, Scotland has the highest occupancy rate in this comparison at 57.3%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which Airbnb markets in United Kingdom have the lowest regulation?

London (England), Greater London (England), North Norfolk (England) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in United Kingdom in 2026?

The markets ranked here average 39.5% occupancy, and the top performer posts $5,413 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across United Kingdom for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in United Kingdom?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in United Kingdom?

First-time investors in United Kingdom should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in United Kingdom?

Across the markets ranked here, the average occupancy rate in United Kingdom is 39.5%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in United Kingdom?

Regulation is one of the most overlooked risks in short-term rental investing. In United Kingdom, 95 of 100 ranked markets have low regulation, 0 have medium, and 3 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in United Kingdom?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this United Kingdom ranking has about 730 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in United Kingdom?

Seasonal markets in United Kingdom experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-07-06. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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This report is powered by our industry-leading Airbnb Data API, providing direct access to live short-term rental data from global markets like United Kingdom. Use this data to build powerful analytics tools, discover investment opportunities, and inform your vacation rental strategy.

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What Other Airbnb Markets Are in United Kingdom?

England Northern Ireland Scotland Wales