Norfolk, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Norfolk, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $21,754 per year — at a $243 nightly rate, 39.0% occupancy, and a $88 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 154 active listings, Norfolk is a boutique market where moderate demand with room for well-positioned listings to outperform.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Norfolk?
In Norfolk, the headline Airbnb metrics are $21,754 in average annual revenue,39.0% occupancy, $243 ADR, and $88 in RevPAR, and guests book about 33 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Norfolk?
Understanding the monthly revenue variations for Airbnb listings in Norfolk is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Norfolk is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Norfolk across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,176+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,353 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,998 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,037, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Norfolk
What Is the Monthly Airbnb Occupancy Rate in Norfolk?
Maximize your bookings by understanding the Norfolk STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Norfolk:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Norfolk
What Is the Average Airbnb Nightly Rate in Norfolk?
Effective short term rental pricing strategy in Norfolk involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Norfolk typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $388+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $275 or more.
- Typical properties (Median) charge around $179 per night.
- Entry-level properties (Bottom 25%) earn around $123 per night.
Average Daily Rate (ADR) Trend by Month in Norfolk
What Is the RevPAR for Airbnb in Norfolk?
RevPAR in Norfolk is currently $88. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $46 RevPAR.
- Typical properties (Median) generate $74 RevPAR.
- Strong performers (Top 25%) earn $105 RevPAR.
- Best-in-class (Top 10%) achieve $158 RevPAR.
Average Monthly RevPAR Trend in Norfolk
RevPAR Insights for Norfolk
- The average RevPAR in Norfolk is $88. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($158) and bottom 25% ($46) is $112, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Norfolk benchmarks. If your RevPAR falls below the median of $74, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $105+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Norfolk?
Norfolk's peak Airbnb season falls in August, July, June, while the softest stretch is January, April, May. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $4,061 per month
- Occupancy rates average 55.8%
- Daily rates average $257
Shoulder Season
- Revenue averages $2,350 per month
- Occupancy maintains around 38.1%
- Daily rates hold near $224
Low Season (January, April, May)
- Revenue drops to average $903 per month
- Occupancy decreases to average 14.4%
- Daily rates adjust to average $236
Seasonality Insights for Norfolk
- Airbnb seasonality in Norfolk is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Norfolk's highest earning potential, with monthly revenues climbing to $4,962, occupancy reaching 65.1%, and ADRs peaking at $262.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $203.
- Lower occupancy paired with meaningful seasonality means hosts in Norfolk need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Norfolk, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Norfolk?
Low regulation and minimal registration activity in Norfolk, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Norfolk to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Norfolk?
Norfolk is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Norwich City Centre | The heart of Norfolk and its historic capital, known for its stunning medieval architecture and vibrant culture. A prime location for tourists exploring local attractions and events. | Norwich Cathedral, Norwich Castle, The Lanes, Eaton Park, Dragon Hall |
| Great Yarmouth | A popular coastal destination known for its sandy beaches, amusement parks, and family-friendly attractions. Ideal for summer vacationers and those looking for traditional seaside fun. | Great Yarmouth Pleasure Beach, Winter Gardens, Sea Life Great Yarmouth, Great Yarmouth Market, Hippodrome Circus |
| South Norfolk (Diss) | A charming market town with a rich history and picturesque scenery. Popular with visitors seeking a quieter, rural escape with the beauty of the Norfolk countryside. | Diss Mere, Diss Museum, St Mary the Virgin Church, Brockdish Mill, The Cornhall |
| Norfolk Broads | A network of rivers and lakes, perfect for outdoor enthusiasts and nature lovers. Offers unique experiences such as boating, birdwatching, and exploring picturesque villages. | Hickling Broad, Wroxham Broad, Cromer, Acle Bridge, Beccles |
| Cromer | Known for its stunning coastal views, pier, and famous crab fishing industry. A perfect destination for those who enjoy beach activities and fresh seafood. | Cromer Pier, Cromer Beach, Sheringham Park, RNLI Henry Blogg Museum, Felbrigg Hall |
| Surlingham | A quaint village close to the Norfolk Broads, offering a peaceful retreat with beautiful river views and a rural atmosphere. Attractive for those seeking tranquility. | Surlingham Church, The River Yare, The Green, Surlingham Ferry, Norfolk Wildlife Trust |
| Holt | A charming market town known for its Georgian architecture, independent shops, and proximity to lovely beaches. Attracts visitors looking for a boutique shopping experience. | Holt Country Park, Gresham's School, Sculthorpe Moor Nature Reserve, Cley Marshes, The Georgian Town |
| Sheringham | A picturesque coastal town famous for its sandy beaches and the North Norfolk Railway. Ideal for families and outdoor enthusiasts year-round. | Sheringham Beach, North Norfolk Railway, Sheringham Park, The Mo Museum, The Fishermen's Heritage Centre |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Norfolk offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Norfolk?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Norfolk
- The Norfolk Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.7% of the 154 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Norfolk, House properties are the most common (51.9%), reflecting the local real estate landscape.
- Houses represent a significant 51.9% portion, catering likely to families or larger groups.
- The presence of 5.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 6.4%) offer potential for unique stay experiences.
Norfolk Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Norfolk
- The dominant room capacity in Norfolk is 2 bedrooms listings, making up 35.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 57.2% of the active Airbnb listings in Norfolk, indicating a high concentration in these sizes.
- A significant 35.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Norfolk.
Norfolk Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Norfolk
- The most common guest capacity trend in Norfolk vacation rentals is listings accommodating 4 guests (28.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Norfolk STR market, accounting for 46.8% of listings.
- 37.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Norfolk.
- On average, properties in Norfolk are equipped to host 4.5 guests.
How Do Listings in Norfolk Compare on Quality?
Listing quality in Norfolk can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Norfolk
- At 26.1 photos per listing on average, Norfolk hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 26.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Norfolk averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Norfolk?
Amenity Prevalence
Amenity Insights for Norfolk
- Popular amenities like Smoke alarm, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Smoke alarm or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Norfolk to stay competitive.
Which Airbnb Amenities Boost Revenue in Norfolk?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Norfolk, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 89.6% | $23,367 | $7,845 | 197.9% |
Baby safety gatesHigh opportunity | 3.9% | $59,630 | $20,218 | 194.9% |
Washer | 68.2% | $26,445 | $11,702 | 126.0% |
Heating | 88.3% | $23,268 | $10,318 | 125.5% |
High chair | 25.3% | $36,950 | $16,601 | 122.6% |
Carbon monoxide alarm | 72.7% | $25,581 | $11,549 | 121.5% |
Board games | 12.3% | $40,302 | $19,144 | 110.5% |
Hot tubHigh opportunity | 8.4% | $40,207 | $20,053 | 100.5% |
Children’s books and toys | 4.5% | $41,383 | $20,819 | 98.8% |
Dishwasher | 49.4% | $28,918 | $14,774 | 95.7% |
Revenue Impact Insights for Norfolk
- Kitchen tops the revenue impact list with a 197.9% uplift — listings with this amenity earn $23,367 vs. $7,845 without it.
- High-opportunity amenities — Baby safety gates, Hot tub — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen, Heating — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Baby safety gates — it has the best combination of high revenue impact and low market saturation in Norfolk.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Norfolk STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Norfolk. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorfolk Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Norfolk
- The typical guest profile for Airbnb in Norfolk consists of primarily domestic travelers (93%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 93.2% of guests.
- Key international markets include United Kingdom (93.2%) and United States (2.1%).
- Top languages spoken are English (69.6%) followed by French (9.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Norfolk?
Listings in Norfolk average 4.78 out of 5 overall, with about 14.8 reviews per active listing and 26.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Norfolk
- An average rating of 4.78 places Norfolk in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.86), while Value (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 26.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 26.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Norfolk Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Norfolk
- The most common availability pattern in Norfolk falls within the 271-366 days range, representing 48.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Norfolk (39.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Norfolk?
Average Booking Lead Time by Month
Booking Lead Time Insights for Norfolk
- The overall average booking lead time for vacation rentals in Norfolk is 33 days.
- Guests book furthest in advance for stays during August (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (34 days avg.) sees the longest lead times, while Spring (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Norfolk.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Norfolk averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Norfolk?
Guests in Norfolk stay about 4.6 nights on average, generating roughly 3,280 reservations and 21.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Norfolk
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Norfolk
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 21.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (5.8 nights) and shorten in Feb (3.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Norfolk Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
35 listings
22.7% of total
2 Nights
26 listings
16.9% of total
3 Nights
18 listings
11.7% of total
4-6 Nights
6 listings
3.9% of total
7-29 Nights
3 listings
1.9% of total
30+ Nights
66 listings
42.9% of total
Key Insights
- The most prevalent minimum stay requirement in Norfolk is 30+ Nights, adopted by 42.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42.9%) caters to monthly stays (30+ nights) in Norfolk, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.9% of Norfolk hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 42.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Norfolk.
Norfolk Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
21 listings
13.6% of total
Super Strict 30 Days
18 listings
11.7% of total
Limited
2 listings
1.3% of total
Flexible
30 listings
19.5% of total
Moderate
22 listings
14.3% of total
Firm
54 listings
35.1% of total
Strict
7 listings
4.5% of total
Cancellation Policy Insights for Norfolk
- The prevailing Airbnb cancellation policy trend in Norfolk is Firm, used by 35.1% of listings.
- There's a relatively balanced mix between guest-friendly (33.8%) and stricter (39.6%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.1% market standard in Norfolk.
- Using a Strict policy might deter some guests, as only 4.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Norfolk.
How Much Are Airbnb Cleaning Fees in Norfolk?
Cleaning fees in Norfolk are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Norfolk
- About 66.2% of Norfolk listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($303) and median ($107) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Norfolk median of $107. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Norfolk Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Norfolkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
5 Bed in Postwick (oc-w30947)
Entire Place • 5 bedrooms
8 Bed in Fakenham (oc-o30437)
Entire Place • 8 bedrooms
Dukes Holiday Apartment, Great Yarmouth, Seafront
Entire Place • 5 bedrooms
Under new management- The old meeting hall
Entire Place • 6 bedrooms
Breathtaking Panoramic Sea Views
Entire Place • 4 bedrooms
Seawood House: seaviews in Wells-Next-The-Sea
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Norfolk?
Learn from the best! This table showcases top-performing Airbnb hosts in Norfolk based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Norfolk Cottages | 3 | $344,357 | 7 | 5.00/5.0 |
| 2cHolidays | 12 | $221,439 | 135 | 4.77/5.0 |
| Luxury Home Stays Norfolk | 4 | $192,184 | 75 | 4.92/5.0 |
| Coastal & Countryside | 4 | $132,189 | 101 | 4.87/5.0 |
| Angela | 1 | $115,098 | 5 | 5.00/5.0 |
| Louise | 4 | $114,516 | 74 | 4.88/5.0 |
| Cottages | 4 | $113,265 | 12 | 4.83/5.0 |
| Jamie | 5 | $93,895 | 123 | 4.72/5.0 |
| Lincoln | 3 | $77,553 | 60 | 4.87/5.0 |
| James | 3 | $75,527 | 9 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Norfolk.
Who Are the Airbnb Hosts in Norfolk?
Norfolk has a relatively balanced host base.
Host Profile Insights for Norfolk
- A 46.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 29.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 81.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 21.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Norfolk averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Norfolk
These are the highest-grossing professional property management operations in Norfolk, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Holidaycottages-Co-Uk | 3 | $344,357 | $1,549 | 23.8% | 5.00/5 |
| Cottages | 4 | $113,265 | $278 | 33.4% | 4.83/5 |
| Lincoln | 3 | $77,553 | $182 | 51.6% | 4.87/5 |
| James | 3 | $75,527 | $276 | 49.3% | 4.71/5 |
| Thomas William | 3 | $57,193 | $161 | 44.6% | 4.75/5 |
| The Travel Fox | 1 | $44,866 | $290 | 43.9% | 4.76/5 |
| Stay On The Lakes | 1 | $38,733 | $306 | 46.8% | 4.69/5 |
| Norfolk Cottage Agency | 5 | $31,831 | $386 | 26.5% | 4.50/5 |
| Host & Stay | 1 | $29,007 | $272 | 59.3% | 4.79/5 |
| Laura | 1 | $26,222 | $312 | 27.7% | N/A |
Management Company Insights for Norfolk
- The leading management company, Holidaycottages-Co-Uk, operates 3 listings with $344,357 in gross revenue — a useful benchmark for what scale looks like in Norfolk.
- Top managers average 3 properties each, suggesting professional management in Norfolk still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.77/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Norfolk's Airbnb Market Compare to Nearby Cities?
How does the Norfolk Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Epping Forest, Norfolk has 6 percentage points lower occupancy and about $47 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Diksmuide | 49 | $3,246 | $321.07 | 38% |
| Epping Forest | 100 | $2,913 | $289.32 | 45% |
| Gistel | 11 | $2,808 | $260.92 | 38% |
| Braintree | 184 | $2,773 | $282.73 | 39% |
| North Norfolk | 2,222 | $2,709 | $312.43 | 41% |
| Sevenoaks | 170 | $2,643 | $292.81 | 41% |
| Uttlesford | 219 | $2,596 | $241.95 | 44% |
| King's Lynn and West Norfolk | 1,139 | $2,551 | $291.79 | 39% |
| Folkestone and Hythe District | 516 | $2,457 | $276.83 | 40% |
| Canterbury | 1,034 | $2,422 | $238.92 | 43% |
Frequently Asked Questions About Airbnb in Norfolk
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Norfolk.
How much do Airbnb hosts make in Norfolk?
Norfolk hosts earn about $21,754 per year on average, with an average nightly rate of $243 and RevPAR of $88. Those figures describe the typical revenue environment for active listings in Norfolk, England, not the ceiling for the best operators. Source: AirROI 2026 data, Norfolk market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Norfolk?
The average Airbnb occupancy rate in Norfolk is 39.0%. August is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Norfolk?
Listings in Norfolk average $243 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Norfolk?
Norfolk currently has about 154 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Norfolk?
AirROI currently classifies the short-term rental regulation level in Norfolk as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Norfolk?
RevPAR in Norfolk is about $88. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Norfolk?
Occupancy of 39.0% means Norfolk is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $21,754, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Norfolk?
The average booking lead time in Norfolk is about 33 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Norfolk?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Norfolk include Norwich City Centre, Great Yarmouth, South Norfolk (Diss). Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Norfolk?
entire_home listings make up 87.7% of the active supply in Norfolk. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Norfolk compare to nearby Airbnb markets?
Among neighboring markets, Diksmuide posts $38,954 in average annual revenue with 37.7% occupancy, compared to Norfolk's $21,754 and 39.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Norfolk?
The average Airbnb stay length in Norfolk is about 4.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Norfolk?
Airbnb listings in Norfolk average 4.78 out of 5 overall. About 26.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Norfolk?
Kitchen and Baby safety gates are among the strongest revenue-linked amenities in Norfolk. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Norfolk?
Yes. About 66.2% of active Airbnb listings in Norfolk charge a cleaning fee, and the average fee is $303. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Norfolk?
A 46.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.