Style & Space - detached home, garden & parking Entire home · 6 bedrooms Rated 5.00 - Revenue
- £149,860
- Occupancy
- 89.5%
- Daily rate
- £450
Prices in
Airbnb market data · 202612 months to September 2026
Southampton, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Southampton brought in £10,551 over the 12 months through September 2026, about 46% less than the England average of £19,455.
The short answer
Southampton Airbnb Market at a Glance
Rates and bookings both trail the England average. Listings averaged £111 a night and were booked on 36% of available nights, against £180 and 40% for the England average.
Timing matters: in July, usually the best month, the average listing earns about twice as much as in February, usually the slowest.
With 744 active listings, Southampton is the 45th-largest of 1,108 England markets AirROI tracks. From a year earlier, average revenue fell 8% while the number of active listings grew 33%.
Browse the live Southampton Airbnb market
See Every Southampton Listing
Revenue
How Much Do Airbnb Hosts Make in Southampton?
Gross bookings per Southampton listing averaged £10,551 over the 12 months to September 2026 (England average: £19,455), before cleaning, platform and management costs and taxes.
In a typical year, the average Southampton listing brings in £2,090 in July, its best month, and £1,050 in February, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.6 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn £3,260+ a month, about 3.1 times the typical property.
- Strong performers (top 25%) earn £2,070 or more, roughly £1,000 a month above the median.
- Typical properties (median) earn about £1,050 a month.
- Entry-level properties (bottom 25%) earn £449 or less, about 43% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about twice what February does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average £2,340 £1,050
The dashed line is the average of the months shown, £1,460. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Southampton Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in September 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | £1,832 | 48.5% | £119 | £61 | 57 days | 5.1 nights |
| Oct 2025 | £1,330 | 39.5% | £111 | £43 | 47 days | 4.5 nights |
| Nov 2025 | £1,171 | 36.6% | £107 | £39 | 34 days | 5 nights |
| Dec 2025 | £1,220 | 37.7% | £106 | £39 | 30 days | 4.6 nights |
| Jan 2026 | £1,110 | 35.8% | £103 | £36 | 27 days | 7.2 nights |
| Feb 2026 | £1,047 | 37.2% | £103 | £37 | 29 days | 5.8 nights |
| Mar 2026 | £1,150 | 34.2% | £105 | £37 | 30 days | 5.2 nights |
| Apr 2026 | £1,217 | 36.1% | £109 | £41 | 40 days | 4.9 nights |
| May 2026 | £1,527 | 37.4% | £118 | £49 | 77 days | 4 nights |
| Jun 2026 | £1,909 | 46.4% | £125 | £64 | 47 days | 4.7 nights |
| Jul 2026 | £2,342 | 46.1% | £130 | £76 | 57 days | 5.1 nights |
| Aug 2026 | £2,001 | 47.1% | £129 | £65 | 49 days | 4.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Southampton home could earn, enter its address, bedrooms and guests in the Airbnb profit calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Southampton Profitable?
Yes, when it's run well. The average Southampton Airbnb took in £10,551 in the 12 months to September 2026, and run by its owner at everyday costs, about £590 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,180 a month.
Cleaning it yourself keeps the £800 a year guests pay in cleaning fees, for about £650 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £510 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Southampton Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £9,751 | £19,330 |
| Cleaning fees guests pay8% of Southampton bookings | £800 | £1,580 |
| Gross bookings | £10,551 | £20,910 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 89% of Southampton listings on Simplified Pricing, 3% for the rest | −£1,490 | −£2,960 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£800 | −£1,580 |
| Utilities and internetAbout 5% of bookings | −£530 | −£1,050 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£210 | −£420 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£320 | −£630 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£110 | −£110 |
| Permit and registrationWhere one is required | −£50 | −£50 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −£3,510 | −£6,800 |
| Left for housing costs, then profit | £7,041about £590 a month | £14,110about £1,180 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Southampton Airbnb Profit
The estimate starts from Southampton's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Southampton home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Southampton's Top Earners Get There
- More nights booked. The busiest quarter of Southampton listings are booked on 62% or more of their nights, against 36% for the median listing. Ten more booked nights a year at the median rate of £100 adds about £1,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £145 a night or more, against a median of £100. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £980 a year.
- Open for the busy months. In a typical year, July brings the average listing about £2,090, against £1,050 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Southampton listings average 4.62 stars, and 20% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £1,740 a month, against £880 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Southampton?
Southampton listings were booked on 36% of the nights they were open over the past year, 4 percentage points below the England average (40%) and 5 points below the U.K. average (41%). Counting only the listings booked in each month and averaging each month over two years, occupancy climbs to 53% in September and falls to 37% in May.
The busiest tenth of listings are booked about 4.7 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 80%+ of open nights, 44 points above the median.
- Strong performers (top 25%) fill 62% or more, roughly four nights a week.
- Typical properties (median) fill about 36% of open nights.
- Entry-level properties (bottom 25%) fill 17% or less, under two nights a week.
September is usually the busiest month in Southampton, May the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 42% 58% 34%
The 12-month rate of 36% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Southampton?
The average nightly rate in Southampton, known as ADR (average daily rate), was £111 over the past year, about 38% below the England and U.K. averages (£180 and £185). In a typical year, rates peak in July and August at about £125 and bottom out in January and February at about £100.
Prices span a wide range: the top 10% charge about 3.4 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge £200+ a night, about twice the median.
- Strong performers (top 25%) charge £145 or more, about £45 above the median.
- Typical properties (median) charge about £100 a night.
- Entry-level properties (bottom 25%) charge £59 or less, about 59% of the median.
July rates run 22% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average £130 £98
The dashed line is the average of the months shown, £112.
What Is the RevPAR for Airbnb in Southampton?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Southampton it averaged £43 over the past year, from about £36 in a typical January to about £67 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn £89+ per open night, about 2.8 times the median.
- Strong performers (top 25%) earn £58 or more, about £25 a night above the median.
- Typical properties (median) earn about £32 per open night.
- Entry-level properties (bottom 25%) earn £17 or less, about half of the median.
July RevPAR is about 1.8 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average £76 £36
The dashed line is the average of the months shown, £48. The 12-month RevPAR of £43 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Southampton
Southampton has one high season, June through September, which makes it a moderately seasonal market. Business is slowest from November to April. A listing earns about 64% more a month in June through August than in December through February.
Average revenue by month in Southampton
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average £2,090 £1,050
The dashed line is the average of the 12 calendar months, £1,460.
Revenue by month in Southampton in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | £1,130 |
| February | Low season | £1,050 |
| March | Low season | £1,220 |
| April | Low season | £1,310 |
| May | Shoulder season | £1,420 |
| June | High season | £1,710 |
| July | High season | £2,090 |
| August | High season | £1,810 |
| September | High season | £1,820 |
| October | Shoulder season | £1,430 |
| November | Low season | £1,260 |
| December | Low season | £1,250 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–September | £1,860 | 47% | £121 |
| Shoulder seasonMay, October | £1,430 | 41% | £115 |
| Low seasonNovember–April | £1,200 | 40% | £104 |
How Far in Advance Do Guests Book Airbnb in Southampton?
Guests book Southampton stays 46 days ahead on average (about seven weeks). May stays are booked furthest out, about 58 days ahead, and January stays closest to arrival, about 26 days. A typical May booking is made in mid-March.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 40 days 77 days 24 days
The 12-month figure of 46 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Southampton
None of the 744 active listings in Southampton display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Southampton.
Neighborhoods
Best Neighborhoods for Airbnb in Southampton
AirROI's area guide picks eight Southampton neighborhoods that draw short-term rental guests, led by Ocean Village, City Centre and Hythe. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Ocean Village | A vibrant waterfront area with stunning marina views and a variety of restaurants and bars. Ideal for tourists seeking dining and leisure activities near the water. | Ocean Village Marina, Mayflower Park, SeaCity Museum, Southampton Boat Show, Waterfront restaurants |
| City Centre | The bustling heart of Southampton, offering shopping, dining, and cultural attractions. Popular with visitors for its accessibility to museums and theaters. | Westquay Shopping Centre, Mayflower Theatre, Solent Sky Museum, Oceanography Centre, Southampton Guildhall |
| Hythe | A charming village with ferry access to Southampton, known for its beautiful waterfront and quieter atmosphere. Great for families and couples looking for a relaxing getaway. | Hythe Ferry, Hythe Village, New Forest National Park, The Waterside Park, Local pubs and eateries |
| Portswood | A trendy neighborhood with a lively student population and an array of independent shops and cafes. Attracts younger travelers and those visiting nearby universities. | Portswood High Street, Cafes and restaurants, Civic Centre, The Common, University of Southampton |
| Sholing | A residential area with a mix of local attractions and parks. Offers a quieter stay while still being close to Southampton's main events and gatherings. | Itchen Valley Country Park, Local parks, Sholing Common, Historical sites, Community events |
| Bitterne | A suburb of Southampton that provides local amenities and a friendly neighborhood vibe. Ideal for families looking for a balance between city access and suburban tranquility. | Bitterne Park, Local shops and markets, The Riverside Park, Community centers, Close to transport links |
| Southampton Old Town | Rich in history and character, this area features medieval architecture and notable landmarks. A popular choice for history buffs and tourists exploring Southampton's heritage. | Tudor House and Garden, Southampton Town Walls, God's House Tower, Medieval Merchants' House, Local pubs with history |
| Weston Shore | An idyllic coastal area perfect for beach lovers and those wanting scenic walks. Attractive for visitors wanting a seaside escape without leaving the city. | Weston Shore Beach, Common Shore Beach, Parks and nature reserves, Nearby restaurants, Water activities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Southampton Airbnb Listings by Type and Size
Entire homes make up 65% of listings in Southampton, but private rooms are a real segment: more than one listing in three (35%) rents out a single room. Apartments and condos are the most common property type at 52%, about 1.6 times the share of houses (33%).
Mostly entire homes, with a private-room segment
Southampton Airbnb listings by room type
- Entire home 65%
- Private room 35%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 65.1% | 484 |
| Private room | 34.9% | 260 |
Listings by property type
Southampton Airbnb listings by property type
- Apartment/Condo 52%
- House 33%
- Hotel/Boutique 12%
- Others 2%
- Cabin/Outdoor <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 52.4% | 390 |
| House | 33.1% | 246 |
| Hotel/Boutique | 12.2% | 91 |
| Others | 1.6% | 12 |
| Cabin/Outdoor | 0.7% | 5 |
How Many Bedrooms Do Airbnb Listings in Southampton Have?
Two-bedroom homes are the most common size in Southampton (35% of entire homes), followed by one-bedroom homes (32%). Shares are of the 481 entire homes that give a bedroom count; rented rooms are left out.
Southampton entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
9%
32%
35%
12%
7%
5%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 9.1% | 44 |
| 1 bedroom | 31.8% | 153 |
| 2 bedrooms | 35.1% | 169 |
| 3 bedrooms | 12.5% | 60 |
| 4 bedrooms | 6.9% | 33 |
| 5+ bedrooms | 4.6% | 22 |
What Each Home Size Earns in Southampton
A typical studio in Southampton earned £4,660 over the past year, against £23,400 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 44 | £4,660 | £6,340 | £85 | 35% |
| 1 bedroom | 153 | £7,310 | £10,700 | £109 | 40% |
| 2 bedrooms | 169 | £9,890 | £12,400 | £140 | 37% |
| 3 bedrooms | 60 | £22,000 | £23,400 | £184 | 46% |
| 4 bedrooms | 33 | £15,500 | £19,000 | £213 | 36% |
| 5+ bedrooms | 22 | £23,400 | £31,100 | £266 | 36% |
How Many Guests Do Airbnbs in Southampton Sleep?
Most Southampton listings are sized for couples and small families: 67% sleep four guests or fewer, and just 10% take eight or more. Shares are of the 581 listings with a guest capacity on file (78% of the market).
Southampton listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
5%
31%
8%
23%
8%
11%
4%
10%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 5.0% | 29 |
| 2 guests | 31.0% | 180 |
| 3 guests | 7.7% | 45 |
| 4 guests | 23.1% | 134 |
| 5 guests | 8.4% | 49 |
| 6 guests | 10.8% | 63 |
| 7 guests | 4.3% | 25 |
| 8+ guests | 9.6% | 56 |
How Southampton Airbnb Listings Are Set Up
Southampton hosts set up an average of 2.4 beds per listing, close to one bed per bedroom. About three in ten listings (29%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 11
- Beds per listing
- 2.4
- Show exact location
- 29%
What Amenities Do Airbnb Listings in Southampton Offer?
Washers are close to standard in Southampton: 80% of listings have one, and 73% offer self check-in.
Share of Southampton listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Southampton
Listings in Southampton with a garden view earned about 2.4 times as much a year, on average, as those without: £23,900 against £9,830. The gap is smaller for a patio or balcony (about 2.2 times as much) and a sound system (about twice as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Southampton listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Garden view | 5% | £23,900 | £9,830 | +143% |
| Patio or balcony | 21% | £18,800 | £8,380 | +124% |
| Sound system | 5% | £20,800 | £9,990 | +108% |
| Self check-in | 73% | £12,200 | £6,130 | +99% |
| Hot tub | 2% | £20,200 | £10,400 | +95% |
| Outdoor furniture | 20% | £17,300 | £8,910 | +94% |
| Pets allowed | 17% | £17,700 | £9,110 | +94% |
| Outdoor dining area | 17% | £17,300 | £9,170 | +89% |
| Sun loungers | 2% | £18,300 | £10,400 | +77% |
| Backyard | 34% | £14,100 | £8,670 | +63% |
Guests
Who Books Airbnbs in Southampton?
Most Southampton guests are domestic, but a sizeable minority come from abroad: 31% of those who left reviews live outside the United Kingdom, led by visitors from the United States and Australia. Guests speak a mix of languages: English leads at 58%, followed by French and Spanish.
69% of Southampton guests are domestic
Where guests who left reviews live
- Domestic 69%
- International 31%
Where Southampton guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| London | 8.3% |
| Southampton | 3.2% |
| Cheltenham | 1.2% |
| Bristol | 0.9% |
Where Southampton guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United Kingdom | 69.4% |
| United States | 9.0% |
| Australia | 2.3% |
| France | 2.1% |
| Canada | 2.0% |
Languages spoken by Southampton guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 58.4% |
| French | 8.2% |
| Spanish | 7.7% |
| German | 5.3% |
| Italian | 2.8% |
What Are Airbnb Guest Ratings in Southampton?
Southampton Airbnbs average 4.62 stars, and 20% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.58, against 4.77 for host communication and check-in.
Communication and check-in score highest in Southampton; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.68 |
| Cleanliness | 4.66 |
| Communication | 4.77 |
| Location | 4.63 |
| Check-in | 4.77 |
| Value | 4.58 |
Booking patterns
How Guests Book in Southampton: Stays, Rules and Fees
84% of Southampton listings are open to guests more than 180 days a year, but only 17% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 31% of listings; blocked nights include any the host closes off.
Days a year Southampton listings are open to guests
Share of listings by days a year
- 271-366 days 61%
- 181-270 days 23%
- 91-180 days 14%
- 31-90 days 2%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 61.4% | 457 |
| 181-270 days | 23.0% | 171 |
| 91-180 days | 13.8% | 103 |
| 31-90 days | 1.7% | 13 |
Days a year Southampton listings are booked or blocked
Share of listings by days a year
- 271-366 days 2%
- 181-270 days 14%
- 91-180 days 24%
- 31-90 days 31%
- 1-30 days 28%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.3% | 17 |
| 181-270 days | 14.4% | 107 |
| 91-180 days | 24.1% | 179 |
| 31-90 days | 31.3% | 233 |
| 1-30 days | 28.0% | 208 |
What Is the Average Length of Stay for Airbnb in Southampton?
The average Southampton booking lasts 5.3 nights, longest in January and shortest in May. Listings took about 17 bookings each over the year, some 12,100 in all. About six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Southampton
Average nights per booking, by month of stay
Average 4.9 nights 6.5 nights 4.2 nights
Two-year average by calendar month.
Southampton Airbnb Minimum Stay Requirements
About seven in ten listings in Southampton accept stays of one or two nights.
Minimum stay set by Southampton listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Southampton?
Flexible is the most common cancellation policy in Southampton, used by 31% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: about six in ten listings offer Flexible or Moderate terms, against 35% on Firm or stricter ones.
Cancellation policies of Southampton listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Southampton?
About three-quarters of Southampton listings charge a cleaning fee. The typical fee is £50, and some higher fees lift the average to £96. Spread over the average stay of 5.3 nights, that adds roughly £9 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
- Median cleaning fee
- £50
- Average cleaning fee
- £96
- Listings charging a fee
- 74.3%
- Share of gross revenue
- 7.6%
Top earners
Top-Earning Airbnbs and Hosts in Southampton
The top-grossing Airbnb in Southampton, a six-bedroom home, took in £150,000 over the past year, about 14 times the city's average of £10,600.
Style & Space - detached home, garden & parking Entire home · 6 bedrooms Rated 5.00 
Stunning Detached House in Bassett Entire home · 3 bedrooms Rated 4.95 - Revenue
- £69,852
- Occupancy
- 62.8%
- Daily rate
- £403
Kraken House *Town Centre* Historic Home- Parking Entire home · 3 bedrooms Rated 4.96 - Revenue
- £69,690
- Occupancy
- 61.6%
- Daily rate
- £288
Southamptons Only Private Sexy Boutique Apartment Entire home · 1 bedroom Rated 4.98 - Revenue
- £61,214
- Occupancy
- 45.8%
- Daily rate
- £344
Luxury Group Stay, Rooftop HotTub, By Cruise Port Entire home · 5 bedrooms Rated 5.00 - Revenue
- £59,032
- Occupancy
- 39.1%
- Daily rate
- £580
Unique Private Loft Apartment - Southampton. Entire home · 1 bedroom Rated 4.98 - Revenue
- £58,132
- Occupancy
- 66.1%
- Daily rate
- £310
Who Are the Top Airbnb Hosts in Southampton?
Jade is the top-grossing host in Southampton, with £216,000 in bookings across 15 listings over the past year; a second account under the same name runs another 7. Hosting here is fragmented: the ten top-grossing hosts run just 9% of the market's 744 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Jade Account 1 | 15 | £216,387 | £14,426 | 4.69/5 | |
| Jade Account 2 | 7 | £166,928 | £23,847 | 4.84/5 | |
| Fran | 1 | £149,860 | £149,860 | 5.00/5 | |
| 4 | David | 8 | £132,486 | £16,561 | 4.88/5 |
| 5 | Stay With Me LTD | 7 | £122,541 | £17,506 | 4.67/5 |
| 6 | Kevin Lulsens | 5 | £115,859 | £23,172 | 4.74/5 |
| 7 | Blue Puffin Stays | 3 | £109,325 | £36,442 | 4.89/5 |
| 8 | Chris | 17 | £107,311 | £6,312 | 4.65/5 |
| 9 | Jaz | 3 | £103,586 | £34,529 | 4.88/5 |
| 10 | Samantha | 4 | £100,445 | £25,111 | 4.75/5 |
Account numbers mark separate host accounts that share a display name.
Who Are the Airbnb Hosts in Southampton?
Only 11% of Southampton listings are classed as professionally managed, though 27% of listings have a co-host. Superhosts run 30% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 89% of listings.
- Superhosts
- 30.4%
- Professional management
- 10.9%
- Cohosted listings
- 26.9%
- Instant Book enabled
- 42.5%
- Simplified Pricing
- 89.2%
Largest Airbnb Management Companies in Southampton
7 management companies run five or more active Airbnb listings in Southampton, and companies run 12% of its 744 active listings. Stay Gateway is the largest, with 15 listings and an average guest rating of 4.72; the next largest are Pavic Homes, Breen Group, Settle City Stays and Stay With Me. Among the five largest, Breen Group's homes rate highest, at 4.86.
The five largest run 7% of Southampton's listings
Share of Southampton's 744 active Airbnb listings each company runs as host or co-host
- Stay Gateway 2% · 15
- Pavic Homes 2% · 13
- Breen Group 1% · 10
- Settle City Stays 1% · 8
- Stay With Me 1% · 8
- All other listings 93%
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in England, with a profile of each.
Nearby markets
Southampton vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 23 km, New Forest (19 km away) earned the most per listing, about 2.6 times as much as Southampton. Fareham and New Forest were the busiest, each booked on 46% of nights against 36% in Southampton.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Eastleigh 5 km | 151 | £15,235 | £162 | 42% |
| Hampshire 12 km | 444 | £18,908 | £203 | 41% |
| Fareham 13 km | 102 | £16,192 | £151 | 46% |
| Winchester 17 km | 402 | £23,213 | £208 | 43% |
| Cowes 19 km | 206 | £20,996 | £242 | 37% |
| New Forest 19 km | 1,087 | £27,504 | £213 | 46% |
| Gosport 22 km | 70 | £18,622 | £242 | 36% |
| Test Valley 23 km | 258 | £21,564 | £184 | 42% |
Other Airbnb Markets in England
- London Airbnb data 29,056 listings
- North Norfolk Airbnb data 2,137 listings
- East Suffolk Airbnb data 2,039 listings
- North Devon Airbnb data 1,933 listings
- South Hams Airbnb data 1,793 listings
- Cotswold District Airbnb data 1,721 listings
- Liverpool Airbnb data 1,640 listings
- Bristol Airbnb data 1,622 listings
See all 1,108 England Airbnb markets
Markets Similar to Southampton
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Southampton:
- Aberdeen Airbnb data UK · £108/night · 35.4%
- Swansea Airbnb data UK · £122/night · 34.5%
- Derry/Londonderry Airbnb data UK · £132/night · 38.0%
- Bangor Airbnb data UK · £132/night · 40.6%
FAQ
Southampton Airbnb FAQ
How much do Airbnb hosts make in Southampton?
An active Southampton Airbnb grossed £10,551 on average in the 12 months to September 2026, according to AirROI's tracking of 744 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,070 or more in a typical month.
How much can I make on Airbnb in Southampton?
It depends most on the home's size, location and how it's run. The middle half of Southampton listings earn between £449 and £2,070 in a typical month, and the top tenth £3,260 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Southampton?
Listings in Southampton were booked on 36% of available nights over the past year. That compares with 40% for the England average. September is usually the busiest month.
How much does an Airbnb cost per night in Southampton?
The average booked night in Southampton cost £111 before fees. Half of listings charge between £59 and £145, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Southampton?
None of the active Southampton listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Southampton?
Yes, when it's run well. The average Southampton Airbnb grossed £10,551 in the 12 months to September 2026, 46% below the England average of £19,455. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £7,041 a year (about £590 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,180 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Southampton?
July usually pays best, averaging £2,090 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Southampton?
Each night a Southampton listing was open to book earned £43 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £89 or more.
How far in advance do guests book Airbnbs in Southampton?
Southampton stays were booked 46 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Southampton?
The average Southampton Airbnb stay lasted 5.3 nights over the past year. A listing took 17 reservations over the year on average.
How are Airbnbs in Southampton rated?
Guests rate Southampton Airbnbs 4.62 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Southampton?
Ocean Village, City Centre and Hythe draw the most short-term rental interest in Southampton. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Southampton?
AirROI counted 744 active Airbnb listings in Southampton as of September 2026. The closest tracked market is Eastleigh, 5 km away.
How much are Airbnb cleaning fees in Southampton?
In Southampton, about three-quarters of listings add a cleaning fee. The median fee is £50, and some higher fees lift the average to £96.
Method
About This Data
Figures on this page cover 744 active Airbnb listings in Southampton from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.